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Customer Ratings & Reviews

Your price for this item is $899.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1729 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 8 Showing 141-160 of 1,729 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love the TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an Amazing tv. Good price and great customer service

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JustinT,

      Perfect! We're thrilled that you are enjoying this amazing TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The new tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with this television. The sound is extremely nice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DonnaC,

      Great! We're glad that you are enjoying the sound quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV! Awesome blacks and very high picture quality!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShaneV,
      Perfect! We are very happy as well knowing that you are pleased with the picture quality of our Sony TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for the price.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very impressed with this TV. Pairs great with the PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LesterK,

      Great! We're glad that you like how the TV works well with the PS5. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is great, great sound. Definitely recommend it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sammy, We're thrilled to hear that you like the sound quality. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia X90L TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Superb! Quality and design at its best! Sony did it again!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello iMCCJr, Thanks for your feedback. We are glad that you like the quality and design of your new BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Much needed Upgrade

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Sony tv I’ve purchased! Picture quality is a game changer

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happylistener, we're glad you are enjoying the picture quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sharp clear picture brilliant color good volume ❤️❤️

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LuannD, We are happy that you like your new Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really good service when picking out tv and really enjoy the tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ZacharyC, we appreciate you've taken the time to leave this review! We're glad to know you're enjoying the BRAVIA XR X90L. Thank you for choosing Sony. -Jenn Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excellent viewing experience. superb picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      We're delighted to hear that you like the picture quality of your TV, LissetteD. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Sony_US

  • Rated 5 out of 5 stars

    Worth the premium over other models in the series

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pretty much as good as you can get from an LED before the jump to OLED. UI is very responsive. Clarity, motion, contrast and backlighting all worth the cost over the lower series. Games and movies that seemed dimly lit in dark scenes before now show great details and color depth even in the shadows.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NeilB,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the responsiveness and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    65 inch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was avery nice tv. I was very surprised on the quality of it and the picture is awesome

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robbass,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Sony TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Thank you! Love it. So far so good. It freezes every now & again & have to do a reboot. Remote could have be better but all in all like the TV so far.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanaN, we're glad you like our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Tv quality

    Rated 4 out of 5 stars

    Sony TVs are the best!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is great, delivery was quick, price was fair, no complaints at all.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EugeneJ, we're glad you like your purchase! Enjoy your new TV! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    App performance

    Rated 1 out of 5 stars

    DO NOT BUY!!

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Worst TV purchase I’ve ever made and I’m stuck with this terrible product. The tv itself and picture are great, the problem comes when I have to hard reset (unplug and plug back in) the tv 3 times a week because apps just won’t open, even after force closing them.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CameronP,

      We're glad that you like the picture quality of the TV. It's unfortunate that you are having issues with the apps on the TV. For optimum performance, make sure that the software version of the TV is up-to-date. Please refer to the steps on this link:

      https://www.sony.com/electronics/support/articles/00028577

      Additional troubleshooting steps are also available on this link:

      https://www.sony.com/electronics/support/articles/00108468

      Resetting the TV to factory settings may also help resolve those issues. You may find this link helpful:

      https://www.sony.com/electronics/support/articles/00159487

      Hope this helps. If still not resolved or you need further assistance, please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Purchase, we are in love with this TV. Especially Imax Enhanced Mode.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi YangR,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Amazing!

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. Worth the price. Great for gaming as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's great, RoSu! We're glad you are happy with your purchase. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    shop with quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent service, they have quality, which identifies them with the experience and attitude of serving the client and having what is necessary

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello NataliaM,
      What an excellent experience! We're glad that you are pleased with the service you received and thank you for purchasing our Sony - 65" Class BRAVIA XR X90L Full Array LED 4K HDR Google TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! - Marco Sony_US

  • Rated 5 out of 5 stars

    You need this TV

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great tv for my man cave…4k quality is amazing! It was definitely worth the purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KeithT,

      You made the right choice! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    The best experience

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent customer service and knowledgeable geek squads that installed my new TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JodieK, It's great to hear that you were assisted well by our local dealer. We hope that you also like your new Sony BRAVIA 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

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