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Customer Ratings & Reviews

Your price for this item is $369.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.7 out of 5 stars with 1014 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90K LED 4K UHD Smart Google TV highly for its exceptional picture quality, vibrant colors, and impressive sound quality. Many users find the TV to be a great value for the price and appreciate its large screen size and easy setup process. However, some users have experienced issues with the TV freezing and the remote control taking some time to get used to.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 1,014 reviews
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Not to fancy but amazing picture

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect ! Easy to use , great picture awesome size for our space .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anna, we're glad you like the ease of use and picture quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv picture is great sound is amazing I been having it for 2 years and wow it’s like if I just bought it yesterday great tv overall

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Now I'm Team Sony!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I upgraded from a 65 inch 2018 Samsung NU8000 to this new 75 inch Sony X90K and I have have no regrets! I use to be team Samsung but they're way overpriced. Even on sale they're still overpriced. This TV was well in my price range and I like all of the features and picture settings it offers. The picture quality on the Sony X90K is amazing thanks to the Bravia XR chip. My PS5 and movies look incredible on this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 4Kallday,

      You made the right choice in upgrading to the Sony X90K! We're thrilled that you are enjoying the picture quality of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good quality, everything really easy to set up, very happy with the TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LissetA,
      Awesome! We're glad you are happy with your new TV. We always strive to deliver the best quality with our products. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    Love My 75inch sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Probably the best tv ive had yet i like the picture super clear and color had a LG 85inch wasn't as clear and colorful as this new one

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GabrielL710, we're glad like the picture quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My New Favorite Toy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I’ve had yet! Excellent picture quality and perfect size. My gaming and viewing experiences have been elevated, and my favorite part of the day has turned into coming home after a long day of work and firing this baby up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaigeM, we're glad you the picture quality and the size of your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Upgrade from Older Bravia Model

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I upgraded from a 2016 Sony Bravia 4K 65 inch. The quality is fantastic, better than my original tv. Sound is great, but I always opt for using a speaker or sound system for tvs for the best sound experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KierstinW, Awesome! We are so glad to hear that you are happy with your TV upgrade! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    75’ in Eagles room

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality. I had a 75’ Vizio and that tv doesn’t even compare to this. Will never buy anything else than Sony from now on.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanitaA, Awesome upgrade! We are so glad to hear that you are enjoying your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I just love my Sony Bravia so much that I am upgrading my brand new 75" to an 85" because of the the sharp crisp picture this TV displays and the great sound it puts out as well... I would DEFINITELY recommend this Sony Bravia to everyone...

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CindyLou, we're glad you love our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. The picture is perfect and never had a problem with it.

    I would recommend this to a friend
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony didn’t disappoint

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color and clarity. The sound is decent, but a tv of this size deserves surround sound. Overall, I am very pleased with the TV. Added benefits of it being a Google TV

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Best tv in the house!!

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this Sony tv. Picture quality has been excellent and many options to change viewing options. Only thing I would change is better speakers otherwise I would give 5 stars.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Bravia. Wow.

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Always been a Samsung guy when it comes to TVs. Decided to give Sony a shot. They were on sale and I couldn’t be happier. Sony Bravia 75 x90 is great. Picture is amazing and slightly better than the Samsung I have. Ps5 looks incredible. Extremely easy to hook Polk sound system to it. There will be many movies and Saints games watched on this thing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dave! Awesome! We are glad to hear that you are happy with your purchase! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, color and picture work awesome with ps5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottK, wow! We're glad you are enjoying the picture quality of the X90K with your PS5! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75” TV Love It!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Unbelievable television. I was apprehensive to go with a Sony since I’ve had Samsung’s for the longest time, but decided to make a change. I’m beyond pleased with the clarity, sturdiness and overall design of the tv!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DrewO,

      That's awesome! You've made a great choice! We are so happy to know your satisfaction with the stylish design and incredible performance of the XR75X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you very much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony High Quality Television

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony picture second to none!!! Well worth the extra investment!!!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia’s never disappoint

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The X90K 75” is a beautiful home entertainment, size television, the picture quality is crystal clear, motion is spot on, easy walk-through set up, if you are interested in this TV, you will not be disappointed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kevin, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has exceed in all my expectations for everything i have used it for with that be for gaming, movies, powerpoints etc. The picture quality is outstanding and sound is great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DakotaL, we're glad you like the picture and sound quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV to replace my 12yr old Sony. I think the features of this TV are absolutely wonderful, the picture quality is excellent as well. I believe Sony makes the best TVs overall though they are pricey. Great buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AK66,

      You made the right choice in upgrading to the Sony X90K! We're glad that you like the picture quality and amazing features of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Full array is worth it. No need extra sound addons

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv! Apart from saying that the full array is worth every penny, I bought it thinking that the I would have to purchase a soundbar with bass. But man, this tv sounds amazing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PabloA, we're glad you are enjoying your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

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