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Customer Ratings & Reviews

Your price for this item is $655.99
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The comparable value price is $689.99

Customer reviews

Rating 4.6 out of 5 stars with 299 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

91%would recommend to a friend

Customers are saying

Customers praise the 65" Class X77L LED 4K UHD Smart Google TV (2023) for its unmatched picture quality, superb color and contrast, and overall design. Many find it easy to set up and appreciate the user-friendly remote control and Bluetooth connectivity. Some customers express concerns regarding the Google TV interface and the TV's responsiveness. Despite these concerns, many feel it offers good quality for the price.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 15 Showing 281-299 of 299 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Lake TVs

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tvs. excellent picture quality while streaming. TV has bright colors and does not glitch when watching sports

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user797486, Amazing! We're happy to hear that you like the picture quality of your TV. Your feedback is greatly appreciated! Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great buy

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV! Size was perfect for our space and picture quality is on par with what we were looking for.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user727469, We're glad that the size fits perfectly and you like the picture quality. Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality, always trusted SONY and it has never disappointed me. Easy to use and set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DiegoL, nice! We're glad you like your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great buy love the quality of the picture have owned Sony tv’s for many years and this one is the best yet

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeeS, We're glad that you love the TV quality. Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is Tops

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TV has many apps that I will use. Easy to install and has clear, sharp picture. Great purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ihave3Sonys,
      Thank you so much for taking the time to leave an excellent rating! Glad to hear you are enjoying the outstanding picture quality, easy installation, and smart features of your new TV. With X77L BRAVIA 4K TV, experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1. Google TV with Google Assistant organizes your content all in one place. Support Apple AirPlay.1,5. Take your PlayStation® 5 gaming to the next level with exclusive features that optimize picture quality for gaming and streaming. See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology. Bring back lost texture and detail and see your content upscaled to near-4K resolution with 4K X-Reality PRO. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality and picture is phenomenal. Would highly recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamN,
      Thank you for such a great review! We're delighted to hear your satisfaction with the exceptional picture and quality of your X77L TV. Thanks for your recommendation and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Really good quality. No problems with it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ErikaR We're thrilled to hear that you are enjoying your TV. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Zion.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great deal great sound and goodquality i received it before the last day delivered schedule

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user645697, Amazing! We're thrilled to hear that you are enjoying the sound and quality of your new TV. Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my Sony 65” TV! The picture is amazing! Looks like it’s filmed right in front of me

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rosie,

      Awesome! Thank you for reaching out to us today! We're always happy to hear from you. We're glad to hear that you love the picture quality of your new Sony television. Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia for the win

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice quality. I always appreciate the Bravia model. Serving purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user352123, Great! We're glad that you like the quality of your TV. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Dependable

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. I have 3 Sonys in my house now. No problems

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TomR, We're glad that you are enjoying your new TV. Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very clear showing. Good sound as well. I recommend this.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RodneyH,
      Thank you for such a great review and recommendation! We are very grateful that you like the amazing picture and sound quality of your new TV. With X77L BRAVIA 4K TV, experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1. Google TV with Google Assistant organizes your content all in one place. Support Apple AirPlay.1,5. Take your PlayStation® 5 gaming to the next level with exclusive features that optimize picture quality for gaming and streaming. See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology. Bring back lost texture and detail and see your content upscaled to near-4K resolution with 4K X-Reality PRO. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    Audio Does Not Match Visual

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    While the picture on this TV is great, the audio does not match the visual of the person’s mouth moving and saying the words. I’ve tried everything including changing HDMI cables and cable boxes. There is an “audio” setting for every input that, when selected, gives an error message of “feature not available”. A disappointment for sure.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user892314, We're sorry to hear about your TV. This is definitely not what we wanted you to experience. Kindly check the link below : https://www.sony.com/electronics/support/articles/00026069?utm_source=glean There are steps that can help resolve the issue on your TV.

      If you need further assistance with your device, you may reach us at socialsupport@am.sony.com with the following details :

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the unit:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      -Craig Sony_US

  • Rated 5 out of 5 stars

    Process to obtain new tv went very smoothly!!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Warranty on original tv covered replacement tv, which will be delivered in 2/24

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JaimeM, thanks for choosing and purchasing our product. We're glad to know that you had a great experience with our service. Hope you will enjoy new TV. Thanks for trusting Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Yeah!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is a fantastic value and Best Buy mad it so easy !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user184747, We're thrilled to hear that you are enjoying your new TV. Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. Thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    Sony the best

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Only have had the sony for a week but at this point we are happy with it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanB,
      We're so happy to hear from you! We're really glad you like your new TV. We always strive to deliver the best quality with our products. With X77L BRAVIA 4K TV, experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1. Google TV with Google Assistant organizes your content all in one place. Support Apple AirPlay.1,5. Take your PlayStation® 5 gaming to the next level with exclusive features that optimize picture quality for gaming and streaming. See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology. Bring back lost texture and detail and see your content upscaled to near-4K resolution with 4K X-Reality PRO. Thank you for choosing Sony! - Kris Sony_US

  • Rated 1 out of 5 stars

    TV might be great but customer service was not

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this online and was planning to pickup at the store. My email said it would be ready for pickup in an hour but I would receive an email when it was ready. I waited 3 hours with no email or text saying it was ready for pickup. I called the Best Buy store at the number on the website. I reached a call center in God only knows where. The customer service rep was only able to tell me what I saw on the BB website- my order was being prepared and there were 2 items in stock. After 5 hours with no email, I found the item at another retailer and cancelled the BB order. The television might be great (I'll see tomorrow when I pick it up) but the customer service experience at Best Buy was horrible and I will think long and hard before purchasing anything online with them again.

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    Not satisfactory

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is a replacement for one that had red spots on the screen - however this one has one red spot and therefor likely to have more so, sadly, it looks as if it will also need replacing. I am yet to take my paperwork back to Best Buy.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SylvienneM,

      Thanks for reaching out to us with your concern. We regret to learn red spots/dots appear on the screen of your TV. This definitely not the buying experience we want our customers to have. Please refer to the link below and check the information about the red dots (also known as pixels) that you may be seeing:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs/kd-65x77l/articles/00026287

      We want to make sure that you’re taken care of. Also, please verify if the issue occurs when on the TV's home screen and other video sources (e.g., Cable box, Blu-ray Player, or any other external input).

      For us to better assist you, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Issue:
      Telephone Number:
      Sony TV Model Number:

      We value you being a Sony customer. We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Thank you for letting us help assist you.

      Sincerely,
      Jess Sony_US

  • Rated 1 out of 5 stars

    Don’t waste your money.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is garbage. I’ve had Roku tvs with better picture and sound. This tv is absolutely garbage. The picture quality is junk. The sound is horrific. Wasted good money. Granted this isn’t the most expensive tv but a Roku tv should not be better than this one’s.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jdoggalize1, We regret to hear that the picture and sound quality of the TV did not meet your expectations. This is definitely not the viewing experience we'd like you to have. We'd love to help you troubleshoot your problem and turn your experience around.

      You can customize the Display and Sound settings to suit your viewing preferences. Press the Quick Settings button on the remote control, then select Settings — Display & Sound — the desired option.
      Ref: https://helpguide.sony.net/tv/kusltnr1/v1/en-003/07-01_08.html

      May we also contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      BBY Username:
      Telephone Number:
      Additional Information regarding your experience with the X77L

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      Erin Sony_US