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Customer Ratings & Reviews

Your price for this item is $359.99
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Customer reviews

Rating 4.8 out of 5 stars with 4571 reviews

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Rating by feature

  • Picture Quality

    Rating 4.4 out of 5 stars

  • Sound Quality

    Rating 3.8 out of 5 stars

  • Brightness

    Rating 4.2 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are satisfied with the picture quality, easy setup, price, color, and 4K features of the 65" Class - LED - X900E Series - 2160p - Smart - 4K UHD TV with HDR. They appreciate the excellent picture, beautiful colors, and clear images. Customers also find the TV to be a great value for the price. However, some customers have expressed concerns about the remote control experience, speakers, operating system, expensiveness, and durability of the TV.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 106 Showing 2,101-2,120 of 4,571 reviews
  • Rated 5 out of 5 stars

    Excellent TV but takes up all the wifi

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great tv, however, we have found it is using all our wifi signal so we are having to get extenders.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great UHD TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased the 75 inch 900e Sony 8 months ago from Best Buy. Very pleased. I completed the circuit and purchased the 65 inch for a smaller living room, replacing a non 4k high end samsung, the f8000 also an amazing tv. I am very pleased plus price reduced as the newer model f has been on sale.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great experience

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Friendly helpful and knowledgeable sales people Offered excellent advice on pros and cons of various options.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    4ktv HDR Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV, Picture is very clear. I replaced an old Sony LcOS 1080p TV and this 4k has way way better picture quality. I researched on Cnet for decently priced 4k. This isnt that most expensive sony out there but it has everything I need. Built in Apps, enough ports, for xbox one x, and ps4 pro etc. So many choices in the TV world these days.. almost too many but that does help with the price. Research before you buy to make sure you are getting the features you may want/need.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Great quality tv for the price.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quality midrange television for the money. Great picture / resolution, realistic Sony colors, good sound, intuitive menu

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Easy Purchase

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was able to compare, make a selection and purchase my product with ease. Great online purchase experience!!!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic Picture Quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Guess it all comes down to the quality of the video image, right? My first "smart" TV, I had Geek Squad set it up and tutor me a bit but wow, great picture! Sometimes picture freezes/audio stops but believe that is not actually the fault of the TV itself. Highly recommend this TV for picture quality.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great Price for a Great 4K TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I did a lot of research before I purchased this Sony 65" X900E 4K HDR UHD TV. There's numerous top of the class reviews for this TV, so it was between this and an LG OLED. I visited Best Buy and compared the two. The OLED looked great of course, but the screen had image burn in, so that immediately drops it out of the running. The X900E didn't look that good in store, but I trust the reviews so I purchased anyways thinking it wasn't calibrated correctly. Got it home and sure enough, with some settings I found online, this TV is amazing! Great colors and great blacks that rival an OLED. Full Array Local Dimming is a must for any TV and it makes the blacks so close to OLED blacks you can barely tell a difference. Overall, I am extremely happy with this TV and would recommend it to anybody.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    great 4K tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    worked great right out of the box. no issues in setup, easy menu to connect to the internet and cable system

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Amazing Picture for the Price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We have purchased our last 4 TVs at Best Buy with the help of their great staff. This newest purchase was to add some size (5”) and move from 1080p LED to a 4K unit. After reviewing our needs and desires we settled on this Sony Bravia 4K. The picture is amazing with deep blacks and vibrant blue/green. The bezel is thin and ya a nice design touch of a thin metal frame. The stand is a sleek metal design with an integrated cable organiser. Looks very stylish in the room for the price we paid.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    picture quality is excellant

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looked a large number of 65 inch TV's. The picture quality and looks of this TV stood out. I like the center stand as opposed to the "feet" on each end, purely a personal cosmetic preference, although in certain circumstances a must. I also had very good luck with a 49 inch Sony purchased last year.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best buy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My wife wanted this TV and I have to say with the built in apps and ability to use voice commands make this TV stand out. Wonderful picture quality. 4K is great. Cats love to block us from watching hockey and soccer because they are watching it! They like it as much as the family.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Decent Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I relied heavily on Rtaings.com to buy this tv - it is nice, but not sure it is better than others on the market. Easy to setup, plenty of apps, has a tuner for local channels which was a must for me. It’s a good tv.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    65" Sony TV is wonderful, and is working well. We had a great salesman, and a very good installation team.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic picture!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I always do a great deal of research before any large purchase and this was no exception. OLED is awesome but above my price point, the 930 was very tempting but the 900 is a great TV at the price. Picture and sound quality are vastly improved from previous 830 model. Very satisfied customer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Moose70, We are glad that you enjoy the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail. Thank you for choosing Sony. Regards, -Jay sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After 10 years using a 50 inch plasma tv . I finally pulled the trigger on a 4k tv . After a couple of weeks of research, I chose this bad boy . Great picture ! Currently watching everything on Netflix that's 4K and renting UHD on google play . Paired this with a sony soundbar w/ sub . I love my new tv .

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hi This is a great tv. The picture is clear and color was great right out of the box no adjustments needed. I don't use the apps much so I cant do a educated review on that. The only minus I can mention is the sound quality is just ok, but a sound bar is probably needed

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bright room works great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was going to buy an OLED but I was concerned about the reflection in a bright room. Saw the LCD next to an OLED is a bright setting in the store. The LCD was much better for what I wanted. Thought the OLED has a better picture in a darkened room , but in a bright room the LCD was far superior.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV i've owned. One thing I hate? not sony's fault but manufactures in general This is my 3rd 4K TV and when I bought my first one they said last TV you'll ever need! said you can buy a chip, and upgrade to the latest and greatest without replacing the TV... they lied. Anyway love the TV

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best 65" TV for the price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I researched this tv on Rtings.com because I was looking for a 65" TV. I have had this TV for 3 weeks now and I am absolutely in love with this TV. The picture is amazing and my xbox one and PS4 look so good on it. I would definitely recommend getting a good sound bar to go with the TV though.

    I would recommend this to a friend