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Customer Ratings & Reviews

$849.99
Save $350
Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1842 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 78 Showing 1,541-1,560 of 1,842 reviews
  • Rated 5 out of 5 stars

    Good song Tv if best price

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good tv and worth for the money, and good deal going on now in bestbuy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GP01, Excellent choice! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Rated 4 out of 5 stars

    Already fall in love with new X90L

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I decided to buy a new Inch 65 Sony TV over Samsung at Best Buy for the first time after I used to have 50 Vizio for 8 years and it looked too big for me I had never experienced it before. I have been happy with the new technology on Sony TV to connect to the PS5 I used to play so brightly and easily. I recommend you to buy best sony without headache!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi T4alive,

      You made the right choice upgrading to the Sony X90L! We're glad that you are enjoying the picture quality of the TV and how it works well with the PS5. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    TV Delivery and Setup

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    All went well. The TV delivery was on time, The setup went without a hitch. The deliverymen were very knowledgeable and professional. We were quite pleased with the entire process.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeorgeS, Fantastic! Thank you for sharing your wonderful experience with your new Sony X90L from the on-time delivery to the ease of setup of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Bedroom TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love having a larger TV for the bedroom. Hanging on wall makes for better viewing as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Will, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Fantastic

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. I haven't taken it out of the box yet.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lazyboy, we're glad you like our your new TV! Thanks for choosing Sony! Enjoy! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great service!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic service by the installers. Very helpful and knew what they are doing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidR, Thank you for the fantastic 5-star review! We're thrilled to hear that you're enjoying your Sony BRAVIA XR X90L TV and had a seamless installation experience. We truly appreciate you choosing Sony, and we hope you continue to enjoy your TV for years to come! -Maria Sony_US

  • Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv. Had to tweak a couple of small settings but it’s work the money and it’s a pinnacle of technology

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelW, Congratulations! You've made an excellent decision in purchasing the Sony X90L. We're thrilled to know that you are overall satisfied with the exceptional picture quality and superb performance of this great Full Array TV. Good to know your investment is worth it. Thank you very much for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    New TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very satisfied with my purchase and the overall assistance in choosing our TV and the installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PegC,

      You made the right choice! We're thrilled that you are enjoying this amazing TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    The one piece is real!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful display and awesome graphics, my kids and I spend our time binge watching One piece.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarioH,

      Great! We're glad that you and your family are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    My tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My tv is amazing for over one year still feels like it’s brand new.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RakanR, That's fantastic to hear! We're glad your Sony BRAVIA XR X90LTV continues to deliver an excellent experience even after a year. It's always great when a product maintains its quality over time. Thank you for choosing Sony! Enjoy your like-new experience! -Maria Sony_US

  • Rated 5 out of 5 stars

    Best Buy is the best!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent process. Ordered the tv and it was ready for pick up less than a hour later!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mick, Thank you for the 5-star rating! We're thrilled to hear that you had an excellent experience with the ordering process and that your new TV was ready for pick-up in less than an hour. Thanks for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    Excellent picture quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality especially during the movie night.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DamilolaO, We are glad that you like the picture quality of your new Sony BRAVIA smart Google TV.
      With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Enjoy your movie nights! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The salesperson assisting me was quite knowledgeable and was able to give me the details of the product I was looking for in a manner that made sense to me.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ReneeH,

      Great! We're glad that you were assisted professionally. We hope you also enjoy this amazing TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 2 out of 5 stars

    Getting Replaced

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After talking numerous people for there input on witch brand and model to choose!! I pull the trigger on this model, up to this day, this moment I wasn't 100% sure of my purchase. But now I am, its coming off the wall and being returned later this week!!! Today it shut it self down, and wouldn't come back on. There definitely a couple of bugs in this unit!!!!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveW,

      This is not the experience that we want you to have. Your feedback is extremely important to us and is very much appreciated. We hope you already tried the troubleshooting steps on this link to help resolve the issue:

      https://www.sony.com/electronics/support/articles/00153674

      The TV comes with a 1-year manufacturer's limited warranty. If you still have the TV and the issue is not resolved, please contact our product support team via phone call or chat through this link:

      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Perfect for Movies and Gaming 120HZ

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV, amazing balance, money/value Perfect for Movies and Gaming

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vasiliy, Thank you for the great review! We strive to provide a top-notch quality and are delighted to hear that you're satisfied with the 120Hz smooth gaming and movie watching experience with your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I rated sound quality based on the in set speakers. Very small account of the thickness of the tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertF, Thank you for the 5-star rating! Good to hear you like the great sound quality and slim and premium design of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    Good TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far excellent picture. Great for sports and movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi cablebuyer, awesome! We're glad you are enjoying the great picture quality of our X90L! See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™. XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV, complicated to set up. If you don’t have at least 2 people, have Best Buy do the setup. Take advantage of the free delivery.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ru1212, Great! We're delighted to hear that you are enjoying your new TV. Thank you for your output and for choosing Sony. Erin Sony_US

  • Rated 4 out of 5 stars

    Not the greatest sound

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture not overly happy with the sound easy setup

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great for the price

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Man it was worth my money for buying it just to play my PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SynoeuthB,

      You made the right choice! We're glad that you like how the TV works well with your PS5. Thank you for choosing Sony!

      -Ralph Sony_US

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