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Customer Ratings & Reviews

Your price for this item is $359.99
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The comparable value price is $1,799.99

Customer reviews

Rating 4.8 out of 5 stars with 4571 reviews

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Rating by feature

  • Picture Quality

    Rating 4.4 out of 5 stars

  • Sound Quality

    Rating 3.8 out of 5 stars

  • Brightness

    Rating 4.2 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are satisfied with the picture quality, easy setup, price, color, and 4K features of the 65" Class - LED - X900E Series - 2160p - Smart - 4K UHD TV with HDR. They appreciate the excellent picture, beautiful colors, and clear images. Customers also find the TV to be a great value for the price. However, some customers have expressed concerns about the remote control experience, speakers, operating system, expensiveness, and durability of the TV.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 100 Showing 1,981-2,000 of 4,571 reviews
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Much Better...

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Returned the XBR65X930D for the 900E and picture looks better and no more random Ethernet internet connection dropping... Brighter display and Android Marshmallow OS out of the box... I haven't updated the FW to the first FW release as non of the updates pertains to me and happy the way it is... If you want to follow any 900E issues then use AVS Forum site... I went with the 900E because it was the best bang for the buck and a FALD display technology. Used the money saved from buying an LG OLED B6 or C7 to update my home theater, AVR, Oppo UDP-203 and Dune HD Solo 4K media player ;)

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our TV broke and we got New one, Samsung and we didn’t like it, so we got a LG and it kept shutting down,so on our third TV we got a Sony and we love it. Beautiful picture. We went from smaller tv to a 65” one and wow. It is a great tv. I would recommend. A friend of ours fixes TVs And he said he wouldn’t own anything but a Sony and we agree.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV I have owned

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    All of my friends that worked at Best Buy recommended this TV and I couldn’t be happier. I’m convinced this was the best TV on the market for the price. The colors are amazing and seem to be great for my gaming needs. I’m not sure how all the smart features are since I use my Apple TV and PS4 for that but I couldn’t be more satisfied.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Another Great XBR

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Been a Sony XBR buyer since early 2000's beginning with 36" tube TV. This 4K is best one yet! Watching Blu-Ray movies played on Oppo BDP- 103D Universal player with up-scaling is amazing. Knew the 1st time I saw one in the store that it was a must have and pleased with the decision to buy it every time we watch.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and apps...easy to use and a great fix with fios

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Colors are amazing, love all the different colors of black!

    I would recommend this to a friend
  • Pros mentioned:
    Hdr

    Rated 5 out of 5 stars

    Awesome value

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has all the features I was looking for and then some. It connects to everything, works great with my PS4. Wireless Bose headphones connect with zero issues. I love this TV. Sony makes a Great product. Very happy with the purchase. BTW the packaging this comes in is great, kept it safe on the drive home. You will not regret this TV

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    SONY X900E IS A GREAT TV. GREAT CLARITY AND COLOR.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent picture!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is awesome! Great picture and easy set up and controls.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Awesome tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is great picture is beautiful more option and easy to use

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Hdr

    Rated 5 out of 5 stars

    Excellent TV and best picture ever

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV and very easy to set up and operate. Best HDR TV!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love It

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picture, easy to mount. Would definitely recommend.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Excellent quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Compared to the Samsung this Sony had great quality features.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Best Picture for the Money

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've only had the tv a short time but I am extremely happy with picture quality and ease of operation. I'm saving the fifth star for long term and warranty.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Great Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great tv with awesome picture at a good price. highly recommend.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome ultra HD 4k TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not a day goes by when I do not praise the picture quality that I see on the TV. My TV viewing experience has improved dramatically. Coupled with 4k subscription from Netflix, I am able to enjoy high quality pictures of my favorite shows. I am able to view clear picture from side angles as well - when I am in the kitchen, for example.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV of 2017. Outstanding picture quality. Very good price !

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV at a great price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this during the thanksgiving sale. Great value for money. Picture quality is as good as I expected for a TV in it's class. Not as great as the LG OLED's which is 2x the price but close enough. You will have to supplement this with an external home theater system if you are an audiophile. It comes preloaded with Android TV which makes it easy to connect to various apps like Netflix, HULU, HBO, Prime etc.. Remote makes it easy to navigate though Android TV can be a tad bit sluggish. Something I am sure Google will correct with updates over time.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great deal!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was my best buy yet. Beautiful color and crisp sound.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For my home, this is the best TV ever. Colors, brightness, and clarity are outstanding. I'm very glad I upgraded from my previous Sony 55", as it makes my living room a home theater. Smart features with Android TV mean I don't have to use any other devices for all my applications, including Netflix, Amazon, Hulu, and even YouTube. and Facebook.

    I would recommend this to a friend