Customer Ratings & Reviews

Hi christina, Thank you for sharing your experience with the Sony X90L. We apologize for the inconvenience you faced with your new TV. It sounds like you encountered a temporary glitch that affected the picture display for HBO while the audio continued to work. We appreciate your patience in troubleshooting by unplugging and plugging the TV back in. We are glad to hear that the issue resolved itself the next morning and that the picture worked for all apps, including HBO.
If you experience any further issues, we recommend checking for any available software updates for your TV, as these can often resolve unexpected glitches. Additionally, you can reach out to our customer support team through this link: https://us.esupport.sony.com/support/s/service?language=en_US for further assistance.
We value your feedback and are committed to ensuring you have a great experience with your Sony TV. Thank you for choosing Sony. -Sam

Hi ShaneS, Awesome! We're very pleased to hear you like the overall quality of your Sony X90L. We value your input about the Google TV UI and strive to continually improve our products to meet the expectations of our customers. Thanks for choosing Sony! -Sam

Hi TomG,

You made the right choice! We're glad that you are happy with your purchase. Thank you for choosing Sony!

-Ralph

Thank you for sharing your detailed feedback, dns177!

We are absolutely thrilled to hear that the picture quality of your XR65X90L is meeting your expectations, especially with the brilliant contrast and motion. Features like the Cognitive Processor XR™ are designed to deliver exactly that level of clarity and smoothness, so your feedback is great validation of that effort.

We also appreciate your honest comment that the audio feels thin. While we focus on a slim design for a stunning picture, we understand built-in audio can sometimes lack the fullness of dedicated systems.

For an immediate and significant improvement to the sound quality, we highly recommend trying one of the TV's sound modes (like Cinema or Standard) in the settings, or considering one of our companion Sony soundbars (such as the HT-A7000 or HT-S400) which are perfectly designed to pair with the XR65X90L for a truly immersive home theater experience.

Thank you again for choosing Sony.

Best regards, Gus, Sony Social Media Team

Hi JoeL,

We appreciate the recommendation and we're glad to hear that you like the picture, sound quality and price point of the TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

-David

Hi JonnetteL, Great! Thank you for the 5-star rating! Good to know you had an amazing shopping and customer service experience. Thanks for choosing Sony! -Sam

Hi bigwormm, Thanks for the perfect rating! The Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV delivers a truly immersive and feature-rich entertainment experience. With its stunning visuals, powerful audio, and smart features, this television sets a high standard for what modern TVs can achieve. Whether you're a cinephile, a gamer, or simply someone who appreciates a top-tier viewing experience, the BRAVIA XR X90L is sure to impress. Thanks for choosing Sony! -Craig

Hi Grumpybear,

Awesome! We're glad that you like the picture quality, design, and user-friendly functions of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

-Ralph

Hi ChristyP, Awesome! It’s great to hear that you’ve had a positive experience with Sony TVs in the past, with your last one lasting 7 years. That’s impressive durability. Given Sony’s reputation and the upgrades in the X90L such as improved local dimming zones and Google TV integration, it’s likely built to last, especially with proper care. Here’s hoping it serves you just as well, if not better, for years to come! Enjoy your new TV! -Jess

Hi Vizio, We are glad that you now have an very good and awesome smart TV. Thank you for choosing Sony! Enjoy! Vincent

Hi RichardA, thank you for your feedback.

It's a truly pleasure to hear you're enjoying the picture quality on your X90L!

Frequent update notification aren't typical, so it's possible a previous update hasn't completed fully. We recommend following all on-screen steps carefully and ensuring the TV remains powered on until the update finishes. You can also update it manually on Settings > System > About > System Software Update.

If the issue continues, our support team is available to walk you through the process and help get things running smoothly: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

We appreciate you bringing this out to our attention!

Thanks for choosing Sony.

Sincerely,
Jenn.

Hi Gaelforce,
Thank you so much for making an effort to share your feedback with us! We really appreciate that you like the exceptional picture quality, sound, and stylish design of your new TV. We always strive to deliver the best quality and features with our products. Your satisfaction means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris

Hi MarcP, Great! Thank you for sharing your positive shopping experience. And we're glad to know that you're satisfied with your purchase. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Sam

Hi T4alive,

You made the right choice upgrading to the Sony X90L! We're glad that you are enjoying the picture quality of the TV and how it works well with the PS5. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

-Ralph

Hi GuyR,
Thank you for your wonderful feedback! We're so glad to hear that your new Sony BRAVIA XR X90L TV is delivering great sound and stunning display. It’s great to know you’re enjoying your purchase!
Thank you for choosing Sony, and enjoy! -Maria

Hi Bubojo, Amazing! We're glad to know that the service agents were able to assist you effectively. And good to know that you're satisfied with your new Sony X90L. Thanks for choosing Sony! -Sam

Hi BBBuyer,

That's awesome! We're thrilled to hear that you find your Sony BRAVIA XR X90L excellent and that it has great quality. Indeed, a soundbar makes the viewing experience better. Thank you for choosing Sony! Enjoy!

-Maria

Hi GeorgeS, Fantastic! Thank you for sharing your wonderful experience with your new Sony X90L from the on-time delivery to the ease of setup of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam

Hi OhannesD,

We're truly sorry to hear about the frustrating experience you've had with the Geek Squad technician regarding your soundbar setup. We understand your frustration that your soundbar isn't functioning correctly.

While Geek Squad is a Best Buy service, we want to ensure you're able to fully enjoy your Sony products. If you continue to have trouble getting your soundbar to work after reaching out to Best Buy, please don't hesitate to contact Sony Support directly. Our team would be happy to assist you with troubleshooting or guide you through setting up your soundbar.
Thanks for considering Sony Products.
-Eliab

Hi Kennymac, Thank you for the positive review! We're glad that you're satisfied with your purchase, and we appreciate the recommendation. Thanks for choosing Sony! -Sam