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Customer Ratings & Reviews

Your price for this item is $999.99
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The comparable value price is $4,999.99

Customer reviews

Rating 4.8 out of 5 stars with 490 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers value the 83" Class A90J Series OLED 4K UHD Smart Google TV for its exceptional picture quality, with many praising its colors and clarity. The TV's brightness and sound quality also receive positive feedback, contributing to an immersive viewing experience. While some customers find the price to be a drawback, many believe it is justified by the outstanding features and performance of the TV.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 13 Showing 241-260 of 490 reviews
  • Rated 5 out of 5 stars

    Mr

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good deal good service, recommend for everybody from now on I will buy everything from Best Buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Simonlee,
      Thank you for the 5-star rating! We're happy to hear your enjoyable shopping experience. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing SONY and enjoy your new A90J TV! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Living The Dream

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is excellent Works well with sound bar Mounts well on wall

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeG, Awesome! We're very happy you like the excellent picture quality, works seamlessly with your soundbar, and it looks good mounted to the wall. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR️. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Its a Winner!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent OLED, and I feel better panel than this years and a 6" bigger screen. Fairly accurate colors and clarity after a few tweaks right out of the box. Now that it has around 100 hours on the panel, it will be getting professionally calibrated next week. If you spend this much for a TV, spend a little more and get it professionally calibrated.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyDude, Awesome! Thank you for taking the time to write such an amazing review of your experience with your new BRAVIA XR A90J OLED TV! We are extremely pleased to hear you appreciate the exceptional picture quality, especially the black levels, naturally beautiful colors, and improved brightness. It's nice to know you’re now able to enjoy immersive, engaging cinematic experience in your home. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Very good TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product. Amazing quality, display excellent, features unmatched.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Franko, Thank you for giving the product a perfect rating! We're glad that you chose Sony A90J OLED 4K Smart Google TV. The A90J is a great choice for an upgrade! It's amazing to hear you appreciate the features and exceptional picture quality that feels deep, natural, and real of this TV. The BRAVIA XR A90J is equipped with Cognitive Processor XR, delivering intelligence that reflects human cognitive characteristics. It detects the viewer's focal points, and cross-analyzes numerous image quality elements to produce a picture which is more natural and closer to human memory. For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what's on the screen for a truly immersive experience. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    WOW!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv excellence. I have a 950G and I was stunned by the picture until I saw this tv. The A90J is the most stunning picture I have ever seen. I can’t believe how well it handles motion/color and now it’s even better for gaming (thanks to the VRR update). The price tag will scare a lot of people away but you truly get what you pay for. This is the best TV on the market.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielJ,

      You made the right choice in upgrading to the Sony A90J! We're glad that you like the picture quality and VRR support of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Can't go wrong with Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm a sony person but hate their prices. Picture of course is not like it is in the store. They say you have to have all 4K equipment, which I have but they must be doing something else extra in the store

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CafeT,
      Thank you for your time writing this review. We really appreciate you for being our Sony valued customer. We are sorry if you feel that the picture quality is not the same as with the store. Allow us to help make this a better experience. The picture quality may vary depending on the source, device, connection, and content you are watching. However, this TV has picture settings which allow a wide array of changes to color, contrast, motion settings, and brightness that can improve the viewed content on your TV. You may try some solutions on these links below with appropriate settings on how to enhance your viewing experience and how to experience high quality picture with your 4K Google TV:
      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-83a90j/articles/00263533
      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-83a90j/articles/00245141

      You may also check this link on how you can test the picture and sound quality of your TV:
      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-83a90j/articles/00173823

      Should you need further assistance, feel free to contact us by sending an email to socialsupport@am.sony.com with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank again for purchasing SONY! - Kris Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Mr

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Unbelievable picture quality incredible bright color and good sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mikesmith, Amazing! We're pleased to hear that you like the picture quality of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Amazing image

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve always been a Samsung girl but hands down to this TV

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Dream TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I did a lot of research when choosing to upgrade my TV. Ultimately I came from an LG OLED and I missed the beautiful Sony processing and colors. They are by far the most realistic on the market. The 83 inch size is a dream it feels so immersive and will totally make the center piece of my living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Grace Awesome! We're glad that you are enjoying your new TV specially the picture quality. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Black levels, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR 83"

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent image, pure blackpoint, no blur, no blossom

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fred, Amazing! We're happy to hear that you love the picture quality of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    My new TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, bright, clear, contrast outstanding.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Computer Awesome! We're thrilled to hear that you love the picture quality of your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    If you get a good one the picture quality is great

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Ordered the Sony A80J 77 inch. Came in with a scratch on the screen. Returned and upgraded to the 83” A90J. First one froze up and emitted a white light on bottom of TV. Hack shows change time setting and it would go away. Worked for a couple days and returned and would have to repeat the process. Finally the TV froze and BestBuy total tech came out and decided it would be best to replace. So on my 3rd Sony TV in 3 weeks. Picture is great just hoping it lasts as long as my payments on this $6,000.00 TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, Thank you for choosing Sony. We are sorry to hear that you had issues with your Sony TV and had them replaced. This is usually not the case with our premium products and we hope that you get a better experience this time. Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture.

      Regards,
      Carl Sony_US

  • Rated 5 out of 5 stars

    Retired hospital worker.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv , except if using spectrum cable tv, the pictures are not too clear.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AngelicaE, We are sorry to hear about your concern. You may adjust the picture quality of your BRAVIA according to your preference by going to its settings: https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-03-09_01.html. You can also check the settings of your Spectrum cable box. Despite your concern, we are happy that you still like your Sony TV. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Should you need further assistance, you can email us at socialsupport@am.sony.com. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    The best Geek Squad techs.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Geek Squad installers did a perfect job. Very happy with our purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnW, we're glad you are happy with your new TV! Our customer satisfaction is our top priority. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for your recommendation and for trusting SONY! ~Earl Sony_US

  • Pros mentioned:
    Brightness, Ease of use

    Rated 5 out of 5 stars

    Our Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Color, clarity, ease of use, all in the excellent range

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jluke, We're glad that you are happy with this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony. Jay Sony_US

  • Rated 5 out of 5 stars

    Amazing detail and 3d effect!! Love it!!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Don’t hesitate to buy this! You wont be sorry:)! Get it today

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CoffeeDrinker,
      Thank you for the 5-star rating and recommendation! We're really glad that you love your TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    DVD/Bluerays look great, great sound too!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and sound. We have a big living room and so sit 15-18' away from the set, so need a big one. We primary watch DVD/Bluerays and they look great on it. It has gobs of fancy stuff that we don't use at all - dig into the tech info if you are into that kind of thing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidH,

      Thanks for sharing your review and experience with the A90J. We're glad that you like the sound and picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv !!!! Sony tv are great but this one it’s being my top one

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JhonnatanT,
      Thank you so much for such a great review! We always strive to deliver the best quality with our products. Your satisfaction with your new TV is greatly appreciated. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for trusting Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Amazing Oled

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love love love this tv. A work of art. Sony hit that nail on the head with this one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tomas,
      Thank you so much for such a great review! We really appreciate you love your new TV. We always strive to deliver the best quality with our products. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you so much for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    TV Review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really am enjoying my new Sony Television I recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DewayneS,
      Thank you for an amazing review and recommendation! We're thrilled to hear your enjoyable experience with your new TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! - Kris Sony_US