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Customer Ratings & Reviews

$849.99
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The comparable value is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1886 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 84 Showing 1,661-1,680 of 1,886 reviews
  • Rated 5 out of 5 stars

    Engineer

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony electronics are great, With excellent quality and color resolution

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AliA,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sont Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv and the guys who installed it were great!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lovemymika, That's great! We're glad you love your new Sony X90L and good to know that the TV installation went smoothly. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    TV’s

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased 2TV ‘s salesman was great,happy all the way around

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardW, You've made an excellent choice! We're happy to hear that you're satisfied with your purchase. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv!!! Excellent value and great promotional product!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertZ, Thank you for your awesome review! We are so glad to hear that you are enjoying your new X90L TV! Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Best purchase of the year

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought this tv cause it was the best looking one in the store. Now that we have it we love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaulC, We are thrilled to know that your new Sony BRAVIA is your best purchase of the year. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    65” Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Personnel very accommodating and helpful. Very satisfied.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brose,

      Great! We're glad that you were assisted professionally. We hope you are also enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    That's and amazing TV, specially for gaming, you're gonna enjoy it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IsabelaR,

      Great! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality. The motion settings are a little confusing at first. Chromecast is pretty fast on it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrandonD,
      Thank you for your review!
      We’re happy to hear that you’re enjoying the quality of your Sony BRAVIA XR X90L. We understand that the motion settings can take some time to get used to, but we’re glad to know Chromecast is working smoothly for you. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    New 65in LG tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new LG tv. We went from a 55in yo a 65 in. The size is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShirleyM,

      Thank you for the review and we're glad to hear that you like the size of your new Sony TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Screen quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Took a few to figure out the screen quality, but once I did it is a really nice set!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardMacias,

      Thanks for sharing your review and experience with the X90L. We're glad that you were able to set it up to your standards. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    TV Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent customer service! We were very grateful for the knowledge of the sales associate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KimS,

      Amazing! We're glad that you were assisted professionally. We hope you also enjoy this amazing TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Thanks Best Buy!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    3rd Sony! They last forever! Thanks Best Buy! Another successful buying event!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrentB,

      Thank you for the purchase! We can’t thank you enough for purchasing three Sony products. We're happy to hear that you like your new Sony TV. Thank you again for choosing Sony and your continued support is greatly appreciated.

      -David Sony_US

  • Rated 5 out of 5 stars

    Get if you love screen and sound

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What an amazing screen. Best Buy tech steered me to this over a Highsense. So happy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hey DaddyTechBuyer,

      That's amazing! You've definitely made a great choice! We are extremely pleased to hear your satisfaction with the exceptional quality of your XR65X90L. With Sony X90L, you'll see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

      Thank you very much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    A great buying experience.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Transaction with fast delivery and service and pick up of the old TV set.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Awesome, thank you for sharing your wonderful shopping experience. You'll definitely love your TV. Thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    realsa

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Happy with whole process with Best Buy and Geek squard that insralled it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi realsa,That's great! It's great to hear that you were assisted well by our local dealer. We hope that you also like your new Sony BRAVIA TV. Thank you for choosing Sony! Vincent Sony_US

  • Rated 4 out of 5 stars

    Great TV for the cost

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great bang for the buck. The color could be better but I’m also comparing that to OLED technology so it’s not exactly apples to apples. I think the software is better than any of Samsungs out there.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Blake, Thanks for sharing your experience with the Sony X90L 4K LED TV. We're glad that you are enjoying the picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very good value for the money as a second TV in the bedroom. Best it is a Sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryK,

      You made the right choice with the Sony X90L! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony Braxo 65

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great service, answered all my questions. The pickup was easy too

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryM,

      Awesome! We're glad that you were assisted professionally. We hope that you are also enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Easy purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great and easy purchase. Dealt with a very knowledgeable and nice sales person.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lynnie, we're glad you like your purchase! See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 4 out of 5 stars

    Love TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is great; however I took off a star because of the remote; the old Sony remote had more functions on it making it easier to do things but not this one

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bexita,

      Thanks for sharing your review and experience with the X90L. Your feedback about the remote is greatly appreciated. The remote is designed with simplified buttons for ease of use and advanced voice control. If you press the "Menu" button (Control menu) on the remote, it will display a menu on the TV to use button functions that are not on the remote control including number buttons for channels. Some features can be accessed quickly by pressing the Quick Settings (wrench icon) button of the remote control. You may find this link helpful:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-07-05_01.html

      Hope this helps. In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US