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Customer Ratings & Reviews

$849.99
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Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1842 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 77 Showing 1,521-1,540 of 1,842 reviews
  • Rated 2 out of 5 stars

    Disappointed

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this on the strength of Sony's reputation. The picture is pretty good but I was hoping night scenes would look better in a well lit room. Sometimes there is very little detail. Just a lot of dark. I've had some issues with streaming apps so I would have to use my Roku. Within the last couple of months it lost the Internet connection and I would have to go to settings and reconnect. The last time it lost Internet it wouldn't reconnect until I shut down and unplugged and restarted the TV. Discouraging considering that this set is only 8 months old.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jbw1243, While we're glad you like the great picture quality of this TV, we regret to hear the issues you're having when watching night or dark scenes. This is definitely not the news that we would like to hear. We understand how important it is to find a TV that excels in displaying dark scenes with clarity and detail. There are various settings that can be configured in [Picture] settings to improve the overall picture quality and the viewing experience on your Google TV. More information about the picture adjustment settings of the TV can be found on the link below:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      For streaming app issues, try to uninstall and reinstall the affected app and make sure that the firmware version of the TV and the app are all up to date.

      If the Wi-Fi signal on your TV drops or intermittently disconnects, please follow the troubleshooting steps on the link below:
      https://www.sony.com/electronics/support/articles/00184183

      If you are unable to resolve your concern, please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      Sam Sony_US

  • Rated 4 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture very clear. Easy to use remote. Sound quality good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElaineF,

      You made the right choice! We're thrilled that you like the sound, picture quality, and remote of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    New 65” Sony TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy purchase, looked online for a new 65” Sony TV, on sale, $200 off, placed order, picked up TV 2 hours later, Best Buy associates loaded it my car for me.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TomG,

      You made the right choice! We're glad that you are happy with your purchase. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 1 out of 5 stars

    Moving? Fuggedaboutit

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought both the tv and sound bar Nov 23. Chose Sony for the picture and because I have owned Sony TVs before. Fast forward to March 24 after I moved, my tv quit working. It was packed and moved by professional movers. I call Sony and the response is, well, it is out of warranty. No other suggestions or options. I looked on the web site and there are not licensed Sony tv people anywhere close (I live in a metro area). I find a tv repair person and he tells me that the led bulbs are not working. The TVs are so thin, any movement can damage them. The repairman can seem to find bulbs since the tv is so new, so I have a black screen on my wall. It appears the only option is to now buy a new tv. I am very dismayed that I took all of the precautions to move my tv and now it is useless. Is this now Sony quality????? No parts to even fix it, really? Do NOT move this tv if you want it to work again.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cinn, we're genuinely sorry to hear about your Sony - XR65X90L not working after moving. We understand how frustrating this situation must be especially after mentioning you took all the precautions. We'd like to take a further look into your case, please email the information below to [email protected] so we can better assist you.
      Full Name:
      Best buy Username:
      Telephone Number:
      Model Number:
      Issue/Concern:
      Thanks for considering, regards. - Dominick Sony_US

  • Rated 5 out of 5 stars

    Sony TV purchase !

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent purchase, Sony TV's truly deliver on all its promises for sound & display

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GuyR,
      Thank you for your wonderful feedback! We're so glad to hear that your new Sony BRAVIA XR X90L TV is delivering great sound and stunning display. It’s great to know you’re enjoying your purchase!
      Thank you for choosing Sony, and enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product and great quality. I connected with sound bar from samsung and works just fine!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BBBuyer,

      That's awesome! We're thrilled to hear that you find your Sony BRAVIA XR X90L excellent and that it has great quality. Indeed, a soundbar makes the viewing experience better. Thank you for choosing Sony! Enjoy!

      -Maria Sony_US

  • Rated 4 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound for the price would highly recommend this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeL,

      We appreciate the recommendation and we're glad to hear that you like the picture, sound quality and price point of the TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Master Bedroom

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality, several options for video streaming. Thin bezel makes screen viewing the ultimate viewing experience. On screen instructions make it easy for the most user friendly installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Grumpybear,

      Awesome! We're glad that you like the picture quality, design, and user-friendly functions of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Bubojo

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great service and great product.The service agents were very helpful.Best Buy is the best.I am glad I came to them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bubojo, Amazing! We're glad to know that the service agents were able to assist you effectively. And good to know that you're satisfied with your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture not as bright as some tvs but picture quality is great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bigwormm, Thanks for the perfect rating! The Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV delivers a truly immersive and feature-rich entertainment experience. With its stunning visuals, powerful audio, and smart features, this television sets a high standard for what modern TVs can achieve. Whether you're a cinephile, a gamer, or simply someone who appreciates a top-tier viewing experience, the BRAVIA XR X90L is sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Rated 4 out of 5 stars

    Bravia Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good tv… worth purchasing this tv… its just awesome

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vizio, We are glad that you now have an very good and awesome smart TV. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m very satisfied with my purchase. I would recommend to anyone who’s looking for a good quality television

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kennymac, Thank you for the positive review! We're glad that you're satisfied with your purchase, and we appreciate the recommendation. Thanks for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    Good TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very Good product of Sony. Usually last for more than 10 years

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JOEG!
      Thank you for your kind words about the Sony XR65X90L! It brings us great joy to hear that you are satisfied with your purchase.

      This model is designed with advanced features such as stunning 4K resolution and impressive color accuracy, ensuring an exceptional viewing experience.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the products. Geek squad that did the installation were knowledgeable and very friendly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NancyZ, Thank you for sharing your fantastic experience! We're glad you're loving your new Sony BRAVIA XR X90L TV. It's also great to hear that you had a great experience with the installation. Thank you for choosing Sony, and here's to more great viewing experiences with your new Sony TV! -Maria Sony_US

  • Rated 5 out of 5 stars

    Sony 65" Bravia XR X90L full array LED 4K TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Full array LED TV does not disappoint as far as brightness of the picture and color clarity. The TV has decent speakers and is incredibly thin. A great TV for a wall mount with a sound bar!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gaelforce,
      Thank you so much for making an effort to share your feedback with us! We really appreciate that you like the exceptional picture quality, sound, and stylish design of your new TV. We always strive to deliver the best quality and features with our products. Your satisfaction means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    To see the sea of great joy in the SONY TV world

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have truly enjoyed my experience at Best Buy because the salesperson knew how to help us see that our purchase would bring us great joy and fulfill our dreams of having a SONY TV in our lives

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarcP, Great! Thank you for sharing your positive shopping experience. And we're glad to know that you're satisfied with your purchase. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Awesome service

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent service Muldoon store is always so helpful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KyleS, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Great Experience

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sales Associate, Steven, was very helpful and explained everything in depth. I appreciated the assistance he offered.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IrmaC, Thank you for your awesome review! We are glad to hear about your awesome shopping experience! Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like the LED so there won't be screen issues in the future

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, Kajg! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Brand new TV buying experience

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My experience was great, the guy who helped me find a new TV was friendly and showed great customer service and he deserves a raise or promotion

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewG,

      Great! We're glad that you were assisted professionally. We hope you are also enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

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