Customer Ratings & Reviews
- Model:
- XR65X90L
- SKU:
- 6544733
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.
This summary was generated by AI based on customer reviews.
Terrible for Video Games/Panning shots
||Posted . Owned for 10 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.For what I paid, I should have chosen the cheaper TV. This Full Array screen has so much clouding, uneven greys, like weirdness in skies and panning shots. I've seen people call it a dirty screen, I don't know what it's called, but panning shots and video games are non playable on this. It's a mess. Technically the TV is operating, but it is NOT a clean picture when it comes to clear skies and a moving shot. Any video game you rotate, it pans the video and you see the smudgey uneven splotchy brightness in the background. I've tried every setting, everything I could feasably do and it's not better. Everything else about the tv is okay, the software is not laggy.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi AndrewR, We're sorry to hear about picture quality issues you're experiencing with your Sony X90L. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience. Let's try to isolate and resolve this issue by following the troubleshooting steps on this link:
https://www.sony.com/electronics/support/articles/00030311
If you are unable to resolve your concern, please email us at [email protected] with the following details:
Name:
Username:
Model Number:
Issue:
Telephone Number:
Sincerely,
Sam
Underwhelming TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.underwhelming, expensive tv that I unfortunately bought because of Sony’s name. Tv suffers from blooming and doesn’t stay connected to the WiFi
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Mike,
Thank you for sharing your thoughts.
We’re truly sorry to hear that your experience with the BRAVIA XR X90L has been underwhelming. This is certainly not the experience we want for our customers.
For the Wi-Fi connection issues, please try the troubleshooting steps in this article to resolve the problem: www.sony.com/electronics/support/articles/00030311
Regarding blooming, you may check this link for cloudy, white shadows, vertical bands or uneven bright areas when there's no input or when viewing very dark scenes: https://www.sony.com/electronics/support/articles/00030311
We hope these steps improve your experience. If you continue to have issues, Please email the below information to [email protected].
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with your BRAVIA TV:
Thank you for your patience, and we look forward to improving your experience!
Sincerely,
Maria
Gray clouds - SONY TV
||Posted . Owned for 1 year when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.After owning this TV FOR 1 YEAR a gray clouding appears on different spots on the screen when in use. SONY support diagnosed it and said it was DUST INSIDE the screen. They had no remedy for this and would not cover it under warranty.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hello DenisK,
Thank you for considering Sony products.
We sincerely apologize for your experience with the XR65X90L TV. We understand how frustrating it can be to discover dust on the screen, and we genuinely appreciate your patience while working with our team regarding the warranty coverage.
In order to help us gather further information about this matter and explore additional options, we encourage you to contact us via email at [email protected]. We would greatly appreciate it if you could include the following details in your message:
- Name:
- BestBuy Username:
- Model Number:
- Description of the Issue:
- Telephone Number:
Thank you for your patience, and we look forward to assisting you further.
Best regards,
-Fred
TRASH! BUY ANYTHING ELSE
||Posted . Owned for 4 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Recommended in the store for sports... i need my money back, what a crappy television! I have tried changing settings and everything, it is ABSOLUTE TRASH!
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Alex, thanks for bringing this out to our attention.
We're sorry to hear about your experience with the X90L television—It's definitely not the outcome we want for our customers, especially when the TV was purchased with a specific use in mind!
You are absolutely right to expect a fantastic sports-watching experience. The X90L is specifically engineered to handle fast-moving content with its XR Motion Clarity and 120Hz refresh rate, ensuring smooth and clear picture quality without blur.
It sounds like you've already tried some troubleshooting on your own, which we appreciate. However, given that you're still not satisfied, we highly recommend you contact our support team immediately. They can help diagnose the issue and find a resolution, whether it's through a settings adjustment or another solution.
Please contact our support team at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
Thanks for giving us the chance to enhance your experience!
Sincerely,
Jenn | Sony Social Media Team.
Mr. TV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I love my new Sony tv . It was easy to setup and has a great picture and sound.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi PaulC,
It brings us great satisfaction to hear that you are loving your new BRAVIA X90L! We designed this model to offer an immersive cinematic experience right out of the box, so it is wonderful to know that both the vibrant Full Array LED picture and the integrated sound are performing so well for you. Making the setup process easy and intuitive is always a priority for us, and we are glad it helped you get straight to enjoying your favorite content.
Thank you for making Sony part of your home entertainment.
Regards,
Dominick
Junk
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is the second TV that was delivered due to problems and again this one is not working correctly the tv screen will turn black with just color line down the left side but you can still hear the voices on the tv
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi ElizabethS, we're truly sorry to hear about the experience you've had with the Sony - 65" Class BRAVIA XR X90L. We understand how frustrating this situation must be especially after having it experienced in two TVs already. We'd like to share some steps and things you can try:
1- Verify the source where the issue is happening, it's important to know if this is happening while you're watching any streaming app or external device like a cable box to isolate the problem
2- Perform a restart on your TV when you experience the black screen, using the Sony remote you can press and hold down the power button for 5 seconds and select restart
3- Make sure your TV has the latest Firmware update v6.7612. You can check this by going to Settings > help and feedback > help. The version is displayed on the bottom left hand corner of the screen
4- If the software is not up to date, you can update it by selecting settings > system > about > system software update > update the TV software
We hope these steps can help you, if the issue persists please email the information below to [email protected] so we can better assist you.
Full Name:
Best Buy username:
Telephone Number:
Model Number:
Issue/Concern
Thanks for considering Sony products!
Regards,
Dominick
:(
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.In my opinion I saw a better picture when on display at Best Buy, I was very disappointed with the quality of picture.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi ATrueBangForYourBuck, We're sorry to hear that the picture quality of your Sony X90L did not live up to your expectations. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience. There are various settings that you can configure in [Picture] settings to increase the brightness, colors, and contrast level to improve the overall viewing experience on your Sony TV. You may refer to the link below for more information about the picture adjustment settings of the TV:
https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html
If you're unable to improve the picture quality after adjusting the picture settings and need further assistance, please email the below information to [email protected]. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony Model Number:
Additional Information regarding your experience with the X90L:
Regards,
Sam
Terrible Customer Service!
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.TV is fine, but I was overcharged with the install
I would recommend this to a friendTop-Tier Quality
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Gorgeous TV!! I have seen the X90L in the store numerous times over the past few years and waited to buy! This TV IS AMAZING!! I am wowed by the quality of every picture shown and was very easy to setup and use. Sony does not disappoint with their TVs and the X90L is a great TV to buy. I’m looking forward to watching a lot of TV with this purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, AriB!
We are so glad to hear that the X90L was worth the wait. It is wonderful to know that the picture quality is wowing you and that you found the setup process easy. We are thrilled to remain your go-to brand for home entertainment.
Enjoy all those movies and shows on your new Sony and thank you for choosing us!
Best regards,
Gus, Sony Social Media Team
Pass
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Item was described incorrectly. Next time, inspect "open box" items BRFORE taking it out of the store. Overpaid on damaged item.
No, I would not recommend this to a friendWaste of money
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I own Samsung everything and went out of my comfort zone to purchase this sony. I turn it on the day I purchased it and 1 week later after returning from vacation. The tv cut off and would not power back on. 3 red blinking lights. It was returned and traded for a Samsung. Do not purchase this tv
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi DuwayneH,
We regret to hear that you had a power issue with our BRAVIA X90L and you had to return the unit. This is definitely not the customer experience we want you to have. We take all user input seriously and will make sure your comments reach the appropriate person. We hope you will consider Sony again in your future purchase.
Sincerely,
Vincent
Wrong info from Ssles Department.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sales staff confirmed I could use digital optical cable for my hearing aid transmitter while TV sound is playing through Sonos speaker, as it does on my 2019 85” Bravia. Not so! Geek Squad couldn’t help, told me to call Sony. Sony says can’t be done. Now what?
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi JamesB,
This is not the experience that we want you to have. Please see the manufacturer of your hearing aid transmitter for correct information on compatible devices. In case you need further assistance, please email us at [email protected] with the following details:
Name:
Username:
Model Number:
Issue:
Telephone Number:
Case Number:
Sincerely,
-Ralph
vickie
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Worked great for 4 days, then had the same problem the 2 other sony's had. No picture just a line to the right side of the tv. Done with Sony, bought a TCL
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi VickiesL, We are sorry to hear about the no picture issue and the line that appear on your TV screen. This is usually not the case for our TVs nor the experience we want you to have. Let's try to isolate and resolve this issue by following the troubleshooting steps on the link:
https://www.sony.com/electronics/support/articles/00032635
If you're unable to resolve the issue, may we contact you to help and get more information? If so, please email the below information to [email protected]. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony Model Number:
Additional Information regarding your experience with the XR65X90L:
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
Sam
Stunning!!!
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I bought the 75 inch Sony X90L and coming from a TCL 6 series and a Hisense u8h that both went bad after a little over a year. I finally had enough with these budget TV's and bought the Sony. I set it up turned it on and all I can say is WOW!! For the price the picture and colors on this TV cannot be beat. Could have went with an OLED but after reading about possible burn in issues leaving the TV on I went with this model because of all the great reviews. We stream everything especially Youtube TV and with my past TV's the image was grainy looking on many channels. The Sony brand is known for its color and processing lowbit rate programs right out of the box. I went to old programs like Friends and Seinfeld to see if the picture was any better and it blew me away with the clarity and beautiful colors. Yeah, I am sure the OLED tv's have a better picture but looking at this TV it can't be thousands better. Went on Youtube and looked at some 4k videos and again was absolutely blown away by the picture and the fact there was no judder or delays while panning. I did Google the rtings calibration settings for this tv and they were spot on. Now for sports...We watch a lot of football and this thing is absolutely amazing watching the games. The colors and motion handling blew my Hisense tv's and TCL tv's out of the water. I know I am hyping this TV quite a bit but I have learned from reading and watching reviews and on hand experience that a brand like Sony...Samsung or LG is the way to go when purchasing a tv for quality and reliability. Don't be put off by this TV being LCD full array backlighting because in my opinion its equal to the mini led tv's that are priced higher and the picture is no better. Last thing I will say is get an extended warranty. I didn't get an extended warranty on my TCL and when it went black screen a little after a year TCL told me since it was out of warranty I was out of luck. Really stand behind their tv's!!! Watch the review on Digital Trends about this tv on Youtube and many others and you will easily make the choice for this one!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi gary3266, Thank you so much for taking the time to leave us a wonderful review of your Sony X90L! We're very happy to hear that you're blown away with the exceptional picture quality, beautiful vibrant colors, and clarity of your new Sony TV. Thanks for choosing Sony! -Sam
Poor sound quality
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Terrible sound from speakers, must add a sound bar
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi StephenhA, thanks for sharing your experience with the Sony - 65" Class BRAVIA XR X90L! We're truly sorry to hear the sound has not been as you expected. The good thing about this model is that allows you to customize the sound settings to your preference, and we'd like to share with you some steps that can help:
Using your Sony remote you can access settings > display and sound > sound. From the different options you'll see you can select either:
"Sound Mode" which is a feature that allows users to optimize audio settings based on their viewing content and personal preferences, you can select modes like Dialog (Enhances human voices), Cinema (Optimizes surround sound), Music (Produces a dynamic and clearer sound), Dolby Audio ( Outputs sound processed by Dolby Acoustic Technology).
"Sound Customization" Gives you more control over the surround sound and effects, also with the Equalizer you can increase the highs, mids and bass
"Volume Level" increases the volume of the current input.
Here's a complete a guide on how to adjust the sound quality on your TV: https://www.sony.com/electronics/support/articles/00302857?utm_source=glean
Thank you for considering Sony products! Best regards, -Dominick
Hello
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.It wasn't as good as the last TV. I really thought it had three d caught it, but it did it and it was a lot smaller than my other one
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi SamJ, thanks for choosing and purchasing our product. We'd like to know more details regarding your issue with your new TV so we can better assist you. Please email the below information to [email protected] .
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony TV Model Number:
Additional Information regarding your experience with the X90L
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
We appreciate you and thanks again for shopping Sony!
Sincerely,
~Earl
Sony Fan
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Straightforward set-up. Good size, not too big. Picture quality excellent.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Peter,
Thank you for choosing Sony!
We couldn't be happier to hear that the XR65X90L TV setup was straightforward and that its size and picture quality suit you well. Your feedback encourages us to keep delivering products that combine ease of use with exceptional performance.
Best regards,
-Fred
Sony Bravia 5
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV for the money. Very good color and brightness. No problems after a month or two.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, Howard!
We are so pleased to hear that your XR-65X90L is delivering the brightness and vibrant color you were looking for. It’s great to know that after a couple of months of use, the TV is performing perfectly for you.
We designed the X90L with our Full Array LED technology and Cognitive Processor XR to ensure that every scene feels deep and lifelike, and we’re thrilled that it’s proving to be a great value for your home entertainment setup.
Thank you for choosing Sony and for sharing your experience with the community!
Best regards,
Gus, Sony Social Media Team
Sony will not display Paramount+ programs
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Product is not compatible with Paramount+, it even displays a message that it is is not, when you attempt to watch Paramount+.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi MalcolmP, We are sorry to hear that you're having an issue when attempting to watch Paramount+ with your TV. This is definitely not the experience we'd like you to have. We'd love to help you troubleshoot your problem and turn this into a better experience.
May we contact you to help and get more information? If so, please email the below information to [email protected].
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
BBY Username:
Telephone Number:
Additional Information regarding your experience with the X90L
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
Erin
The best mid-range TV money can buy
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I was in the market for a nee living room TV. I wanted something with good picture quality and was willing to spend good money, but didn’t want to spend thousands on the best OLED. I searched and searched for the best TV to fit my needs. I looked at all of the major brands to include Samsung, LG, and Sony. I took the plunge on the Sony X90L on a great Black Friday sell and it was the best decision I could have made. The abundance of festures and settings allowed me to set the picture just right. The quality of movies and TV shows is outstanding, escpecially at this pricepoint. The BraviaCore app included with the TV habe many movies in amazing 4K and IMAX quality. I dint even want to go to the movie theater anymore, this TV creates a better experience! Bottom line BUY THIS TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Autumn,
You made the right choice with the Sony X90L! We're thrilled that you like the picture quality and BRAVIA CORE app of the TV. Thank you for choosing Sony!
-Ralph
