Appliances Memorial Day SaleFree delivery. Ends 6/3. Terms apply.Shop now

Skip to contentGo to Product Search
Main Content

Customer Ratings & Reviews

  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Highly rated by customers for:
$2,299.99
Save $700
The comparable value is $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 617 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers praise the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) for its exceptional picture quality, vibrant colors, and outstanding OLED quality. The size of the TV is also a frequently mentioned positive. Some customers have expressed concerns regarding connectivity options and software issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 10 Showing 181-200 of 617 reviews
  • Pros mentioned:
    Picture quality

    Really nice tv

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've had mine for a month and I am still blown away at the picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, 8bitmoon!

      We’re thrilled to hear that even after a month, you're still being "blown away" by the picture quality of your Bravia 8! That stunning OLED contrast is designed to keep you immersed every time you turn it on. It’s wonderful to know it’s living up to the hype for you.

      Thank you for choosing Sony!

      Best regards,

      Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Modern easy-to-use technology at your fingertips!

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality. Ordered online and picked up Friday before Christmas and surprised my wife for Christmas after our 2 1/2 year house rebuild and it rocked her world. The sound bar was delivered Christmas Eve and now it's like being in the theatre but at home. Love all the options and apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimB,

      You made the right choice! We're glad that you and your wife are enjoying the picture quality and smart features of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Awesome TV

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv has a very sharp picture. The colors are very vibrant and very detailed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffreyD,

      Great! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Big screen tb

    |
    |
    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv-clarity, picture and overall ease of using tv functions

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DennisD,

      We are so glad to hear that you are enjoying the clarity and ease of use of your new BRAVIA 8! We designed the Google TV interface and our premium remote to make finding your favorite content as simple as possible, while the XR Processor handles the heavy lifting to ensure every scene looks sharp and lifelike.

      Thanks for choosing Sony. 

      Best regards,

      Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Awesome!!!!!!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome, awesome, awesome! Can’t say it enough. everything about it awesome!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dianne,

      We are thrilled to hear that you are so incredibly happy with your 77-inch BRAVIA 8! It is wonderful to know that every aspect of the TV, from its vibrant OLED picture to its smart features, is exceeding your expectations.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Great decision!

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Vivid colors, sound is great! Have had it a year and very happy with this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SandraS,

      Thank you for choosing Sony!

      We couldn't be happier to hear that you’ve enjoyed vivid colors and great sound from your K77XR80 TV over the past year. It’s wonderful to know it continues to bring you enjoyment and quality entertainment.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Amazing TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I Honestly love this TV its perfect for both games and movies!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ErickQ,

      We are thrilled to hear that the BRAVIA 8 is the perfect fit for your home! We designed this OLED to offer the best of both worlds, providing an immersive cinematic experience for movies and the high-performance features needed for smooth gaming. Thanks for choosing Sony. 

      Best regards,

      Eliab sony-global

  • Pros mentioned:
    Picture quality

    BRAVIA 8 77"

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying this TV greatly. It replaced a Panasonic ZT60 65" Plasma in our basement. 4k movies really shine and show off the display's contrast and vivid colors. We demoed this set in the showroom vs the Samsung S90 & S95 and it won us over with the 'looking through a window' picture processing and quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi sekmidlo,

      You made the right choice upgrading to the Sony BRAVIA 8! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    New Sony

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replacing a 17 year old Sony and couldn’t be happier! Highly recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichieT,

      We are pleased to learn that you couldn't be happier with your new BRAVIA 8! Replacing a 17-year-old Sony is a huge milestone, and we are honored that you chose to stay with us for your upgrade. It is wonderful to hear that you highly recommend it.

      Thank you for being part of the Sony family.

      Regards,
      Dominick Sony_US

  • Awesome picture

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great clarity and brightness. Good sound with the TV, but better with the soundbar. Love this TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Aaron,

      Thank you for choosing Sony!

      We're excited to hear that the K77XR80 TV is impressing you with its clarity and brightness. It’s wonderful to know the sound quality shines through, especially when paired with your soundbar. We appreciate your enthusiasm and hope it continues to bring you great enjoyment.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Nice tv

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv i love it! Perfect for the lonving room! Beautiful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nick,

      We are thrilled to hear that your new BRAVIA 8 OLED is a perfect fit for your living room! There is nothing like the picture quality of a 77-inch OLED to bring a beautiful, cinematic experience right into the heart of your home.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Best tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is far better than the Samsung tv I had be fir

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Sony 77-inch Bravia 8 OLED TV

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased the Sony Bravia 8 77-inch OLED TV, and it truly exceeds my expectations. The colors are true and vibrant, the audio excellent for TV speakers (but we also have Dolby surround) and the picture quality outstanding. I would definitely recommend this TV to anyone without reservation. I'm looking forward to streaming movies on it and watching sports.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Deserthiker46, Congratulations on your new Sony Bravia 8! We're glad you like the vibrant colors, excellent TV speaker sound, and outstanding picture quality of this TV. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    excellent tv

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. brilliant color and sound. easy installation and setup

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the excellent review, pgfd702!

      We are thrilled to hear that you are enjoying the brilliant color and sound of your new Bravia 8! We work hard to ensure that our OLED technology delivers a stunningly realistic picture, and we’re so glad the installation and setup were a breeze for you.

      Enjoy your TV and thank you for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Sony Bravia 8

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia 8 has delivered high-quality performance, showcasing exceptional visual clarity, advanced features, and user-friendly functionality. It stands out for its impressive picture quality and superior motion handling, which provide an immersive viewing experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IftikharK, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is amazing! I went in to purchase an LG but this TV was better in quality and in price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisC!
      Thank you for sharing your experience! We are really happy to hear that the K-77XR80’s picture quality stood out to you and offered great value. It’s fantastic to know you found a TV that impressed you both in quality and price.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Oled quality

    Great TV, 100%!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are truly enjoying our new Sony OLED and I’m near certain that it will serve us well for many years. Our last set of Bravia TV are still going strong and we gifted them to family . I have been and I expect to be a continued SONY fan! We highly recommend their products.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeS, Thank you so much for sharing your amazing experience! We're happy to hear that you're enjoying your Sony BRAVIA 8 TV. Thank you for recommending and choosing Sony, and here's to many more years of amazing experiences with your TV! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    SONY BRAVIA 8 OLED

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I must say, the salesperson who assisted me was incredible. This is the best Sony OLED I have ever bought! The quality and clarity it offers are astounding. The high-quality, stunning picture makes the movies I've watched so lifelike! I am extremely satisfied with my purchase; it was worth every cent!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi QLED,

      You made the right choice with the Sony BRAVIA 8! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia TV

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My Sony TV was just delivered today. So far I'm very satisfied with my purchase. it's replacing a 46" Sony that is 14 years old. So it seems a big upgrade.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrendaG,

      Thank you for your wonderful 5-star review! We feel privileged to hear that you're very satisfied with your new 77-inch BRAVIA 8 TV.

      It's amazing to hear that you've been a loyal Sony customer for 14 years—that speaks volumes about the trust you have in our products. We're confident that your new TV will provide you with an incredible and lasting upgrade, offering a truly cinematic experience with its stunning picture and large screen.

      Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Awesome TV and receiver!!!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought a new Sony Bravia 8, 77” TV and Denon receiver and couldn’t be more pleased. Great picture quality and receiver complements my surround sound system. Very happy with these products and Geek Squad installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi James,

      Awesome! We're thrilled that you like the picture quality of the TV and how it works well with your home entertainment system. Thank you for choosing Sony!

      -Ralph Sony_US

Page 10, Showing 181-200 of 617 reviews
Sign in or Create Account

Get the latest deals and more.

Best Buy appLearn more
Share on YouTubeShare on InstagramShare on TikTokShare on FacebookShare on PinterestShare on X
Best Buy Canada
AccessibilityTerms & ConditionsPrivacyInterest-Based AdsState Privacy RightsHealth Data PrivacyDo Not Sell/Share My Personal InformationLimit Use of My Sensitive Personal InformationTargeted Advertising Opt OutCA Supply Chain Transparency Act
In-store pricing may vary. Prices and offers are subject to change. © 2026 Best Buy. All rights reserved. BEST BUY, the BEST BUY logo, the tag design, and MY BEST BUY are trademarks of Best Buy and its affiliated companies.