Customer Ratings & Reviews
- Model:
- XR65X90L
- SKU:
- 6544733
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture qualityCons mentioned:Glare
SonyX90L is a step above the rest in it's class
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The Sony X90L offers impressive performance and it’s great value for money and perfect for a huge variety of spaces. If versatility is what you’re after, the Sony X90L offers it in abundance. Sony TV’s are notoriously pricey, I've had 4 in total, but the X90L is a surefire way of accessing premium performance with an increased screen size at a much more affordable price point. Admittedly, it doesn't have the cinematic performance of OLED or the brightness of miniLED(not a huge fan personally), but the X90L stands up to those premium models and justifies that you don't necessarily need all of that. This TV is living proof that sometimes value for money and solid performance are just as difficult to beat. So, for those looking for a bright TV that’s versatile for movies, TV, and gaming, this is a PERFECT option to have on your shortlist, and you’ll struggle to find much better out there. Sony for yeats has been offering impressive performance and sitting in the middle of their lineup, the X90L beats all of its competitors. I highly recommend this TV, and at 65in, there aren't many out there in it's range that can compete with all the features and operating system.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for this absolutely outstanding and detailed review, ErikL!
We are thrilled to hear that you find the XR65X90L to be such an impressive performer and an exceptional value for money. Your deep appreciation for its versatility—making it perfect for movies, TV, and gaming—is a wonderful validation of our design goals for this model.
It's especially rewarding to hear that even as a seasoned Sony customer (with four TVs!), you recognize the X90L as a powerful entry point to premium performance, proving that you don't always need the absolute top-tier technology to achieve a truly brilliant picture. We designed the Cognitive Processor XR™ to deliver that solid, competitive performance you described, and we appreciate you highlighting its standing against other models in the market.
Thank you again for your incredible loyalty and for the strong recommendation. We're proud to have the XR65X90L as the centerpiece of your entertainment space!
Best regards,
Gus, Sony Social Media Team
- Pros mentioned:Picture quality, Setup
Very Clear Picture and Easy Installation
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Very good picture easy to install on the table or wall. Handy remote control and the picture is awesome.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ChandaniB,
Thanks for leaving a review! We really appreciate the feedback.
It is fantastic to know that you had such a smooth experience getting everything set up on your own. We’re glad the remote is making things easy to navigate and that the picture quality is standing out to you.
Thank you for selecting Sony!
Best regards,
Estefany
- Pros mentioned:Color, Picture quality
Great TV!! At a good price!!
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This TV looks awesome!! Color is great. Picture is great. Got this for my other living room. Already have a LG C1 OLED. And I think this TV looks nicer. The colors are amazing. I like the interface of the software. Netflix/prime video/ect.. , all easy to set up. Also i like how there is different stand height according to if you use a soundbar or not. At $1000 price point, this has to be the best Tav at its price. First sony i ever owned. And im glad i got it. Only negative, im going to need a soundbar. Sound is not that great. Normal TV sound is fine, but when watching a movie music is super loud and can barely hear the talking.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Evan, Thank you for sharing your wonderful experience with your Sony X90L! We're glad you like the awesome looks, great picture and color quality, intuitive user interface, ease of setup, multiple TV stand position, and value for money of your Sony X90L. We also appreciate your feedback about the built-in speaker sound quality of this TV. You can configure various settings related to the TV’s sound such as sound quality, volume level, sound mode, etc. according to your preferences to improve the overall listening experience on your TV. For more details, please refer to this link:
https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_02.html
At Sony, we are always looking to improve our product quality and features. We have noted your input about the sound and will be sure to forward this feedback to the appropriate department.
With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture qualityCons mentioned:Remote control
Very impressed!
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I just purchased 3 65-inch X90L TVs on Black Friday, 2023. The image of this LED/LCD panel is impressive. I am coming off the Sony X900H 65-inch panel I purchased from BestBuy back in 2021. The image of the X90L is head and shoulders above the X900. The X90L has a slimmer body than the 900H and it is thinner. It has a maximum of *85 dimming zones compared to the 900H which has 30 zones according to the RTings.com review (It might be thinner than the 900H but it is definitely heavier,) The image does not require a lot of adjustment either in my opinion. It is so life-like, you could almost sunbathe in most sunlight scenes. The only two things I dislike about it is the Sony Logo, it's off to the left. It should be centered. My other complaint is the small remote with the hotkeys and numeral keypad removed. You have to fish through sub-menus to get through basic functions which is unnecessary. I upgraded remotes, I bought the metal remotes with backlit numeral keys with the convenience of the hotkeys. The clicky haptics on the metal remote is satisfying to use.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi carltonsle,
Thank you for the purchase! We're glad to hear that you're satisfied with your purchase. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!
-David
- Pros mentioned:Picture quality
Very Happy Customer
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Our old TV was looking like every scene was filmed at night with a bad filter. We started looking for replacements online first, looking for the best prices. My husband and decided on a few models and went to Best Buy and 2 other locations. Best Buy was the only place that has sales people to ask questions and that actually had answers. We had not originally planned on the Sony but after viewing it in the store and talking to the salesman we started to lean that way. We did our due diligence and looked up other reviews and we were blown away by the quality and the reviews. We purchased our 65" Sony TV and we have not been sorry one moment since! Yes it is bigger than we originally wanted, but we had the space for it. Yes, it was slightly higher than we originally planned to spend but the difference in price is negligible compared to the value of what we received. The picture quality, the color quality and the ease of use would have me recommending this to everyone. We had 3 people we talked to at Best Buy. Each one agreed that this was one of the best they have and one of the best brands that they carry. Our last TV was over 15 years old. We hope this one last just as long or longer. Absolutely not sorry we bought it!!!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi, MichelleT,
Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are loving your Sony BRAVIA TV! Rest assured that you will enjoy your favorite content at the highest quality with the TV's XR Triluminos Pro, which enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.
Thanks for choosing Sony, have a wonderful day!
-DiegoV
- Pros mentioned:Picture quality
Great for PS5 Gamers
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The color and vibrancy of the TV is great for the price point. It's quite beautiful and big for a beginner TV as well. If you're a big fan of Google products it comes with Google TV installed so you can link your Google account and it links up whatever subscription you have under that address. Love that. Also if you have a PS5 like me and my partner do, it has a specific HDMI for the HDR setting for your PS5 and will also detect, turn itself on, and switch the HDMI to the PS5 when the PS5 is powered on. So not only is your gaming going to be beautiful it's going to be so convenient and seamless. I've been enjoying Death Stranding 2 with my partner on this TV and the visuals just do not disappoint. You just have to see it for yourself honestly. OLEDs are still way better and just fantastic to view but again, for it's price the quality just cannot be beat.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your incredibly detailed review, KIMBERLYM! It brings us great joy to hear how much you love your new XR-65X90L television.
We are delighted that you find the color and vibrancy to be beautiful and a great value for the price. Our BRAVIA TVs, powered by the Cognitive Processor XR, are designed to deliver stunning visuals that truly make your content shine. We are also thrilled to hear you're enjoying the seamless experience with Google TV and your PlayStation 5. We designed the TV to be a perfect partner for PS5 gaming, and it's fantastic to know that the visual quality and the convenient auto-detect feature are enhancing your experience with your partner. Your detailed feedback is a true testament to what we aim to achieve.
We appreciate your honest comparison to OLEDs, and we agree that they offer a unique and fantastic viewing experience. With the X90L series, our goal was to create a television that provides an unbeatable balance of premium quality and incredible value, and we are so happy to hear that you feel we succeeded.
Thanks again for choosing Sony and for sharing your wonderful feedback with us! We hope you continue to enjoy all your viewing and gaming experiences.
Best regards,
Gus Sony Social Media Team
Best option for the price
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Still the best tv out there. Delivers one of the strongest combinations of picture quality, brightness, motion handling, and value under $1000, making it ideal for sports and streaming in a bright room. Its Full Array LED backlighting with local dimming provides better contrast and black levels than most TVs in the same price range, while Sony’s Cognitive Processor XR enhances color, detail, and upscaling so live sports, cable broadcasts, and streaming content look sharper and more natural. It also gets very bright in SDR, helping it overcome glare from typical room lighting, and runs Google TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi user451448!
Thanks so much for sharing such a detailed review and for your support!
It is truly wonderful to know that the XR-65X90L is standing out as your top choice for sports and streaming.
We appreciate your decision to go with Sony!
Warm regards,
Estefany
- Pros mentioned:Color, Picture quality
Happy Best Buy Customer
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great brightness great contrast great color. I like to Google TV. Very happy with my purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DaneL,
That's wonderful feedback! We are delighted that you are enjoying the great brightness, contrast, and color of your 65" BRAVIA XR X90L TV, and are happy with the Google TV experience.
Thanks for choosing Sony.
Best regards, Eliab
- Pros mentioned:Picture quality
Amazing Picture Quality and Smart Features!
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This Sony TV is absolutely fantastic! The picture quality is crystal clear with vibrant colors and deep contrast — movies and games look amazing. The sound is surprisingly good even without an external speaker. The setup was super easy, and the Google TV interface works fast and smooth. For the price, it’s one of the best TVs you can get. Highly recommend!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MairambekK!
Thank you for sharing your fantastic experience with the BRAVIA XR-65X90L! It brings us great joy to hear that you are enjoying the crystal-clear picture quality, vibrant colors, and deep contrast that this TV offers. Your feedback on the impressive sound quality, even without an external speaker, and the seamless setup process is truly appreciated.
The Sony X90L is a standout model that combines cutting-edge technology with user-friendly features. Powered by the Cognitive Processor XR, this TV delivers lifelike visuals with enhanced contrast and vibrant colors, making movies and games look absolutely stunning.
We appreciate your decision to go with Sony!
Best regards,
Estefany
- Pros mentioned:Picture quality
Once again a Sony came through
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Without a doubt this is the best television I have ever owned. I am blown away by how crystal clear the picture is. And this is before I get a 4k box from Verizon. The depth of color is truly amazing. If I have any knock on this TV it would have to be the initial setup. I had a problem with the picture and audio sync. It was off by less than a second which isn't catastrophic but it is annoying. Thankfully I have a son who is a thousand times more teçh savvy than I'll ever be. I'd like to thank a young man who assisted me in the store when I was looking around. He wasn't an employee at the Newport News store but he was a Dept manager at the Williamsburg store. Not sure why he was in Newport News that day but I'm truly grateful he was. Kalique, I greatly appreciate all of your knowledge and assistance that day.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi aceridr50, we're glad you like our product. Thanks for choosing Sony. ~Earl
- Pros mentioned:Picture quality
Great TV for the price.
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.The television is mounted on my basement wall over a fireplace. Has been a very nice television. The picture and the sound have been good for the room it’s in. I’m very happy with my purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RayW,
We are ecstatic to learn that your Sony X90L television is performing so well in your basement setup!
We are thrilled to hear that the picture and sound are delivering a great experience for the room it's in. The X90L is engineered with our Full Array LED technology, making it fantastic at controlling contrast and brightness, which ensures a good picture quality even in varying light conditions.
We appreciate you choosing Sony and are very happy you are pleased with your purchase!
Regards,
Dominick
- Pros mentioned:Picture quality
Love My New Sony
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Best picture on a television I’ve ever owned! Definitely recommend this Television.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HowardF,
We are ecstatic to learn that the BRAVIA X90L is providing the best picture quality you’ve ever experienced in a television! It is truly rewarding to hear such a high recommendation from someone who appreciates the visual depth our displays provide.
A major part of that stunning experience comes from our Full Array LED technology. By placing LEDs across the entire screen and utilizing local dimming zones, the X90L can precisely control light in specific areas. This allows for brilliant highlights and deep, rich blacks to exist simultaneously, creating a sense of realism and contrast that really makes your favorite content pop.
Thank you for choosing Sony.
Regards,
Dominick
- Pros mentioned:Color, Picture quality
Happy customer
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The Sony 65 inch Tv is fabulous. I love the picture, the color and the Sony sound bar is awesome. Definitely need the sound bar. I feel like I am in a movie theater. Best purchase ever. The geek squad was the best. Tony and his helper did a wonderful job installing the tv and the sound bar with the wall mount. Thank you Best Buy .
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ElizabethS,
Awesome! We're glad that you like the picture quality of the TV and how it works well with your Sony soundbar. It's also great that you were assisted professionally. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Amazing picture
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Couldn't be happier with this TV. The picture is absolutely amazing. The pics I posted for this review are from Dr. Strange and the Multiverse of Madness. I took the pics while the movie was playing, not paused. The true horsepower and beauty of this TV can't really be appreciated until you watch something in DolbyVision or IMAX Enhanced. I'm telling you it will knock your socks off. I also have an XBOX Series X hooked up to this TV, and once you change the the settings in the XBOX to HDR10 and DolbyVision, the difference is unreal. The only complaint I have about this TV is the sound quality. It's not terrible, but it's not great, either. Just so-so. The sound shouldn't be a dealbreaker for you, though. If you're hesitating to buy this TV, just STOP IT AND BUY THIS TV! I promise you will not be disappointed.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi NathanV,
Thank you for sharing your fantastic experience with us! We're thrilled to hear that you're enjoying watching TV and playing games on your new Sony BRAVIA XR X90L.
To enhance your audio experience, you can adjust various sound settings, including sound quality and sound modes. You might find this link helpful: https://www.sony.com/electronics/support/articles/00302857?utm_source.
We hope this information proves useful. Thank you for choosing Sony and for your kind recommendation! Enjoy your TV! -Maria
- Pros mentioned:Picture quality
Sony XR X90
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.An amazing Sony product .. there is something about Sony tv .. vibrant colors , Dolby sound is just too good .. you can easily get more advanced specifications like quantum or min LED tv at this price range with TCL or Hisense but trust me those won’t have the experience as compared to the Sony TV , the software which Sony has makes it seamless , it’s so fast .
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AbhishekR,
Thank you for your fantastic review! We are delighted to hear you're enjoying your new XR65X90L and that it's living up to your expectations.
It is wonderful to know that you're experiencing the vibrant colors and incredible Dolby sound. We know that other brands may offer different specs, but we focus on delivering a truly immersive viewing experience. Our Cognitive Processor XR is designed to provide you with a stunning, lifelike picture, and we're thrilled that you can see the difference.
We're also glad to hear that you appreciate the seamless and fast software experience. We work hard to ensure our user interface is intuitive and responsive, making it easy to enjoy your favorite content without any hassle.
Thank you so much for choosing Sony again and for sharing why you trust our brand. We appreciate your feedback and hope you continue to enjoy your amazing TV for years to come!
Best regards,
Gus, Sony Social Media Team
- Pros mentioned:Ease of use, Picture quality
New Bravia TV.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I decided to upgrade from my 15 yr old Bravia and couldn’t be happier. The Geek Squad installed and set it up. The process was very smooth. They were her maybe 20 minutes. Everything integrated easily. I’ve had the tv for a month now. The tv is easy to use and the picture quality is amazing. It integrates easily with all my other device.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi SharonA, That's great to hear! We are happy that you are happy with your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent
- Pros mentioned:Picture quality
Better quality than expected
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I think the video is great. I already had a sound bar and subwoofer so the audio is amazing. The only thing that I haven’t figured out is how to find my remote. There’s supposed to be a way to do that and I receive an error message saying that “the remote control in use is not supported” which is odd because this remote came with the tv. I lose my remote every other day so I resort to using my phone as the remote until the “non-supported” remote is found. Other than that I sometimes sleep on the couch just to enjoy the large screen and fantastic audio. I should have purchased the 75.”
I would recommend this to a friendBrand response from SonyListens
Posted .Hi LynM, thanks for choosing and purchasing our product. We're sorry to hear that you have an issue with the remote of your Sony unit. You can find this link helpful:
https://www.sony.com/electronics/support/articles/00229476?utm_source
If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:
Thanks for choosing Sony.
~Earl
- Pros mentioned:Ease of use, Picture quality
Feels like you're really there!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sharp picture and easy to program. There are some apps that cannot be downloaded on a Sony TV, such as TABLO, so I had to purchase a ROKU device and connect it to the Sony TV in order to be able to see TABLO channels.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Beautiful, Thank you for the positive review of your Sony X90L! We're very happy to hear you like the sharp picture and ease of use of your new TV. We understand that some apps, like TABLO, may not be available for direct download on our TVs. We are continuously working to expand the range of apps available on our platform. In the meantime, we are pleased to hear that you found a solution by using a ROKU device to access TABLO channels. Your input is valuable to us, and we hope you continue to enjoy your viewing experience with Sony. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
Great purchase
||Posted . Owned for 1.5 years when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Beautiful picture, great sound. TV has a lot of features, like an alarm clock that we use daily. Definitely worth the purchase. Highly recommended.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Mayra!
Thank you for your wonderful feedback! It is fantastic to know you’re enjoying the picture quality and sound of the XR-65X90L.
This TV comes packed with smart features like the daily-use alarm clock, voice control and the Cognitive Processor XR that enhances every detail for an immersive experience.
Thank you for selecting Sony. We appreciate your recommendation!
Best regards,
Estefany
- Pros mentioned:Color, Picture quality
Really nice looking TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I have an LG OLED and this Full Array LED tv looks great! Brightness can be adjusted for any type of bright or dark room. Operating system is super fast since it is google based. Sound is good too. Surprisingly does not need a soundbar for a smaller room. But a larger room I would recommend gettjng a sound bar.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MaxK, Amazing! We're very pleased to hear you like the peak brightness, snappy operating system, great sound, and overall performance of your new Sony X90L. Thanks for choosing Sony! -Sam