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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 997 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers are positive about the picture quality, price, easy setup, color, large screen, and gaming features of the 75" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the great picture quality and sound, saying they were not disappointed and that the picture quality is amazing. Customers also mention that the TV is massive at 75 inches and that it is amazing for gaming. On the downside, customers are negative about the HDMI ports and blooming issues. A few customers reported that 3 out of 4 HDMI ports stopped working, while others mentioned that the TV has a little bit of blooming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 9 Showing 161-180 of 997 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome Combination of Sony Quality and Google TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV because I originally bought a TCL 65 inch R646 and decided to get a larger screen. The other issue was that I wanted a Google TV based TV, since I have been using a Google TV Chromecast on my other TVs and love it. The TCL R646 was riddled with software issues, but this Sony X90J is rock solid and the picture has been awesome. I like the overall integration of the TV settings and Google TV. I do wish that I could change one of the dedicated buttons on the remote to go directly to YouTube TV, but that does not seem to be possible at this point. The only real negative was the sound from the TV speakers, but I don't really expect that to be very good for most TVs and I have a great sound bar that I planned to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi alexky,

      Thank you for the review and we're glad you like the picture quality of the TV. Soundbar is recommended of you want more powerful sound. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Amazing TV!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV has been amazing so far, no complaints! The picture quality looks amazing. I have been playing PS5 games on HDMI 2.1 and it runs so smooth! The tv is really easy to use and we bought it on sale so we can not complain.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Vincent,

      We are glad you like the picture quality of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony and have a nice day!

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    Best TV EVER!!!!!

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've been having the TV for 2 years now and love it!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Why pay for OLED?

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding 4K tv with 120hz panel and in believable picture quality for a mid tier TV gives OLED a run for its money. Easy to set up and seemless integration with my Harmony Elite and other components

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevieO,

      We appreciate the 5-star rating and we're glad you like the picture quality of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    New Family Room T.V.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We Love our New Sony TV! The Colors are vibrant, The features are second to none. The Google features allow us to download apps and view content on the big screen! We are so happy with our purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wil945,

      Awesome! We're glad you like the color quality and smart features of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Rated 3 out of 5 stars

    Annoying features

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first sony after only buying samsungs in the past. It will probably be my last. The picture is decent, but still seems inferior to samsung. My biggest problem is annoying "feature" where the tv turns off after 10 minutes of being idol. There is a setting to turn this off, but it doesn't work. While normally this would lnt be a big deal (just turn the tv back on), I have to have a soundbar hooked up because the tv sound is awful. Every time this thing turns off, my bose soundbar gets unsynched. While i don't know if the synching is an issue with the soundbar or tv, i know the tv at least starts thr issue by turning off. I then have to fumble around and try to find the small bose remote, and shuffle through different settings to get it to synch again. This may not be a big deal for some, but im constantly being interrupted by children and pausing shows, quite often for 10 minutes or more, so have to repeat the synching process frequently.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Work of Art

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just as a basic tv this Sony 75" Bravia XR X90J is phenomenal. The picture and sound are amazing right out of the box without any calibrations. The remote is very useful, comfortable in its size and texture, and intuitive. Skin tones and colors are so life like (due to the new Sony Cognitive Processor) and actually do look the way my eyes see! All of its other capabilities (Google etc.) are just icing on the cake and what a fine cake it is. I have it mounted on the wall just as a fine work of art should be. If you get it on sale you will not be disappointed. it's worth the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SmartShopper,

      We appreciate the positive feedback. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Great pic!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this purchase. Was back and forth on this or x95j and an Oled. For the price can't beat it. Picture is incredible right out of the box. Haven't had to tweak a thing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ME007,

      Awesome! We're glad you like the picture quality of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We're glad you're happy with your purchase and thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony has the best motion processing

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture quality. Not the greatest hdr but brightness is fine and picture is great. The biggest thing i notice about my sony thats impressive it the motion processing. Such smooth motion.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Gogijamz,

      Wow!

      We are so happy to hear you are satisfied with the amazing picture quality of your new 75" X90J. We are also thrilled to hear that you are impressed with the smooth & fast motion processor of this TV.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Loving our new TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far (one week after purchase), we are really enjoying this TV. Screen is perfect size for our wall, color and clarity are great. We use a Sound Bar along with the TV and it works perfect for us!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MicheleC,

      That's good to hear! We are glad you're enjoying your new Sony television. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    AMAZING PICTURE!!!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The X90J is my 1st Sony Bravia TV. I originally went to buy the X85J. I’m SO GLAD I chose to spend the extra money for the X90J. The picture quality is ABSOLUTELY PHENOMENAL! One very important note, if you are looking to take advantage of viewing in Dolby Vision, you will need to use a Dolby Vision supported streaming device, plug it into either HDMI 3 or 4 and go into the tv settings, Channels & Inputs, External inputs, HDMI signal format and enable HDMI 3 and or 4 for Enhanced format (Dolby Vision). The built-in Google TV does NOT support Dolby Vision. The speakers are ok, but what tv has great speakers? We buy it for the picture quality. I highly recommend the X90J.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ManofGod,

      We appreciate the positive feedback regarding the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this after I saw couple of videos of the new and improved Google TV (Android TV). Having experienced Android TV on a 3 yr old 50" Sony Bravia, I was not a fan of the UI, not that is complicated, but after experiencing with a Samsung TV and their TIZEN OS, I liked Samsung better. I think this time around with the new update, Sony and Google TV got better, the remote it's also better, even though it feels cheap, compare to the TV. The picture quality is outstanding, even on a well lit room. As far as the frame, there is nothing much to say, as it's almost unnoticeable. The star of the show is really how great the display is, follow by how much better the UI/controls are. Highly recommended!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello mendo,

      We appreciate the recommendation. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful Television.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv. Picture quality is great. Got on sale for $1,600.00 so we’ll worth the $400 discount. Initially was annoyed by disconnection of Wi-Fi and hard wire internet connection but elicited issue by tweaking a power setting on the tv. Lastly APPLE TV connection was a chore but upon research it was determined that you have to agree to all of the Sony privacy Policies in order to make it work. The biggest reason I bought this TV was for true color and the contrast. It does not disappoint. Lastly. TV is only as good as it’s source. Disney+, HBO Max, Vudu, Netflix, Hulu all look amazing. Local channels not great, but not terrible either.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cbatgo,

      Awesome! We're glad you love the picture quality of the television. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony and enjoy your TV!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a fantastic TV. I love everything about it. We replaced a lesser brand TV in our home theater and this thing is king! The only issue I have with it is that it doesn't play nice with an Apple TV 4K, but I am quite sure that is an Apple issue and not Sony. I'm playing in settings to resolve that. You can't really use CEC with the Apple TV and this TV without issues. All in all, great picture quality, Dolby Vision, Active Array, all of the features I wanted for a reasonable price. You can't go wrong with Sony....Sony no boloney!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jaystevens,

      We are glad you like the picture quality, Dolby Vision of the television. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good Sony Quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV, picture and sound are excellent but I'm getting a sound bar to have a better audio experience for audio music purposes. if i had any complaint, it would be the HDMI connecters should be on the right side thats my preference but you can't have everything. The manual is pretty simplistic and doesn't explain much but I went on Sony's website and they have a video that helps. Really enjoy the fact I can put my video's on my Apple devices onto the TV using bluetooth. Haven't checked my Beat headphones yet on it. Always liked the Sony's. To me for the money they are worth every penny.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bobby,

      Thank you for the 5-star rating and we're glad you like the picture and sound quality of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV for the Price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love that its google based. so much easier to navigate. Sony does a great job of having the TV ready to go as far as setup. No Need to tinkle with the settings for a great picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mario,

      We appreciate the 5-star rating and we are glad you like the smart features of the television. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony - 75" Bravia XR X90J

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV and Set Up by Best Buy! Very vivid picture quality and easy to use remote control. Also, works seemlessly with YouTubeTV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RayB,

      Awesome! We're glad you like the picture quality of the television. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great T.V.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great image, between the lowest and expensive tv this is a great option. Great quality and good sounds and easy to mount on the wall not very heavy and great options

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Omar, Perfect! We really love to hear you like the excellent picture quality of our BRAVIA XR X90J. Good to know you appreciate the great sound and ease of mounting as well. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase and for giving the product a perfect rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality, Tv quality

    Rated 5 out of 5 stars

    Quality TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    quality TV. Very thin and light. Great picture. The technicians were on time, polite, professional and did a quality job mounting the TV. Setting up the TV was easy to work through.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Purchase,

      We are glad you like the picture quality of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bigger is Better, Sony Bravia is one of the Best

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall and for the price, this is a very good TV. A lot of new technology is included in this product that enhances picture quality and provides great colors. 4K DVD and 4K streaming is awesome and the sound over my audio system is enhanced with the latest 4K process. Friends of mine owning competitor products are totally impressed by the performance and display of this TV. I've always said that when it comes to TV viewing, the larger, the better, providing a little more of a movie theater viewing experience. If you're not into spending big money, I highly recommend this Sony Bravia, XR75X90J model.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JStaz,

      We appreciate the recommendation! With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

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