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Customer Ratings & Reviews

  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV™ brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET L . XMEN Disney+ I - - mr.& mrs smrth - MASTERS AIR AR aen I - - Your epps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Your price for this item is $2,199.99
The comparable value price is $3,199.99

Customer reviews

Rating 4.7 out of 5 stars with 564 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers have good things to say about the picture quality, color accuracy, and ease of use of the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024). However, some customers reported issues with the TV unexpectedly turning off and on, and a limited number of HDMI 2.1 ports. A few users also mentioned software-related problems, such as freezing or restarting. Overall, the positive feedback on image quality outweighs the negative comments regarding reliability and connectivity.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 10 Showing 181-200 of 564 reviews
  • Pros mentioned:
    Picture quality

    SONY BRAVIA 8 OLED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I must say, the salesperson who assisted me was incredible. This is the best Sony OLED I have ever bought! The quality and clarity it offers are astounding. The high-quality, stunning picture makes the movies I've watched so lifelike! I am extremely satisfied with my purchase; it was worth every cent!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi QLED,

      You made the right choice with the Sony BRAVIA 8! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV out there I replaced another great Sony TV that was 9 years old and works fine but wow this TV was so much better than the older and far superior to all other TV's out now.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your wonderful experience with our Sony BRAVIA 8! We're delighted to hear that you are enjoying your new TV and that it has surpassed your expectations, even compared to your previous 9-year-old Sony TV. Our goal is to continuously enhance our products to deliver superior performance and an unparalleled viewing experience. It's incredibly rewarding to know that our efforts have made a positive impact on your home entertainment setup.

      Thank you for your loyalty to Sony and for your glowing review. We hope you continue to enjoy your viewing experience for many years to come!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Great TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Tv had been very good. Extremely clean and vibrant. The speakers in it are surprisingly good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there,

      Thank you for choosing Sony!

      It's truly wonderful to hear that you're enjoying the K77XR80 TV, especially noting the vibrant display and surprisingly good speakers. We appreciate your kind words and are pleased to know these features are making a positive impression.

      Best regards,
      -Fred Sony_US

  • Try Sony!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Went in for another brand that I own several of, saw the Sony and totally changed my mind. Excellent screen as well as other features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi canzok!
      Thanks so much for sharing your review with us.
      We are thrilled to hear that you decided to go with the Sony K-77XR80 after seeing it in person! It’s great that the screen caught your eye and made such a strong first impression compared to what you were used to.

      Thank you for choosing Sony and happy 2026!
      Warm regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    New TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, play back is super clear but a pain to set up with google. Couple of installations got in a loop which was a pain and strangely a few apps says I’m in another region other than NAM.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MATTHEWC,

      Thank you for choosing Sony!

      We're really happy to hear that you're enjoying the excellent picture and super clear playback on your K77XR80 TV.

      We're sorry to hear about the issues you encountered during the setup process with Google and the problems with some apps displaying the incorrect region. To assist us in gathering more information regarding this matter and to work together towards a solution, please reach out to us via email at [email protected]. We kindly ask that you include the following details in your message:

      - Name:
      - BestBuy Username:
      - Model Number:
      - Description of the Issue:
      - Telephone Number:

      Thank you for your patience, and we look forward to assisting you further.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia 8 – A Stunning Masterpiece in OLED Tec

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased the Sony Bravia 8 OLED TV, and I must say, it has exceeded all my expectations! From its breathtaking picture quality to its immersive sound experience, this TV truly delivers a cinematic experience right at home.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PeymanN,

      Amazing! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • We Love Our New TV, Thanks Geek Squad!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing colors and contrast. Great TV. Easy to use, simple remote, all the apps we use available or you can download. Geek Squad came put up wall mount and TV and got us set up. Could not be happier!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisP,

      Thank you for taking the time to share your wonderful 5-star experience with the Sony BRAVIA 8! We are immensely pleased to hear that you are delighted with the amazing colors, contrast, and overall ease of use. It's fantastic that the setup process, including having all your favorite apps ready, resulted in such satisfaction!

      Thank you for choosing Sony.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Ideal TV

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gorgeous picture. By far the best TV I have ever owned. Since it is hung in a smallish room it feels even bigger than 77 inches. Couldn’t be happier with the choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephC, thank you for your wonderful review of the Sony K77XR80 TV! We're thrilled to hear that you're enjoying the gorgeous picture quality and that it feels even bigger in your smallish room. At Sony, we strive to provide exceptional viewing experiences, and we're delighted that you're happy with your choice.

      To further enhance your viewing pleasure, don't forget to explore some of the key features of your k77xr80:
      - 4K HDR: Enjoy breathtaking clarity, color, and contrast in every scene.
      - Acoustic Surface Audio+: Experience immersive sound that comes directly from the screen.
      - Smart TV Functionality: Access a wide array of apps and services for endless entertainment.
      - X-Motion Clarity: Keep fast-moving sequences crisp and clear.

      Thank you for choosing Sony! We hope you continue to enjoy your new TV for years to come.
      Gus Sony_US

  • 77-inch Sony Bravia OLED 8

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set up and great picture. Updated from my 65 inch Sony TV and impressed with the OLED picture quality and color contrast.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesL,

      It is great to hear that you are impressed with the upgrade to your new BRAVIA 8!

      We are glad that the setup process was smooth and that you are enjoying the stunning OLED picture quality, which provides pure blacks and peak brightness for remarkable depth. It is also wonderful to know that the XR Triluminos Pro™ is delivering the enhanced color contrast and lifelike shades that make your favorite content look better than ever.

      Thank you for trusting Sony.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and service from the Geek team. Reviewed all the features at set up

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Nice TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV. Brightness by default is lacking, but once you get it dialed in, it's gorgeous. Getting the right cables is very expensive. I have apple TV and watching movies in HDR or 4K is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yahtzee,

      Thank you for your review! We're happy to hear you're enjoying the stunning picture quality of your BRAVIA 8, especially for HDR and 4K movies. We appreciate your feedback about the brightness and cables. Enjoy your cinematic experience!

      Thank you for choosing Sony!
      -Maria Sony_US

  • Delivery service was on time and efficient

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We received free delivery service only and were very happy with the service and efficiency. Good communication with delivery team, who were on time and efficient.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi User590068,

      We are honored to hear that your experience with the delivery team was so positive. Providing efficient service and clear communication is very important to us, and we are thrilled that the process of getting your new BRAVIA 8 home was smooth and professional.

      We really appreciate you being part of the Sony family.

      Regards,
      Dominick Sony_US

  • Bravia tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture, little frustrating try to mount it as its huge. overall great quality wouldcrec9mmendcsurround sound also

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PhillipP,

      We are thrilled that you’re enjoying the picture quality of your 77" BRAVIA 8! While we understand that mounting a screen of this size can be a significant task, we’re glad to hear the premium quality makes it worth the effort, and we completely agree that adding a surround sound system is the perfect way to complement the OLED experience.

      Thanks for choosing Sony. 

      Best regards,

      Eliab Sony_US

  • Extremely helpful sales staff

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sales Staff are incredible, AAron especially is extremely knowledgeable of many aspect and ensures I understand what Im getting into. He's very patience and answers all questions fully. He also provides very helpful advice to include expiration timeframes.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BillD,

      That's wonderful to hear! We are delighted that Aaron provided you with such an incredible, knowledgeable, and patient shopping experience. We will be sure to pass along your kind words to the sales team.

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Sony tv and soundbar

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the size, clarity and colors. The associates were very helpful in assisting us as to what to buy. Their suggestion to get a sound bar was the needed added feature to complete our purchase. Thanks!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Televisions,

      Thank you for choosing Sony!

      We're honored to hear that you love the size, clarity, and colors of your K77XR80 TV. It’s wonderful to know our associates could provide helpful guidance, and that the sound bar recommendation enhanced your overall experience. Your thoughtful feedback inspires us to continue offering personalized support that truly makes a difference. Thank you for sharing!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Great Smart TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture. Nd the sharp color display! I love the size as well, it really fills up my living room!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dalec,

      Thank you for the fantastic 5-star review! We are absolutely thrilled to hear how much you're enjoying the picture, sharp color display, and impressive size of your BRAVIA TV. It's wonderful to know that this TV has filled your living room and delivered the stunning, high-quality viewing experience we strive for.

      Thanks for choosing Sony, have an awesome day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far, it has been a good viewing experience. It doesn’t seem as clear as it was in the store but still clearer than LCD. The remote control buttons are a little small for someone with disabilities. The stand seems pretty sturdy as we chose not to wall mount it until we decide for sure where to put it. Overall it’s a nice tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AmyW! Thank for your sharing your experience with the BRAVIA 8 OLED TV. If the picture quality is not as clear as you saw it at the store, you may try to change some picture settings on the TV like: Brightness, color and picture mode. Here you have a link on how to adjust the picture settings: https://www.sony.com/electronics/support/articles/00190409?utm_source=glean. Regarding the buttons on the remote control, we appreciate the feedback, and we will take that into consideration for future improvements. Thank you for choosing Sony! Best regards. -Ismael Sony_US

  • Pros mentioned:
    Picture quality

    Fantastic TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, so glad i changed my mind on the tv i went in looking for, this tv is just so much clearer and better

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewD,

      That's wonderful to hear! We're so glad you decided on the BRAVIA 8 and that you're experiencing the incredible clarity and picture quality.

      Thanks for choosing Sony.
      -Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Perfect.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV offers outstanding image quality, with vibrant colors and sharp detail. It’s perfect for gaming, delivering a smooth and immersive experience. Highly recommended.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    SonyBravia8OLED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is outstanding. One of the brightest and clearest pictures I've ever seen on a television. Perfect for me to watch my OU girl's softball games and enjoy them as much as if I were there.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LindaN,

      Great! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

Page 10, Showing 181-200 of 564 reviews
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