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Customer Ratings & Reviews

  • SONY BRAVIA 8 OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library Google TV YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET XMEN Disney+ Your apps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Highly rated by customers for:
$2,499.99
Save $500
Comp. Value: $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 603 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) highly for its exceptional picture quality and vibrant colors. Users find the TV very easy to set up. Some customers have expressed concerns regarding connectivity, specifically mentioning HDMI ports.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Applied Filters:
Page 1 Showing 1-12 of 12 reviews
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Software

    Phenomenal picture quality, poor user experience

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Coming from an LG C1, the picture quality of this TV is top tier, when it's working. In the 2 weeks since I've purchased this TV, I've had several instances of the TV automatically restarting...in the middle of watching a show. This occurred when viewing via a connected device (Apple TV 4K 3rd Gen), an internal TV app (Prime Video), and via antenna. Picture quality is phenomenal, Sony Pictures Core is great, Prime Video calibration is fantastic. All of that means nothing if the software is limiting the viewing experience. Lately I've noticed a quick flash of the screen when changing in-between scenes. Maybe it's this model, not sure. Back to LG I go.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarvelMax,

      Thanks for sharing your review and experience with the BRAVIA 8. We're glad that you like the picture quality and supported apps of the TV. It's unfortunate that you are experiencing issues with the TV. For optimum performance, it is recommended to install the latest software version of the TV. Resetting the TV may also help resolve those issues. For more information, please refer to these links:

      https://www.sony.com/electronics/support/articles/00028577
      https://www.sony.com/electronics/support/articles/00159487

      Hope this helps. If still not resolved or you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Audio Problems

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, love the picture quality but audio is out of sync regularly (once or more per day). A reboot is required, not just powering the TV off and back on. The issue is across all streaming sources, very frustrating.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Super picture- reliability of product questionable

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. However our first one of this product lasted 5 months. Sony were not the greatest to deal with Go Best Buy for taking the reins and securing us a new TV.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Janec,

      Thank you for taking the time to share your feedback with us. While we are pleased that you are enjoying the great picture quality of the BRAVIA 8, we sincerely regret that your first unit did not last as long as it should have.

      We truly appreciate your comments, as they help us continue improving our products to deliver the best possible experience to our customers. We are glad to hear that you have secured a new TV now, and we are confident it will provide you with many years of high-quality entertainment.

      Thank you for your patience and for considering Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Happy, but not Estactic

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I do not like that i have to hold down the fast forward or reverse button. Unlike my other tv's you simply click it to the speed to fast forward then hit play to continue. Is the color great. I think after getting it home i would have been more pleased with the other 77" oled option i was looking at. I purchased because of the brand and reputation, but think i should have gone with my first intuition and purchased the samsung oled, the same brand as my other tv's. Happy, but not overjoyed. Oh, ive had the tv for a few weeks now! I may return it, still contemplating.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lesley,

      Thank you for sharing your thoughts and experience using your BRAVIA 8 OLED 4K Ultra HD Google TV. We apologize for any disappointment you may have experienced with its performance. Your feedback is highly valued as we aim to enhance our products and the overall user experience. We also understand your need for a forward or back functions on the TV. If you are inside an app/streaming app, rewind and fast forward can be controlled either by pressing the left or right directional buttons. However, we cannot guarantee if these buttons will also work if you're watching from another source/input device. Some sources/input devices will have a built-in fast forward or rewind option within the app.

      It's unfortunate that you are considering returning the unit. If you need more information or technical assistance with your product, please feel free to contact us and we'll be more than happy to assist you. For future reference, we can offer assistance on how to set up or operate the features and functions of your Sony Home audio system by visiting our Sony Support website to download the help guide and look for additional information about your product. Also, you can chat with one of our agents who would be glad to help.

      You may also send us an email at socialsupport@am.sony.com with the following:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      Jess Sony_US

  • Cons mentioned:
    Connectivity

    Auto off

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Keeps cutting off while watching all setting have been adjusted like it said

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JenaS, thank you for bringing this to our attention! We sincerely apologize for the inconvenience you're experiencing with your BRAVIA 8 turning off unexpectedly. To offer you personalized assistance, please send us an email at socialsupport@am.sony.com. In your message, kindly include your name, Best Buy username, TV model number, a description of the issue, and your telephone number. We look forward to assisting you! Sincerely, -Jenn. Sony_US

  • Disappointed

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV I guess, picture is not worth the difference I paid. Probably could have bought a TV with as good a picture for a lot less.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkB,
      Thanks so much for sharing your feedback about the BRAVIA 8. We're sorry to hear that the picture quality hasn’t quite matched up to your expectations.

      BRAVIA 8 is designed to deliver sharp images, vibrant color and smart features to make watching just about anything simple and enjoyable. That said, we know it’s important that you feel the value is there.

      If there’s anything we can help out with; tips to tweak the picture settings or more info about what might improve your viewing experience, our support team is always here for you. You can find their contact information here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thanks for considering Sony products. We truly appreciate you taking the time to let us know how you feel.
      Sincerely,
      Estefany Sony_US

  • OK- not worth the price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We have had this for 6 weeks and the picture is so dark- we have messed with all million of the settings and it’s just OK. Sport streaming isnt very good and the apps feeeze and close out of nowhere. Returning this to stay in the samsung family. Not worth thr price tag

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alid,

      We regret to hear that you are not satisfied with the picture quality of the TV. Sony's commitment to customer satisfaction is our top priority.

      For optimum performance, make sure that the software version of the TV is up-to-date. You may find this link helpful:

      https://www.sony.com/electronics/support/articles/00028577

      Picture quality may vary depending on the source content. You have the option to adjust the settings of the TV to fine-tune the picture quality depending your needs. You may find these links helpful:

      https://helpguide.sony.net/tv/lusltn1/v1/en-003/01-03-09_01.html

      https://www.sony.com/electronics/support/articles/00245141

      Hope this helps. If still not resolved or you need further assistance, please contact our product support team via phone call or chat through this link:

      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Streaming Problem

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Dont buy Sony if you are going to use Directv streaming. There is a compatibility problem between the Sony and the Google Gemini that Sony uses. There is no fix and neither company is working on it. The TV will reboot everytime you turn it on and that is a real Pain.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Billil70,

      We regret to hear that you are not satisfied with the TV. Sony's commitment to customer satisfaction is our top priority. For optimum performance, make sure that the software version of the TV is up-to-date.

      For app related issues, please refer to the troubleshooting steps on this link:

      https://www.sony.com/electronics/support/articles/00108468

      Resetting the TV to factory settings may also help resolve those issues including the rebooting issue. You may find this link helpful:

      https://www.sony.com/electronics/support/articles/00159487

      Hope this helps. If still not resolved or you need further assistance, please email the below information to socialsupport@am.sony.com.

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The biggest issue is the brightness of the picture. Not worth the extra money I paid.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Applewatch, we're truly sorry to hear you're not satisfied with your BRAVIA 8 TV. We understand how important picture quality is. We've noted your feedback regarding the brightness of the television. Your input is invaluable as we continuously strive to improve our products.

      If you require any assistance with your television or would like to explore potential solutions to optimize your picture settings, please don't hesitate to contact our technical support team at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thanks for considering Sony products and for your feedback.
      Best regards,
      Estefany Sony_US

  • Review

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had issues with enlarged pixels during darker scenes. Was really excited for this tv but had to return unfortunately. I did really enjoy the dashboard layout and Google functionality.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelV,

      Thanks for sharing your review and experience with the BRAVIA 8 TV. We're glad that you like the user-interface and Google software of the TV. Your feedback about the TV screen is greatly appreciated.

      The LCD screen is made with high-precision technology to achieve a high level of performance and picture quality. To achieve this level of performance, the backlight setting of the TV is set to maximize the screen brightness. However, you may notice uneven brightness on the TV when watching in a dark environment or when the screen is blank. This condition is normal and not a malfunction of the TV. Adjustments using the TV settings can be done to minimize this condition. It is also recommended to install the latest software version of the TV for optimum performance.

      Thanks again for sharing your review and we hope you will consider Sony for your future purchases.

      -Ralph Sony_US

  • Pretty good tv.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pkcture quality could be better for the price. I have always loved sony tvs. My last one lasted me 18 years and its still going in the basement.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KIMBERLY,

      Thanks for sharing your review and experience with the BRAVIA 8 TV. Your feedback about its picture quality is greatly appreciated. For optimum performance, make sure that the software version of the TV is up-to-date. Picture quality may vary depending on the source content. You have the option to adjust the settings of the TV to fine-tune the picture quality to your needs. For more information, please refer to these links:

      https://www.sony.com/electronics/support/articles/00028577

      https://helpguide.sony.net/tv/lusltn1/v1/en-003/01-03-09_01.html

      https://www.sony.com/electronics/support/articles/00245141

      Hope this helps. In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • A bit disappointed

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not as delighted with this purchase as I initially thought I would be.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Printer,
      Thank you for sharing your feedback, and we're truly sorry to hear that you're not as delighted with your BRAVIA 8 OLED as expected. We’d love to help make your experience better. If you have any specific concerns or issues, please let us know, and we can assist with adjustments or settings to improve your viewing experience. Please email the following information to socialsupport@am.sony.com. Apologies if you've already shared this information with customer service — we just want to ensure we have your most accurate details:

      Full Name:
      Best Buy Username:
      Telephone Number:
      Additional Information regarding your experience with the BRAVIA 8.

      Thank you for your patience, and we look forward to improving your experience!

      Sincerely,
      Maria Sony_US

Page 1, Showing 1-12 of 12 reviews
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