Customer Ratings & Reviews
- Model:
- XR65X90L
- |
- SKU:
- 6544733
Customer reviews
Rating 4.8 out of 5 stars with 1887 reviews
(1,887 customer reviews)Rating by feature
- Picture Quality4.9
Rating 4.9 out of 5 stars
- Sound Quality4.6
Rating 4.6 out of 5 stars
- Brightness4.9
Rating 4.9 out of 5 stars
Customers are saying
Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Top-Tier Quality
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Gorgeous TV!! I have seen the X90L in the store numerous times over the past few years and waited to buy! This TV IS AMAZING!! I am wowed by the quality of every picture shown and was very easy to setup and use. Sony does not disappoint with their TVs and the X90L is a great TV to buy. I’m looking forward to watching a lot of TV with this purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, AriB!
We are so glad to hear that the X90L was worth the wait. It is wonderful to know that the picture quality is wowing you and that you found the setup process easy. We are thrilled to remain your go-to brand for home entertainment.
Enjoy all those movies and shows on your new Sony and thank you for choosing us!
Best regards,
Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Awesome Tv
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Just picked up this tv from Best Buy. Bought open box(excellent) I absolutely love the tv. The reviews are spot on. Great picture out of box. Played around with sound settings and have it where it sounds pretty good for tv speakers. Replaced a 10 year old competitors tv with this one. This is my 1st Sony Tv ever and i couldnt have made a better decision. This tv does everything and does it very well. Thank you Sony and Thank you Best Buy for a great “open” box deal. On a positive note for Best Buy, dont hesitate buying open box, i have never been disappointed.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Biglen, thank you for the amazing 5-star review! We're really happy to hear that your first Sony TV the XR65X90L has made a great impression on you. It's great to know the picture has blown you away right out of the box and that you've been able to fine-tune the sound to your liking. We're honored you chose Sony after 10 years with another brand, and we're so glad it feels like the right decision. Enjoy your new viewing experience, and welcome to the Sony family! Regards, -Dominick
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great TV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV. Much better than my pervious Hisense that was also 3 years old. Being an open box, its not without imperfections, but nothing serious.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the review, ShaiZ!
We are thrilled that you’re enjoying the BRAVIA X90L! Even as an open-box find, that Cognitive Processor XR delivers a massive jump in clarity and motion over a three-year-old Hisense. It’s great to hear that any minor imperfections aren't getting in the way of that premium Full Array LED experience.
Thank you for choosing Sony!
Best regards,
Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Sony TV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I bought it, with doubts if it was of good quality, but already more than 1 year without problems and good quality for the price.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi NeptaliM,
It is most rewarding to hear that your BRAVIA X90L has proven its high quality over the past year! We understand that choosing a new TV is a big decision, and we are glad that your initial doubts have been replaced by a reliable and high-quality viewing experience. The X90L is engineered with our Full Array LED technology to provide great contrast and color at an excellent value, and knowing that it has performed flawlessly for you for over a year is exactly what we aim for.
Thank you for trusting Sony.
Regards,
Dominick
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Mr. TV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I love my new Sony tv . It was easy to setup and has a great picture and sound.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi PaulC,
It brings us great satisfaction to hear that you are loving your new BRAVIA X90L! We designed this model to offer an immersive cinematic experience right out of the box, so it is wonderful to know that both the vibrant Full Array LED picture and the integrated sound are performing so well for you. Making the setup process easy and intuitive is always a priority for us, and we are glad it helped you get straight to enjoying your favorite content.
Thank you for making Sony part of your home entertainment.
Regards,
Dominick
- Pros mentioned:Ease of use, Picture quality
Rated 5 out of 5 stars
10/10 LOVE IT!
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.wasnt happy with the samsung 7 series that i bought a year ago so i started researching & found this Sony bravia, it has amazing picture quality and its easy to use. Its worth the money , next on my list ( Home theature system )
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Ralph,
You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying the picture quality and user-friendly functions of the TV. If you are looking for a home theater system, we recommend the Sony HTA7000 or HTA5000 soundbar. You may also want to consider the Sony STRDH790 or STRDH590 receiver.
See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
Rated 5 out of 5 stars
High quality
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Certainly not the cheapest option for this setup compared to some other brands, but the quality and smoothness of movies and games are very good. The smart functions work flawlessly as well. Highly recommend.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, SHSI!
We are thrilled to hear that the quality and smoothness of your movies and games are hitting the mark on your XR-65X90L. We know our products are an investment, so it’s rewarding to hear that the premium performance and flawless smart functions are making it all worth it for you.
Thank you for the high recommendation and for making Sony part of your setup!
Best regards,
Gus,
Sony Social Media Team
Rated 5 out of 5 stars
LG Products are the best!!
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Always the best! I’m not sure what happened to my TV for it to no longer work, but I have two other LG products in my home and never had an issue.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DeniseH,
We are sorry to hear that your TV is no longer working. Since your review mentions LG, we wanted to clarify that this is a Sony BRAVIA TV.
Please try a power reset by unplugging the TV for 60 seconds. If the issue persists, please clarify your product details or reach out to us directly through our official page: https://us.esupport.sony.com/support/s/support-contact?language=en_US
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Color, Picture quality
Rated 5 out of 5 stars
Great tv!!
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture quality. VERY bright. I turned brightness down to 30% on mine. Very happy with the TV. Sound is about what you'd expect for TV speakers.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HappyCustomer,
You made the right choice! We're glad that you like the sound and picture quality of the TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture qualityCons mentioned:Remote control
Rated 5 out of 5 stars
Excellent TV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent tv good quality great picture out of the box with little adjustments. The remote doesn’t have much grip other than that very happy with purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi SonyTV,
Thanks for sharing your 5-star review and experience with the X90L. We're glad that you like the picture quality of the TV. Your feedback about the remote is greatly appreciated.
See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Great buy
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.excellent picture quality, relatively easy to set up on stand, easy to use remote, decent sound for a flat screen.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RogerR,
Great! We're glad that you like the sound, picture quality, and user-friendly functions of the TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
great buy for the $$$
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.great TV for the $$$, excellent picture and surprisingly good sound from the TV speakers. Did buy the Sony 5000 soundbar a few weeks after the TV and honestly not sure it sounds much better than just the TV speakers... minor nit... A little disappointed with the over the air reception but to be fair that might be my attenna set up which i haven't had time to investigate. Best Buy delivery was excellent.. kept me updated day of delivery until the reached the house. Overall BB price and delivery was top notch...
I would recommend this to a friendBrand response from SonyListens
Posted .Hi user562882 We're thrilled to hear that you are happy with your purchase and deliver service. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony. Erin
- Pros mentioned:Tv quality
Rated 5 out of 5 stars
Hail Sony!
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV! I mounted this on my wall, was easy to lift alone, although I wouldn't recommend it. The menu system is great - I use my nvidia shield and it was super easy to get this set up to basically be just a monitor, with video passed through my receiver and no audio. The menu system is great, and was easy to tailor the picture settings - there are many and I'm not quite done yet, but it's been great so far - no complaints. You won't regret it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MonkeySeeMonkeyDoo,
Amazing! We're glad that you are enjoying the picture quality, Google software, and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
Rated 5 out of 5 stars
Wonderful TV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.So far, a bit more than one month after installation, we love this TV! I believe this is the 3rd Sony Bravia we have owned and we like each one.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AndyC,
We are so happy to hear that you are loving your new X90L! It means a lot to us that you have continued to choose BRAVIA for your home over the years.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Ease of use, Picture quality
Rated 5 out of 5 stars
Sony tv
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV. Very easy to set up. Great picture and sound
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Teresa, Awesome! We're very pleased to hear you like the ease of setup and great picture and sound quality of your Sony X90L. Thanks for choosing Sony! -Sam
- Pros mentioned:Color, Picture quality
Rated 4 out of 5 stars
Sony Bravia TV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I like the picture quality and the colors. And of the different features it has.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RobertoA,
Thank you for sharing your experience! We're thrilled to hear you're enjoying the vibrant picture quality, rich colors, and versatile features of your Sony BRAVIA XR X90L. Thank you for choosing Sony! Enjoy! -Maria
- Pros mentioned:Ease of use, Picture quality
Rated 5 out of 5 stars
Sony smart TV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Super satisfied with this Smart TV nice picture and easy to install.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Ericsmsg,
Awesome! We're happy to hear that you are satisfied with the outstanding picture quality and easy installation of your new Sony X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! - Kris
Rated 5 out of 5 stars
Best TV I have owned
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV. It looks beautiful. Easy to set up. Great preset settings if you’re not one to mess around with customization. Has all of the settings needed to get the most out of your high end gaming device or Blu-ray player. Very happy with this purchase
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JoshuaD, we're glad you are very happy with your new TV! Thanks for choosing Sony. ~Earl
Rated 5 out of 5 stars
ChipH
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.what a nice TV, got a bargian on it, nice remote good picture qulity and speakers are good would buy again
I would recommend this to a friendBrand response from SonyListens
Posted .Hi WarrenH,
It brings us great joy to hear that your BRAVIA X90L has been such a fantastic addition to your home! We are glad that you were able to secure such a great value on a TV that delivers on all fronts—from the brilliant picture quality of our Full Array LED to the impressive sound from the integrated speakers. It is also wonderful to know that the redesigned remote is making your viewing experience even more enjoyable.
Thank you for your high recommendation and for choosing Sony once again.
Regards,
Dominick
Rated 5 out of 5 stars
Picture perfect
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I love the TV it's perfect. The picture and the sound everything is perfect.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, JoyA!
We are thrilled to hear that everything about your XR-65X90L is perfect, from the picture to the sound. Knowing that you're so happy with your purchase truly makes our day!
Thank you for choosing Sony!
Best regards,
Gus, Sony Social Media Team




































