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  • Front. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Angle. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Left. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 1. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 3. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 12. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Remote Control. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Watch what you love - at the Best Buy Lab video 1 minutes 03 seconds
  • Experience lifelike entertainment - at the Best Buy Lab video 0 minutes 51 seconds
  • BBY Overview - Sony BRAVIA XR TVs for Gaming video 2 minutes 09 seconds
  • Sony Processor XR Video video 1 minutes 30 seconds
  • Sony A80K Product Video video 2 minutes 41 seconds
  • Sony BRAVIA CAM Video video 1 minutes 53 seconds
  • Sony BRAVIA CORE Video video 0 minutes 15 seconds
  • A80K Overview video 4 minutes 15 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Safely Unbox Your Sony TV video 2 minutes 29 seconds

Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV

Model:
XR77A80K
SKU:
6502608
Highly rated by customers for:
Your price for this item is $2,849.99
Clearance
The comparable value price is $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 904 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers have good things to say about the picture quality, color, and OLED display of the 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV. They describe the picture quality as fantastic, with excellent clarity and vibrant colors. Customers also appreciate the deep blacks and top-tier contrast of the OLED display. However, some customers find the TV to be expensive and express disappointment with the installation service.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 36 Showing 701-720 of 904 reviews
  • Pros mentioned:
    Picture quality

    77" Sony A80K

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the picture clarity!!! Doesn't have the mirror like glare other t.v.'s do. Sound is excellent!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Luffy28, We're glad to hear that you love the picture and sound quality of the BRAVIA XR A80K TV! The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Awesome television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television! Easy to setup, great picture and great sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianH, We're glad to hear that you love this BRAVIA XR A80K TV! The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for sharing this review! -Craig Sony_US

  • Pros mentioned:
    Color

    My New 77 in Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color and works well with a sound bar for improved clarity..

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bucky, We're very grateful for this positive feedback! The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing BRAVIA XR A80K. Jay Sony_US

  • Pros mentioned:
    Picture quality

    tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    best tv ive ever had installed by geek squad and works perfect

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaulJ, You've made an excellent choice! Thank you for sharing such an excellent shopping experience. We are truly happy to hear the installation went great and you're satisfied with the overall features of your new BRAVIA XR A80K. You’re now able to enjoy immersive, engaging cinematic experience in your home. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for your purchase and for the 5-star rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Go for this

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far we liked the TV. Sound and picture quality are very good

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaaritTarannum, That's great! We're glad to hear that! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Never change

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's beautiful wonderful experience when lights out true color makes it feel like being in the right their.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharlesD, Thank you so much for the fantastic review! We are really happy to hear you're enjoying the immersive picture quality, especially when watching movies and TV, sports, and more on this exceptional TV. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ optimizes thousands of on-screen elements simultaneously for a lifelike picture. Feel the action with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Great tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    IT is excellent, only thing is google tv doesn't have my cable app on it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Awesom, Thank you for taking the time to review the BRAVIA XR A80K TV! Google Play on the Android TV™ or Search for apps on the Google TV™, only display apps that are supported by the TV. To see if apps are or can be installed on the TV, refer to the following: https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-77a80k/articles/00147386.

      With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Bravia OLED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic, lifelike picture! Display is consistent in light or dark room!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BraviaOLED, That's great! We're glad to hear that! The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing BRAVIA XR A80K TV! Jay Sony_US

  • Pros mentioned:
    Ease of use

    Excellent product

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality, very easy to set up and install instructions.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KevinH, We're glad to hear that you are happy with the quality of this TV. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    New purchase of Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice and well built. Picture and color quality is excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MhaiM, We're very grateful for this positive feedback! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Beautiful TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV. Took a little to get it setup just right, but the picture is amazing. Also has a great design.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CKramer, Thank you for taking the time to review the BRAVIA XR A80K TV! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    So far, we are pleased.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far, the Sony 77" class Bravia XR A80K OLED TV exceeds our expectations. The picture is extremely sharp.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Satisfied1, That's great! We're glad to hear that! With the BRAVIA XR A80J you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thanks for sharing your review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Great TV, if you like 77 inch size!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picture, love the interface. The remote is handy with voice option.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeinOKC, That's great! We're glad to hear that! The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing BRAVIA XR A80K TV! Jay Sony_US

  • Pros mentioned:
    Picture quality

    77" Bravia XR A80K 4K HDR OLEO TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's even better than we imagined. The picture is absolutely fantastic....clear and brilliant colors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimothyW, Awesome! We're thrilled to hear you're enjoying the picture quality of the BRAVIA XR A80K TV! The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for sharing this review! Jay Sony_US

  • Pros mentioned:
    Picture quality

    The best tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The pictures are so clear, you will notice when you compare it with other tvs in the market. The best tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Grumpygt, That's great! We're glad to hear that! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Best Buy is the greatest..

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful tv.. awesome.. very happy with purchase, great customer experience and installation

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephR, Thank you for the perfect rating. We're glad that you likeyour new TV. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing SONY. ~Craig Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. The picture is amazing and the sound quality is like no other

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great, Awesome! We're very grateful for this positive feedback! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Sony, yo.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Have yet to see a better picture, especially streaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnK,

      You made the right choice with the Sony A80K! We're glad that you are enjoying the picture quality of the TV. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on the screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    SUPERSTAR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    SWEETHEART OF A TV PICTURE PERFECT RIGHT OUT OF THE BOX .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Darkwood, Awesome! We are so glad to hear that you are happy with your new TV! Enjoy an intuitive smart TV experience with natural color and clear sound with the BRAVIA X80K LED TV. The powerful 4K HDR Processor X1 reduces digital noise and boosts details for lifelike picture quality. Google TV gives you access to all your favorite streaming apps, while Google Assistant easily searches for content and controls your smart home simply by using your voice. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia A80K OLED

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Price nay be a little on the high side, but this Sony will not disappoint. The picture is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Reggie5, Awesome! We are happy that you appreciate everything about this new BRAVIA XR A80K. We always strive to deliver the best picture quality with our TVs. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ optimizes thousands of on-screen elements simultaneously for a lifelike picture. Feel the action with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for your purchase and for the 5-star rating! -Jess Sony_US

Page 36, Showing 701-720 of 904 reviews
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