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Customer Ratings & Reviews

$849.99
Save $350
Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1841 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 81 Showing 1,601-1,620 of 1,841 reviews
  • Rated 3 out of 5 stars

    Great TV, poor installation!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the TV and it was at a good price! However the Geek Squad installers were not knowledgeable with my old Harmony System, so the TV is hard to get working because it was set up improperly!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenR,

      Thanks for sharing your review and experience with the X90L. It's unfortunate that your setup wasn't done properly. We would to know more about what happened and help you out. Please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Reliable. We have 4 Sony tvs in our house. Easy to navigate and user friendly especially for seniors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TeresaR,

      Amazing! We're thrilled that you are enjoying the user-friendly functions of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony success!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product with extra bright display and beautiful definition!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidT,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great service

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    They were really helpful and wonderful to work with

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NickA, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    I love it!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love shopping at best buy, the prices and service are great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EdmundoB, Thank you for the wonderful feedback! We're glad you had an amazing shopping experience. Thank you for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    A+

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good product, best money saving, open box item in very good condition.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OrlyC, You've made an excellent choice! We're glad to hear you feel that the Sony X90L is worth its price. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an excellent tv. It has all of the features plus a few more.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidB,

      Great! We're thrilled that you are enjoying the amazing features of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony-65'' TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Customer Satisfaction! The tech new the product and very respectful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ClydeF, Awesome! We're glad you had an amazing shopping experience. Thank you for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the display and how the tv reacts and well as the space it takes up definitely makes one feel as they are at the movies

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamM, we're glad you love the picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Wow!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV has given a whole new viewing experience, and the sound bar adds to the enjoyment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MelissaL,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV and how it works well with your soundbar. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony 65 Bravia

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super easy and fast to order and delivery. Love the tv. Love the smaller remote Tv clarity is fantastic

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's great, StephSGAZ! You definitely made the right choice with this TV. We are thrilled to hear about your amazing experience so far with your new X90L and you appreciate its excellent picture and new standard remote with simplified buttons for ease of use. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for your purchase and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Great for the price

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the money. Sony quality , bright enough for my living room with natural light

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JaredP,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    I love this TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has everything i want in a smart TV, the resolution is off the charts!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChinweC, Thank you for telling us about your experience with your Sony X90L 4K TV. It's wonderful to hear that your purchase went well and it matches your expectations. We're also delighted to hear you are enjoying the overall picture quality and smart Google TV features. Thank you for upgrading to you new 65" X90L and for trusting Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Happy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are thrilled with the service from Best Buy and our new Sony TV!!? Fantastic color and clarity!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AllisonB,

      Awesome! We're glad that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    TV purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a great size TV and we got an awesome price from Best Buy. I would highly recommend to purchase it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LorraineG, Awesome! We are so glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love Sony. It’s the only one I buy. I tried other brands but they do not compare to Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HelenA,

      Thank you for the purchase! We're glad to hear that you love your new Sony TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Rated 4 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality. The motion settings are a little confusing at first. Chromecast is pretty fast on it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrandonD,
      Thank you for your review!
      We’re happy to hear that you’re enjoying the quality of your Sony BRAVIA XR X90L. We understand that the motion settings can take some time to get used to, but we’re glad to know Chromecast is working smoothly for you. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Expectations exceeded

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Expectations exceeded for once - audio, video, build

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 3marten, Great! We're very pleased to hear that the built, audio and video quality of your Sony X90L. has exceeded your expectations. Thanks for choosing Sony! -Sam Sony_US

  • Rated 2 out of 5 stars

    This is the 2nd time remote connection issues!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv was expensive to buy and the fact that it has issue when it’s brand new rises lots of questions. I still don’t know if o should return it or not . It’s a big tv 65” and I don’t have the packaging box. Learned my lesson to stay away from Sony

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your feedback.

      We are truly sorry to hear that you are experiencing issues with your brand new XR65X90L television so soon after purchase, and we sincerely apologize for the frustration and serious concerns this has raised. This is absolutely not the reliable, high-quality experience we intend for our customers, especially given the investment you made in a 65" BRAVIA TV.

      We understand your hesitation about returning a large television without the packaging. Before making a final decision, we strongly recommend allowing our specialists to assist you with troubleshooting, as many new-product issues can often be quickly resolved through software updates or simple resets.

      We would like to help you resolve this so you can start enjoying the premium picture quality you paid for. Please contact our support team directly at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv so our specialists can guide you through specific steps tailored to your issue.

      We regret that we have not met your expectations in this instance and take your satisfaction seriously.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Rated 3 out of 5 stars

    Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV With Great Features If You Are Interested In Audio You Will Need To Purchase A Sound Bar,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BarbieE,

      Thank you for considering Sony products.

      We're delighted to hear you're enjoying the great features of your XR65X90L TV, but we sincerely apologize that the built-in audio didn't deliver the sound quality you were looking for. We understand how important immersive audio is for a complete viewing experience, and we regret that you feel the need to purchase a separate sound bar.

      We certainly strive for a high standard across all aspects of our televisions, and your direct feedback is incredibly valuable to us. We will ensure your comments are immediately shared with our dedicated Sony team for their review as we continually work to enhance the sound performance of our products.

      Thank you again for taking the time to share your honest assessment.

      Best regards,
      -Fred Sony_US

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