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  • Front. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Angle. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Left. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 1. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 3. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 12. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Remote Control. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Watch what you love - at the Best Buy Lab video 1 minutes 03 seconds
  • Experience lifelike entertainment - at the Best Buy Lab video 0 minutes 51 seconds
  • BBY Overview - Sony BRAVIA XR TVs for Gaming video 2 minutes 09 seconds
  • Sony Processor XR Video video 1 minutes 30 seconds
  • Sony A80K Product Video video 2 minutes 41 seconds
  • Sony BRAVIA CAM Video video 1 minutes 53 seconds
  • Sony BRAVIA CORE Video video 0 minutes 15 seconds
  • A80K Overview video 4 minutes 15 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Safely Unbox Your Sony TV video 2 minutes 29 seconds

Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV

Model:
XR77A80K
SKU:
6502608
Highly rated by customers for:
Your price for this item is $2,849.99
Clearance
The comparable value price is $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 904 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers have good things to say about the picture quality, color, and OLED display of the 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV. They describe the picture quality as fantastic, with excellent clarity and vibrant colors. Customers also appreciate the deep blacks and top-tier contrast of the OLED display. However, some customers find the TV to be expensive and express disappointment with the installation service.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 19 Showing 361-380 of 904 reviews
  • Pros mentioned:
    Picture quality

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV! Great picture, sound is excellent even without the sound b ar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LisaH, We are glad that you love your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Your new BRAVIA A80K TV has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. You will also enjoy streaming high-quality 4K UHD quality movies with the BRAVIA CORE app. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Tv sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia is excellent tv, really good size and amazing colors

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5-star rating, Yely! Your new BRAVIA A80K TV has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. You will also enjoy streaming high-quality 4K UHD quality movies with the BRAVIA CORE app. Thank you for your purchase. Enjoy! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    .

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quality craftsmanship, a nice enjoyable sound profile but the picture is amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AustinP,

      Amazing! We are so happy to know your satisfaction with the exceptional picture and sound quality of the XR77A80K. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen.

      Thank you very much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Excellent

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent image and sound. Performs like any other higher model.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LeonardoL,
      Great! Thanks for the wonderful review. We're glad that you like the sound and picture quality of our Sony - 77" Class BRAVIA XR A80K 4K HDR OLED Google TV. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Processor speed

    Sony spot on when it works

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony leads in the industry for picture quality! It's a phenomenal picture and it's realistic and is very accurate in colors. Problems I have, is that their processor is over driving the system, I feel, therefore I had a lag or two while playing PS5 and also watching a movie online. I verified with cables and with other TVs in house and without a problem so it is pinpointed that Sony is working a little harder to make such a phenomenal looking picture but I can't always keep up with itself.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Skoke, We're sorry to hear about the isolated issue with this TV. We apologize for the inconvenience. Game supporting 4K/120fps required. The input lag time is measured with BRAVIA XR models via 4K/120fps game HDMI input based on internal testing conditions, and may differ in models, real-time usage environment or specific conditions. 4K: 3840 x 2160 pixels. With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognizes when a console is connected and powered on, and automatically switches to low latency mode. You’ll enjoy smoother, more responsive gameplay—vital for fast-moving, high-intensity games. With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.

      If you are unable to resolve your concern, please chat with us from Sony’s e-support webpage.
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&cpint=spt-globalheader_contactsupport.
      Hope this helps! Jay Sony_US

  • Pros mentioned:
    Oled, Picture quality

    The Best TV I've owned so far.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    OLED looks great! Much nicer picture than the 2014 LG 65" that this replaced. We got an open box discount and Geek Squad delivered and mounted it on the wall and he did a great job. Software is Google TV which works pretty good. We still use our Apple TV to look at photos on iPhoto and Apple Fitness.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Leon, We are thrilled to hear that you are enjoying this BRAVIA XR A80K TV! The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for sharing this review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Amazing

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent works good looks amazing nothing like sony

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Sony Review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony smart TV is just great. Very vivid colors. Sales people are the greatest.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BobA,
      Awesome! We're glad to hear your enjoyable shopping experience. Your satisfaction with amazing colors and overall picture quality of your new A80K TV is greatly appreciated. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Superior Quality

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic quality. Only returned it because it was too large for our space.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MCPs,
      Thank you so much for the 5-star rating! We really appreciate you like the superior quality of the A80K TV. However, we're sorry to hear that the unit had been returned because it does not fit your space. The A80K comes with 55", 65" and 77". If you are still looking for a new TV, you may want to check our website at https://electronics.sony.com/

      With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™️ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks again for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new television, the picture is so clear its like looking out a window.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Danny, we're glad you love the picture quality of your new TV! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Color

    Tv fantastic so far, installers not so much

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Color, user interface, all great! Bought sound bar with it so can't say on sound from tv speakers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DougS,
      Many thanks for the 5-star rating! We're glad you like the color, User Interface and overall performance of your new TV. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Awesome multi-Visual Entertainment

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture, sound and multi-capabilities. We really enjoy this new tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeH,
      Thank you for an amazing review! We are very pleased to hear your enjoyable experience with the outstanding picture, sound, features and overall performance of your new TV. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Color

    The Best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A must Buy, this Tv is Amazing. The color Grafics will Blow you away.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FeliciaB, we're glad you like the picture quality of our product. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™️ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Fantastic TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gorgeous TV, absolutely love it. Pairs well with external sound system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Katosen27, Thank you for the amazing review! We're very happy to hear that it pairs well with your external sound system. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color

    Good buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great value for the $. Color is outstanding. Really enjoying.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaryO,
      Awesome! We're glad to hear that we were able to give you a great deal. Nice to know you are enjoying outstanding colors of your new TV. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Sony is the best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, wonderful processor. So excited to watch fav programs

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AppleUSB,
      Thank you so much for such a great review! Your purchase allow us to continue to do what we love and provide you with quality products. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™️ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing Sony and enjoy watching! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Sony OLED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv I’ve ever owned!!! You see a real difference when you switch to an OLED tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Madstylz1, That's great! We're glad to hear that you chose this TV. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Perfect Picture Quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    First OLED television and the picture quality is amazing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MoneyTeam, We're glad to hear that you appreciate the picture quality of this BRAVIA XR A80K TV. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for sharing this review. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Magically colorful

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The pictures outstanding, the sound is excellent and the size is perfect .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JazzDude, we're glad you like the picture and sound quality of our product! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Sony Television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! wish all streaming was in 4K so that I could get the best quality picture always.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi kerrispykes, That's great! We're glad to hear that! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for giving the product a perfect rating! Jay Sony_US

Page 19, Showing 361-380 of 904 reviews
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