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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 239 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers find value in the 85" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV (2024) for its exceptional picture quality and brightness, with some noting its impressive black levels. While users appreciate the ease of use and HDR performance, some have observed minor blooming and a mediocre viewing angle. The price point has also been a point of discussion among potential buyers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 239 reviews
  • Pros mentioned:
    Black levels, Brightness, Picture quality

    Rated 5 out of 5 stars

    Stellar! Almost OLED Blacks + BRIGHT Highlights.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is really the best of both worlds - OLED, and Mini-LED. The picture quality is wonderful, and as a flagship sony TV, it has all the bells and whisltes, (including 10 free credits of their Sony Core streaming service - super high quality A/V). This TV gets BRIGHT! The highlights on HDR movies and video games are insane, and it still maintains OLED-like black levels. This is such a great TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wisealma,

      You made the right choice! We're thrilled that you like the picture quality and Sony Pictures Core app of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Black levels, Brightness
    Cons mentioned:
    Blooming

    Rated 5 out of 5 stars

    Rivals OLED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. Super bright, great contrast, deep black levels that rival OLED, with no blooming. I compared it against the LG G4, I own both and prefer the Bravia 9.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeeB, Awesome! We're glad that you're enjoying the picture quality of your TV. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Great high end TV - buy it!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has the best of both worlds- super dark contrast and great brightness. The picture quality is elite. To me the A95 OLED has a slightly better picture due to contrast, but (1) this tv is super close to that and makes up for it in brightness as well (2) Sony OLED maxes out at 77” - this TV is the only way to get that ELITE picture and have it 8” bigger to start getting into the HUGE picture size. I have many high end viewing areas (including a dedicated 106” theater) - my favorite is the 85” Sony Bravia 9.

    I would recommend this to a friend
  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 9 (85-inch) Review – A King Among TVs

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 85-inch Sony Bravia 9 delivers stunning picture quality, combining incredible detail, powerful processing, and vibrant colors on a massive scale. For a TV of this size, it’s remarkable how sharp and immersive the image remains, whether you’re watching in a bright living room or settling in for a cinema-style movie night. Dolby Vision is particularly impressive, offering deep contrast and lifelike highlights. Sony also provides excellent control over HDR and SDR settings, allowing fine-tuning for any viewing environment. Unlike OLEDs, which can struggle in well-lit rooms, the Bravia 9 excels in all lighting conditions, making it the perfect all-around display for any setting. Until OLED technology can match this level of brightness and versatility, the Sony Bravia 9 remains the king of my home theater setup.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Sony Bravia 9 mini lo maximo

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent piece, the picture, the color and size this Sony Bravia 9 mini is one of the best, I do recommend 100% no regrets

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lavi,

      We are honored to hear that our BRAVIA 9 has made such a powerful impression on you. Knowing that you are 100% satisfied with the precision of the Mini LED picture, the vibrant color, and the overall scale of the display is exactly what we strive for. There is no greater compliment than a recommendation without regrets.

      Thank you for choosing Sony and for being such a valued member of the Sony family.

      Regards,
      Dominick sony-global

  • Rated 5 out of 5 stars

    Superb Sony TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I get a new high-end TV every few years. The Sony Bravia 9 Mini LED QLED provides the best picture I've seen to date. Totally worth the price.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    the best

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything was perfect. Everything was perfect, the delivery was on time and the product was excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HennysC,

      We couldn't be happier to hear that your experience with the BRAVIA 9 has been nothing short of perfect. Hearing that you consider it the "best TV" is the ultimate compliment for us, as we worked tirelessly to push the boundaries of brightness and cinematic color.

      Thank you for choosing Sony!

      Best regards,
      Dominick sony-global

  • Pros mentioned:
    Black levels

    Rated 5 out of 5 stars

    A year and counting... WOW

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this back in October 2024 as a store return, fast forward December 2025 and I can say that this set has met all my expectations from a mini LED 4k set. Definetly worth getting the Sony wall bracket specific for this model, too. The only nitpick I have is the screen "dirty" look when the display is in transition from turning on to having UI, or HBO. For some reason there is uniformity artifact (from the led arrays behind the screen) It does not detract from the excellent black levels once the content is displayed. The UI is responsive and the remote backlight is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the detailed review, BryanB!

      We are thrilled to hear that after over a year of use, your BRAVIA 9 is still exceeding your expectations! It’s great to know that the Mini LED performance and black levels are delivering that premium experience we strive for. We also appreciate you mentioning the Sony wall bracket; it really does make a difference in achieving that sleek, flush-to-wall look.

      We appreciate your feedback regarding the uniformity during screen transitions. While our high-density LED arrays are designed for peak performance during active content, we take all "nitpicks" seriously as they help us refine our technology. It’s good to hear that this doesn't detract from your enjoyment of the excellent picture quality once your movies start!

      Thank you for being a Sony customer!

      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Sony still the champ

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Watched this item for more than a year. When price dipped $1700 to $3K it was a no-brainer. Has lived up to its lofty billing. Actually purchased a 98-inch TCL UM8K during college football season. But after 2 weeks, I was not impressed with motion handling or quality of facial presentation. I also have a Sony 77” OLED and the TCL is not yet ready for that level of presentation. So I spoke with Chad at Best Buy and he again recommended the Sony Bravia 9 in 85 inches. I had always liked it, so I agreed. Could not be happier. The Bravia 9 is still the champ of mini LED tech. Outstanding processing and motion handling. Sports are fine. And the 98” down to 85” is not that noticeable after your brain has had a few days to adapt. Until TCL is able to co-opt the Sony professing tech into its line, the Sony brands will continue to rule TV land quality. Grab this model while you can at $3K. Shout out to Chad for assistance.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BeninBR!
      We are excited to hear that the K-85XR90 has lived up to the hype for you! We’re so glad our processing and motion handling stood out during your comparison.

      The BRAVIA 9 is powered by our most advanced XR Processor, which uses cognitive intelligence to understand how humans see and hear, resulting in incredibly realistic facial tones and smooth motion for sports.

      We're genuinely thankful you decided on Sony!
      Warm regards,
      Estefany sony-global

  • Rated 5 out of 5 stars

    Bravia

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best TV by far. Our buying experience from start to finish was excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, ElizabethgH!

      We are absolutely thrilled to hear that your 85" BRAVIA 9 is "the best TV by far" and that your buying experience was seamless from start to finish. It is wonderful to know that our commitment to premium performance and a smooth customer journey is hitting the mark for you. We hope you and your family enjoy every moment of that stunning picture quality!

      Welcome to the Sony family and thank you for choosing the BRAVIA 9!

      Best regards,

      Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Highly recommend this mini-led

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Coming from an OLED, I don't miss the OLED. There is one small downside to this mini-LED though. With full screen, bright color images, there is vignetting on the sides and top corners of the image. It's not too distracting, but it's there. I guess it's the price you pay to not worry about burn-in. The brightness, colors, and clarity of the image are unmatched. Off-axis viewing is as good as my old Sony OLED too. The sound quality is great for TV speakers, but I'm still using a soundbar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bearco, Awesome! We're delighted to hear that you are enjoying your Bravia 9. Your feedback is greatly appreciated! Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Lip sync

    Rated 3 out of 5 stars

    Needs improvement

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has great color and clarity. When ever I switch from another app to the Directv app to watch tv, the mouth and sound do not match up. The tv is up to date on firmware, so I have to hard restart everytime to sync up mouth and sound. Finally, the tv has a rechargeable remote. Unfortunately, a charging cable is not included. You need to provide it yourself. That is just plain and simple corporate being cheap and greedy. Include the $5.00 cable in the package. After all said and done, I would purchase a different Sony tv.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JfromBunnell,

      Thank you for choosing the BRAVIA 9. We are glad to hear you are enjoying the color and clarity of the display, but we sincerely apologize for the frustration caused by the audio sync issues and the missing charging cable.

      Regarding the audio synchronization on the DirecTV app, this can often be resolved by refreshing the app's internal data. We recommend trying the following steps:

      1. Clear Data and Cache: This removes temporary files that may be causing the glitch. Go to Settings > Apps > See all apps > Select DirecTV > Clear data and Clear cache.

      2. Force Stop: This ends all background processes for the app to give it a fresh start. Go to Settings > Apps > DirecTV > Force stop.

      3. Check for App Updates: Ensure the app itself is up to date. Open the Google Play Store on your TV, search for the DirecTV app, and select "Update" if it is available.

      Regarding the remote, we would like to clarify that a USB Type-C charging cable is an included accessory for this model. We apologize that it was missing from your box.

      If the audio synchronization issue persists after the steps above, or to address the missing cable, please contact our Technical Support team immediately so we can make this right:

      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thank you for considering Sony!

      Regards,
      Dominick sony-global

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Best Sony TV Ever!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best TV I've ever owned. The picture and sound are incredible. Even though we had Sony's "Flagship" TV, the XBR-75Z9D from 2017, the advancement in technology is very noticeable. This TV is brighter, has better color and even enhances the picture from Cable TV! You really notice the difference in the skin tones, sharpness, and clarity. Good examples that demonstrate that are News programs. The sound has also greatly improved, and you no longer need to connect Surround Sound components to you're WiFi. All components are connecting wirelessly to the Sony TV itself, using the Soundbar 9, large Subwoofer and their two larger Surround Sound Rear speakers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TomP, We're delighted to hear that you're enjoying your new TV. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Black levels, Brightness, Picture quality

    Rated 5 out of 5 stars

    Exceptional mini LED TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV all aspects brightness, sound, black levels, picture quality. Buy when on sale.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Price

    Rated 5 out of 5 stars

    Quality TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. For the price, I think the TVs like Hisense U8N and the TCL QM8 are just as good. Maybe not quite as good but close at less than half the price. I bought this after having a trial with the Hisense U8N 85” in my home, mainly because I continually wondered if I would regret not going for a Sony that is more reliable from a reputation standpoint. I still have a Sony Bravia 46” in my other room that is almost 20 years old.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 9

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I just got the Sony Bravia 9 85 inch and the picture quality is amazing—bright, vibrant colors and excellent contrast even with a lot of light in the room. The built-in sound is surprisingly good, so you don’t need a soundbar right away. It’s a powerful TV for movies, sports, and gaming. I’m really happy with this purchase.!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HectorC!
      Thanks so much for taking the time to share your feedback on your new BRAVIA 9 TV!

      We are delighted to hear that you're so happy with your purchase and that the picture quality is delivering that amazing, vibrant experience, especially in a bright room. It’s fantastic to know the built-in sound is holding up well for you, too.

      We appreciate your decision to go with Sony!
      Best regards,
      Estefany sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV I've ever seen

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely love this TV the picture is so clear i couldn't ask for anything better completely blown away with how good the quality is would definitely recommend this to anybody that is looking for a new TV this is just like being right at the theater if not better

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianGronlund,

      It is truly wonderful to know that you are completely blown away by the quality of your Sony BRAVIA 9 TV!

      We are thrilled that the clear picture makes you feel like you're right at the theater—if not better! Thank you for the enthusiastic recommendation and for trusting Sony!

      Regards,
      Dominick sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This is outstanding tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best tv on the market is unbeatble i had samsung qn900d i returned for this tv and im very very happy i can t belive how mutch sony is better then samsung

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GiuseppeM, Congratulations! We're thrilled to hear that you are enjoying your BRAVIA 9. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Brightness
    Cons mentioned:
    Viewing angle

    Rated 4 out of 5 stars

    Brightest Sony TV so far

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony BRAVIA 9 is excellent for mixed usage. The TV gets very bright and has superb reflection handling, so it's suitable for use in a bright room. It also looks incredible in a dark room due to its exceptional contrast, and HDR content is impactful due to its incredible HDR brightness. It has modern gaming features that make it fully compatible with recent consoles, and its excellent response time delivers fast motion with minimal blur, which is great for playing video games or watching sports. Unfortunately, the TV's viewing angle is mediocre, limiting its usefulness for watching content with a large group of people.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi gr8sai, thank you for sharing your feedback. We're happy to hear that you're enjoying your new TV. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    OMG I love this TV.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is AMAZING. Breath taking quality, no glare in my bright living room. This Google TV interface responds and loads apps quickly. My only complaint is that they don’t make a 98” version.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThanhH!
      Thank you for your feedback on the K-85XR90. We are very glad to hear you appreciate the stunning picture quality and responsive Google TV interface.

      We appreciate your suggestion about a larger size and will keep it in mind for future developments.

      Thank you for putting your trust in Sony!
      Warm regards,
      Estefany sony-global

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