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Customer Ratings & Reviews

$1,198.00
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Comp. Value: $1,999.99

Customer reviews

Rating 4.7 out of 5 stars with 255 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

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94%would recommend to a friend

Customers are saying

Customers are delighted by the excellent picture quality and impressive OLED quality of the 65" Class BRAVIA XR8B OLED 4K HDR Google TV. Reviewers find the television easy to set up and are impressed with the deep black levels. However, some customers have noted that the brightness may be too low for certain room environments.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 7 Showing 121-140 of 255 reviews
  • Rated 4 out of 5 stars

    Too much technology

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    In the description, it says it has AI control for memory volume which it does not because it is full blast. Every time I turn the TV on and I can't figure out how to get it off.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffreyC,

      We are sorry to hear that your BRAVIA XR8B is turning on at full volume; that is certainly not the "AI-controlled" experience we want for you. To fix this and set a specific startup volume, please press the Quick Settings button on your remote and navigate to Settings > System > Accessibility > Power-on volume. Once you Enable this feature, you can set your exact preferred volume level so the TV never surprises you at full blast again.

      Additionally, if the volume feels inconsistent between different apps or inputs, you can go to Settings > Display & Sound > Sound > Advanced auto volume and turn it On to keep levels consistent across all sources. We hope this resolves the discomfort and lets you get back to enjoying that stunning OLED picture. Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture and a great TV all around. Highly recommended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the review, Yurguis!

      We are so glad to hear that you are enjoying the awesome picture quality of your new BRAVIA 8. It's great to know that the pure blacks and vibrant colors of the XR8B are making it a great all-around TV for your home.

      Thank you for choosing Sony!

      Best regards,

      Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We moved and replaced our old TV’s. The Sony has an excellent picture and good sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JKEMN,

      We couldn't be happier to hear that your move included upgrading to the Sony BRAVIA XR8B OLED and that you are enjoying its excellent picture and good sound quality. OLED technology truly delivers stunning visuals, and we're delighted it’s enhancing your viewing experience.

      Thank you for your continued love and support of Sony products!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia 65” TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality and color is fantastic. Set up and programming was easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, DonniegR!

      We are thrilled to hear that you’re loving the picture quality and vibrant color on your new Bravia 8. It’s also great to know that the setup and programming were a breeze for you. We designed this TV to deliver a premium experience right out of the box!

      Thank you for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Beautiful TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture, coming from a 2020 A8H and can definitely tell the difference

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bass,
      Thank you for the fantastic feedback on your new K-65XR8B TV!
      It is truly wonderful to know that you can already see a clear difference coming from your A8H.

      The XR8B uses the latest XR Processor to bring out incredible depth, color and contrast with its OLED panel, and it's also set up for smooth gaming with 4K/120fps support.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Happy with the Bravia 8 TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture the tv looks amazing and the staff was super helpful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CodyC,


      We’re thrilled to hear that you are enjoying the excellent picture quality of your new BRAVIA XR8B OLED! It is also wonderful to know that the staff provided such helpful service during your experience. Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Rated 5 out of 5 stars

    Fantastic T.V.!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible image quality, easy set up, great product!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, SmithFamily!

      We’re thrilled to hear that you are enjoying the incredible image quality of your Bravia 8! It’s great to know that the setup process was easy and that the product is meeting your expectations. We hope you and your family have many wonderful movie nights with that stunning OLED display!

      Thank you for choosing Sony!

      Best regards,

      Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Immersive TV Viewing

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    By far this Sony Bravia TV is the best I have ever known .... for color, clarity and depth.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, NancyB!

      We are absolutely delighted to hear that your K-65XR8B TV is, by far, the best TV you have ever known! It’s incredibly rewarding to know that the television is delivering such remarkable performance across color, clarity, and depth. That superior picture quality is exactly what we strive for in our premium BRAVIA XR models.

      Thank you again for choosing Sony and for sharing your wonderful experience!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    OLED wonder

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was a great upgrade from my previous tv. Picture quality is amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeH,

      We are delighted to hear that the 65" BRAVIA 8 OLED 4K HDR Google TV was a great upgrade for you and that you are finding the picture quality amazing!

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Rated 5 out of 5 stars

    Great TV. Great price!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. Easy install! Had same model but 10 years older. This is a huge upgrade.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, user816247!

      We are absolutely thrilled to hear that the picture quality on your new K-65XR8B is excellent and that the easy install made the upgrade seamless!

      It's especially rewarding to know that this television represents a huge upgrade from your previous model. We strive to continually innovate and deliver massive leaps in performance over time.

      Thank you again for your long-standing loyalty and for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Very Impressive Color and Sound

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Vivid colors. Best sound I’ve heard on a TV without a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, Bertf!

      We are thrilled to hear that you are enjoying the vivid colors of your new K-65XR8B! We are especially proud of your comments regarding the audio—we put a lot of innovation into our Acoustic Surface Audio+ technology to ensure the sound is just as immersive as the picture. Hearing that it's the best sound you’ve heard on a TV without a soundbar is a wonderful compliment!

      Thank you for choosing Sony and for sharing your experience.

      Best regards,

      Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Great picture, fits perfect

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony televisions are the best ! Great picture and sound. It is the perfect size for our den.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, Lumpy!

      We are absolutely thrilled to hear that you feel Sony televisions are the best! It’s incredibly rewarding to know that the K-65XR8B is delivering on both a "Great picture and sound," and that the size is perfect for your den. We appreciate you making Sony the centerpiece of your home!

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 3 out of 5 stars

    Complicated Without Reason.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony tv gives a great picture......absolutely beautiful. My complaint with tv is that there are dozens and dozens of options and settings that have to be made before you can watch tv. I was making calls to my cable company for help and then to Sony for help. It was like programming a computer. Sony has lost sight of what a tv is for. For instance, when we turn the tv on, the screen shows you a "home page" where you have a dozen or so choices of other places to go to. Nonsense! How about turn on the tv and get a tv channel? We had to find the option for that. That should be the default.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your feedback, PaulG!

      We are delighted to hear that you find the picture quality on your K-65XR8B to be great and absolutely beautiful—that is what we aim for!

      We sincerely apologize for the initial frustration you experienced with the setup process and the number of options and settings. We understand that making the TV functional shouldn't feel like "programming a computer," and we regret that you had to contact both your cable company and our support team for help.

      We appreciate your specific suggestion regarding the "Home" screen default. Your point that turning on the TV should lead directly to a TV channel is a valid one, and we understand why you feel that should be the default setting. We designed the current smart interface (Google TV) to offer a centralized hub for all streaming apps and inputs, but we recognize that for many customers, the traditional TV input is the priority.

      We will certainly pass your detailed feedback to our product design teams. Thank you for bringing this crucial usability concern to our attention.

      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the pic and the colors looks so clear and nothing can beat Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike,

      We are delighted that you love the picture quality and colors on your BRAVIA XR8B OLED TV! The infinite black and vibrant color of the OLED display, powered by our XR Processor, truly delivers an astonishingly clear and realistic viewing experience.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Rated 5 out of 5 stars

    television oled

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excellent tv this is the second one i bought........love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Joseppe!
      Thanks so much for your feedback and for being a returning customer.
      We are delighted to hear that you love your new K-65XR8B!

      Thank you for putting your trust in Sony!
      Warm regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not the latest Sony TV but none-the-less, outstanding picture. Google TV gets in the way at times but, overall, the features are amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardaJ,

      Thank you so much for the 5-star review! We are delighted that the BRAVIA XR8B is delivering an outstanding picture that meets your needs. It’s wonderful to know you find the overall feature set amazing. We appreciate your feedback regarding the Google TV interface and are always working to streamline the user experience!

      Thanks for choosing Sony!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Awsome 4k OLED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its an awesome TV for Games, Movies and TV shows. Im very happy to finally upgrade to the better TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, Deltron3030!

      We are absolutely thrilled to hear how much you are enjoying your new K-65XR8B and that it's an "awesome TV" for all your entertainment needs—from games and movies to TV shows.

      It's incredibly rewarding to know that you are very happy with your upgrade. We designed the XR8B series to deliver a versatile, premium experience across all content types, and your feedback is a wonderful validation of that effort.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TV has great picture and is easy to select different inputs and selections….looks good over fireplace.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anonymous


      We're glad you find the picture quality of your 65" BRAVIA XR8B OLED TV great and that the input selection is easy to use. It sounds like a perfect fit above your fireplace! Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Rated 5 out of 5 stars

    Samsung Rocks

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television, great sound, and great service at the store!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LarryD,

      That is wonderful to hear! We are thrilled that you are enjoying the great picture and sound of your BRAVIA XR8B OLED TV and had a positive service experience at the store. Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Rated 4 out of 5 stars

    She’s a beaut, Clark!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Features galore, beautiful picture, works amazingly with a PS5. Why only 4 stars? Only 2 of the 4 HDMI ports are 2.1 one of which being earc, so it limits options

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your detailed feedback, James!

      We are absolutely thrilled to hear that you are enjoying the "Features galore" and the "beautiful picture" of your K-65XR8B television, and especially that it works amazingly with a PS5. Delivering a top-tier gaming and viewing experience is our goal!

      We appreciate your honest comment about the HDMI ports, and we understand why you limited your rating to 4 stars. You are correct that the XR8B series is equipped with four HDMI inputs, with two of those supporting the full HDMI 2.1 specification (4K/120Hz, VRR, ALLM). One of those HDMI 2.1 ports is also dedicated to eARC/ARC functionality for connecting a soundbar or receiver.

      This configuration is standard across many premium TV lines, but we certainly recognize that for users who have multiple next-gen devices, dedicating one of the 2.1 ports to audio limits their options. We value this feedback as it helps us assess connectivity needs for future models.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

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