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  • Front. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Angle. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Left. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 1. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 3. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 12. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Remote Control. Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV - Black.
  • Watch what you love - at the Best Buy Lab video 1 minutes 03 seconds
  • Experience lifelike entertainment - at the Best Buy Lab video 0 minutes 51 seconds
  • BBY Overview - Sony BRAVIA XR TVs for Gaming video 2 minutes 09 seconds
  • Sony Processor XR Video video 1 minutes 30 seconds
  • Sony A80K Product Video video 2 minutes 41 seconds
  • Sony BRAVIA CAM Video video 1 minutes 53 seconds
  • Sony BRAVIA CORE Video video 0 minutes 15 seconds
  • A80K Overview video 4 minutes 15 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Safely Unbox Your Sony TV video 2 minutes 29 seconds

Sony - 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV

Model:
XR77A80K
SKU:
6502608
Highly rated by customers for:
Your price for this item is $2,849.99
Clearance
The comparable value price is $2,999.99

Customer reviews

Rating 4.7 out of 5 stars with 904 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers have good things to say about the picture quality, color, and OLED display of the 77" Class BRAVIA XR A80K OLED 4K UHD Smart Google TV. They describe the picture quality as fantastic, with excellent clarity and vibrant colors. Customers also appreciate the deep blacks and top-tier contrast of the OLED display. However, some customers find the TV to be expensive and express disappointment with the installation service.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 38 Showing 741-760 of 904 reviews
  • Pros mentioned:
    Picture quality

    Quality TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture. Deep colors. Less glare. Love the Netflix, Prime, YouTube buttons.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AJ05, We're very grateful for this positive feedback! The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing BRAVIA XR A80K TV! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Best TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. The quality of the image is beautiful. It’s better than a theater.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RoxanaF, Awesome! We are glad to hear that you are happy with your new TV! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™️ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Home Theater

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just the best TV Ive ever owned. Quality, lighting especially in the darker movies!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Benji,

      Thank you for the purchase and we're glad you like the picture quality of the television for your movie watching experience. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™️ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Fantastic Video

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic video. Best I’ve ever seen. Wall mounted. I’m very pleased with the size.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelM, Thank you so much for such an amazing review, and we are so pleased to hear you like your new A80K, especially the size and outstanding picture quality! At Sony we strive to put forward the best possible products for our customers. It sounds like we hit the mark with the BRAVIA XR A80K. With the BRAVIA XR A80K, you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ optimizes thousands of on-screen elements simultaneously for a lifelike picture. Feel the action with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for purchasing the 77" A80K and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Integrates well with the Sony sound bar

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality, this has to be the best OLED TV in the market today

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi UltimateOLED, we're glad you like the picture quality of our product. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Good picture.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. The picture quality is just the best.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great, Awesome! We are happy to hear you are enjoying the picture quality of this BRAVIA XR A80K TV. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Product is great. Picture is awesome and geek squad did a great job hanging the tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KMMJ, That's great! We're glad to hear that! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    SUPERB TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my new TV and so does everyone else in my family. The quality is superb!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mommy4branick, Amazing! We're glad that you like the picture quality of your TV. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™️ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Excellent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV! It is perfect for our basement. Great picture and sound system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SJWI, We're glad to hear that you love this BRAVIA XR A80K TV! The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Sony TVs are great!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gorgeous picture. Delivery was quick and easy. Set it up on our own.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JodiS, We're very grateful for this positive feedback! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for giving the product a perfect rating! Jay Sony_US

  • Not great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Within the first few days the volume wasn’t responding, was lagging. Sound would go in and out for a sec randomly. Shouldn’t be for such an expensive tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sergio, We're sorry to hear about the sound issue of this TV. We apologize for the inconvenience. Is this issue happening on both TV apps and external device (ex. cable box)? If the TV is connected to the audio system, What type of connection is being used between the TV and external audio device? Please restart the TV with the supplied remote control:
      Press and hold the POWER button until a menu appears → select Restart
      Press and hold the POWER button until Power off appears on the screen.

      If you are unable to resolve your concern, please follow the troubleshooting steps from this link:
      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-77a80k/articles/00173195

      In any case that you need our assistance, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the XR77A80K:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Pros mentioned:
    Picture quality

    SONY 77" Bravia XR A80K 4K HDR

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV... Great Picture! Great Size and just perfect for the Family.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi rAmSy23, we're glad you like the picture quality and the size of our product. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Bravia is better.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this Sony. I really like the 77 inch as opposed to the 75 inch.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI scott, That's great! We are thrilled to know that you love your new Sony BRAVIA 4K TV. Your new BRAVIA A80K TV has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. You will also enjoy streaming high-quality 4K UHD quality movies with the BRAVIA CORE app. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Excellent picture quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This sony television is a beauty and the picture quality is great..

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Allgood, That's great! We're glad to hear that! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    KIKO

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful set of TV. We are really enjoy it. Recommend it to everyone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Preet, We're very grateful for this positive feedback! With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Thank you for the recommendation! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Great product

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is very good, as well as the sound quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Broomfielder, We are thrilled to hear that you are enjoying the picture quality of this BRAVIA XR A80K TV. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for sharing this review. Jay Sony_US

  • Pros mentioned:
    Picture quality

    My first OLED and I love it!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    love this TV! This OLED is fantastic! Such a great picture and sound!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LCgirl, That's great! We're glad to hear that you love this TV! The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing BRAVIA XR A80K TV! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Love New TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new tv. Love the large screen size for shows and movies!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DianeH, We're glad to hear that you love this TV! The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thanks for choosing BRAVIA XR A80K TV! Jay Sony_US

  • Pros mentioned:
    Picture quality

    awesome tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What an aweseom TV Love it... added the sound bar and it rocks

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DrRickeyHonea, We're glad to hear that you love this TV. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Oled

    Wow!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Tv worth the money! Wouldn’t go with any other oled

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yeah,
      Thank you for your valuable feedback! We're glad your investment with your new TV is worth it. With the BRAVIA XR A80K you will enjoy a premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR™ reproduces content the way humans see and hear for an incredibly lifelike experience. Feel the action all around you with Acoustic Surface Audio+ and experience truly immersive sound that perfectly matches the picture on screen. Thank you for choosing Sony! - Kris Sony_US

Page 38, Showing 741-760 of 904 reviews
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