Best Buy Tech Fest SaleEnds Sunday. Limited quantities. No rainchecks.Shop now

Main Content

Customer Ratings & Reviews

$849.99
Save $350
Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1842 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 92 Showing 1,821-1,840 of 1,842 reviews
  • Rated 5 out of 5 stars

    Great Purchase

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV! Great picture and just the right size.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LorettaF,

      Great! We're thrilled that you like the picture quality and size of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great product

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is so clear. Looks like live TV. Geek squad was amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user699432, We are happy to hear that! We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Love it

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love it! Never leaving Sony again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user250093,

      Perfect! We're thrilled that you are enjoying this amazing TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Mr

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is one of the best television sets on the market.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShermanM, Awesome! We're very happy to hear you feel that the X90L is one of the best TV on the market today. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Excellent TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV, has many features I didn't expect - Delivery from BestBuy was spot on, courteous and professional staff.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user874103, Thank you for your positive feedback on the X90L! We're thrilled to hear that you are enjoying the overall features of the TV. It's also great to know that your delivery experience with BestBuy was spot on, with courteous and professional staff. Thanks for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    Sony TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far it has been great. Picture is Beautiful. Sound from a Visio bar is working well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JackH, We are glad that you like the picture quality of your new Sony BRAVIA smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Mrs

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv seems excellent so far. But problem with delivery instructions. What Kevin and Daniel had for instructions on the delivery slip was not what was agreed upon and written up with the salesman.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SharonKing,

      Thank you for the purchase! We're glad to hear that you like the TV. Your feedback is greatly appreciated. Thank you for choosing Sony!

      -David Sony_US

  • Rated 4 out of 5 stars

    Fair purchase

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great. Motion not as good as expected especially for 120 hrz tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for commenting, user410015!

      We are thrilled to hear your satisfaction with the amazing picture quality of your XR65X90L. We are sorry if the motion of the TV didn't live up to your expectations. While we are not sure what audio-video device or streaming application you are using, you may try configuring various settings related to the TV display, especially the Motion settings which refines moving images and optimizes picture quality based on video content and see if it improves your overall viewing experience. For more details, please refer to the following articles:
      https://www.sony.com/electronics/support/articles/00190409
      https://www.sony.com/electronics/support/articles/00153243

      I hope this helps.

      With Sony X90L, you'll see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

      If there's anything we can do to help or you may need more information/technical assistance, please feel free to email us at [email protected] with the following details and we'll be more than happy to assist you.

      Name:
      BestBuy Username:
      Model Number:
      Issue:
      Telephone Number:

      Thank you so much for your purchase and for choosing Sony!

      Best regards,

      Romeo
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Sony TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Best Buy was easy to deal with. Black Friday deals didn’t seem much better than regular deals but the price was fine. TV looks great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user544029,

      Thanks for sharing your 5-star review and experience with the X90L. We're glad that you are enjoying this amazing TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great Tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Smart TV that has all you need for the best entertainment experience. Especially when paired with a soundbar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Joseph,

      Great! We're thrilled that you are enjoying this amazing TV and how it works well with your home entertainment system. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    New Sony 65”

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV and so glad we finally replaced our Vizio. I’ll stick with Sony forever!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user708587,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony 65’

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had to get a new TV due to a mess up in a repair BUT I absolutely love my upgrade !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mari, We are glad to hear that your absolutely love your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 1 out of 5 stars

    Run away from this TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are 2.5 yrs out, but should have acted sooner. This is a problematic model. Less than a month after purchase it froze and had to have a service call…should have returned right then. Has done this periodically over that time, but is now freezing daily. You cannot even turn the TV off while frozen, you have to unplug it. Picture is great when on, but for $1k I expect better from Sony in terms of reliability. Visiting Best Buy today to see what my options are as a Geek Squad member.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Good tv sony

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    a very good television quality price I have had time to have it and I have no complaints so far

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kevin, We are glad that you lke the quality and price of your Sony BRAVIA TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I currently have a Sony 65x75k would this be a major up-grade tv as for as picture and performance?

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EdwardS, yes! We hope you enjoy our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    65" Sony Bravia, 4k

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic TV! Fills the living room perfectly!!! Sound is outstanding as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user218575,

      Awesome! We're glad that you like the size, sound, and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia 65”

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We always buy Sony. Hoping this one will be as good as our past ones.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user667029,

      You've definitely made a great choice! With Sony X90L, you'll see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

      Thank you very much for your purchase and for always choosing the best brand, Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    The best of the best

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Ir’s an amazing tv the best I will say definitely recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoseM,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 3 out of 5 stars

    Sony TV Review

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV picture is great for the price, however the the TV sound is subpar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LarryH,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV. Your feedback about the sound quality is greatly appreciated. For optimum performance, make sure to install the latest software version of the TV. Sound quality may also vary depending on the source content. You do have the option to adjust the sound settings of the TV to tailor-fit the sound quality to your needs. For more information, please refer to these links:

      https://www.sony.com/electronics/support/articles/00028577

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_02.html

      Additionally, you can take your listening experience to the next level by connecting a Sony soundbar. We recommend the Sony HTA7000, HTA5000, HTA3000, or HTS2000.

      Hope this helps. In case you need further assistance, please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Rated 1 out of 5 stars

    Beware Best Buy Tricks

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV looks great in the store. Best Buy however provided terrible service. I purchased this product online during the black friday sale. Since i am a total tech member they also install it as part of the membership. I received a confirmation for delivery and install date. A few days later on Tuesday after all the sales they sent me an email canceling my order, When i reached out they told me the installers noticed a scratch on the screen so they canceled...except why would they be opening my TV 3 days before delivery. The second rep told me the store manager canceled it. The third said it was an avilability issue. All three said i can purchase the TV again at todays higher price. Buyer beware.

    No, I would not recommend this to a friend
Sponsored