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  • SONY Full Array LED
  • Angle. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Left. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Back. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 1. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Remote Control. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 3. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 14. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 15. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 16. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 17. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 18. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 19. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 26. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • X90L 65" Class Full Array LED TV SONY 57" 2.75" TV Menu 34" 64.5" 32.75" + a I A + CH BRAVIA NETFLIX SORS Toufabee prome-video 47.625" 13.625" Music crenchymoe 2.8" SONY 47.625" Voice remote control
  • Picture and sound in harmony: Side tweeters elevate the sound and improve dialogue. Acoustic Multi-Audio 3D Surround Upscaling Dolby ATMOS.
  • Billions of accurate colors Natural and precise picture quality Conventional TV XR Triluminos Pro
  • Intelligent motion processing: See blur-free picture quality in fast-moving action, sports and games. Conventional TV vs XR Motion Clarity.
  • Alt View 31. Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) - Black.
  • Our most powerful TV processor ever: Hundreds of thousands of details are enhanced every second for lifelike picture quality. SONY XR Cognitive Processor XR.
  • Enhanced contrast and brightness TV backlight is precisely controlled creating deep, detailed blacks with high peak brightness XR Full Array LED Contrast Booster 10.
  • Hands-free entertainment: Use Google Assistant to find movies, stream apps, play music, and control your TV and smart home. Hey Google.
  • Movies on us with the BRAVIA CORE app: * 5 credits to redeem on latest release movies * 12 months subscription on hundreds of classics BRAVIA CORE - COE SPIDER-MAN: Homecoming Featued CH&STBUSTERS RILE VENOM LET N U Ceees I AIS - Yo Lbory SPIDER-MAN MAN - EM - OESINENT FII JUMANJI THE NEXT LEVEL LLEIERS TPS ACCOs
  • Discover new ways to enjoy your TV with the optional BRAVIA CAM. With the BRAVIA CAM, you can have a video chat on the big screen, automatically adjust picture and sound to your room, and more.
  • Google TV For you Live Apps Library Google TV prime video The Lord of the Rings: The Rings of Power Set in Middle Earth's Second Age, a great evil returns to the land and the Rings of Power are forged. Top picks for you MEMARVEL Severance Disney+ - vtriamina BUY EVERY THING EVERYO VHERE ALL A ONCE LOVE. VICTOR Disney'+ - unsamina Your apps - YouTube prime video Disney+ tv ax YouTube Music Spotify
  • The image features a large flat screen TV with a PlayStation 5 logo on it, indicating that it is perfect for the PS5 gaming console. The TV is displayed in a blue background, and the image is described as having a "blood and gore" rating, suggesting that it may show violent or intense content.
  • Sony - XR Triluminos Pro Product Overview Video video 2 minutes 52 seconds
  • Sony - Cognitive Processor XR Product Overview Video video 1 minutes 22 seconds
  • Sony - X90L Product Overview Video video 0 minutes 52 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 29 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

Model:
XR65X90L
SKU:
6544733
Highly rated by customers for:
$849.99
Save $350
The comparable value is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1884 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 73 Showing 1,441-1,460 of 1,884 reviews
  • Pros mentioned:
    Picture quality

    Sony Bravia

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality. Love the picture and all the features

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dee214,

      Amazing! We're thrilled that you are enjoying the picture quality and amazing features of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is outstanding and pairs perfectly with PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mark19,

      Great! We're glad that you like the picture quality of the TV and how it works well with the PS5. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Great picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We really like the bright colors and clarity of the picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi homesmikesells,

      Amazing! We're glad that you are enjoying the picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv. Definite upgrade for my home. Clear and crisp. If I had to nit pick one thing it does “bloom” with white words but who cares

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatrickR, We are glad to hear that you love your new Sony BRAVIA X90L 4K smart Google TV. We take all user input seriously and will make sure your comments reach the appropriate person. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV ! Sony does not disappoint. Excellent picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi xxtonyxx,

      You made the right choice! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Happy/love

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love how clear the picture and the sound, it has me in love❤️

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happy,

      Great! We're glad that you like the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Sound could be better but love the picture quality.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    The Perfect TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The perfect TV for our home. Great sound and great quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeborahP, Awesome! We are so glad to hear that you found the perfect TV for you! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Sony fan

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am a Sony fan love this tv looks great in my theater room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Spud, That's perfect! We're thrilled that you are enjoying the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Thank you, Best Buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love this television 65 inch Sony fan for life !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottN,

      You made the right choice with the Sony X90L! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    better than expected

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The graph is super clear. Sound system is good enough.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesZ, Awesome! We are glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Best Purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have been pleased with the picture quality and sound on my tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Positive, We are thrilled to hear that you have been pleased with the quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    New Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with my new TV. Set up was easy and the picture is great !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottH, we're glad you like the ease of setup and picture quality of our product. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Excellent TV for gaming

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great for PlayStation 5 graphics are awesome and colors so real.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Mrcabanas79, We are thrilled to know that you now have a great smart TV for your PS5. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy your games! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Stony 65” Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Like the new Sony and the GEEK Squad. Picture is great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarjoryD, Awesome! We are glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Sony

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 2nd one I bought. Picture is perfect and processor is fast.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NoahM, We are thrilled to know that you like the picture quality and performance of your second BRAVIA TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    works great with a clear picture. We love the new tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LizJ, Thank you for sharing your wonderful experience with your new Sony X90L! We're glad you like the picture clarity of this TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia 65”

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Well pleased on the picture quality and sound on this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wildcats, Amazing! We're delighted to hear that you're pleased with the excellent picture and sound quality of your Sony X90L. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Excellent choice

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, amazing sound, amazing options, excellent price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EdgarA,

      You made the right choice! We're glad that you are enjoying the sound, picture quality, and settings of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Great price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We got an open box in excellent condition so for the price we got it up you can’t beat it

    I would recommend this to a friend
Page 73, Showing 1,441-1,460 of 1,884 reviews
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