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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 264 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers appreciate the product's excellent picture quality, brightness, and impressive black levels, along with its ease of use. However, some customers have noted concerns regarding blooming and the viewing angle. A few also mentioned issues with the price and occasional lip sync problems.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 264 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, setup was fairly easy. Fits the wall nicely since it was a big blank wall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TIMOTHYH!
      We're thrilled to hear that the BRAVIA 9 is a great fit for your wall and that you found the setup easy. It's designed to make a big impact, especially on a large blank wall and we're so glad it's doing exactly that.

      Thank you for choosing Sony!
      Best regards,
      Estefany sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV for its size. Great color and audio links up well with home theater!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DavidR,

      We're so glad you're enjoying your BRAVIA 9.

      It's great to know you appreciate the excellent picture quality and how seamlessly it links up with your home theater system —that immersive experience is exactly what we strive for.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony did this one right!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Stunning picture. Gaming on preferred brightness is amazing. Best Qled tv on the market nuff said.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hunter, Awesome! We're thrilled to hear that you are enjoying the picture quality of your new TV. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia 9

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It came so beautifully in my house.The best TV and best Quality from Sony Bravia 9 I can recommend this to anyone who needs a new TV for their home

    I would recommend this to a friend
  • Cons mentioned:
    Viewing angle

    Rated 4 out of 5 stars

    Great TV, gate the new screen

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have this TV in a dark room with ceiling lights that dim. The reflection of the lights and the “streaks” from the light are anoying. Take a small pint of light ans drag it across 1/4 of the screen is sub par for Sony

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow, the color is fantastic. The geek squad just installed and they did a fantastic job.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Stacyd,

      Awesome! We're glad that you like the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfection at its finest

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome Tv this is my second 1 have have the first 85 in mini led and this Bravia 9 is heads down better in every way

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bigrah,

      That's great! We're glad to hear that you like the television. Thank you again for choosing Sony and your continued support is greatly appreciated.

      -David Sony_US

  • Rated 5 out of 5 stars

    valid all good

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just when I was getting comfortable with my 75, I walked into best buy and saw this beauty. Sitting close to 12 ft away from its glorious vivid glow im eternally grateful for the extra 10 inches.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DonDaniel!
      We are pleased to learn you're loving your new BRAVIA 9! It's truly a leap in technology and that extra 10 inches makes a huge difference.

      With our new XR Backlight Master Drive, the brightness and contrast are so incredible that it brings a whole new level of realism to everything you watch.

      Thanks for choosing Sony!
      Best regards,
      Estefany sony-global

  • Rated 5 out of 5 stars

    Beautiful TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. The installation was perfect. The sales experience was great. 5 stars all the way.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fabulous TV, like being in a movie theater. Best TV I’ve owned!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Happy customers

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent geek squad installation. We are so happy with our new TV.

    I would recommend this to a friend
  • Pros mentioned:
    Black levels, Brightness, Picture quality
    Cons mentioned:
    Lip sync, Price

    Rated 5 out of 5 stars

    Love Love LOVE this TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've owned this TV for over a month now, and I can say without any hesitation that it's simply an amazing product! For transparency's sake, I'm not one who swaps out my flagship TV frequently, so the one this replaced (another Sony LCD) had some age and miles on it. I went back and forth on whether to get another LCD/LED set or move to OLED, but decided on the former given the TV's position in my living room and our intended use for it. The average person should have no problem putting this against an OLED for picture quality - it's THAT good. The black levels are remarkable for this technology, and I've noticed no blooming - something I was legitimately worried about given my girlfriend's (unfortunate) desire to watch movies with subtitles. The colors are rich and vibrant, and the brightness allows you to practically see the TV from space. I've noticed no issues with motion, either, which used to be one of the drawbacks with the tech. I appreciate Sony allowing the user to turn motion smoothing off and even offering a 'low' setting for a middle ground. The viewing angles were better than I'd anticipated, too, given the fact that LED sets typically offer worse performance in that area compared to OLED. The audio is SUPPOSED to be great, but admittedly I haven't tried it due to using it with a receiver and speakers, instead. The TV looks fantastic across a wide array of content, but REALLY shines with HDR content and 4K discs. I spent the last month gorging myself on horror movies I'd been collecting, and going from B&W movies like Dracula and Psycho to modern stuff like Train to Busan and Longlegs was a treat - this TV made it all SHINE. Any flaws? Well, for me I had lip sync issues watching content via streaming and disc initially, but I was able to get them resolved. Whether it was an issue between my BD player (Sony) or AVR (Onkyo) not wanting to play nice or not, both have delay options that allowed me to fix the problem, so just a heads up there. Also, a lot of people knock the price. Totally understandable, but also totally subjective. The Bravia 9 is definitely not what I'd call a VALUE TV, but I'd definitely say it's worth it given its performance compared to other flagship TV's. Overall, so glad I decided to pull the trigger on this TV. If you're a movie person like I am, it's a no brainer.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Sony Bravia 9 – Incredible Picture, But One Major

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Below, I’ve also included photos with descriptions where I compare it to my Samsung QN90C — the difference in motion processing is clearly visible in real-world use. I’ll start with the positives, because there are quite a few: Pros: Excellent color accuracy High level of detail in dark scenes Very strong local dimming performance More picture settings available in Game Mode compared to many other TVs Dolby Vision support delivers richer, more vibrant colors and a more cinematic look — a major advantage not all competing brands offer However, all of these strengths are seriously undermined by one major issue. When watching high-quality content, the Bravia 9 forces you to choose between two compromises: Option 1: A sharp and clean image, but with noticeable stutter/judder in motion Option 2: Smoother motion — especially when increasing the Smoothness (motion interpolation) setting — but at the cost of heavy and clearly visible artifacts These artifacts become especially noticeable in scenes where a moving subject is in focus against a complex or detailed background (such as forests, textured environments, or patterned clothing). What appears to be happening is that the TV’s motion processing prioritizes the moving subject while inconsistently handling the background. As a result, you get visible distortion, edge artifacts, or haloing around the subject during motion. When increasing the Smoothness setting to higher levels, motion does become noticeably more fluid — but the trade-off is aggressive artifacting around moving objects, which can be very distracting. I tested this behavior in-store with a Sony representative using similar footage, including on the Bravia 8 Mark 2 — and the exact same issue was present. This strongly suggests it’s not a panel defect, but rather a limitation of Sony’s motion processing algorithms. In one example I observed (and documented), when a shadow moved across a striped shirt, the TV produced very strong and unnatural artifacts that were impossible to ignore. This kind of processing can significantly impact the viewing experience, especially in otherwise high-quality content. I contacted Sony support about this issue, but they either don’t acknowledge it or state that the TV is functioning as intended. I would suggest that Sony engineers consider adding an additional image processing option similar to Samsung’s approach, where you may lose a bit of detail but gain smoother motion without visible artifacts. This would allow the end user to choose their preferred balance between image clarity and motion smoothness. Because of this, I’m still undecided over the next few days about whether I should return the TV and switch to something else or keep it. Dear Sony representatives, if you take the time to carefully review my feedback and the attached photos, I would greatly appreciate your response or any feedback you can provide.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for such a detailed and thoughtful review, Mike!

      We truly appreciate the time you took to compare the Bravia 9 with your other displays. It’s great to hear that the color accuracy, black level detail, and local dimming are meeting your high standards for a flagship TV.

      Regarding your feedback on motion processing, we take these observations seriously. While we strive to provide the most realistic motion with our XR Processor, we understand the frustration when the balance between smoothness and artifacting doesn't align with your viewing preference. Your specific examples of artifacting in complex backgrounds are very helpful, and we have shared your detailed feedback and suggestions with our engineering team for future consideration.

      We want you to be completely confident in your investment. If you haven't already, we recommend trying the "Custom" Motionflow settings with a lower "Smoothness" combined with a higher "Clearness" to see if that provides a better balance for your eyes. Thank you for choosing Sony and for sharing your expert insight with the community!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Brightness, Picture quality
    Cons mentioned:
    Blooming, Viewing angle

    Rated 5 out of 5 stars

    Excellent TV to watch HDR movies

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an excellent TV to watch HDR movies. Its high brightness results in more intense specular highlights and better viewing in well-lit living rooms. Moreover, it provides a well-balanced picture with accurate colors; you may not see the need to calibrate it. With a 2.2.2-channel speaker system, the sound is superb. You may decide not to purchase a sound bar, although I recommend the Sony Theater Quad (HT-A9M2). And, if your choice is to place the TV on a console, rather than mount it on a wall, Sony provides four options to install the included metal feet (two heights and two positions). LG does not provide a base or feet with its 83” G4. However, a base is sold separately. Overall, the LG G4 might be better a TV but, at the time of this review the price of the 83” LG G4 is $1,300 higher than that of the 85” Sony BRAVIA 9. While the LG G4 may provide wider viewing angles, a near-infinite contrast ratio, deeper blacks, and zero blooming, in my view the picture of the LG G4 is not $1,300 better. No TV is perfect; you have to decide what features and characteristics matter the most.

    I would recommend this to a friend
  • Pros mentioned:
    Black levels, Picture quality
    Cons mentioned:
    Blooming, Viewing angle

    Rated 4 out of 5 stars

    Great TV with an for improvement

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality on this TV is fantastic. Blooming is almost nonexistent. Black bars on wide-scope movies stay black, even against very bright scenes. The biggest criticism is that the X-Wide angle treatment for improving off—angle viewing also causes the dreaded rainbow effect from lighthouses in the room in dark scenes. These rainbow effects seem much more noticeable than on my 4-year old 75” Sony that has the X-Wide filter as well. Essentially you do need to control light in your room to avoid the rainbows. This is pretty much the case with all TVs. They all try to deal with light reflection differently and with different negative trade-offs. I would still recommend this TV. I would advise Sony to go less aggressive with the treatment used on their screens.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GadgetGuy3940, We're glad that you are enjoying your new TV. Your feedback is greatly appreciated. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Black levels, Brightness, Picture quality

    Rated 5 out of 5 stars

    Worth the Investment if you Value Cinema

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased the 85" version of the Bravia 9 since it has more dimming zones in relation to size (than the 75" and 65") and the results are, I think, noticeable. These thousands of dimming zones combined with the step-dimming Mini-LED technology produces blacks that are exceptionally deep and blooming which is not perceptible. The brightness and contrast are great, colors are vibrant but accurate, and the Sony upscaling is amazing. There are reviews elsewhere that go into more detail but I am certainly pleased with the amount of control I have to dial in the picture settings to my liking and the TV makes movies I have viewed dozens of times look new again in ways I have not seen before. Also, I have the TV matched with a Sony HT-A7000 Soundbar, SA-SW5 Subwoofer, SA -RS5 Surrounds, and when using the TV's speakers for Acoustic Center Sync the combined audio is simply enveloping!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Review

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall i think this is a very good TV because it really brings ok out what you are watching. I think out of any other TV I have seen I would pic this one because of how reliable it really is. I very much think anyone who needs a TV should decide to buy this one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Amyhan,

      Thank you for choosing Sony!

      We're elated to hear that the K85XR90 TV stands out to you for its reliability and impressive picture quality. Your endorsement means a lot, and we're glad it enhances your viewing experience so well. It’s rewarding to know our product plays a part in bringing your entertainment to life. We appreciate your thoughtful recommendation and are here to support you anytime.

      Best regards,
      -Fred sony-global

  • Pros mentioned:
    Brightness, Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony BRAVIA 9: The Ultimate4K Cinematic Experience

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony BRAVIA 9 TV redefines home entertainment with its stunning 4K HDR visuals, vivid colors, and lifelike detail. The sleek design and intuitive interface make it a centerpiece for any space, while the seamless integration with streaming apps ensures endless entertainment. Sony’s innovation shines through, and Best Buy’s exceptional service made the experience effortless. For a true cinematic experience, the BRAVIA 9 is a must-have!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 85" Bravia 9

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and the sound is phenominal when paired with the Bravia Theater Quad & the Sony SA-SW5 Subwoofer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, DavidB!

      We are so happy to hear that you are loving the beautiful picture quality of your new K-85XR90! It is wonderful to know that the sound is phenomenal when paired with the Bravia Theater Quad and the SA-SW5 Subwoofer—that sounds like an incredible home theater setup.

      Thank you for choosing Sony!

      Best regards,

      Gus,
      Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Superb Sony TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I get a new high-end TV every few years. The Sony Bravia 9 Mini LED QLED provides the best picture I've seen to date. Totally worth the price.

    I would recommend this to a friend