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Customer Ratings & Reviews

Your price for this item is $359.99
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The comparable value price is $1,799.99

Customer reviews

Rating 4.8 out of 5 stars with 4571 reviews

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Rating by feature

  • Picture Quality

    Rating 4.4 out of 5 stars

  • Sound Quality

    Rating 3.8 out of 5 stars

  • Brightness

    Rating 4.2 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are satisfied with the picture quality, easy setup, price, color, and 4K features of the 65" Class - LED - X900E Series - 2160p - Smart - 4K UHD TV with HDR. They appreciate the excellent picture, beautiful colors, and clear images. Customers also find the TV to be a great value for the price. However, some customers have expressed concerns about the remote control experience, speakers, operating system, expensiveness, and durability of the TV.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 98 Showing 1,941-1,960 of 4,571 reviews
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Picture and Features

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the android OS, the picture is great, and a snap to setup.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Great tv, awesome picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set up. Picture quality is immaculate. My only con is the remote control, it has slow response time, delay. Have to push the buttons a couple times to respond.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Wonderful tv. Awesome picture!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So happy to get the bigger screen. Ease with use. Awesome picture!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Awesome TV!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ll make it simple, If you’re thinking about purchasing this tv, just get it! You won’t regret it. 4K is awesome and HD looks fantastic.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Was easy to set up and looks beautiful

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I want to start by saying the employees are very informative regarding most all products. This helps so much. This TV was easy to set up. And picture is beautiful. We also decided to purchase a Sony Sound Bar which I would recommend for the function it adds to your entertainment system.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Dope

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is dope, nice and big and great price! So glad I went with 4K

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV Ever

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony TV is awesome. It is so easy to set up, I am 66 years old and was worried I would have problems setting it up being I am not very tech savy. This thing is very user friendly, I had it set up and running without a glitch. The picture quality is awesome, I can't get over how clear it is. I purchased the extended warranty so I am good for 5 years.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Hdr

    Rated 5 out of 5 stars

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has the best black levels ever. The hdr is also amazing.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Amazing picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This 65 inch 900E from Sony is the cream of the crop in this price range. Sony has done it again!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BestBuyFan, We appreciate your time sharing this feedback. We are glad that you appreciate the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail. You can check the specification from this link for more details: https://docs.sony.com/release//specs/XBR65X900E_mksp.pdf
      Thank you for choosing Sony. Regards, -Jay sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv great picture easy to set up tv speakers work great

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Terrific TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture and brightness are superb. Very happy with this purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic Television!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I initially had intended to purchase a lower end model Sony...until I saw the picture quality of this television. Best television purchase I have ever made. Make sure to purchase a sound bar and your television experience will feel like you're in a movie theater. This is my first review I have written, but felt compelled based on the quality television I now have.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a fantastic picture. Very easy to set up and user friendly.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    great picture and easy setup

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    the picture is excellent and the instructions made the setup easy.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Good retail experience

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Knowledgeable people and decent prices. East to understand our technical representative or sales person. R J made this large purchase easy.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect tv love the clearly on 4k the best control on tv easy to use

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great tv for the money.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with our new tv. Picture is super & very easy to use.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great 4K Ultra High Definition TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony 4 K UHD TV was easy to set up and has a great picture.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Working great so far...

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and easy to get set up. So far the tv is working great.

    I would recommend this to a friend
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    What I expected from Sony I got

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Compared 65" TVs for 2 years, read many reviews, this model (the 900e) seemed hands-down to give the most bang for the buck. Not disappointed in any way, and yes, the black on a freeze-frame at night is completely black so contrast is incredible...you'd think it was turned off! At $1,495 on special didn't spend too much either, buy it you'll like it

    I would recommend this to a friend