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Customer Ratings & Reviews

$849.99
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Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1841 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 71 Showing 1,401-1,420 of 1,841 reviews
  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is outstanding and pairs perfectly with PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mark19,

      Great! We're glad that you like the picture quality of the TV and how it works well with the PS5. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv. Definite upgrade for my home. Clear and crisp. If I had to nit pick one thing it does “bloom” with white words but who cares

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatrickR, We are glad to hear that you love your new Sony BRAVIA X90L 4K smart Google TV. We take all user input seriously and will make sure your comments reach the appropriate person. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    better than expected

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The graph is super clear. Sound system is good enough.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesZ, Awesome! We are glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Rated 4 out of 5 stars

    sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    good like it - NICE DO I HAVE TO UE ALL FIELDS? OK THAT IS NOT GOOD IF I DO NOT HAVE THAT MUCH TO SAY

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KendaleS, Thank you for the great feedback! We're pleased to hear that you're satisfied with your purchase. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV ! Sony does not disappoint. Excellent picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi xxtonyxx,

      You made the right choice! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Happy/love

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love how clear the picture and the sound, it has me in love❤️

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happy,

      Great! We're glad that you like the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Haven't had it for very long, but so far it is working out just fine. Picture is clear, vivid and just outstanding. I would recommend this TV to my friends.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FastEddie,

      Thanks for commenting! We are thrilled to hear your satisfaction with the amazing picture quality and superb performance of your XR65X90L. With Sony X90L, you'll see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

      Thank you very much for recommending our X90L and for choosing Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    The Perfect TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The perfect TV for our home. Great sound and great quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeborahP, Awesome! We are so glad to hear that you found the perfect TV for you! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Sony fan

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am a Sony fan love this tv looks great in my theater room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Spud, That's perfect! We're thrilled that you are enjoying the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Thank you, Best Buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love this television 65 inch Sony fan for life !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottN,

      You made the right choice with the Sony X90L! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Awesome TV for Price

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture quality pretty decent lighting and the sound quality is ok

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrandonJ, Thank you so much for the fantastic review! We're glad you are enjoying the picture and sound quality of your Sony BRAVIA XR X90L TV. To get the best out of your Sony TV, you can explore a wide array of display and sound settings to customize according to your preferences. You may visit this link for more information and guidance: https://helpguide.sony.net/tv/kusltn1/v1/en-003/07_08.html. Hope this helps! Thank you again for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    The Geek Squad provides excellent Customer service

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new Sony 65” TV. Rene & Ziggy, Best Buy Geek Squad, installed our new Sony and hauled off our old television. They were friendly, worked quickly, knew what they were doing, completed the task, removed all packaging in the time scheduled. Most important, they asked questions and explained how to use the new tv in easy to understand language. Thank you!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Carol, nice! We're glad you like your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Sound could be better but love the picture quality.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Stony 65” Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Like the new Sony and the GEEK Squad. Picture is great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarjoryD, Awesome! We are glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    works great with a clear picture. We love the new tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LizJ, Thank you for sharing your wonderful experience with your new Sony X90L! We're glad you like the picture clarity of this TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Best Purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have been pleased with the picture quality and sound on my tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Positive, We are thrilled to hear that you have been pleased with the quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia 65”

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Well pleased on the picture quality and sound on this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wildcats, Amazing! We're delighted to hear that you're pleased with the excellent picture and sound quality of your Sony X90L. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony XR

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice tv Prosecuting games great Great picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Review,

      Awesome! We appreciate the 5-star rating and we're glad to hear that you like the picture quality of the TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. Not sure why people complain about the Sony tax when it should clearly be the Samsung tax. Way more expensive for those and the same quality. This tv is worth every penny. The Audio pass through is awesome with my LG S90QY soundbar. Excellent the PS5 and best TV for streaming quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidL,

      You made the right choice with the Sony X90L! We're thrilled that you like the picture quality and PS5 compatibility of the TV. It's also great that the TV works well with your home entertainment setup. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Excellent TV for gaming

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great for PlayStation 5 graphics are awesome and colors so real.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Mrcabanas79, We are thrilled to know that you now have a great smart TV for your PS5. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy your games! Vincent Sony_US

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