4th of July Appliance Sale.Free delivery. Ends 7/8. Terms apply.Shop now

Skip to contentGo to Product Search
Main Content

Customer Ratings & Reviews

$849.99
Save $350
The comparable value is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1884 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 76 Showing 1,501-1,520 of 1,884 reviews
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Sony 65 inch Bravia

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV!! Easy to set up and easy to use!!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Becca, We are happy to hear that you love your Sony BRAVIA TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65”TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very pleased with our new improved TV experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatriciaM, we're glad you like our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 65!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent T.V. Would recommend to family and friends!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ErinO, lovely! we're glad you like our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great TV Purchase

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sales person was very knowledgeable and helped us pick out the right TVs for our apt

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeremyS, thanks for the 5-star rating! It's a true pleasure to hear that the Sony - BRAVIA X90L has been an excellent option for you. This TV combines stunning 4K picture quality with the powerful Cognitive Processor XR for incredibly lifelike visuals. With features like Full Array LED for deep contrast and smooth motion handling, it's perfect for movies, sports, and gaming alike. We're also glad to know you had an excellent sales representative that helped you made the right choice. Thanks for choosing Sony! Best regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia X90L

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is probably the best tv I’ve seen in terms of price and quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JoshuaR,

      Thanks for this five-star review! We're delighted to learn that you view the X90L as the top choice for its exceptional value and overall quality!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We like our new tv and picture quality is excellent

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeeannR, we're glad you like the picture quality of our product. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia is the best………………………………:::::::::::………..

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevanP, we're glad you like our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Nice and happy to get it.

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It has a nice 4K UHD a medium entry level and easily fits in to my current home theater environment, with all the bells and whistle that these model offers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LinuxChap, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, great color!! Ssssssssssssssssszzzzzzzz

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NancyB, wow! We're glad you like the picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony X90L review

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pluses: incredible resolution, contrast, upscaling accuracy, low glare, plenty of usable settings adjustment. Minuses: speaker quality, off angle viewing (although nearly the best I have seen from a non-OLED).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KeithR, Thank you for the positive review! We're glad you like the incredible 4K resolution, contrast, upscaling, low glare display, and tons of adjustable settings on your new Sony X90L. We appreciate your feedback about the speakers and viewing angles and will be sure to forward this feedback to the appropriate department. Your feedback is valuable to us as we continuously strive to improve our products. Thanks for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    Kind of disappointed

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is beautiful when it is working…. Every couple of days the picture stops working. I can hear sound, I can see apps but the video is black and there is a line down the left side. Hold the power button and restart the tv set, and everything works for a few more days.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertS, thanks for choosing and purchasing our product. We're sorry to hear that you have an issue with your Sony unit. Please make sure your TV has the latest software installed:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90l/downloads

      Please perform a factory reset by following this link:

      https://www.sony.com/electronics/support/articles/00159487?utm_source

      If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      ~Earl Sony_US

  • Rated 5 out of 5 stars

    Tv

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Jonny was amazing when figuring out what tv to buy and helped with different options

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnnikaE, thanks for the five-stars rating!

      We're delighted to hear that you're now enjoying your X90L television and that you received exceptional assistance during your purchase! It brings us immense joy to know that you had the right guidance to select the perfect television for your needs.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Rated 5 out of 5 stars

    Super Clear and Sleek

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a great purchase. I am delighted by the screen and speaker quality. The google TV intergration is pretty seamless. It fits in well with the furnishings in the hall. Overall a great purchase for $1200

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Amazing, AshrithH! You've certainly made a great choice! We're thrilled to hear that you're delighted with the superb picture & sound quality, Google TV feature, and stylish design of your XR65X90L. Thank you very much for the perfect star review and for choosing the best brand, Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    Sony

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The associated took his time in explaining the differences between each tv and compared LG with Sony products to the pixel. And stood by us until we finally made a decision and we didn’t feel rushed. And he was a newly promoted and training someone all at the same time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DaianaT, we're glad you had a great experience with your purchase! We hope you enjoy your new TV. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Have not looked back

    |
    |
    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    LOVE THIS TV---Bought it for $1000 after looking at some $600 more---Have not looked back---I would buy it again---DO NOT buy lower models---After loving this one, bought a 77L---NOT THE SAME or even close---I had to return it because it was so poor

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesH, We are happy to hear that you are loving your new Sony BRAVIA X90L smart Google TV. You chose the best brand. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    My 65 inch Sony Tv

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everyone involved in the sale and installation were so good. I would for sure use Best Buy for any othee purchase that I would make. So pleased

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SharonW, it is so good to hear that you had a great experience with your purchase! We hope you are enjoying your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Loves it

    |
    |
    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv. Better screen view and the sound quality is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AshaK, Awesome! We are so glad to hear that you are enjoying your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Solid Quality

    |
    |
    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's a great tv that feels responsive on the OS. I bought it for the quality upscaling and how amazing it makes movies and shows look.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DillonS, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 4 out of 5 stars

    Great value

    |
    |
    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great value for a great price, highly recomend Sony is a great product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidH! Thanks so much for taking the time to share your feedback and review of the XR-65X90L.
      It is truly wonderful to know that you found the TV to be a great value!

      This model includes features like the Cognitive Processor XR for amazing contrast and color, Full Array LED for deep blacks and brightness, and Acoustic Multi-Audio to perfectly match the sound with the on-screen action.

      We appreciate you choosing Sony!
      Warm regards,
      Estefany Sony_US

  • Rated 4 out of 5 stars

    Old man and the sea

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The salesmen made me feel at home answered all my questions and made sure this was the right television for me. I am very greatful

    I would recommend this to a friend