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Customer Ratings & Reviews

Your price for this item is $359.99
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The comparable value price is $1,799.99

Customer reviews

Rating 4.8 out of 5 stars with 4571 reviews

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Rating by feature

  • Picture Quality

    Rating 4.4 out of 5 stars

  • Sound Quality

    Rating 3.8 out of 5 stars

  • Brightness

    Rating 4.2 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are satisfied with the picture quality, easy setup, price, color, and 4K features of the 65" Class - LED - X900E Series - 2160p - Smart - 4K UHD TV with HDR. They appreciate the excellent picture, beautiful colors, and clear images. Customers also find the TV to be a great value for the price. However, some customers have expressed concerns about the remote control experience, speakers, operating system, expensiveness, and durability of the TV.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 38 Showing 741-760 of 4,571 reviews
  • Pros mentioned:
    Picture quality, Price

    Rated 4 out of 5 stars

    good tv for the price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good tv. Was impressed with the quality and price.

    I would recommend this to a friend
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Excellent TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing! The picture clarity is great and the colors are vivid and bright. Sports look amazing on this TV. Can’t wait for 4K content to fully utilize what this TV can do.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    good tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    good picture quality, good smart tv for the money.

    I would recommend this to a friend
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Happy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We purchased this TV for our bedroom our previous equipment was also a Sony purchased about 20 years ago. It work fine but was not HD or smart. Our new unit has great color and sound

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    4k WOW!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is amazing, and the processor is really fast and smooth. Also a Black Friday discount of $500.00 made it even a greater buy!!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Nice Tv, Easy to use

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Tv has a beautiful picture and is easy to use.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is clear and sharp and is easy to navigate

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have been a Samsung buyer for years. The clarity and vibrant colors are unmatched. I do highly recommend the Geek squad for set up, they are professional and customer friendly!!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Its been a great tv so far

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this television as a display model at a decent price in my opinion and am very satisfied with it so far. It has many features I will never use but I like the 1's I will use

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" inch is perfect.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony 65" TV is clear and the colors are brilliant and the facial features of reporters and newscasters are not blotched. I'm glad that Maxell at 695 introduced me to the Sony.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Wonderful TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is beautiful straight out of the box. Wish there was a manual with the TV in the box instead of printing it off the internet but don't let this stop you from buying the TV.

    I would recommend this to a friend
  • Pros mentioned:
    Hdr

    Rated 5 out of 5 stars

    Joining 4K in a big way

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    There are so many choices when it comes to large screen televisions and the technology used for them, so making a decision can be difficult; worse if you know what you're doing. My first large LCD television was a 47" Sony Bravia. The power supply died and I replaced it with a Samsung 55". I fixed the Bravia and it's still in use today in my bedroom and far outperforms the Samsung. So, when it was time to replace the Samsung (it still works) I knew I was not going to consider another Samsung. I focused on LG and Sony. LG had some impressive OLED televisions, but for the time I keep those I was worried about blue fade. I choose the Sony XBR65X900E and I am very pleased. I had previously purchased a Sony UHD Bluray player and was anxious to use it. Along with the TV, I purchased Planet Earth II. Not surprisingly, I purchased Planet Earth previously as a way to test the HD video. The picture is impressive. What I like: matte screen (glossy screens are just dumb), HDR, auto-detecting active input. While it's the biggest large screen unit I have, it's also the lightest. What I don't like: the "normal" video mode. Never use that on any display. Start with a Cinema or Pro mode immediately and tweak from there. That's not a fault in the display, but it has to look impressive in the store which is dislike any living room. I could have selected one model down, but figuring the sale that was running at the time and how long I keep the units, I decided the localized dimming was worth it as much as I like watching movies. Most content I watch is not 4K, but the picture still looks great and I am not disappointed with my purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This is an amazing tv.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am not really a big tv watcher but my husband kept bugging me for a new tv. Our old one was 15 years old and outdated with all of the new technology. I finally caved in and so glad that I did. He does all of the research so I trust his opinion. Best Buys was having an awesome sale so I decided that it was time. Wow! I couldn't believe the picture. I kept saying this over and over again. So sharp and clear, it seems that you are in the location of the story. I would highly recommend this to the occasional tv watcher to the fanatic. Great purchase, well worth it.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Television

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv looks good! It replaced my previous Sony Bravia which I had and enjoyed for 7 years, I handed that one down to someone as a gift as an excuse to buy this new Sony Bravia.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great 4k TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We have been a Sony family since the days of the Walkman, so it is no surprise to us that yet another Sony product is simply outstanding. WE are by no means experts and maybe the higher end TVs for twice the price deliver better picture, but if so, I certainly cant tell. This TV is gorgeous, light for it's size, easily mounted on the wall. The picture is outstanding and the menus are easy to use. highly recommended.

    I would recommend this to a friend
  • Cons mentioned:
    Glare

    Rated 5 out of 5 stars

    Great choice

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was looking for a television for our new addition which has 15 windows. I was concerned about glare and color. No concern needed this television handled the windows perfectly.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture Easy setup

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After reviewing online i was torn between this set and the comparable Samsung. After taking delivery i was by no means regretting my decision to buy the Sony 900. The picture is beautiful, the setup is almost too easy and the android operating system is, in my opinion, easier to navigate than the OS on my other Samsung televisions. Not to mention even the picture from a 1080p signal is almost as rich as picture from 4k.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had this TV for about 3 weeks now, nice quality display. But audio is not good, you need an external audio device like a soundbar or home theater. The up scaling is really good.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing picture for my xbox

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best buy employess were grear in refering me to this tv, for my gaming and movie watching. Being black Friday weekend i expected a long wait and yet we were in and out very fast

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Best Picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just plugged it in and everything was great. Easy set up. Plug and play. Netflix came right up. Was the cause of several nights of binge watching several series and a few movie.

    I would recommend this to a friend