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  • Front. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Angle. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Left. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 1. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 3. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 12. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Remote Control. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Watch what you love - at the Best Buy Lab video 1 minutes 03 seconds
  • Experience lifelike entertainment - at the Best Buy Lab video 0 minutes 51 seconds
  • BBY Overview - Sony BRAVIA XR TVs for Gaming video 2 minutes 09 seconds
  • Sony Processor XR Video video 1 minutes 30 seconds
  • Sony A80K Product Video video 2 minutes 41 seconds
  • Sony BRAVIA CAM Video video 1 minutes 53 seconds
  • Sony BRAVIA CORE Video video 0 minutes 15 seconds
  • A80K Overview video 4 minutes 15 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Safely Unbox Your Sony TV video 2 minutes 29 seconds

Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV

Model:
XR77A80K
SKU:
6502608
Highly rated by customers for:
Your price for this item is $2,849.99
Clearance
The comparable value price is $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 904 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers have good things to say about the picture quality, color, and OLED display of the 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV. They describe the picture quality as fantastic, with excellent clarity and vibrant colors. Customers also appreciate the deep blacks and top-tier contrast of the OLED display. However, some customers find the TV to be expensive and express disappointment with the installation service.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 17 Showing 321-340 of 904 reviews
  • Pros mentioned:
    Picture quality

    TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with it. Great price. We are enjoying the large screen for family movie nights.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardG,
      Awesome! We're glad to hear you are happy with your newly purchased TV. We always aim to deliver a great experience with our dearly customers. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Great TV.

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The clearest television have seen so far. The picture quality is perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MercyN, very nice! We're glad you like the exciting picture quality of our product! Thanks for choosing Sony. Enjoy! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Worth every penny

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has the greatest picture quality. I have bought this TV twice to place in a secondary room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Right choice, DavidC! We're glad that you're impressed with the picture quality of the TV. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Amazing tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture. Great tv. It seems big but if you have the space, get it. Your tv viewing will be so much better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JacquelineP, That's great! We're glad to hear that! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Best choice ever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excelent blacks and quality overall. Got here by a friend recommendation and there is not better that Sony OLED TVs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Perfect choice, Dariel! We're glad that you are impressed with your new TV and we appreciate that you are recommending this to everyone. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing SONY. ~Craig Sony_US

  • Pros mentioned:
    Picture quality

    Love my TV!

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture! Fantastic sound! I went from a 55” to this 77”. Such a huge difference!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happy1Customer,
      Awesome! We're thrilled to hear how much you love the fantastic picture and sound quality of your new TV. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Excellent TV

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent television. Fantastic picture quality. Love the screen size.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BaltaM,
      Perfect! We're glad you love the exceptional picture quality and screen size of your Sony TV. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™️ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    All-around great television experience

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I Couldn’t be happier! Great picture and sound. With this size 77”, I get immersed in the show.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Maildude,
      Thank you for sharing your great experience with us! Your satisfaction with the incredible picture and sound quality of your new TV is greatly appreciated. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on the screen. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Perfect flat panel.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color, wonderful design — simply awesome for the value. Decent sound but much better with a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertN, That's great! We're glad to hear that!
      With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Amazing

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    By far the best tv we have ever owned. We upgraded from a TCL. Totally worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nikkilin123,
      Thank you for your valuable feedback! We're so glad that your investment with your new TV is worth it. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    This TV is marvelous

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazong tv. Worth every penny. All sorts of gamcy settings and the clarity on this thing is unbelievable.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EdurneL, we're glad you are enjoying your new TV! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Great PRICE for Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV and great quality picture, geek squad techs came and did a professional install

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RMJR,

      Thank you for the purchase and 5-star rating! We're glad to hear that you like the picture quality of the TV. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    TV

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality bought it after researching and every review was on point

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Amber,
      Many thanks for the 5-star rating! We're delighted to hear your enjoyable experience with the amazing picture quality of your new TV. We always strive to deliver the best quality with our products. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Exceeds expectations

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Despite seeing it at the store and knowing all the specs it ceases to amaze every time I watch anything on it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharlesMuertos, we're glad you like our product. With the BRAVIA XR A80J you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Normally we get LG TVs but this time we got the Sony and we are very pleased. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnnP, We are happy that you like the picture quality of your new Sony BRAVIA OLED TV. You chose the best TV brand. Your new BRAVIA A80K TV has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. You will also enjoy streaming high-quality 4K UHD quality movies with the BRAVIA CORE app. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Sony 77” OLED TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. We have a really great picture quality, which is what we were looking for.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IleneC,
      Wow! We're glad you found the best that perfectly matches your needs and expectations. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™️ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing! Definitely glad I listened to the experts and went with the OLED.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bones,
      You definitely made the right choice! Your satisfaction with your new TV is greatly appreciated. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Sony OLED 77” purchase in best buy!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent purchase, we are enjoying this TV. Great picture quality and sound quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VenkatramanS,
      Wow! We're glad to hear your enjoyable experience with the outstanding picture and sound quality of your new TV. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product. Sony makes incredible electronic items, including the OLED television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Manohman, We are glad that you like your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Your new BRAVIA A80K TV has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. You will also enjoy streaming high-quality 4K UHD quality movies with the BRAVIA CORE app. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Best tv purchase

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is amazing. The picture quality is top notch. My ps5 games looks realistic

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Carlos,
      Awesome! We're delighted to hear how much you are enjoying the incredible picture quality of your new TV. The A80K is definitely a great match with PS5 console. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing SONY! - Kris Sony_US

Page 17, Showing 321-340 of 904 reviews
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