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Customer Ratings & Reviews

$849.99
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The comparable value is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1886 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 85 Showing 1,681-1,700 of 1,886 reviews
  • Rated 5 out of 5 stars

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv looks amazing Keith always helps me when it comes to choosing the right tv !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnF, Awesome! We're delighted to hear that you are enjoying your new TV. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works as advertised. Easy to get ready. Instructions could be better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JefferyT,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the user-friendly functions of the TV. Your feedback about the instructions guide is greatly appreciated. Help guides and manuals are also available on our support website. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    It’s a 10

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is amazing. Color rendition, contrast and detail are all 10 out of 10

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JermaineL,

      Perfect! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Awesome service

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Buy has always provided superior service! Definitely my go to electronics store!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TraceyB,

      Great! We're thrilled that you were assisted professionally. We hope you also enjoy this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with both of my sony TVs that I Bought last month

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Stamt,

      You made the right choice with the Sony X90L! We're glad that you are enjoying your Sony TVs. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    The best tv ive ever owned!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crystal clear inages with correct colors. Love the size and the smart capabilities.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Taylor,

      Perfect! We're glad that you are enjoying the picture quality, size, and smart features of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony 65” Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Product has a great display and an easy user interface. Set up was easy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LukeC, Thank you for the excellent review! We're thrilled to hear that you like the great picture quality, intuitive user interface, and ease of setup of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far another great Sony TV. I hope this one last as long as the last one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Thewizard,
      You made the right choice and you will surely enjoy your new Sony XR65X90L TV for its picture and sound quality. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony! - Marco Sony_US

  • Rated 5 out of 5 stars

    Bruce

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just like my previous Sony Bravia, Great company and product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BruceS,

      You made the right choice! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Blossom Marshall

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We got a lot of information on the TV. The sales person was very excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BlossomM,

      Great! We're glad that you were assisted professionally. We hope that you are also enjoying this amazing TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    So far so good

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was a good Black Friday deal and had everything I was looking for!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CodyM, Thank you greatly for sharing such a wonderful shopping experience and are we very glad to hear you love everything about your X90L Full Array LED 4K HDR Google TV. We're also happy that you are having an enjoyable watching experience with this TV. It sounds like we hit the mark with the X90L. We always strive to deliver the best picture and sound quality with our TVs. Thank you for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent delivery people. Very knowledgeable and friendly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AmyJ, It's great to hear that you were assisted well by our local dealer. We hope that you also like your new Sony BRAVIA 4K smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great purchase! I highly refommend it. I have it paired with a apple tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Azou,

      You made the right choice! We're thrilled that the TV works well with your Apple TV device. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 1 out of 5 stars

    Don't buy Sony

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Don't buy a Sony TV that's 65 in or larger they don't seem to last as mine the picture went out I have a warranty and they've already been out once and now they're telling me that they have to come out again and then if that doesn't fix it they'll have to come one more time so you'll be without your TV for 20 days I wouldn't own another Sony if you gave it to me so that's how I feel this is ridiculous no TV for 20 days come on no news no weather no Sports I sure hope nothing happens that I need to know about cuz boy that sounds like trouble for somebody y'all have a nice day

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Redbmw45, we're sorry to hear about what happened to your Sony TV. This is not the case for all of our TVs. We would like to review your file to best assist you. Please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Case number:
      Additional Information regarding your experience with the X90L

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart G

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It has been a great purchase. I highly recommend this product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CindyR,

      You made the right choice with the Sony X90L! We're glad that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony 65" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my second Sony TV and I'm very happy with it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike0, Awesome! We're so happy to hear that you're satisfied with your new Sony X90L. Thank you for your continued trust in Sony products! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony XL

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    amazing color & video quality. fast processor. love my new TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonathanG, we're glad you love the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv ever got and works great and great size play games really well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AliA,

      You made the right choice! We're glad that you like the size and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent resolution easy to navigate through out the menu

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Louis, Thank you for the positive review! Good to know that you appreciate the excellent TV resolution and ease of navigation of your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    sony tv review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    easy to install good on the site service during the purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NobleJ,

      Perfect! We're glad that you had an easy time purchasing and installing the TV. Thank you for choosing Sony!

      -Ralph Sony_US