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Customer Ratings & Reviews

Your price for this item is $899.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1718 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 7 Showing 121-140 of 1,718 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s great tv specifically with Play station 5, My kids love this Television and can bet the good deal.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Moiz, We are thrilled to hear that your kids love your new Sony BRAVIA X90L 4K smart Google TV. You also chose the best TV for your PS5. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My 65 inch Sony Tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my sony TV just as much or more than my Samsung it turned out to be a great pick !!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonaldMc,

      You made the right choice upgrading to the Sony X90L! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome product

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. It has excellent picture and sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanaC,

      Great! We're thrilled that you like the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My Review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, decent sound. Definitely needs a soundbar to go with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AustinG,

      Thanks for sharing your 5-star review and experience with the X90L. We're glad that you like the picture quality of the TV. If you are looking for a soundbar, we recommend the Sony HTA7000, HTA5000, or HTA3000. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture & sound!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture & sound!! I love how the screen is still visible in my bright living room!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LisaD, Awesome! We're thrilled to hear you love the great picture & sound quality and peak brightness level of your Sony X90L. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing T.V for the price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing T.V great picture and sound quality for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AshtianW, Thank you for sharing such an excellent shopping experience. We're really delighted to hear you like the outstanding picture quality and sound quality of your Sony X90L. We always strive to deliver the best picture and sound quality with our TVs. Thanks for leaving us such a wonderful review! Our team will definitely be happy to read what you wrote. We look forward to seeing more of your reviews in the future. Enjoy! -Jess Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Quality TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality for less price, everything you could think off for entertainment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AuroraP,

      You made the right choice with the Sony X90L! We're glad that you are enjoying the picture quality of the TV. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is very nice, very good quality had one for 15 years going strong

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Frankmasong,
      This is definitely a great choice for a TV upgrade! We always strive to deliver the best quality with our products. Nice to hear you like your new X90L TV. Thanks for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Can’t say enough!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new TV . The colors are so beautiful. No wires showing since I had Best Buy put it on my wall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ariel, we're glad you love the picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth the money!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. No issues and a fantastic upgrade from what I owned the last 5 years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PhilipA, Awesome! We're thrilled to hear that you are enjoying your newly purchased TV. Our Pure Black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast and every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive. Thank you for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    100% worth the money

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv was my first big purchase in my apartment and I absolutely love it the sleek design and display is just perfect! Would 100% recommend it to anyone who’s planning on getting a television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KhajaghousemohiuddinM, Thank you for the amazing review! You've made an excellent choice. It's great to hear that you love the sleek design and display of your new Sony X90L. We appreciate the recommendation and thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony bravía 65 inch

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It looks very good, my dad and I did not leave the quality Sony is unique.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RicardoS, We are happy to hear that. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super clear tv. Worth the xtra money to get a much better product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bowflex,

      You made the right choice with the X90L! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    BRAVIA IS BOSS

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it! I have the same TV in my basement so yes buy it! Amazing !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DebbieR,

      You made the right choice with the Sony X90L! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very good investment…

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent image and sound, a very complete television in all aspects.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OscarM,

      Perfect! We're thrilled that you are enjoying the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The new tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with this television. The sound is extremely nice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DonnaC,

      Great! We're glad that you are enjoying the sound quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony led 65 in

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv graet price....great experience. Delivery was great and no problem rescheduling pick up

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatriciaH, we're glad you like our product. Thanks for choosing our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for the price.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very impressed with this TV. Pairs great with the PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LesterK,

      Great! We're glad that you like how the TV works well with the PS5. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is great, great sound. Definitely recommend it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sammy, We're thrilled to hear that you like the sound quality. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really good service when picking out tv and really enjoy the tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ZacharyC, we appreciate you've taken the time to leave this review! We're glad to know you're enjoying the BRAVIA XR X90L. Thank you for choosing Sony. -Jenn Sony_US

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