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Customer Ratings & Reviews

$849.99
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Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1842 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 87 Showing 1,721-1,740 of 1,842 reviews
  • Rated 1 out of 5 stars

    So disappointed with our new set!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Another Sony Bravia within a couple months that keeps freezing! We constantly need to unplug the TV to reset and restart. We want to like it, because the picture quality is excellent.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TonyP, we're sorry to hear that you have an issue with your new TV. This is not the experience we want your to have. Please make sure your TV has the latest firmware installed:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90l/downloads

      Please reset your TV to factory default by following this link:

      https://www.sony.com/electronics/support/articles/00159487?utm_source

      May we contact you to help? If so, please email the below information to [email protected] .
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90L

      Sincerely,
      ~Earl Sony_US

  • Rated 4 out of 5 stars

    Good stuff

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    System is quick to react, overall wonderful quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Valeriz,

      You made the right choice! We're glad that you are enjoying the responsiveness of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    It’s decent…

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s decent, looked much better in the store. Nice tv for the price.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Good going Best Buy, and Sony, too

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I replaced my 20+ yr Sony Bravia with same Bravia series from Sony. I reasoned that their would be similalarieties. I am SO pleased great picture quality, easy operation although lots of updates. It was a very easy transition. The price was right and since I'm not a gamer this was a great choice. I have not purchased anything from a store except groceries for such a longtime I was hesitant to buy from a "BigBox" store, but had to, since I could not take the 80lb TV off the wall mount let alone hang a 50lb one. So had to deal with a store. What a great experience, Best Buy was sooooo easy, ordered TV online, setup delivery and install online easy pizzie!!!! The delivery and install was smooth as silk, the installers were polite, conversant and effiencent. The install was no more than 20 minutes, no mess, nothing but smooth operation. I was so impressed. Then there was a $50 price drop!!! Oh no, what do I do???? Not to worry, I called Best Buy, and, low and behold, no problem, I got an immediate refund on my credit card!!!! And then, I had an issue with a link for AppleTV for a free 2month perk, and voila, pomblem solved. This whole experience has been so positive, Best Buy has an excellent customer service staff, they are a real credit to their store, company, It also says alot about the management of Best Buy. I am so very impressed with my Best Buy experience. It is SO wonderful to work with people and not the internet!!!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BusyGirl,

      Thank you for choosing Sony!

      We’re honored to hear that you chose another Bravia to replace your twenty-year-old model. It is wonderful that the XR65X90L provides the high picture quality and easy operation you were looking for, making your transition into new technology a smooth one. We truly value your long-term loyalty and are glad the retail experience with Best Buy was so supportive. From the efficient installation of your new display to the quick resolution of the price drop and AppleTV perk, it is clear that having a helpful team by your side made a world of difference. We hope you enjoy many more years of great viewing!

      Best regards,
      -Fred Sony_US

  • Rated 4 out of 5 stars

    Mr

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sound thru screen is not as good as I had thought.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RandallH,

      Thank you for telling us about your experience with your BRAVIA XR X90L. Your feedback regarding the sound quality is extremely important to us and is very much appreciated. As a suggestion, you can configure various settings related to the TV’s sound such as sound quality and sound mode. Select the appropriate sound setting for your Google TV which best suits you.

      The sound quality may improve if you change it in [Sound] under [Settings].
      Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — [Sound] — and adjust [Sound mode] or [Sound customization].

      For more information, please visit the link here: https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_02.html

      Despite your concerns, we're happy that you like most of the features of this TV. Thank you for sharing your feedback and for choosing Sony! -Jess Sony_US

  • Rated 2 out of 5 stars

    Poor quality - disappointing purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV does not display non-HD in viewable format, way to blurry, no one tells you when purchasing a $1200. item- remote does not have numbers and the buttons are too small

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DebbieM, Thanks for sharing your experience with us. We're sad to hear that you are not happy with the picture quality of the TV.

      When watching a movie (720x480) or another video source with SD quality on an HDTV (1920x1080), upscaling the video to something resembling 1920x1080 can cause the quality to look poor. The same condition exists when watching HD or lower content on a 4K TV.

      Kindly check the link below. There are information that can help better explain the situation you're having and steps you can take to improve your viewing experience.

      https://www.sony.com/electronics/support/articles/00026355

      We also apologize for the remote. We take this as feedback as it can help us in the future.

      Hope this helps. If you need further assistance with your device, you may reach us at [email protected] with the following details :

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the unit:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      -Craig Sony_US

  • Rated 2 out of 5 stars

    Nice TV, poor service from BestBuy

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV itself is great, but the service from BestBuy was terrible. I was sold things that I didn't need, and not sold things that I needed. The customer phone line and chat lines were worthless and provided contradictory information regarding sound bars, HDMI cables, stands, etc. It's extremely frustrating that you can't call in to the store where you made your purchase, you actually have to go to the store or else rely on the idiots in chat and customer "help" line. On top of it all, the first TV arrived with a huge crack on the screen, at least I got a new TV without too much hassle, although the reschedule took 2 weeks. And, don't believe the prices that BestBuy posts regarding savings, they are rather bogus.

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Sony is terrible

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is terrible. It constantly loses connectivity to internet. It is the only device that has this issue in my house. I have more than adequate internet and still I have to turn off tv to reset. I should have stayed with Samsung

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonE,

      Thank you for choosing and purchasing our BRAVIA XR X90L LED 4K UHD Smart Google TV. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience.

      If multiple wireless devices or electric equipment, such as microwave ovens, are used at home, it may affect the Wi-Fi performance of your TV. Power off these devices when not in use, or keep them away from your TV. Electromagnetic interference may also occur depending on the location of the TV. If possible, change its location and check if the performance improves. Please check this article on how to resolve your issue.

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90l/articles/00184183

      We also recommend updating the software of your TV. A firmware update improves the functionality and features of your device. It can provide fixes to any performance issues that may occur.

      For further assistance, please email the below information to [email protected]. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the XR65X90L

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Regards,
      David Sony_US

  • Rated 3 out of 5 stars

    Great TV installation did not go as planned

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is great and installation on the wall went well. I expected more help installing to WiFi and spectrum. Perhaps a misunderstanding on my part but I would have thought that was part of the installation

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaryanneF, Thanks for sharing your experience with us. We're glad you like the TV. We're sorry to hear that you have some concerns during the installation. To connect your TV to your internet, kindly check the link below. https://helpguide.sony.net/tv/kusltn1/v1/en-003/10-01.html Make sure to follow the steps depending on your type of connection. As for Spectrum, unfortunately it is not available through the Google Play store however you can use Google Cast to display from a external device like a phone or tablet to your X90L Google TV. Hope this helps. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 4 out of 5 stars

    Sony 72

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is good. Delivery took a little longer than anticipated.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlonzoM, great! We're glad you like our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 2 out of 5 stars

    Eh

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is good, but it freezes often and has to br unplugged to reset. I barely had it a month and would return it but the stores return period is really short.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KeithW, We regret to hear about the freezing issue that you're experiencing with your Sony X90L. This is definitely not the news that we would like to hear. Let's try to isolate and resolve your concern by following the troubleshooting steps on this link:

      https://www.sony.com/electronics/support/articles/00167132

      https://www.sony.com/electronics/support/articles/00141896

      If you are unable to resolve your concern, please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      Sam Sony_US

  • Rated 1 out of 5 stars

    Do not buy Sony Bravia 65 inch TV

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We had the 45in ? Bravia Sony for years with no problem. We purchased the 65 in Sony Bravia and it's been replaced twice already Within a couple of months. Sony came out but could not replace the motherboard. We had to get another 65 inch. There was so much difficulty in communication that we have had to make numerous Communications with Sony. We did not purchase Best Buy insurance. I personally do not recommend Best Buy insurance. The 3rd TV that Sony brought to us has had to be rebooted about five times! I would definitely not recommend this product. Not a fault of Best Buy. They're great.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SusieQ,

      Thanks for bringing this out to our attention.

      We're truly sorry to hear about the ongoing issues you've experienced with your 65-inch X90L. It's definitely not the experience we want for our customers–especially after having such a positive history with your previous Sony TV!

      We understand how frustrating it must be to have multiple replacements and encounter persistent problems like the need to constantly reboot. This is certainly not typical performance for our products.

      To prevent your TV from randomly rebooting, ensure that it has the latest software update downloaded and installed correctly. Additionally, disconnect any external devices, such as cable boxes, gaming consoles, or streaming devices like Fire Stick or Roku. After doing this, test your TV to see if the rebooting issue persists without any external connections.

      If you're still facing any issues, please reach out to us at [email protected] for personalized assistance. Kindly include you name, Best Buy username, TV’s model number, issue and telephone number. We’re here to help!

      Thanks for giving Sony the opportunity to change your experience.

      Sincerely,
      Jenn. Sony_US

  • Rated 3 out of 5 stars

    customer

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    it doesn't have the features that my old Sony TV has. for example, my old TV Sony TV has picture and picture when I go to my internet browser that Sony internet browser.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelL,

      We regret to hear that you are not satisfied with the TV. Unfortunately, the X90L does not have Picture-in-Picture (PIP), Picture & Picture (P&P), or Twin Picture (split screen) capability. These features aren't included with this TV model as well as 2021 or later Google TV/Android TV models, and X75H series. However, similar functionality may be available through a third-party service or channel for sports, videos, etc. Check with your cable or satellite TV provider for options.

      You will still enjoy the new features of this amazing TV. For more information, please refer to this link:

      https://www.sony.com/electronics/support/articles/00256290

      Hope this helps. In case you need further assistance, please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Rated 2 out of 5 stars

    Mehhh

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV kept loosing connection to internet. I’ll be getting a replacement in the next few days and fingers crossed that I have a better experience.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlishaM,

      We are really sorry if you had encountered a network connection issue with your XR65X90L and it needs to be replaced. This is certainly not the experience we were hoping you would have. Please be assured that we take this very seriously and continuously strive to improve our products. We are hoping that you'll have a great experience this time with the replacement TV. For any network connection issues with the TV, we always recommend performing our suggested troubleshooting steps on these articles:
      https://www.sony.com/electronics/support/articles/00184183
      https://www.sony.com/electronics/support/articles/00151038

      If there's something we can do to help or you may need more information/technical assistance with our product, please feel free to message us and we'll be more than happy to assist you. You may send us an email at [email protected] with the following:

      Name:
      BestBuy Username:
      Model Number:
      Issue:
      Telephone Number:

      We value you, and thank you for choosing Sony.

      Sincerely,

      Romeo
      Sony Social Support Sony_US

  • Rated 1 out of 5 stars

    Disgusted

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is great if I got any channels. I went from 69 down to 8. Best Buy wants to charge me every time to fix the problem. Disgusted and won’t buy from them again

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    Not my favorite

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I changed this TV to another one since I was looking for something with a brighter screen and better resolution.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JackelynT, We're sorry that you are not impressed with the TV's picture quality. We hope that you'd still consider our product in your future purchases. Thanks and regards, -Craig Sony_US

  • Rated 3 out of 5 stars

    Not impressed

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was not happy or impressed with the picture. Did nut live up to its billing, to me.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OdusS,

      We apologize if our XR65X90L didn't live up to your expectations. This is certainly not the news we'd like to hear from you. The picture quality usually depends on the signal and content. You may experience a lower quality picture than specified for your TV for several reasons. To experience the highest quality picture on your TV, the video source should be the same quality (HD, 4K, etc.) as specified for your TV. While we are not sure what device/streaming application you are watching, you may try adjusting the picture settings of the TV according to your preferences and see if it improves your overall viewing experience. For instructions, please refer to the following links:
      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_01.html
      https://www.sony.com/electronics/support/articles/00190409

      I hope this helps.

      With Sony X90L, you'll see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

      Should you need more assistance, please feel free to contact us and we'll be more than happy to assist you. You may send us an email at [email protected] with the following:

      Name:
      BestBuy Username:
      Model Number:
      Issue:
      Telephone Number:

      Thank you for choosing Sony!

      Best regards,

      Romeo
      Sony Social Support Sony_US

  • Rated 1 out of 5 stars

    TV Quite after 78 days

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quit working after 60 some days.....Best Buy did not step up and replace it sine it was over 60 days. I have Best Buy Total Tech Warranty and they only allow up to 60 days for an exchange. Sad since I bought brand new dishwasher, stove, refrigerator, washer, drawer, 2 TV's a new Pioneer receiver etc. A ton of money all bought at Best Buy only to find out I have to go through Sony now. I will NEVER buy anything again from Best Buy.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AllanS,

      Thank you for your time writing this review. We're sorry to hear the trouble that you are experiencing with your BRAVIA 8 TV not working properly after 78 days from the purchased date. This is not the buying experience that we want our customer to have. We'd like to review your file to know a little bit more detail about the situation you faced with the TV and best assist you. Many issues can be fixed without a repair.

      If you haven't yet, we do have troubleshooting steps that may help resolve some issues, especially if your TV has no picture, no power, or the LED light blinks or flashes red. You may refer to the helpful link below. Test if your TV functions properly after performing each step.

      https://www.sony.com/electronics/support/articles/00153674

      Sony commitment to customer satisfaction is our top priority. Please note we have a customer hotline that is happy to assist you and help troubleshoot any concerns you have, and your TV has a 1-year warranty from the date of purchase.

      May we contact you to help? If so, please email the below information to [email protected].
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90L:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      Jess Sony_US

  • Rated 1 out of 5 stars

    Quit in 38 days

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replaced a Sony tv that was only one year old and quit , with this tv and I bought it on Jan17 , on feb 25 sound quit on it , so I unplugged it then plugged back in now it won’t come on at all. Right red flashing lights, called Sony said there was no reset for it probably a bad board. Going to store today to talk to store manger and see about getting replacement. So two Sony tvs quit in 13 month period . Sony used to be my go to on electronics , but there quality is definitely not what I’m used to.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnthonyR,

      This is not the experience that we want you to have. We would like to know more about what happened and review your file. We also want to make sure that everything is handled accordingly. Please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:
      Case Number:

      Sincerely,
      -Ralph Sony_US

  • Rated 3 out of 5 stars

    Over rated

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My channels freezes up..some the picture is clear n vibrate,other channels it awful.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ViggieC,
      We regret to hear that you're not pleased with the TV. We appreciate you for providing this feedback. This will help us improve our products. Please allow us to help and turn this to a better one. For optimum performance, it is recommended to keep the software version of the TV up-to-date. Does this happen to your cable channels or over the air antenna channels. You may find this link helpful.

      https://www.sony.com/electronics/support/articles/00167132?utm_source=glean


      We'd like to make sure you are taken care of. May we contact you to help and get more information? If so, please email the below information to [email protected]. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.


      Full Name:
      BBY Username:
      Telephone Number:
      Model Number:
      Additional Information regarding your experience with the X90L:


      We are sorry for the inconvenience and hope to speak to you to resolve this matter.


      Sincerely,
      Marco Sony_US

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