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Customer Ratings & Reviews

$1,198.00
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Customer reviews

Rating 4.7 out of 5 stars with 287 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are delighted by the excellent picture quality and impressive OLED quality of the 65" Class BRAVIA XR8B OLED 4K HDR Google TV. Reviewers find the television easy to set up and are impressed with the deep black levels. However, some customers have noted that the brightness may be too low for certain room environments.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 7 Showing 121-140 of 287 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Professional

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My first one had a problem working and Best Buy Geeks came back and determined I needed a new one. Now it is perfect!! Sam and Jose were fantastic!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LuckiandYoshi,

      Thank you for choosing Sony!

      We're excited to hear that your replacement K65XR8B TV is now working perfectly. We apologize for the initial issue and appreciate your patience as it was resolved. Thank you for sharing your experience!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my Sony 65 inch TV. It has a beautiful and clear picture. Very happy with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarciaM,

      We are thrilled to hear that you are loving your 65-inch BRAVIA XR8B! We are glad that the beautiful and clear picture quality is providing you with such a high level of satisfaction and that you are happy with your new television.

      Thank you for making Sony part of your daily viewing.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Just wow

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv!! It’s so flat on the wall and the picture is amazing. I really don’t think I could’ve done better. Thank you Best Buy!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your enthusiastic review, JosephB!

      We are absolutely thrilled to hear how much you are enjoying your K-65XR8B television! It’s fantastic that you are pleased with the amazing picture and the design, specifically how flat it sits on the wall. We aim to deliver both stunning performance and sleek aesthetics.

      Thank you for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV incredible visuals for its price point and syncs seamlessly to the sound bar. Smart TV functions are easy to operate and easy to set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SedaleZ,

      It brings us great satisfaction to hear that you are impressed with the incredible visual quality the Sony - BRAVIA XR8B offers for its value. We're also delighted that you found the setup process easy and that the seamless synchronization with your sound bar and the simple smart TV functions are enhancing your viewing experience.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Fantastic experience with PS5 Pro

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is why the PS5 Pro was made, takes full advantage at 120hz for example, The Last Of Us is already a masterpiece, but somehow is still further enhanced by this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Prayharder1217,
      Thanks for the great feedback! It brings us great joy to hear that you are seeing such a massive difference on your PS5 Pro with the K-65XR8B.

      This TV is designed with our OLED Contrast Booster 80 and the XR Processor to deliver deep blacks and lifelike brightness. With 4K/120fps support and Auto HDR Tone Mapping, it is designed specifically to unlock the full graphical potential of your gaming console.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 4 out of 5 stars

    Too much technology

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    In the description, it says it has AI control for memory volume which it does not because it is full blast. Every time I turn the TV on and I can't figure out how to get it off.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffreyC,

      We are sorry to hear that your BRAVIA XR8B is turning on at full volume; that is certainly not the "AI-controlled" experience we want for you. To fix this and set a specific startup volume, please press the Quick Settings button on your remote and navigate to Settings > System > Accessibility > Power-on volume. Once you Enable this feature, you can set your exact preferred volume level so the TV never surprises you at full blast again.

      Additionally, if the volume feels inconsistent between different apps or inputs, you can go to Settings > Display & Sound > Sound > Advanced auto volume and turn it On to keep levels consistent across all sources. We hope this resolves the discomfort and lets you get back to enjoying that stunning OLED picture. Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best picture quality of any tv I’ve owned. Set up was easy too. Love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Trey,

      Thank you for choosing Sony!

      We’re elated to hear that your K65XR8B TV delivers the best picture quality you’ve experienced and that the setup was easy. It’s wonderful to know that you’re enjoying your viewing experience, and your kind words inspire us to keep providing outstanding products.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony for Home

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good TV for the price during Black Friday weekend sales.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello WaddellS,

      Thank you for choosing Sony!

      We’re excited to hear that you are pleased with the K65XR8B TV, especially with the value it offered during the Black Friday weekend sales. Your feedback motivates us to continue providing quality products that deliver excellent performance and great value.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    All around quality.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, good sound. Excellent customer service on day of purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StephenB,

      We are delighted to hear that you are enjoying the great picture and sound quality of your new BRAVIA XR8B. It is also wonderful to know that the team provided you with excellent customer service during your purchase!

      Thank you for making Sony part of your home entertainment.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Pros / Cons

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pros: sound, picture, and sound Cons: only negative is remote does not have back lighting

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidK,

      We've noted that you love the picture and sound of the 65" BRAVIA XR8B OLED TV and that the only drawback is the non-backlit remote.

      We will pass this specific feedback about the remote to our team.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Picture quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This the second Sony Bravia we have purchased based on picture quality and color accuracy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kiana,

      It brings us great joy to hear that the exceptional picture quality and color accuracy of the Sony BRAVIA line led you to purchase a second TV!

      We are committed to delivering cinematic excellence, and the BRAVIA XR8B, with its advanced XR Processor and display technology, is designed to reproduce colors that are incredibly accurate and lifelike. We are truly honored to have earned your loyalty based on these core performance features.

      Thank you so much for your repeat purchase and for trusting Sony to bring the best viewing experience to your home!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far I love the tv. Picture it great. Work great hopefully it lasts long

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamP,

      We are immensely pleased to hear that you are loving your new TV so far! It is fantastic to know that you are enjoying the stunning picture quality and smooth performance of the BRAVIA XR8B. We design our technology with durability and long-term enjoyment in mind, so we look forward to providing you with an incredible cinematic experience for many years to come.

      Thank you for making Sony part of your home entertainment.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Complicated Without Reason.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony tv gives a great picture......absolutely beautiful. My complaint with tv is that there are dozens and dozens of options and settings that have to be made before you can watch tv. I was making calls to my cable company for help and then to Sony for help. It was like programming a computer. Sony has lost sight of what a tv is for. For instance, when we turn the tv on, the screen shows you a "home page" where you have a dozen or so choices of other places to go to. Nonsense! How about turn on the tv and get a tv channel? We had to find the option for that. That should be the default.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your feedback, PaulG!

      We are delighted to hear that you find the picture quality on your K-65XR8B to be great and absolutely beautiful—that is what we aim for!

      We sincerely apologize for the initial frustration you experienced with the setup process and the number of options and settings. We understand that making the TV functional shouldn't feel like "programming a computer," and we regret that you had to contact both your cable company and our support team for help.

      We appreciate your specific suggestion regarding the "Home" screen default. Your point that turning on the TV should lead directly to a TV channel is a valid one, and we understand why you feel that should be the default setting. We designed the current smart interface (Google TV) to offer a centralized hub for all streaming apps and inputs, but we recognize that for many customers, the traditional TV input is the priority.

      We will certainly pass your detailed feedback to our product design teams. Thank you for bringing this crucial usability concern to our attention.

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We moved and replaced our old TV’s. The Sony has an excellent picture and good sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JKEMN,

      We couldn't be happier to hear that your move included upgrading to the Sony BRAVIA XR8B OLED and that you are enjoying its excellent picture and good sound quality. OLED technology truly delivers stunning visuals, and we're delighted it’s enhancing your viewing experience.

      Thank you for your continued love and support of Sony products!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is incredible and love the Google /App experience!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the review, JoeF!

      We’re so glad you’re enjoying the incredible picture quality of your BRAVIA 8. There really is nothing like those OLED pure blacks and the way the XR Processor brings everything to life! It’s also great to hear that the Google TV interface is making it easy for you to find and enjoy all your favorite apps in one place.

      Thank you for choosing Sony!

      Best regards,

      Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mrs. Anderson

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We have been enjoying our new television. It has a great picture!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user374163!
      Thanks so much for taking the time to leave a review. It is fantastic to know that your new K-65XR8B television is a hit and that the picture quality is standing out to you.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 65” TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality and color is fantastic. Set up and programming was easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, DonniegR!

      We are thrilled to hear that you’re loving the picture quality and vibrant color on your new Bravia 8. It’s also great to know that the setup and programming were a breeze for you. We designed this TV to deliver a premium experience right out of the box!

      Thank you for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture and a great TV all around. Highly recommended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the review, Yurguis!

      We are so glad to hear that you are enjoying the awesome picture quality of your new BRAVIA 8. It's great to know that the pure blacks and vibrant colors of the XR8B are making it a great all-around TV for your home.

      Thank you for choosing Sony!

      Best regards,

      Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture, coming from a 2020 A8H and can definitely tell the difference

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bass,
      Thank you for the fantastic feedback on your new K-65XR8B TV!
      It is truly wonderful to know that you can already see a clear difference coming from your A8H.

      The XR8B uses the latest XR Processor to bring out incredible depth, color and contrast with its OLED panel, and it's also set up for smooth gaming with 4K/120fps support.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Cons mentioned:
    Brightness

    Rated 4 out of 5 stars

    Great TV, but dim

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Most everything is truly great, but the brightness is too low for our room even with all the adjustments we can make. If you have a dimmer room this is an awesome TV, but if it is not dim then get something with better brightness.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dave,

      Thank you for sharing your thoughtful feedback on the Sony - BRAVIA XR8B. We're glad to hear you've enjoyed most aspects of your TV and appreciate your detailed comments about brightness performance.

      Ambient lighting can definitely influence perceived brightness, and we understand how important that is for an optimal viewing experience. We'll make sure your feedback is shared with our product team as we continue to improve future models.

      We truly appreciate you taking the time to share your experience and for choosing Sony!

      Best regards,
      Dominick Sony_US