Customer Ratings & Reviews
- Model:
- K65XR8B
- SKU:
- 6642165
Rating by feature
- Picture Quality
Rating 4.8 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.7 out of 5 stars
Customers are saying
Customers are delighted by the excellent picture quality and impressive OLED quality of the 65" Class BRAVIA XR8B OLED 4K HDR Google TV. Reviewers find the television easy to set up and are impressed with the deep black levels. However, some customers have noted that the brightness may be too low for certain room environments.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Oled quality, Picture quality
Sony for the win!
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing picture quality. Very happy I updated from a LED to OLED. The picture is amazing and the ability to play in Dolby Atmos makes the viewing experience even better.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Bryan,
Thank you for choosing Sony!
We're excited to hear that you are very happy with your upgrade to the K65XR8B OLED TV and appreciate the amazing picture quality. It's wonderful that Dolby Atmos is enhancing your viewing experience, bringing immersive sound to complement the stunning visuals.
Best regards,
-Fred
- Pros mentioned:Picture quality
Highly recommended *****
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I was shopping for a 66" tv with integrated sound and my salesperson, Travis, suggested the Sony Bravia XR8. The clarity of sound and picture was impressive. Compared to other tvs on display. The Bravia was the best in class. At home, the Bravia fit easily on the adjustable wall mount bracket aleady in place from my 45 inch, 15 year old Mitsubishi. The set up for volume and picture on the Bravia was pretty easy with a lot of available adjustments. The price was right on the Bravia and I took advantage of setting up a Best Buy account. I am very satisfied with the product and sales experience at Best Buy. My next purchase will be a washer and dryer and Travis will be my go to for that purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DebZ,
We’re thrilled to hear your new BRAVIA XR8B is such a massive upgrade! It’s great that the Acoustic Surface Audio+ and picture clarity stood out to you, and we're glad the setup and mounting process went so smoothly.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Oled quality, Picture quality, User interface
Great OLED TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.The colors are incredible, thanks to the OLED’s superiority characteristics. And the user interface is simple and quick. It uses the Google TV operating system, both built on Google's Android platform, allowing access to apps and streaming services from the Google Play Store. The sound is very good, but better if you buy a soundbar by Sony or other brand. The remote is great too. The TV’s brightness is very good; it’s best watching in a darker room. For the price it’s a great value!
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for this excellent and detailed review, dfword!
We are absolutely thrilled to hear that the K-65XR8B OLED TV is delivering an incredible viewing experience for you and that you feel it’s a great value for the price.
Your feedback strongly validates our efforts, especially regarding the picture quality. The XR Processor™ works in harmony with the OLED’s superiority characteristics to ensure those incredible colors and deep blacks are exactly what you expect.
We are also glad to know that the Google TV operating system provides a user experience that is simple, quick, and gives you seamless access to all your apps.
It's rewarding to hear that the sound and the included remote are also meeting your expectations. We also appreciate you mentioning the value of pairing the TV with a soundbar to enhance the audio experience further, which is something we highly recommend for a truly cinematic setup!
Thank you again for choosing Sony to be the center of your home entertainment.
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Black level, Oled quality, Picture quality
Nothing but OLED from here on out.
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Hands down the best TV I've ever owned. The QLEDs are ridiculously bright, especially with the lights out for a movie. This OLED has such rich colors that pop without blinding you in the process. I watched a Tron Ares promo and was blown away by the deep black and the way red just came to life.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi there,
It is a true pleasure to hear that the BRAVIA XR8B is hands-down the best TV you've ever owned! Your description perfectly captures the cinematic experience we strive for with our OLED technology: "such rich colors that pop without blinding you." That is the magic of the OLED panel working with our XR Processor to deliver a cinematic experience.
Thank you for choosing Sony!
Best regards,
Dominick
- Pros mentioned:Black level, Picture quality
XR8B Rocks..
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I have to say this K65Xr8B is a beautiful tv..Picture quality is top notch..Blacks are bold and wow do they drop your jaw..Setting are a bit sensitive but once it is dialed in You will be amazed..Most streaming is not 4k so some picture not up to par..Not Tvs Fault..A 4k Blu ray player is incredible..I watched Enter The Dragon in 4k with a panasonic UB 420 and the colors popped like nothing i have seen..For the the Black Friday price i am Blown away..Oled is the way to go..Sound is good but add a stereo with bass boomer And you are at the Theatre...
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JamesM,
It's a true pleasure to hear that your new BRAVIA XR8B is blowing you away with those jaw-dropping black levels and bold colors! We are glad you’re seeing the full potential of OLED through your 4K Blu-ray player—there’s nothing quite like that cinematic pop to bring a classic film to life. It is wonderful to know that after a bit of dialing in, you've achieved a picture that leaves you truly amazed.
Thank you for making Sony part of your daily viewing.
Regards,
Dominick
- Pros mentioned:Black level, Picture quality, User interface
Nice upgrade
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great Tv , easy set up. Has a user friendly interface. The remote is nice , sound in the tv is good and clear with out sound bar. Darks look great.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello EricaM,
Thank you for choosing Sony!
We're honored to hear that you find the K65XR8B TV easy to set up and appreciate its user-friendly interface. It's wonderful to know the remote feels comfortable and that the TV's sound quality and dark visuals enhance your viewing experience without needing a sound bar. Your detailed feedback inspires us to continue delivering quality products that bring enjoyment to our customers.
Best regards,
-Fred
- Pros mentioned:Oled quality, Picture quality
Next-Level Picture and Sound
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This TV is awesome. The picture quality is unreal, with super vibrant colors and sharp detail. The OLED really shines, especially in a dark room — the blacks are deep and everything just pops. The sound is crystal clear and better than I expected without needing extra speakers. Overall, I’m extremely happy with it and would definitely recommend it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Yankee40!
Thank you so much for sharing your feedback! We are immensely pleased to hear how much you like your K-65XR8B TV.
This model features our advanced OLED panel for deep blacks and vibrant colors, plus XR processing for sharp detail. The built-in sound system is designed to deliver clear, immersive audio, so you can enjoy great sound without extra speakers.
Thanks for choosing Sony!
Best regards,
Estefany
- Pros mentioned:Picture quality
Just buy it
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This TV is great. I wish i got it sooner. Amazing quality, the sound spatial recognition is great. I was worried about using the mount instead of a wall mount but they are good quality and my tv is stable. The responsiveness between consoles is great. Visuals are amazing, the darkest darks. When there is no feed on the black screen you cant even tell its on aside from the logo. The glare is minimal on the tv also!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Morgann,
It's a true pleasure to hear that your new BRAVIA is such a game-changer for your home setup! We are glad the spatial sound and incredible contrast levels are providing that immersive experience you were looking for, and it is great to know that the stand provides the stability and peace of mind you need.
Thank you for making Sony the heart of your home cinema experience.
Regards,
Dominick
- Pros mentioned:Oled quality, Picture quality
Excellent TV At Good Price
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I’ve had this TV for about 2 weeks, like it a lot, and have had no problems. I was a little worried before purchase why a current year (2025) 65” Sony OLED TV would be on such a significant sale vs other Sony’s that were not, but after getting AI to do a bunch of research on that subject, nothing concerning came up. Been very pleased with the purchase. Sony is the best at producing lifelike color, and the detail is amazing.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Sawmill!
Thank you for sharing your feedback on the K-65XR8B TV!
It brings us great joy to hear that you are so pleased with your purchase and that you're finding the color and detail to be amazing.
We hope you also get to take full advantage of other features, such as Acoustic Surface Audio+, where the screen is the speaker for sound that perfectly matches the action.
We appreciate you choosing Sony!
Best regards,
Estefany
Excellent in store help with purchase
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Delivery and set up of my HTPC system went very well and timely. The price of the Sony 65" tv was excellent and the credit I received was enough to off set the total coast of the Quest 3. I bought everything in store and the help I received helped me to make an informed decision for my purchase.
I would recommend this to a friend- Pros mentioned:Ease of use, Picture quality
Perfect Upgrade for our LR
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Was well educated at Robinson store by Dylan Snyder. TV arrives in huge box that stands on its own. Cut the two straps and lift the box off. EZ. The instructions are OK..but since pictures only were not perfect. Once set up the on-screen set up is easy to follow. Cool to sit where I usually watch, point remote, and have sound optimized for that spot. Picture is amazing. Especially noticeable on baseball games. When watching our TV series the pix quality is there, but we begin to take it for granted (until we watch on any another TV). Happy with experience and the TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi NowDadofCollegeKid,
Thank you for the fantastic 5-star review! It's a true pleasure to hear you are loving your new Sony - BRAVIA 8. It's wonderful to hear that the unboxing process was so easy and that the on-screen setup was straightforward. We're especially happy that you've noticed the stunning picture quality, which is powered by our XR Processor. This technology intelligently optimizes every scene, and as you've noticed, it makes a huge difference on things like baseball games, where the clarity and motion are critical.
And you've perfectly described one of our favorite features: Acoustic Center Sync with the remote. It's designed to deliver the best possible sound from your viewing position, making the experience truly immersive.
We're thrilled you're happy with your purchase, and thanks for choosing Sony!
Regards,
Dominick
- Pros mentioned:Oled quality, Picture quality
Sony Reliability
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This OLED is great for my basement, their processing is top notch as always. If you’re looking for a good budget OLED for sports, this is a phenomenal option!!
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, Joseph!
We’re thrilled to hear that the BRAVIA 8B is the perfect fit for your basement. It’s great to know our XR Processor is delivering that top-notch performance you expect, especially for fast-paced sports!
Thank you for choosing Sony for your home theater!
Best regards,
Gus, Sony Social Media Team
- Pros mentioned:Oled quality, Picture quality
The best TV I've had.
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.The best TV I've had. I'm 86 years old and have had many TVs since 1955. I chose Sony back in the mid-1960s and I have upgraded every few years. I moved our six-year-old 65" Bravia upstairs and installed this one in our family room. What a great difference six years makes! I do a lot of photography and I am attuned to good pictures when I see them; I absolutely love the pictures on this set. It's the most life-like of them all.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Pavelaw,
We are truly heartened to learn that your new Sony XR8B is the best TV you've owned! Hearing such high praise, especially from someone with your long experience and keen eye for quality thanks to your background in photography, means a lot to us. It's wonderful that you've been a loyal Sony customer since the 1960s, and we're glad this latest upgrade impressed you with the great difference six years of technology makes.
We really appreciate you choosing Sony again!
Regards,
Dominick
- Pros mentioned:Black level, Picture quality
Amazing Sunny TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This Sony TV is absolutely beautiful. The colors are vivid, the motion is smooth, there's no white wash on dark scenes or ghosting in video games. It's also very responsive and integrates well with my smart home devices.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Chris,
Thank you for choosing Sony!
We’re honored to hear that the K65XR8B TV’s vivid colors, smooth motion, and clear dark scenes have impressed you. It’s wonderful to know that the responsiveness and smart home integration are enhancing your viewing experience. Your detailed feedback encourages us to continue delivering exceptional technology that fits seamlessly into your lifestyle.
Best regards,
-Fred
- Pros mentioned:Oled quality, Picture quality
Sony Bravia
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very nice TV. Perfect picture. Replaced older LG TV. OLED makes a quite difference in picture quality. Highly recomended.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ALA1!
Thank you so much for taking the time to review your K-65XR8B. We are thrilled to hear that you’re enjoying the picture quality and that you would highly recommend it.
The XR8B features our OLED panel for deep blacks and vivid colors, along with advanced processing for sharp detail and smooth motion. Its smart TV features make it easy to stream your favorite shows and movies, so you can get the most out of that upgraded picture quality.
We appreciate your decision to go with Sony!
Best regards,
Estefany
- Pros mentioned:Black level, Picture quality
Great sale! Nice tv! Won’t Regret
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Very deep blacks and very vivid picture. I also love the google built in microphone. This tv is one of the best OLED tvs on the market. I will exceed everything you throw at it. I am well aware it isn’t QD OLED but who cares for what this is, it’s the best for what it is.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, Drock!
We are absolutely thrilled to hear that your K-65XR8B TV is delivering the premium experience you expected, highlighting the very deep blacks and the vivid picture quality. It's incredibly rewarding to know that you consider it one of the best OLED TVs on the market!
We specifically engineered the XR8B series to deliver exceptional contrast and brightness, and your feedback is a wonderful validation of that effort. We're also glad you're finding the built-in Google microphone convenient for seamless use.
We appreciate your strong recommendation and thank you again for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Sony Smart TV experience.
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Best Buy does not play games when they announce that they are running an end of the year sale for the entire store or when reduce the ticket price by 20% or 50% of the ticket price. I just bought a 65 inch BRAVIA SONY smart TV. It was a major update for what I had before. The Geek squad came on time, the installed the new bright color new set and took their time over the features of the Sony TV. The Sales Consultant who was covering the Electronic section(Ash), was very friendly and he demonstrated an in depth knowledge of the product. He took his time going over the features and asked if I had more questions. My trip to Best Buy was the (Best) thing I did that day.
I would recommend this to a friend - Pros mentioned:Oled qualityCons mentioned:Brightness
Great picture, not as bright as the flagship OLED
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Beautiful picture and typical OLED performance. If that’s what you’re looking for and this TV is at your price point. You can’t go wrong. The upper end models will give you more brightness. I find the responsiveness of the menus and controls to be sluggish comparatively speaking to a prior generation Sony OLED, though that was higher up in the product line. I also have an LED from last year and likewise those menus are more responsive.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for sharing your balanced and insightful review, TechGuy!
We are pleased to hear that you are enjoying the beautiful picture and the typical OLED performance of your K-65XR8B. It is rewarding to know that you recognize the TV as a strong choice at its price point, delivering the quality display you expect from Sony.
We also appreciate your candid feedback regarding the responsiveness of the menus and controls. We understand your observation that the performance feels sluggish compared to your prior-generation, higher-end Sony OLED and even a recent LED model. We are continuously working to optimize the speed and fluidity of our Google TV interface, and user feedback like yours is valuable as it helps us prioritize improvements for future software updates and product design.
Thank you again for your loyalty to Sony and for providing this detailed comparison of your experience across different models.
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Oled quality, Picture quality
Sony oled
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love my Sony oled. The picture is fantastic and the sound bar is a game changer.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi EllisonR,
We’re thrilled you're loving the fantastic picture on your new OLED! It’s great to hear that the addition of a soundbar has taken your home cinema experience to the next level. Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Benard Ongeri
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.You can watch this TV from any angle of the room and the images are very clear with original colors and theme. The sound is perfect
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BenardO,
We are pleased to hear that you are enjoying the wide viewing angles and cinematic sound of your 65-inch BRAVIA XR8B! It is great to know that the OLED panel is delivering consistent, original colors from every seat in the room, while the Acoustic Surface Audio+ technology turns the entire screen into a speaker for that "perfect" audio experience.
Thanks for choosing Sony.
Best regards, Eliab
