Customer Ratings & Reviews
- Model:
- XR65X90L
- SKU:
- 6544733
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.
This summary was generated by AI based on customer reviews.
The best experience
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent customer service and knowledgeable geek squads that installed my new TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello JodieK, It's great to hear that you were assisted well by our local dealer. We hope that you also like your new Sony BRAVIA 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent
- Cons mentioned:Remote control
Give me a real remote!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Watching from an angle you lose like a 3rd of the color. Also remote has no numbers on it. Same as a firestick remote.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi CalvinoS,
We're sorry to learn you've been running into difficulty. We also understand you would like to use a remote with a numeric pad to manually select and navigate channels. Unfortunately, there is no numpad on the X90L models remote control, however, the supplied TV remote has MENU (Control menu) button. You can press this button, and it will display a menu on the TV to use button functions that are not on the remote control on the screen so you can easily enter a channel.
The X90L has the ability to maintain good colors and good viewing angle from the sides. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. This TV doesn't feature X-Wide Angle and X-Anti Reflection. If you really want the best viewing experience, it's a good idea to turn off all lighting sources as Sony TVs look the best in the darkest environment possible. Light from windows and lamps may cause glare on the TV screen. Using a brighter Picture Mode, like Vivid or Standard, will also help reduce reflection while watching TV or gaming.
Picture quality also depends on the signal and content. That being said, if you're experiencing the color is not correct or odd colors appear when watching content on the screen, check the troubleshooting steps provided on the link below to resolve the issue
https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90l/articles/00032635
If there is something that we can help you with, please email us at socialsupport@am.sony.com with the following details:
Name:
Best Buy Username:
Model Number:
Issue:
Telephone Number:
Sincerely,
Jess
Great TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent tv, ease of controls and navigating, works well with sound system.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CherylF,
Great! We're glad that you like the user-friendly functions of the TV and how it works well with your home entertainment setup. Thank you for choosing Sony!
-Ralph
Love this TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV is amazing, I love that it connects to Alexa and it’s great for gaming!
I would recommend this to a friendBrand response from SonyListens
Posted .Hello SummerS, That's great! We are thrilled to hear that you love your Sony BRAVIA 4K smart TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent
Sony 65 in Bravia TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love my new Sony 65 inch TV. Wanted a Smart TV and chose Sony since my other one lasted 16 yrs !
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JakesMom, great! We're glad you love our newest TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl
Blacked-out screen & split screen issues
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TWO TV's - both SAME ISSUE: Bought this TV on black Friday 2024- what a deal! 13 days later, while streaming YouTubeTV app, the entire screen went black with bright lines on the left & right edge, yet the audio continued, strange. When I tried the NetFlix app, it incorrectly displayed only the left half of the screen, but twice! so strange. Luckily I was within the 14 days and returned/exchanged it for another TV, same exact model. On day 50, the replacement TV did the SAME EXACT THING! BestBuy recommended the GeekSquad assess it, claiming it was a software update incompatibility issue. On a whim- I factory reset the tv, and it functioned normally for the time being. After reading reviews (thanks everyone), I'm convinced it will occur again and I don't feel like factory resetting my TV every few weeks and having to repeatedly reprogram the apps and tune the surround sound. Luckily I am a TotalTech member, and BestBuy has been good to me. Also, I always purchase the extended warranties with items like this... just because. BestBuy has been helpful and honored all extended warranties, Thank You BestBuy and GeekSquad crew.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Matt, We apologize for the inconvenience. This is definitely not what we wanted you to experience. Though we're glad that your dealer assisted your professionally with your concerns. If you need further assistance with your device, you may reach us at socialsupport@am.sony.com with the following details :
Full Name:
Best Buy Username:
Telephone Number:
Sony Model Number:
Additional Information regarding your experience with the unit:
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Sincerely,
-Craig
Smart TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.It's a perfect size for our loft. Highly recommended.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Riri, wow! We're glad you like your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl
Eddih
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Top rated Sony TV I love to watch games movies and any other streaming
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BenWallace155,
Amazing! We're thrilled that you are enjoying the picture quality and supported apps of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
Tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV. Wall mounted over fireplace. Easy wall mount.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MichaelAyers, Thank you for the 5-star rating! We're very happy to hear you appreciate the ease of installation of your new Sony X90L. Thanks for choosing Sony! -Sam
TV
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.One of my favourite tvs in obsessed with how it fits in my studio
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RachelB,
Amazing! We're thrilled that the TV is perfect for your home entertainment setup. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
Great store
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great store. Great help. Tv is perfect and great recommendations
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DerrickS,
Thank you for the 5-star rating! Glad to hear your enjoyable shopping experience and how much you like your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris
- Pros mentioned:Picture quality
I feel it’s OK
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The picture quality is OK and it does have great sound quality but the picture looks pretty dull. It is a bright TV
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi CleoH,
Thanks for sharing your review and experience with the X90L. We're glad that you like the sound quality of the TV. Your feedback about its picture quality is greatly appreciated. For optimum performance, make sure that the software version of the TV is up-to-date. Picture quality may vary depending on the source content. You do have the option to adjust the picture settings of the TV depending on your needs. For more information, please refer to these links:
https://www.sony.com/electronics/support/articles/00028577
https://www.sony.com/electronics/support/articles/00190409
You may also find this link helpful:
https://www.sony.com/electronics/support/articles/00245141
Hope this helps. In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:
Name:
Username:
Model Number:
Issue:
Telephone Number:
Or contact our product support team via phone call or chat through this link:
https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
Sincerely,
-Ralph
Great Sony!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is the best Sony we have ever owned! We are so glad we bought it!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JuliaandrayS, we're glad you like our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl
Sony tv
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love my new tv. Had it installed and did a good job!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi SueO, amazing! We're glad you love your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl
Sony 65 inch Smart Tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv. The thin frame is great. The picture quality is not quite at bright and clear as in store. It was a bit pricy for the size and quality.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Useless, We appreciate your feedback. You can still adjust the picture quality of your Sony BRAVIA according to your preference by going to its picture setting: https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_01.html. Despite your concern, it's good to know that you still like your TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Should you need further assistance, you can email us at socialsupport@am.sony.com. Thank you for choosing Sony! Vincent
WORST Sony Ever, SO DISAPPOINTED
||Posted . Owned for 6 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Always wanted a Sony Bravia, well this one’s not it - or any of them. In fact, any Sony with Google TV and all the horrible apps would not cut it. (YES IT’S ALL CONFIGURED CORRECTLY as per SONY AND HAS CURRENT, UPDATED SOFTWARE) —1-- CONTANTLY REBOOTS: Over and over the system reboots, have no idea why … SCOURED SONY SUPPORT = NOTHING. —2-- TOTAL GREEN SCREEN: Will switch randomly to a totally green screen when changing from one episode or movie to another, random actions, or switching ports. So bad, even switching to any other source or even my antenna the toally green screen screen will not go away, but the audio continues. SCOURED SONY SUPPORT = MUST UNPLUG TV CONSTANTLY. —3-- NO PICTURE ZOOM: No resizing of picture out of letterbox under any circumstances. The only way to zoom is to switch your player (Roku stick, Fire, Ultra) to 1080p. SCOURED SONY SUPPORT = GET OVER IT, NOT SUPPORTED. So your 65” screen = 20” tall video, unreal. —4— FAILS TO RECOGNIZE AV UNIT(s): Even though most times it works, will not turn on AV unit (tried my late model Yamaha, Marantz, Onkyo, even Sony). It’s not found & switchs to internal speakers. It wont work ever if an external (Say Roku Ultra) is turned on first. Yes, the systems are set up through the “setup” part of the system. it’s totally random. SCOURED SONY SUPPORT = NO ANSWER. —5— POOR VIEWING ANGLE: I sort of understood this factor, but didn’t know it was sooo poor. Unless you are dead on straight in front of the screen, the picture degrades quickly. —6— NEVER THOUGHT A BRAVIA WAS SO MUCH DAILY TROUBLE!!!! Turn on, restart often, turns off/on AV unit several times, switches speakers, screen goes green …. I’d return it if I could. WOULD NEVER RECOMMEND. Just so disappointing from Sony.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Spirit111,
This is not the experience that we want you to have. Your feedback is extremely important to us and is very much appreciated. We would like to know more about what happened and review your file. We also want to make sure that everything is handled accordingly. Please email us at socialsupport@am.sony.com with the following details:
Name:
Username:
Model Number:
Issue:
Telephone Number:
Case Number:
Sincerely,
-Ralph
Awesome! (Not)
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is my 2nd Sony. My first is a 55" Android tv, that's about 5 years old. My 14 year old Samsung plasma finally died and originally, I planned to replace it with another Samsung; however, I'm not confident in the longevity or stability of their Tizen platform for smart tv. In addition, there are numerous reviews of people's tvs tipping over, because there is one support stand, placed in the middle of the tv, which is not strong enough to bare the tv's weight. So to Sony I went. Thank goodness I kept the box, because on exactly Day 14 of the 15 day return window, the picture failed. The screen has a big black bar in the middle, with the picture duplicated on each side of the bar. I was unable to complete an exchange with delivery online, as the only option was to lug this huge box and tv to the store. Fortunately, their call center was able to assist and process and exchange and pickup with delivery. I'm highly disappointed to see the quality is so poor that the unit fails within less than a month. Do better Sony.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi CreativeShopper,
We are sorry to hear that you had a picture issue with the Sony TV and you had to return the unit. This is definitely not the customer experience we want you have. We take all user input seriously and will make sure your comments reach the appropriate person.
If you still chose a BRAVIA to exchange the original X90L and you need further assistance or you have other concerns, don't hesitate to contact us by sending us an email at socialsupport@am.sony.com.
Sincerely,
Vincent
The 4 rear wall mount bolts that are included.
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Why are the 4 mount bolts so short that they couldnt even hold a paper thin wall mount? Im disappointed that there is screws there and they can not be used to hang my tv. Wow. Pay all this money get home try to hang the tv. And cant. Because sony scimped on the size of the bolts. I will be back to review the tv when i finally find bolts to hang my brand new tv. Cant even watch the new game the way i wanted. Thanks sony.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hello Eric,
Thank you for your purchase and we're sorry to hear that the included wall mount screws/bolts are too short. We highly recommend the Sony SU-WL855 bracket and M6 screws. You can also use a Vesa compliant wall mount with hole pitch pattern of 11 13/16 x 11 13/16 (inch).
Here are some helpful links for mounting the TV on the wall:
https://www.sony.com/electronics/support/res/manuals/5048/77acadd88a281e0ebf92cbe7fd176d8e/50487781M.pdf
Compatible wall-mount brackets and screw hole patterns for 2023 TV models
https://www.sony.com/electronics/support/articles/00294543
If you need further assistance, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
BBY Username:
Telephone Number:
Model number:
Issue:
We are more than happy to assist.
Regards,
Marco
No audio
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Lost audio and could not be retrieved even after multiple attempts and factory reset.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi IndiraB,
Thank you for reaching us with your concern. We're sorry to hear that you're having issues with your Sony BRAVIA XR X90L TV's audio. This is not the experience we expect you to have, and we want this to be better for you.
To best assist you, we would like to know more information about your setup or any connected device to your TV.
You may send the setup information along with the details below to socialsupport@am.sony.com. Apologies if you've already shared this information with customer service — we just want to ensure we have your most accurate details:
Full Name:
Best Buy Username:
Telephone Number:
Additional Information regarding your experience with the BRAVIA XR X90L.
Thank you for your patience, and we look forward to improving your experience!
Sincerely,
Maria
- Pros mentioned:Picture quality, Price
Heavyweight Midrange 4K LED
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Yes this, Sony Bravia 65" XR-X90L is Every bit as good as the expert reviews say and by the ones that have Professionally tested this Heavyweight midrange 4K TV but not heavy in price. I won't get into no more than what has already been stated in the comments that other owners who have already stated. This wasn't a compromised purchase for me, I was originally going to purchase the Sony 65" A80L or their 65" X93L. After 3 + months of diligent research comparing all the tradeoffs between the three models I came to the conclusion, anything more is just diminishing returns. I used, (Gene DellaSala's) article (Audioholics) of Professional recommended settings to dial in my Sony Bravia XR-X90L. Yes I do recommend this Sony model it punches above its class. BestBuy's service made my Purchase even easier with their holiday sales they're running.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Absalom, Thanks for the 5-star rating!
We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig