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Customer Ratings & Reviews

$849.99
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The comparable value is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1886 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 83 Showing 1,641-1,660 of 1,886 reviews
  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Reliable. We have 4 Sony tvs in our house. Easy to navigate and user friendly especially for seniors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TeresaR,

      Amazing! We're thrilled that you are enjoying the user-friendly functions of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Loveeee

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love our new tv honestly we are thinking of buying a new one for our living room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RitchieV,

      That's great! We're glad to hear that you love your new Sony TV for your living room. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Rated 5 out of 5 stars

    Great

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the display and how the tv reacts and well as the space it takes up definitely makes one feel as they are at the movies

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamM, we're glad you love the picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony 65 Bravia

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super easy and fast to order and delivery. Love the tv. Love the smaller remote Tv clarity is fantastic

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's great, StephSGAZ! You definitely made the right choice with this TV. We are thrilled to hear about your amazing experience so far with your new X90L and you appreciate its excellent picture and new standard remote with simplified buttons for ease of use. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for your purchase and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Wow!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV has given a whole new viewing experience, and the sound bar adds to the enjoyment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MelissaL,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV and how it works well with your soundbar. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    TV purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a great size TV and we got an awesome price from Best Buy. I would highly recommend to purchase it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LorraineG, Awesome! We are so glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Great for the price

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the money. Sony quality , bright enough for my living room with natural light

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JaredP,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    BRAVIA 65

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Disappointed there wasnt an Xfinity App and I had to hook up a Roku

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your feedback, KevinB. The XR-55X90L model operates on the Google TV platform, which allows for the installation of only those apps that are compatible with this system. Currently, the Xfinity app cannot be directly installed on this TV model. This limitation is not a result of any restrictions set by Sony, but rather stems from compatibility and availability issues determined by the app developer. As an alternative, your choice to use Roku is commendable, as it offers effective access to the Xfinity app. We appreciate your input and will ensure that your suggestion is communicated to the relevant team.

      Thanks for choosing Sony!
      Warm regards,
      Gus Sony_US

  • Rated 5 out of 5 stars

    Sony success!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product with extra bright display and beautiful definition!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidT,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    A+

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good product, best money saving, open box item in very good condition.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OrlyC, You've made an excellent choice! We're glad to hear you feel that the Sony X90L is worth its price. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an excellent tv. It has all of the features plus a few more.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidB,

      Great! We're thrilled that you are enjoying the amazing features of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    I love it!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love shopping at best buy, the prices and service are great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EdmundoB, Thank you for the wonderful feedback! We're glad you had an amazing shopping experience. Thank you for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony-65'' TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Customer Satisfaction! The tech new the product and very respectful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ClydeF, Awesome! We're glad you had an amazing shopping experience. Thank you for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love Sony. It’s the only one I buy. I tried other brands but they do not compare to Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HelenA,

      Thank you for the purchase! We're glad to hear that you love your new Sony TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    I love this TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has everything i want in a smart TV, the resolution is off the charts!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChinweC, Thank you for telling us about your experience with your Sony X90L 4K TV. It's wonderful to hear that your purchase went well and it matches your expectations. We're also delighted to hear you are enjoying the overall picture quality and smart Google TV features. Thank you for upgrading to you new 65" X90L and for trusting Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Sony for Life

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent upgrade to a Sony Smart TV to replace 10-15 year old Sony XBR. Easy purchase process and earned 15%.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DonaldS, We are glad that you are happy with your upgraded TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great service

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    They were really helpful and wonderful to work with

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NickA, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Best TV I've Had To Date

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good TV, i upgraded from the 900e and this works much better for gaming, especially with the PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mitch,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV and how it works well with the PS5. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Expectations exceeded

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Expectations exceeded for once - audio, video, build

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 3marten, Great! We're very pleased to hear that the built, audio and video quality of your Sony X90L. has exceeded your expectations. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    best tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    sony will always be a top of the line product, hope this tv last me 10 + years like my lrevious tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HumbertoR,
      Thank you for your feedback with our Sony XR65X90L BRAVIA TV. We're glad that you are pleased with the quality of our TVs. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. It's great to hear that you were assisted well by our local dealer. Thank you for choosing Sony and enjoy your movie nights! - Marco Sony_US