Customer Ratings & Reviews
- Model:
- XR65X90L
- SKU:
- 6544733
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.
This summary was generated by AI based on customer reviews.
Don't Buy
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Supposed to be reset to factory settings and checked. Someone returned it for a reason, the tuner section is bad, it takes time for this to occur. It means it was only half checked, and it means no one cares at Best Buy, bottom line is. They just don't seem to care and use customers to verify the complaints for them...? It's like well if two people complain about the same thing, maybe it does have a problem? How many times ? Who's next in line to get a defective TV passed along to them? The tuner sections have issues on the X90L don't let them make you a guinea pig teste too? I'm not a customer I'm an unpaid product tester? These are being deeply discounted for a reason and I discovered a big one the hard way. I bought other things too, they hid defects on. I've had to return a TV last week and they made me unpack it and set it up on the store floor then humiliated me in front of customers at Brentwood while they questioned me over not being satisfied with the picture on a Tv I bought the day before. At Bridgeton they hid defects in appliances they reboxed and dumped them on me at home, an elderly person forced to return a washer and dryer? They let me down an incredible amount and I gave them the chances because I worked for them and had pride in that fact ...once. The service is just horrible today and the X90l Sony is just one thing more I have to return again because of incompetent people who apparently don't care. I'm over 70 years old and this is how they treated me so if you're my age, I'd think real hard before pulling any triggers an a purchase there Sony or otherwise. I thought Sony was a better quality product and found out differently, don't suffer my mistake
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi chestnutz, We apologize for the inconvenience that you've experienced with the Sony X90L. We understand that you've been facing recurring issues with the TV tuner section of the TV and that you've felt let down by the service provided. Let's try to isolate this issue by making sure that your TV has the latest firmware update, as this can resolve known issues and improve overall performance. For more details about the update, please refer to this link: https://www.sony.com/electronics/support/software/00294706
If the problem persists, please contact Sony customer support for further assistance through this link: https://us.esupport.sony.com/support/s/service?language=en_US.
Or email us at socialsupport@am.sony.com with the following details:
Name:
Username:
Model Number:
Issue:
Telephone Number:
Regards,
Sam
Great!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great quality , excellent delivery and installation service
I would recommend this to a friendBrand response from SonyListens
Posted .Hi IRNas,
Perfect! We're glad that you enjoying this amazing TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
GREAT TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great product! clear resolution, so happy I bougt it
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Shoe, we're glad you are happy with your new TV! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl
65 Sony tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Am very satisfied with my purchase am getting another one
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AbdinJ,
Fantastic! We are extremely pleased to hear your satisfaction with the amazing performance of your XR65X90L and that you'll getting another one. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.
Thank you very much for the perfect star review and for choosing Sony!
- Romeo
Sony tv 65
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv. Google tv software is awesome. Highly recommend this tv
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RomeoE, we're glad you like the our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl
MS
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very Satisfied with this purchase, very helpful in the store.
I would recommend this to a friendBrand response from SonyListens
Posted .Great! We're happy to hear that you're satisfied with your purchase, LynnS. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony. Erin
New TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great product, great value very satisfied with this purchase
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Chub, We are thrilled to hear that you are very satisfied with your Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent
a
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.good condition, fast delivery, good job for my expedition
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi MatthewH,
Fabulous! We are thrilled to know your satisfaction with the amazing performance of your new XR65X90L. We are also glad that you are satisfied with the fast delivery of Best Buy. With Sony X90L, you'll see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.
Thank you very much for the perfect star review and for choosing Sony!
- Romeo
- Pros mentioned:Picture quality
Disappointed
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Two stars only for the design and image quality in hd content. The tv has bad air channel reception the UI is laggy and freeze even in streaming apps. In a week I had to restart it 3 times. Motion is good only if you like soap opera effect if you dont like it expect attifacts and flickering. I returned it and bought a samsung q80c with less hype but much better in every aspect.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi ODG9,
We regret to hear that you were not completely satisfied with the TV. Your feedback is extremely important to us and is very much appreciated. For optimum performance, it is recommended to keep the software version of the TV up-to-date. When using an antenna, it must be connected properly. The type of reception that you'll receive will depend on the antenna type that you're using and how far a particular station is. The TV has a [Motion] setting to help you adjust the picture quality to your needs. Resetting the TV to factory settings may also help resolve those issues.
Thanks again for sharing your review and we hope you will consider Sony for your future purchases.
-Ralph
Sony TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Nice TV With Great Features If You Are Interested In Audio You Will Need To Purchase A Sound Bar,
I would recommend this to a friendBrand response from SonyListens
Posted .Hello BarbieE,
Thank you for considering Sony products.
We're delighted to hear you're enjoying the great features of your XR65X90L TV, but we sincerely apologize that the built-in audio didn't deliver the sound quality you were looking for. We understand how important immersive audio is for a complete viewing experience, and we regret that you feel the need to purchase a separate sound bar.
We certainly strive for a high standard across all aspects of our televisions, and your direct feedback is incredibly valuable to us. We will ensure your comments are immediately shared with our dedicated Sony team for their review as we continually work to enhance the sound performance of our products.
Thank you again for taking the time to share your honest assessment.
Best regards,
-Fred
- Cons mentioned:Contrast
Sony Bravia 65"
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.underwhelming picture quality, poor contrast, dull colors
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi GaryG, Thank you for taking the time to provide us with your feedback. We're sorry to hear that the picture quality of your Sony X90L did not live up to your expectations. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience. There are various settings that you can configure in [Picture] settings to increase the brightness, colors, and contrast level to improve the overall viewing experience on your Sony TV. You may refer to the link below for more information about the picture adjustment settings of the TV:
https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html
Should you need further assistance, may we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Username:
Telephone Number:
Sony Model Number:
Additional Information regarding your experience with the XR65X90L:
Sincerely,
Sam
Sony Bliss
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Worth every Penny! Great installation by the geek squad!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi LudlamR, we're glad you like your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl
A little expensive for a good TV.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Good TV. UI isn't intuitive when switching streaming apps that aren't already on the remote.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi DBLC,
Thank you for the review and we're glad to hear that you like the TV. Your feedback is greatly appreciated. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!
-David
the best Full Array TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.the best Full Array TV, no blooming. I love it so much
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MichaelL, awesome! We're glad you love our newest TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl
Failure
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We just got this tv and at first everything was great but we are returning it due to google tv failures, the operating system is bugged, google home does not show the camera, the assistant freezes and so does our shows. I had to hard reboot the tv 6 times and we are even hardwired to ethernet.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .We're sorry to hear about the Google TV issues you're experiencing with your Sony X90L and it had to be returned. This is definitely not the news that we would like to hear. Google TV-related issues can be resolved by updating the TV's firmware to its latest version. But if you still have the unit and need further assistance, feel free to contact our product support team through this link: https://us.esupport.sony.com/support/s/service?language=en_US. Or email us at socialsupport@am.sony.com with the following details:
Name:
Username:
Model Number:
Issue:
Telephone Number:
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Regards,
Sam
This is the 2nd time remote connection issues!!
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This tv was expensive to buy and the fact that it has issue when it’s brand new rises lots of questions. I still don’t know if o should return it or not . It’s a big tv 65” and I don’t have the packaging box. Learned my lesson to stay away from Sony
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Thank you for sharing your feedback.
We are truly sorry to hear that you are experiencing issues with your brand new XR65X90L television so soon after purchase, and we sincerely apologize for the frustration and serious concerns this has raised. This is absolutely not the reliable, high-quality experience we intend for our customers, especially given the investment you made in a 65" BRAVIA TV.
We understand your hesitation about returning a large television without the packaging. Before making a final decision, we strongly recommend allowing our specialists to assist you with troubleshooting, as many new-product issues can often be quickly resolved through software updates or simple resets.
We would like to help you resolve this so you can start enjoying the premium picture quality you paid for. Please contact our support team directly at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv so our specialists can guide you through specific steps tailored to your issue.
We regret that we have not met your expectations in this instance and take your satisfaction seriously.
Best regards, Gus, Sony Social Media Team
Quality tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Purchased to be used with a ps5. Features are great. Performance is good, set up was easy. Good all around tv
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DavidW, We are glad that you like the quality of your new Sony BRAVIA 4K smart Google TV. You chose the best TV for your PS5. Thank you for your purchase. Enjoy! Vincent
GOOD TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.VERY NICE TV HAVE TO LEARN THE NEW MENU FEATURES MANUAL SUCKS FOR ANY KIND OF HELP.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DENNIS,
Thank you for the review! We're glad to hear that you like your new Sony TV. We do apologize for the inconvenience. The manual of the TV is available on our Sony support website. Check this link below. (scroll down to Manuals & Warranty)
https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90l
Thank you for choosing Sony!
-David
Sony TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The TV was installed at the standard settings. We had to fiddle with the settings to achieve an acceptable picture.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JackS,
Thanks for sharing your review and experience with the X90L. We're glad that you were able to set it up to your standards. Thank you for choosing Sony!
-Ralph
Sony Bravia 2023
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Wasnt what i expected from advertisement. Picture quality same level as my 2015 Sony Bravia model.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi GetaC,
We regret to hear that you are not satisfied with the picture quality of the TV. For optimum performance, make sure that the software version of the TV is up-to-date. Picture quality may vary depending on the source content. You do have the option to adjust the picture settings of the TV depending on your needs. For more information, please refer to these links:
https://www.sony.com/electronics/support/articles/00028577
https://www.sony.com/electronics/support/articles/00190409
You may also find this link helpful:
https://www.sony.com/electronics/support/articles/00245141
Hope this helps. In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:
Name:
Username:
Model Number:
Issue:
Telephone Number:
Or contact our product support team via phone call or chat through this link:
https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
Sincerely,
-Ralph