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Customer Ratings & Reviews

$849.99
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Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1842 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 79 Showing 1,561-1,580 of 1,842 reviews
  • Rated 5 out of 5 stars

    God tier to budget tv

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good tv. It’s a Sony it’s everything you would expect.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AdolfoC, Thank you for your 5-star review. We're glad that your Sony BRAVIA XR X90L TV meets your expectations. Thank you for choosing Sony, and we hope you continue to enjoy many more amazing experiences with your new Sony TV! -Maria Sony_US

  • Rated 4 out of 5 stars

    New tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the product lot of questions about how and what to do. No instructions, geek squad finally installed it after three weeks. Glad I bought the tv guess it will take a while to see what it is capable of doing without instructions.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertW,

      Thanks for sharing your review and experience with the X90L. Your feedback is greatly appreciated. Help guides and manuals are available on our support website. You may find this link helpful:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90l/manuals

      In case you need further assistance, please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Rated 5 out of 5 stars

    TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We had a very good experience they are very help full and we love the ring camera Song TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bambi,

      Perfect! We're glad that you are enjoying this amazing TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great job!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic tv installation was great great associates with geek installation

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BenC, we're glad you like our product! Thanks for choosing Sony! ~Earl Sony_US

  • Rated 4 out of 5 stars

    65” full aray

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, sounds not that great.Overall nice tv.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    very good for PC gaming

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV as an alternate display for my PC as well as functioning as a normal TV. what's more to say you already looked at the specs

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AustinR, Awesome! We're delighted to know it works great to use as a PC monitor and normal TV. At Sony we strive to put forward the best possible products for our customers. It sounds like we hit the mark with the X90L. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for purchasing the 65" X90L and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    nice TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    perfect production and excellent customer services. Saved couple of hundreds dollars for a new TV. and payment plan.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanniZ,

      Amazing! We're thrilled that you are enjoying this amazing TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Best TV with best view

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have purchased this TV during last Black Friday. And so it gives very good performance.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rijas,

      Great! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    SONY TV Review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Geek Squad was great in every way -- technically knowledgeable and very pleasant!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OrlandoM, Fantastic! We're delighted to hear that you had an excellent customer service experience. You've made an excellent choice and thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Perfect TV for both watching and playing games

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It has been more than 6 months that we have had this TV. We are very happy to choose this one. Very clear view.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CanK,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Love Sony

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have only owned Sony Bravia for the last 20 years. They live up to their name.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wendy,

      That's awesome! We're happy to hear that you love your new Sony TV. Thank you again for choosing Sony and your continued support is greatly appreciated.

      -David Sony_US

  • Rated 5 out of 5 stars

    My new tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a great tv huge upgrade from my 50 in and so worth it! Ans the 2 people who helped me out were so amazing which made me feel better buying it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MelissaB,

      You made the right choice upgrading to the Sony X90L! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Grateful costumer.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    salesperson,help us to clear any doubts about the product He was very kind ,we closed the deal.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielR, That's awesome! We're thrilled to hear you had an amazing shopping experience. Thank you so much for choosing the Sony X90L and for taking the time to share your positive feedback. -Sam Sony_US

  • Rated 5 out of 5 stars

    Great buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with this TV but even more so the to guys that delivered it and installed it were absolutely great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happycustomers,

      Perfect! We're thrilled that you are enjoying this amazing TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 3 out of 5 stars

    Performance issues

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is good, however there are lots of issues faced like display got frozen, tv turned off abruptly while watching, Roku stick not working properly etc..

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BBCust17,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV. It's unfortunate that you are having those issues with the TV. For optimum performance, make sure that the software version of the TV is up-to-date. Resetting the TV may also help resolve those issues. Please refer to these links:

      https://www.sony.com/electronics/support/articles/00028577
      https://www.sony.com/electronics/support/articles/00159487

      Hope this helps. If still not resolved or you need further assistance, please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Rated 5 out of 5 stars

    sony tv 65 inch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very pleased with product an set up an associate who did the set up

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MayHarry, That's awesome! We're thrilled to hear that you are very pleased with the XR65X90L and the setup process. It's wonderful to know that the associate provided excellent service during the setup. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony 65" TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV works great. Use it with an antenna, plus streaming. Once in a while it will not show a channel but it is a quick fix to reset.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Danno, Thank you for the excellent review! We're glad you like the amazing picture and sound quality, and ease of setup of your new Sony X90L. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great tv very happy with everyone at best buy love shopping there

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelM, Amazing! We're pleased to hear you had a great shopping experience. Thanks for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    BRAVIA 65

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Disappointed there wasnt an Xfinity App and I had to hook up a Roku

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your feedback, KevinB. The XR-55X90L model operates on the Google TV platform, which allows for the installation of only those apps that are compatible with this system. Currently, the Xfinity app cannot be directly installed on this TV model. This limitation is not a result of any restrictions set by Sony, but rather stems from compatibility and availability issues determined by the app developer. As an alternative, your choice to use Roku is commendable, as it offers effective access to the Xfinity app. We appreciate your input and will ensure that your suggestion is communicated to the relevant team.

      Thanks for choosing Sony!
      Warm regards,
      Gus Sony_US

  • Rated 5 out of 5 stars

    Fantastic

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic! Picture is phenomenal. Everything I was looking for and probably much more.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottM,

      Very nice! We're glad to hear that you like the picture quality of the TV. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

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