Early Black Friday DealsNew Doorbusters every Friday.Shop now

Skip to content
Gift Ideas
Main Content

Customer Ratings & Reviews

  • Front. Sony - 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV - Black.
  • Angle. Sony - 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV - Black.
  • Left. Sony - 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV - Black.
  • Remote Control. Sony - 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV - Black.
  • Alt View 1. Sony - 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV - Black.
  • Alt View 3. Sony - 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV - Black.
  • Alt View 12. Sony - 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV - Black.
  • Alt View 15. Sony - 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV - Black.
  • Alt View 16. Sony - 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV - Black.
  • Alt View 17. Sony - 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV - Black.
  • Alt View 22. Sony - 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV - Black.
  • A80L 77" Class OLED TV SONY 67.88" 2.6" TV 40.5" 76.7" 39.36 Menu A + - + CH I 55.5" 15.25" BRAVIA NETFLIX SORS Toulabee prime-video Music chymoe 2.6" 55.5" SONY 24.38" Voice remote control
  • Alt View 24. Sony - 55" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV (2023) - Black.
  • Our most powerful TV processor ever, the Sony XR Cognitive Processor XR, enhances hundreds of thousands of details every second for lifelike picture quality.
  • OLED Contrast and Color: Millions of individually lit pixels produce pure black, lifelike brightness, and billions of colors. XR OLED Contrast Pro.
  • Billions of accurate colors Natural and precise picture quality Conventional TV XR Triluminos Pro
  • Intelligent motion processing See blur-free picture quality in fast-moving action, sports and games Conventional OLED TV XR OLED Motion
  • Hands-free entertainment: Use Google Assistant to find movies, stream apps, play music, and control your TV and smart home. Hey Google.
  • Movies on us with the BRAVIA CORE app: * 5 credits to redeem on latest release movies * 12 months subscription on hundreds of classics BRAVIA CORE - COE SPIDER-MAN: Homecoming Featued CH&STBUSTERS RILE VENOM LET N U Ceees I AIS - Yo Lbory SPIDER-MAN MAN - EM - OESINENT FII JUMANJI THE NEXT LEVEL LLEIERS TPS ACCOs
  • Discover new ways to enjoy your TV with the optional BRAVIA CAM. With the BRAVIA CAM, you can have a video chat on the big screen, automatically adjust picture and sound to your room, and more.
  • The screen is the speaker. Hear sound from the entire screen for truly immersive audio and clearer dialogue. Acoustic Surface Audio+ 3D Surround Upscaling Dolby ATMOS.
  • Google TV is a streaming service that offers a variety of content, including movies, TV shows, and live TV. In the image, the Google TV home screen is displayed on a large screen TV, showcasing the available content. The screen features a selection of popular shows and movies, such as "The Lord of the Rings: The Rings of Power" and "Severance." Additionally, there are several other apps available on the Google TV platform, including YouTube, Prime Video, Disney+, and Spotify.
  • The image features a large flat screen TV with a PlayStation 5 logo on it, indicating that it is perfect for the PS5 gaming console. The TV is displayed in a blue background, and the image is described as having a "blood and gore" rating, suggesting that it may show violent or intense content.
  • Sony - XR Triluminos Pro Product Overview Video video 2 minutes 52 seconds
  • Sony - Cognitive Processor XR Product Overview Video video 1 minutes 22 seconds
  • Sony - A80L Product Overview Video video 0 minutes 53 seconds
  • OLED video video 0 minutes 48 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 29 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV (2023)

Model:
XR77A80L
SKU:
6543910
Your price for this item is $2,089.99
Clearance
The comparable value price is $2,199.99

Customer reviews

Rating 4.8 out of 5 stars with 788 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers appreciate the 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV's exceptional picture quality, vibrant colors, and ease of use. Many praise the OLED technology and its impressive contrast, although some mention the high price point as a drawback. A few users have reported concerns about the TV's reliability and weight. Other minor issues include the remote control and occasional screen issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 788 reviews
  • Pros mentioned:
    Picture quality

    Christmas 2023

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture quality. With the sound bar added the sound is awesome!! Glad our salesman helped us pict this choice. I had a 46” Sony for years and when it went I upgraded to the 77”. Very happy with it!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, EddieF! We're glad that you are happy with your purchase. Our Pure Black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast and every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive. Thank you for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Oled

    An absolute MASTERPIECE

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am absolutely in love with this. I have always been a SONY loyalist when it comes to TV and this is best way to replace my old LED with OLED :). I am watching all my favorite movies and shows again and I love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's wonderful to hear, Hindustani! We're glad that you are impressed with the picture and sound quality of the TV. Our Pure Black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast and every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive. Thank you for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Amazing TV. Sony does not disappoint.

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV! Won’t disappoint. Paired it with a Sonos soundbar and subwoofer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarolinaV,

      Thank you for the purchase! We're glad to hear that you like the TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Excellent TV

    |
    |
    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is great. I have had many Sony TVs over the years. This one, by far is the best. I am talking about the picture quality and everything that goes with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlanC, Thanks for the 5-star rating! We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    An Easy Recommendation

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An excellent overall television. Very accurate colors with an organic rendering of skin tones. The only noticeable difference between this ser and the top-rated Sony A95L is the brightness of the screen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's wonderful, AlW1! We are very happy that you like the image quality of our Sony XR77A80L BRAVIA TV. You will surely enjoy watching all the sports you love with our A80L. Our Pure Black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast and every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive. Thank you for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Very Happy! Would Purchase Again.

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very happy with my purchase. The OLED screen really creates stunning blacks and the sound coming through the screen is awesome. The bass from the speakers is also great. I am thoroughly enjoying my new Sony 77" OLED and would absolutely recommend this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelH, Thanks for the 5-star rating! We're glad that you are impressed with your new Sony TV and we appreciate that you'd recommend this TV to everybody. Our pure black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast and every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Picture quality is amazing!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Long story, short. I had a LG, then a Samsung, now the Sony. Unbelievable picture quality. Love it! My loving wife told me; “I told you to buy the Sony!!! lol!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the positive review, wvutim! We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Color

    Awesome!!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is our 1st OLED Sony TV. And have to say it's spectacular! Fast processing. Software is fast and smooth. Colors are awesome. Definitely happy we bought this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yhoda43, Congratulations! We're glad that you are enjoying your new OLED TV. Our Pure Black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast and every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Son oled

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv amazing picture Sony quality tv are top notch Would definitely recommend!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Disappointedvideoqulity, Thanks for the 5-star rating! We're glad you are happy with your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    This is a great TV!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV! The color and clarity are fantastic. 77” makes for a very enjoyable viewing experience. We haven’t yet explored all of the great features that come with it. I love the photos that come up when you’re not watching something.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JaniceN, Great! We're glad that yo8u are happy with your purchase. Our Pure Black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast and every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Fantastic!!!!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Picture ever. I love the automatic picture settings. It always seems to be just right. Great sound when paired with Sony soundbar and sub woofer. Like being in the theater!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's great to hear, loveawarmcar! We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Sony 77” TV with googles assist

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is one of best we have ever had. I would recommend this Sony 77” TV to anyone that wants a better experience in entertainment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, SusanW! We're glad that you are impressed with the picture quality of the TV. Our Pure Black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast and every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive. Thank you for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Why I always come back

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying the tv. Had a 65” that I bought from Best Buy a couple years back, enjoyed that one. Wanted an upgrade and bigger tv, so went back to the same store. Always have great experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      You made the right pick, JaimealbertoK! Our Pure Black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast and every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive. Thank you for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice tv. No regrets. The sound and picture quality on this machine is unbelievable. No need for external audio systems.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Great choice, HildaM. We're also glad that you like the picture and sound quality of your TV. Our Pure Black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast and every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Toyota of TV’s

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is so sick. Sony bravia with the win. Although slightly more expensive than competitors, these TV’s are the Toyotas of the television game. They just keep working.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the positive feedback, WesO! We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Color

    77 inch purchase. Excellent product. Beautiful

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the 77 inch. Tons of value. I was worried about brightness but that’s an afterthought. It’s bright. Very happy with the purchase and I highly recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlanB,

      Thank you for the purchase! We're glad to hear that you like your new Sony TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Only owned for a week but so far great picture love the size. Using surround so don’t know about tv speakers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, SteveG! We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    I don't regret purchasing this. Glad I did.

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv. Expected the image quality to be great because it is a Sony. What I did not expect and blew me away was the audio. Dont need to get a soundbar. Highly recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, JonnyO! We're glad that you are impressed with your new Sony TV. Our Pure Black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast and every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive. Thank you for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Photo

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to setup and Playstation 5 looks incredible too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobS, Thanks for the positive feedback! We're glad that you are enjoying your games with your new Sony TV. Our Pure Black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast and every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive. Thank you for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Realistic wonder

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best tv i have ever purchased. Everything looks so realistic on such a large screen that it feels like you can step inside scene that you are watching

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi doubled227, Thanks for the 5-star rating! We're glad that you are happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

Page 3, Showing 41-60 of 788 reviews
Sponsored

People also viewed

  • Sony - 77" Class BRAVIA XR8B OLED 4K HDR Google TV
    Your price for this item is $1,999.99
    The comparable value for this item is $2,499.99
  • Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
    Your price for this item is $2,199.99
    The comparable value for this item is $3,199.99
  • Sony - 83" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV (2023)
    Your price for this item is $3,799.99
    The comparable value for this item is $4,999.99
  • Sony - 77" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023)
    Your price for this item is $3,799.99
    The comparable value for this item is $4,999.99
  • LG - 77" Class C5 Series OLED evo AI 4K UHD Smart webOS TV (2025)
    Black Friday Deal
    Your price for this item is $1,999.99