4th of July Appliances Sale.Free delivery. Ends 7/8. Terms apply.Shop now

Skip to contentGo to Product Search
Main Content

Customer Ratings & Reviews

$849.99
Save $350
The comparable value is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1887 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 88 Showing 1,741-1,760 of 1,887 reviews
  • Rated 4 out of 5 stars

    Non compatible remote with sound bar

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    have to turn the sound bar on manually the remote does run the volume, but does not turn it on and off

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KellyP,

      Thanks for sharing your review and experience with the X90L. We understand your need to control your soundbar with the TV remote. With the Control for HDMI (BRAVIA SYNC) function, you can control HDMI devices with the TV remote. Make sure that the soundbar is connected to the TV via HDMI and turn on the Control for HDMI (BRAVIA SYNC) function on both devices. Please note that full operation is not guaranteed when using third-party devices. You may find these links helpful:

      https://www.sony.com/electronics/support/articles/00161073

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/04-07_01.html

      Additional troubleshooting steps are also available on this link:

      https://www.sony.com/electronics/support/articles/00030813

      Hope this helps. If still not resolved or you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Rated 3 out of 5 stars

    WiFi issues

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV except it can’t stay connected to the WiFi probably returning it

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your feedback, MichaelB.

      We are so sorry to hear about the Wi-Fi connectivity issues you've been experiencing with your XR-65X90L TV. This is certainly not the reliable experience we aim to deliver, and we understand how frustrating it is when a great TV is hindered by this kind of problem.

      We want to help you get this resolved before you consider returning it. Many Wi-Fi issues can often be fixed with a few simple troubleshooting steps. We highly recommend you try the following:

      Power Reset: Unplug the TV and your Wi-Fi router from the power outlet for about 60 seconds, then plug them both back in. This often resolves temporary network glitches.

      Check Placement: Ensure the TV is not too far from your router and that there are no major obstructions (like thick walls or large metal objects) in between.

      Update Software: Make sure your TV's software is up to date, as updates often include bug fixes for connectivity. You can check for updates in the TV's settings menu.

      If these steps don't help, our support team is ready to assist you further and can walk you through more advanced troubleshooting. Please contact them directly at this link: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv.

      Thank you again for your valuable feedback and for being a Sony customer.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Rated 3 out of 5 stars

    Disappointing Picture.

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The back of the tv has this weird cheap material. The screen is thicker than I thought it would be and worst of all the picture. It’s super dark even on the highest brightness. It seems like the only bright TVs from Sony are the high end ones starting at like 2k and above. You can do better Sony.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SeanF,
      Thank you for your time writing this review. We're sorry to hear that we were not able to meet your expectations with the materials, design, and picture quality of the X90L TV. Sony's values customers opinion and is always striving to provide the best experience possible.

      TV display may also vary depending on the source, device, connection, and content you are watching. The X90L TV has picture settings which allow a wide array of changes to color, contrast, motion settings, and brightness that can improve the viewed content on your TV. For more information on how to adjust the picture settings and enhance your viewing experience, please check these links below:

      Adjust the picture settings on your Google TV
      https://www.sony.com/electronics/support/articles/00190409?utm_source=glean

      Experience high quality picture with your 4K TV
      https://www.sony.com/electronics/support/articles/00245141?utm_source=glean

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We appreciate your feedback and hope to speak to you to resolve this matter. - Kris Sony_US

  • Rated 3 out of 5 stars

    average

    |
    |
    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I think it's an average tv compared to other brands within the same price range. It was a somewhat impulse buying for me.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeonardP, thank you for sharing your honest feedback. We understand that making a big purchase, especially on impulse, can come with mixed feelings, and we truly appreciate you giving the Sony - XR65X90L a try. While we're sorry to hear it's not performing as you had expected, we hope you'll continue to explore its features, like the XR processor for vivid picture quality and smooth motion, especially great for movies, sports, and gaming. If there's anything we can do to help you get the most out of your TV, we're here for you! Thank you for considering Sony. Best regards, -Dominick Sony_US

  • Rated 1 out of 5 stars

    Google TV set up extremely cumbersom

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was happy with my TV until I tried to explore Google TV and it was a horrible experience. Google TV is not intuitive and when I managed to set it up with difficulty I could not switch back to Xfinity. After one hour struggling with numerous options I turned off and on the TV and the set up box and then could get back to Xfinity but with no audio. Then I turned off and on TV and set up box again and the audio was restored. Google TV interface is horrible and I could not find any helpful instructions online.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NESH,

      We sincerely apologize for the frustrating experience you had with the Google TV interface and the difficulty returning to your Xfinity input with stable audio. The sudden loss of sound after switching inputs is unusual, and we want to help ensure seamless operation. For a quick fix, ensure your TV is updated to the latest firmware (Settings > System > About > System update). Moving forward, to reliably switch back to your Xfinity box (which should be connected via an HDMI port), you can always press the Input button on your Sony remote and directly select the corresponding HDMI port. If you continue to struggle with the interface or experience the audio dropping, please contact us: https://us.esupport.sony.com/support/s/support-contact?language=en_US so we can look into the specific connectivity settings.

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Rated 4 out of 5 stars

    Still trying!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Haven’t yet been able to fully sync tv remote with Spectrum remote

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesB, We're sorry to hear about the inconvenience that you've experienced. Please reach out to your cable service provider to sync their remote control to this TV. Should you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Thanks for sharing your feedback. -Sam Sony_US

  • Rated 1 out of 5 stars

    Horrible customer service

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Horrible customer service and nobody cares attitude by Kirk the manager and the 7 other employees that I spoke to. Told by 2 different people that a rep would come to help with tv settings at no cost and an appointment was made for a "rapid response" service call. Brandon Silva called us the day we were waiting for the tech and said that it would not be free. It would be $149. Said if we wern't happy, return the tv. This IS the second tv. We already retured the same model a few days before. We sought assistance and went back into the store twice for help with the settings. We called the store for guidance. I am 73 yrs old and not tech savvy. The tv is not broken. It is very high tech and needs the correct settings to be up to standards. Help

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BillByrnes,

      We're truly sorry to hear about your frustrating experience with the attempt to setup your Sony - X90L television, especially since this is your second unit. We want want to assure you that we also provide extensive technical support for TV settings and setup. Our dedicated technical support team can help walk you through the settings over the phone or online to optimize your picture and sound to meet your standards.

      Please use the link below to connect directly with our technical experts who are ready to assist with those complex settings:

      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      They can provide immediate guidance to help you get the most out of your television

      Thank you again for taking the time to share your experience and for considering Sony products!

      Regards,
      Dominick Sony_US

  • Rated 4 out of 5 stars

    Good tv

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good tv but I wish it had more local deaming zones

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eddie24, Thank you for taking the time to provide us with your feedback about your new Sony X90L. We appreciate your remarks and understand your desire for more local dimming zones. Your feedback is valuable to us, and if you have any more specific suggestions or features you'd like to see, feel free to share them with us. Your insights are important to us as we work to meet and exceed your expectations. While the X90L delivers impressive brightness, we also recommend exploring our OLED or Mini LED TV options. These models offer more advanced features, including superior contrast, brightness, and precision lighting. Feel free to visit our website at https://electronics.sony.com/ or contact our support team through this link: https://us.esupport.sony.com/support/s/service?language=en_US for assistance.

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 3 out of 5 stars

    It's ok

    |
    |
    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the money I spent on this a little surprised at the stall outs and resets that take place.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShirelleC,

      We sincerely apologize for the frustration and inconvenience you're experiencing with the stall outs and resets on your new XR X90L TV. We completely understand how disappointing it is to encounter these issues, especially after investing in a premium product. To help resolve this, we recommend a few troubleshooting steps: first, please try performing a simple power reset by unplugging the TV from the wall outlet for two minutes, then plugging it back in. Next, ensure your TV's software is fully up to date by navigating to Settings > System > About > System software update. If these steps don't resolve the problem, as a last resort, a factory data reset (Settings > System > About > Reset > Factory data reset) can often resolve persistent software glitches, though this will erase your customized settings.

      Thanks for considering Sony products.
      -Eliab Sony_US

  • Rated 4 out of 5 stars

    LevS

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Remote is inadequate for the television of such standing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LevS,

      Thanks for sharing your review and experience with the X90L. Your feedback is greatly appreciated. We would like to know more about your review and turn your experience around. Please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      -Ralph Sony_US

  • Rated 4 out of 5 stars

    My review

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good value. The Installer, Vince, was excellent, very pleasant to work with.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Doug,

      You made the right choice! We're glad that you were assisted professionally. We hope you also enjoy this amazing TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    65 Sony

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sound is okay , not as good as I thought it would be . So overall I’m giving it 4 stars

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarmenG, thanks for choosing and purchasing our newest product! We understand your feedback regarding the sound quality of the X90L. You can configure various settings related to the TV’s sound such as sound quality and sound mode. Please check this link for more details:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_02.html?hl=sound+quality

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 4 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV - a tad bit slow and lags at places but great overall

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DhanyaT,

      Thanks for sharing your review and experience with the X90L. Your feedback is greatly appreciated. For optimum performance, make sure that the software version of the TV is up-to-date. Performing a power reset may also help resolve those issues. For more information, please refer to these links:

      https://www.sony.com/electronics/support/articles/00028577
      https://www.sony.com/electronics/support/articles/00159487

      Hope this helps. In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Rated 4 out of 5 stars

    TV and Cables

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Sercice,very puntual,clean work very professional technician

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FreddyR,

      Great! We're glad that you were assisted professionally. We hope you also enjoy this amazing TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Sony 65" Bravia

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice screen. Bright and little reflections from light in the room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelW, Fantastic! We're delighted to hear you appreciate the excellent brightness level of your Sony X90L. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Sam Sony_US

  • Rated 1 out of 5 stars

    Sony is terrible

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is terrible. It constantly loses connectivity to internet. It is the only device that has this issue in my house. I have more than adequate internet and still I have to turn off tv to reset. I should have stayed with Samsung

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonE,

      Thank you for choosing and purchasing our BRAVIA XR X90L LED 4K UHD Smart Google TV. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience.

      If multiple wireless devices or electric equipment, such as microwave ovens, are used at home, it may affect the Wi-Fi performance of your TV. Power off these devices when not in use, or keep them away from your TV. Electromagnetic interference may also occur depending on the location of the TV. If possible, change its location and check if the performance improves. Please check this article on how to resolve your issue.

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90l/articles/00184183

      We also recommend updating the software of your TV. A firmware update improves the functionality and features of your device. It can provide fixes to any performance issues that may occur.

      For further assistance, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the XR65X90L

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Regards,
      David Sony_US

  • Rated 4 out of 5 stars

    It’s decent…

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s decent, looked much better in the store. Nice tv for the price.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Good stuff

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    System is quick to react, overall wonderful quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Valeriz,

      You made the right choice! We're glad that you are enjoying the responsiveness of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Mr

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sound thru screen is not as good as I had thought.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RandallH,

      Thank you for telling us about your experience with your BRAVIA XR X90L. Your feedback regarding the sound quality is extremely important to us and is very much appreciated. As a suggestion, you can configure various settings related to the TV’s sound such as sound quality and sound mode. Select the appropriate sound setting for your Google TV which best suits you.

      The sound quality may improve if you change it in [Sound] under [Settings].
      Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — [Sound] — and adjust [Sound mode] or [Sound customization].

      For more information, please visit the link here: https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_02.html

      Despite your concerns, we're happy that you like most of the features of this TV. Thank you for sharing your feedback and for choosing Sony! -Jess Sony_US

  • Rated 1 out of 5 stars

    Get the extended coverage

    |
    |
    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Mine blew the backlight in 18 months and is garbage. "Sorry about your luck" from Best Buy and Sony.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RandyS,
      We're so sorry to hear about your XR-65X90L TV. That’s definitely not the experience we want you to have with our products.

      We’d like to take a closer look at this and see how we can help. To get things moving, please send us an email at socialsupport@am.sony.com with the following details:

      Name:
      BestBuy Username:
      Model Number:
      Description of the Issue:
      Telephone Number:
      Case Number: (if you have one)

      We look forward to hearing from you so we can work on a solution together.

      Thanks for considering Sony and letting us know about this issue.
      Warm regards,
      Estefany Sony_US