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  • Front. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Angle. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Left. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 1. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 3. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 12. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Remote Control. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Watch what you love - at the Best Buy Lab video 1 minutes 03 seconds
  • Experience lifelike entertainment - at the Best Buy Lab video 0 minutes 51 seconds
  • BBY Overview - Sony BRAVIA XR TVs for Gaming video 2 minutes 09 seconds
  • Sony Processor XR Video video 1 minutes 30 seconds
  • Sony A80K Product Video video 2 minutes 41 seconds
  • Sony BRAVIA CAM Video video 1 minutes 53 seconds
  • Sony BRAVIA CORE Video video 0 minutes 15 seconds
  • A80K Overview video 4 minutes 15 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Safely Unbox Your Sony TV video 2 minutes 29 seconds

Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV

Model:
XR77A80K
SKU:
6502608
Highly rated by customers for:
Your price for this item is $2,849.99
Clearance
The comparable value price is $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 904 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers have good things to say about the picture quality, color, and OLED display of the 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV. They describe the picture quality as fantastic, with excellent clarity and vibrant colors. Customers also appreciate the deep blacks and top-tier contrast of the OLED display. However, some customers find the TV to be expensive and express disappointment with the installation service.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 32 Showing 621-640 of 904 reviews
  • Pros mentioned:
    Picture quality

    Sony - 77" class BRAVIA XR A80K 4K HDR OLED TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture with true black, best in class Sometimes you really do get what you pay for. If you haven't seen it check it out today, you will be blown away!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome! Thank you so much for the 5-star review, Bill! We are so happy that you are satisfied with the exceptional picture quality and superb performance of your new 77" A80K.

      With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen.

      Thank you for recommending our XR-77A80K and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Beautiful picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The most amazing picture I have ever seen on a TV. Bright, crisp and the colors are true as true can be. A wonderful purchase. Well worth the month.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BBcustomer, We're glad to hear that you are happy with your purchase! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for sharing this review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Love my Television Sony rocks!!!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my Sony Television!! Beautiful picture!! No complaints at all. Geek Squad installed it with a sound bar their service was fantastic also.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanK, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™️ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    No Spectrum app.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv. It’s have pretty picture. The only thing I don’t like is that you can’t download the Spectrum app.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SheliaM, We're glad to hear that you love this BRAVIA XR A80K TV! With this TV, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture both day and night! Sound is pretty good but with a tv this size it should be connected to a sound system of some sort. This tv is easy to setup and control with a Sony soundbar system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Flashover, That's great! We're glad to hear that! The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing BRAVIA XR A80K TV! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv with an amazing picture. Hesitant to pull the trigger because of the lrice, but glad we did, it was worth it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jesse, Awesome! We're thrilled to hear you're enjoying the amazing picture of this BRAVIA XR A80K TV. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Color

    Sony 77" Bravia 4K OLED TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new Sony Television as we feel like we are at the movie theater. The color is fantastic and we are so happy with our purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi vicesa, We're glad to hear that you love this BRAVIA XR A80K TV! The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for sharing this review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Beautiful picture Quality and functional design!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is simply amazing. I have had every friend at my place awestruck and asking for the model of the TV. Very happy with the purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DjSony, We're glad that you are happy with your purchase! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    New Sony Bravia Oled

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture. This is our second Sony Bravia and the Oled is by far the best picture we have ever seen. We tell all our friends about how happy we are with our 77 inch Sony Bravia Oled.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Gloria, We are glad to know that you like the picture quality of your new Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. This TV has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. You will also enjoy streaming high-quality 4K UHD quality movies with the BRAVIA CORE app. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Electronics

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a big difference in quality and I love it ! Also Best Buy is great to purchase electronics from specially due to things changing so much with electronics and Best Buy warranty is BEST !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mrmitchell, We're glad to hear that you love this BRAVIA XR A80K TV! The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is very very good very clear the remote is too small made for a woman not a man my hands are too big I keep hitting other buttons at the same time I wish I make up one for a man bigger

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bill, We are thrilled to hear that you are enjoying the remote control of this TV! The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing BRAVIA XR A80K TV! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is really top notch. Enough settings to customize how you’d like and for room lighting. Built-in software and apps also good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NickHugh, We're very grateful for this positive feedback! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for choosing BRAVIA XR A80K TV! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Fantastic SONY 4K OLED - amazing color and pictur

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this SONY 77 inch 4K OLED set. It has do many great features, in additional to outstanding colors and picture. I could not be any happier and more satisfied with the purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kirk, We're glad to hear that you love this BRAVIA XR A80K TV! With this TV, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    amazing tv !

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    quality and picture are amazing i had the a95k which was brighter but limited to 65 inch size so this one was just as good at 77 inches and just the right amount of brightness

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gemini, Thank you for this fantastic feedback! We're glad to hear it works great and you are enjoying its outstanding picture quality. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for the 5-star rating and for trusting Sony! -Jess Sony_US

  • Great TV!!!!!

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV!!! The different setting and color options are fantastic.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaryamG, We are glad that you love your new Sony BRAVIA 4K smart Google TV. Your new BRAVIA A80K TV has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. You will also enjoy streaming high-quality 4K UHD quality movies with the BRAVIA CORE app. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Great TV - No Soundbar needed !

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My first Sony TV and I love that you don't need a soundbar. The sound from this TV beats many mid-prized soundbars. The picture quality is better than Qleds and on par with LG's Oled.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Michael, That's great! We're glad to hear that! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this Sony Oled Bravia TV. It has a wonderful picture and great sound from my surround sound system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GloK, We're glad to hear that you love this TV. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing BRAVIA XR A80K TV! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Sony tv review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have only had the TV for two weeks. The picture is great. The controller is much easier to use than the foot long controller.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bill, We're very grateful for this positive feedback! ith the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Excellent TV - Very Happy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m very happy with this TV. I made a good choice; it’s an excellent product. It’s highly rated on several consumer sites, and they are right.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robert, We're glad to hear that you are happy with this TV. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing BRAVIA XR A80K TV. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gets pretty loud. Great picture. Tip: you need to log into to google to be able to cast/ screen share.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Joey, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA OLED TV. Your new A80K TV has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. You will also enjoy streaming high-quality 4K UHD quality movies with the BRAVIA CORE app. Thank you for your purchase. Enjoy! Vincent Sony_US

Page 32, Showing 621-640 of 904 reviews
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