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Customer Ratings & Reviews

$849.99
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Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1842 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 80 Showing 1,581-1,600 of 1,842 reviews
  • Rated 5 out of 5 stars

    Product review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This product changed my life like I am a home body now..The best product I could ask for!Thanks Best Buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LaminS, That's awesome! We are glad to hear that your new Sony BRAVIA 4K smart Google TV is the best product you could ask for. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    TV

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, works perfect with my ps5. Definitely recommend getting !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CesarO, perfect! You've certainly made a great choice! We are extremely pleased that it suits your needs. Thank you very much for sharing your excellent experience with your XR65X90L and for choosing Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    sony tv xl90

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    best buy has great customer service and products i will definitely buy from them again

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarrisaR, That's awesome! We're glad you had a great customer service experience. Thank you so much for choosing the Sony X90L and for taking the time to share your positive feedback. -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony above the fireplace.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony 65” television and sound bar with rear speakers is awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarlaY, Perfect! We're very pleased to know you like your new Sony X90L and rear speakers. Thanks for choosing Sony! -Sam Sony_US

  • Rated 3 out of 5 stars

    Super reflective

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Disappointed for how expensive the tv is. The tv is beautiful with great image. The issue is the reflection, this thing reflects like a mirror.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RyanM, Thank you for the feedback on your experience with your Sony X90L. While we're glad you like the excellent picture quality of your TV, we regret to hear about your issue with the reflection. At Sony, customer satisfaction is our priority. We take all feedback seriously and use it to continuously improve our products.

      And even though the X90L doesn't support the X-Anti Reflection & X-Wide angle features to reduce the glare, its brightness level increases approximately up to 130% compared to the previous year's model - the X90K has precisely controlled backlighting so the viewer can see enhanced contrast and billions of accurate colors, controlled by XR Contrast Booster and XR Triluminos Pro technologies. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony has the all around besttv I ve had for life but it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EddieS,

      Perfect! We're glad that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    My husband still loves it more than me

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The only thing that is frustrating is how often I have to restart it because of something freezing. Other than that, graphics are great!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MeganP, Thank you for your feedback! We're glad to hear that your husband loves the Sony BRAVIA XR X90L—it's a fantastic TV! We’re sorry to hear about the freezing issue, though. Restarting shouldn’t be a frequent necessity, and we’d love to help troubleshoot this for a smoother experience. To better assist you, we would like to gather more information regarding the frequent freezes occurring on your TV. Are these issues present when using streaming platforms such as YouTube, Amazon Prime, Netflix, and others? In the meantime, you might consider performing a power reset by following the instructions provided in this link: https://www.sony.com/electronics/support/articles/00141896?utm_source. Hope this information helps! If you need further assistance, may we contact you directly? If so, please email the following information to [email protected]. Apologies if you've already shared this information with customer service — we just want to ensure we have your most accurate details: Full Name: Best Buy Username: Telephone Number: Additional Information regarding your experience with the BRAVIA XR X90L. Thank you for your patience, and we look forward to improving your experience! Sincerely, Maria Sony_US

  • Rated 5 out of 5 stars

    My personal review

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the sony products and other products TV, refrigerator

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi vmum,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying this amazing TV. Thank you for always choosing Sony!

      -Ralph Sony_US

  • Rated 3 out of 5 stars

    Sony not great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Top rated TV it's doesn't a great setting to use and really have to look so hard just to change things the way I want them.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Larry,
      Thanks for reaching out and sharing your feedback about the settings on your XR-65X90L.
      We're truly sorry to hear that you're having trouble navigating the menu and finding the adjustments you want. That's definitely not the experience we want you to have and we appreciate you taking the time to let us know.

      If you feel like you need more personalized help with getting your specific picture settings just right, please don't hesitate to reach out to our support team at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thanks for considering Sony and for your feedback.
      Sincerely,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    A gaming and movie kind of tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great for both gaming and watching movies. The whole family loves it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelR, We're happy to hear that you're enjoying your game and movie time with your new TV. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great product and great salesman and very knowledgeable and helpful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, EstefanitamV! Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Happy Customer

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great sales experience. Very much improved compared to my last experience at this location (Westminster, CO).HAPPY c

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BiancaC,

      Awesome! We're glad that you were assisted professionally. We hope you also enjoy this amazing TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony still has it!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We were about to buy a Samsung but decided to have a look at the Sony as well. The Sony won out this time. Great TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GloriaB, You've made an excellent choice! We're truly delighted that your purchase went well and you appreciate everything about this great TV. We always strive to deliver the best picture quality with our TVs. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you so much for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    My Sony

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Like the Sony even more . Very Crisp resolution and i love the contrast of the color. Nice to watch movie.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavemarkM,

      Perfect! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Eco power and picture quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice..the eco power situation is a lil weird because it effects the overall picture quality...but overall nice!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LelandH, We appreciate your feedback. We are happy that you like your new Sony BRAVIA 4K smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Perfect!!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony never disappoints. Life long sony fan. Except the wifi keeps dropping other than that perfect

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Stand,

      Thanks for sharing your 5-star review and experience with the X90L. We appreciate you for being a Sony fan. It's unfortunate that you are experiencing Wi-Fi issues with the TV. For optimum performance, make sure that the software version of the TV is up-to-date. Please refer to this link for more information:

      https://www.sony.com/electronics/support/articles/00028577

      You may also find these links helpful:

      https://www.sony.com/electronics/support/articles/00184183
      https://www.sony.com/electronics/support/articles/00133631

      Hope this helps. If still not resolved or you need further assistance, please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thank you for choosing Sony!
      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Since I became a buyer from this Company I

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Buying that Solar panel for my nest camera for my saving protection of my home was a great idea

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnJ,

      You made the right choice! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product, and very good service! Answered all my questions and help me pick the right product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelS, That's awesome! It's great to hear that you were assisted well by our local dealer. We are also happy that you like your Sony BRAVIA smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Loveeee

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love our new tv honestly we are thinking of buying a new one for our living room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RitchieV,

      That's great! We're glad to hear that you love your new Sony TV for your living room. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Rated 5 out of 5 stars

    Mr

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my tv but I love the people at Best Buy more great energy and family feel in the store thanks guys I appreciate your hard work

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HiramR, we're glad you love your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

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