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Customer reviews

Rating 4.8 out of 5 stars with 1893 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers love the excellent picture quality, realistic color, and ease of setup. Many also find it to be a good TV at a reasonable price. However, some customers have noted that the remote control lacks a number pad, and there are occasional mentions of slight blooming or contrast issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 9 Showing 161-180 of 1,893 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia X90L TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Superb! Quality and design at its best! Sony did it again!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello iMCCJr, Thanks for your feedback. We are glad that you like the quality and design of your new BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sharp clear picture brilliant color good volume ❤️❤️

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LuannD, We are happy that you like your new Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excellent viewing experience. superb picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      We're delighted to hear that you like the picture quality of your TV, LissetteD. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Sony_US

  • Rated 5 out of 5 stars

    Worth the premium over other models in the series

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pretty much as good as you can get from an LED before the jump to OLED. UI is very responsive. Clarity, motion, contrast and backlighting all worth the cost over the lower series. Games and movies that seemed dimly lit in dark scenes before now show great details and color depth even in the shadows.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NeilB,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the responsiveness and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    100% worth the money

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv was my first big purchase in my apartment and I absolutely love it the sleek design and display is just perfect! Would 100% recommend it to anyone who’s planning on getting a television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KhajaghousemohiuddinM, Thank you for the amazing review! You've made an excellent choice. It's great to hear that you love the sleek design and display of your new Sony X90L. We appreciate the recommendation and thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Just get it!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is nice and bright in my living room with open windows and lots of sunlight.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JustinA, thank you for the great 5-star review! We're so glad to hear that the Sony - BRAVIA X90L is shining bright, even in your sun-filled living room. Its high brightness and anti-reflective capabilities are designed exactly for those kinds of spaces, so it's awesome to know it's making a difference. Enjoy every viewing experience, and thank you for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    65 inch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was avery nice tv. I was very surprised on the quality of it and the picture is awesome

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robbass,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Tv quality

    Rated 4 out of 5 stars

    Sony TVs are the best!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is great, delivery was quick, price was fair, no complaints at all.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EugeneJ, we're glad you like your purchase! Enjoy your new TV! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really good service when picking out tv and really enjoy the tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ZacharyC, we appreciate you've taken the time to leave this review! We're glad to know you're enjoying the BRAVIA XR X90L. Thank you for choosing Sony. -Jenn Sony_US

  • Rated 4 out of 5 stars

    Sony TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Thank you! Love it. So far so good. It freezes every now & again & have to do a reboot. Remote could have be better but all in all like the TV so far.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanaN, we're glad you like our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    shop with quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent service, they have quality, which identifies them with the experience and attitude of serving the client and having what is necessary

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello NataliaM,
      What an excellent experience! We're glad that you are pleased with the service you received and thank you for purchasing our Sony - 65" Class BRAVIA XR X90L Full Array LED 4K HDR Google TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! - Marco Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Purchase, we are in love with this TV. Especially Imax Enhanced Mode.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi YangR,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    You need this TV

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great tv for my man cave…4k quality is amazing! It was definitely worth the purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KeithT,

      You made the right choice! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Amazing!

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. Worth the price. Great for gaming as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's great, RoSu! We're glad you are happy with your purchase. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    The best experience

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent customer service and knowledgeable geek squads that installed my new TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JodieK, It's great to hear that you were assisted well by our local dealer. We hope that you also like your new Sony BRAVIA 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Cons mentioned:
    Remote control

    Rated 3 out of 5 stars

    Give me a real remote!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Watching from an angle you lose like a 3rd of the color. Also remote has no numbers on it. Same as a firestick remote.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CalvinoS,

      We're sorry to learn you've been running into difficulty. We also understand you would like to use a remote with a numeric pad to manually select and navigate channels. Unfortunately, there is no numpad on the X90L models remote control, however, the supplied TV remote has MENU (Control menu) button. You can press this button, and it will display a menu on the TV to use button functions that are not on the remote control on the screen so you can easily enter a channel.

      The X90L has the ability to maintain good colors and good viewing angle from the sides. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. This TV doesn't feature X-Wide Angle and X-Anti Reflection. If you really want the best viewing experience, it's a good idea to turn off all lighting sources as Sony TVs look the best in the darkest environment possible. Light from windows and lamps may cause glare on the TV screen. Using a brighter Picture Mode, like Vivid or Standard, will also help reduce reflection while watching TV or gaming.

      Picture quality also depends on the signal and content. That being said, if you're experiencing the color is not correct or odd colors appear when watching content on the screen, check the troubleshooting steps provided on the link below to resolve the issue

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90l/articles/00032635

      If there is something that we can help you with, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      Jess Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv, ease of controls and navigating, works well with sound system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CherylF,

      Great! We're glad that you like the user-friendly functions of the TV and how it works well with your home entertainment setup. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony 65 in Bravia TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new Sony 65 inch TV. Wanted a Smart TV and chose Sony since my other one lasted 16 yrs !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JakesMom, great! We're glad you love our newest TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Love this TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing, I love that it connects to Alexa and it’s great for gaming!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SummerS, That's great! We are thrilled to hear that you love your Sony BRAVIA 4K smart TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Smart TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's a perfect size for our loft. Highly recommended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Riri, wow! We're glad you like your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US