Customer Ratings & Reviews

This is the best TV, the picture is so clear and it up-scales the lower resolution channels also great TV

Coming from a Panasonic Plasma I am pleasantly surprised at picture quality. You don't get Plasma black levels and it doesn't handle motion quite as well as a plasma but it's better in some respects. Better than I expected to get at it's current sale price point. I am having some issues with clouding and dark areas on the panel and around the edges but was advised that this will either work itself out after the first 100 hours or so or BB would replace it so I'm putting some mileage on it to see where it goes. I would heartilly recommend this at the $1999 price point but must warn that there is inconsistency in the panels from unit to unit and you may have to go through a unit or 2 to get one that doesn't display the issues associated with that.

So far this is a great tv. It can be very bright and good for a room that has a lot of sun shining in. It has a really good anti reflective coating so any reflection is minimal compared to other tv's. The sound is lacking so you really need external speakers. Wall mounting is easy with another person to help. The smart functions are a little sluggish but so are other tvs like this. It does the job and navigation is somewhat easier than others. It has a slight darkening toward the very edges of the screen but doesn't detract and there are no stuck or dead pixels. Very good contrast and but not to the level of an OLED tv. There should not be any worry with screen burn in on this tv. Feed it 4k video and it really shines. Overall a really good tv.

I have been studying this TV for a year I have asked questions to the sales person and they responded .

Beautiful bright display with fantastic picture clarity and quality. Lots of input options and I love the covers to help hide wire clutter. 4K content is definitely it's strongest trait and looks perfect. Edge to edge screen looks very appealing and the stand is the perfect height to keep it above my Polk audio sound bar. All in all a great flat panel and would highly recommend to anyone that enjoys a bright clear and colorful picture.

Unbelievable picture quality. Very life like. TV easy to use. Tremendous sound quality

Bought this just looking to upgrade my old HD tv, I purchased it for HD gaming and HD movies, I absolutely love how everything just flows, no pixels, no distortion, nothing but an absolutely gorgeous and flawless picture, I expect nothing less from Sony! I’ve owned nothing but Sony when it comes to my entertainment, from PS2 to PS4 they have always offered a top notch product that can not be beat by competitors. Well worth the price!

Love the picture on our new 65' Sony 4K Ultra television

This TV has the best 4k hdr and upscaling it to 4k because of the X1 Extreme chip built in the TV.

Picture fantastic! Love to the flatness of screen too!

I have an old 40 inch Samsung that is about 14 years old. It still works fine but I wanted a much larger TV. I looked at Samsung and Sony for my next tv. Although the prices were similar I decided to go with a Sony. I believe the picture quality of the Sony was smoother and brighter while watching sports and movies. The set up was easy and the set up wizard helped me program the tv remote to operate my satellite and receiver together.

This tv is great. Everyone always comments on the colors and the quality of the picture of my tv

Excellent 4k tv, updates to Dolby vision for Netflix is nice. Great performance for bright rooms.

I wasn't ready to give up another couple grand for the OLED Sony, so I went with this guy and I'm sure glad I did. The picture is amazing. The operating system is fast. Easy to assemble. Excellent connectivity to both my wireless internet (has access for wired LAN as well) and my google account. Might get a smaller version of this guy for my bedroom.

Best 4K TV on the market. Sleek design with very thin display. Great blacks and beautiful colors. Lots of apps with Sony's Android.

Had this for 2 weeks. Amazing picture. Great in bright room although there is glare- it is ignoriible. Great picture even with dark scenes. Side angle clarity is great.

This is our first 4k tv. The picture is excellent and it works well with the Sony sound bar and subwoofer. The Geek squad installed it all and there are no cords visible. In the past we've always purchased a different brand of big screen tv. This Sony has a better picture and color. Will look at Sony to upgrade our older tvs when they go out.

I am very pleased with this purchase. The picture is very good and the color is outstanding.

Love the tv but the family wanted 75 inch so returned and got the XBR75X900E. If I had it my way I would have kept this set.

Excellent picture, and a lot of easy to use apps to enhance the experience