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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 264 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers appreciate the product's excellent picture quality, brightness, and impressive black levels, along with its ease of use. However, some customers have noted concerns regarding blooming and the viewing angle. A few also mentioned issues with the price and occasional lip sync problems.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-80 of 264 reviews
  • Pros mentioned:
    Black levels

    Rated 5 out of 5 stars

    A year and counting... WOW

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this back in October 2024 as a store return, fast forward December 2025 and I can say that this set has met all my expectations from a mini LED 4k set. Definetly worth getting the Sony wall bracket specific for this model, too. The only nitpick I have is the screen "dirty" look when the display is in transition from turning on to having UI, or HBO. For some reason there is uniformity artifact (from the led arrays behind the screen) It does not detract from the excellent black levels once the content is displayed. The UI is responsive and the remote backlight is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the detailed review, BryanB!

      We are thrilled to hear that after over a year of use, your BRAVIA 9 is still exceeding your expectations! It’s great to know that the Mini LED performance and black levels are delivering that premium experience we strive for. We also appreciate you mentioning the Sony wall bracket; it really does make a difference in achieving that sleek, flush-to-wall look.

      We appreciate your feedback regarding the uniformity during screen transitions. While our high-density LED arrays are designed for peak performance during active content, we take all "nitpicks" seriously as they help us refine our technology. It’s good to hear that this doesn't detract from your enjoyment of the excellent picture quality once your movies start!

      Thank you for being a Sony customer!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Blooming

    Rated 5 out of 5 stars

    Excellent Picture and Color!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Coming from my Z9F, the color really pops and looks amazing! Blacks are also a lot better than my Z9F. There is still some blooming, but not like my Z9F, very improved. Overall Excellent Picture and am loving it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hogfan25!
      Thank you so much for sharing your feedback with us! We are honored to hear that you're loving the picture quality of your new BRAVIA 9 television. We're especially happy to hear that you're noticing a big difference in the colors and blacks compared to your previous model.

      We appreciate you choosing Sony!
      Best regards,
      Estefany sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This is outstanding tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best tv on the market is unbeatble i had samsung qn900d i returned for this tv and im very very happy i can t belive how mutch sony is better then samsung

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GiuseppeM, Congratulations! We're thrilled to hear that you are enjoying your BRAVIA 9. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Brightness
    Cons mentioned:
    Viewing angle

    Rated 4 out of 5 stars

    Brightest Sony TV so far

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony BRAVIA 9 is excellent for mixed usage. The TV gets very bright and has superb reflection handling, so it's suitable for use in a bright room. It also looks incredible in a dark room due to its exceptional contrast, and HDR content is impactful due to its incredible HDR brightness. It has modern gaming features that make it fully compatible with recent consoles, and its excellent response time delivers fast motion with minimal blur, which is great for playing video games or watching sports. Unfortunately, the TV's viewing angle is mediocre, limiting its usefulness for watching content with a large group of people.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi gr8sai, thank you for sharing your feedback. We're happy to hear that you're enjoying your new TV. Thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    Sony still the champ

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Watched this item for more than a year. When price dipped $1700 to $3K it was a no-brainer. Has lived up to its lofty billing. Actually purchased a 98-inch TCL UM8K during college football season. But after 2 weeks, I was not impressed with motion handling or quality of facial presentation. I also have a Sony 77” OLED and the TCL is not yet ready for that level of presentation. So I spoke with Chad at Best Buy and he again recommended the Sony Bravia 9 in 85 inches. I had always liked it, so I agreed. Could not be happier. The Bravia 9 is still the champ of mini LED tech. Outstanding processing and motion handling. Sports are fine. And the 98” down to 85” is not that noticeable after your brain has had a few days to adapt. Until TCL is able to co-opt the Sony professing tech into its line, the Sony brands will continue to rule TV land quality. Grab this model while you can at $3K. Shout out to Chad for assistance.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BeninBR!
      We are excited to hear that the K-85XR90 has lived up to the hype for you! We’re so glad our processing and motion handling stood out during your comparison.

      The BRAVIA 9 is powered by our most advanced XR Processor, which uses cognitive intelligence to understand how humans see and hear, resulting in incredibly realistic facial tones and smooth motion for sports.

      We're genuinely thankful you decided on Sony!
      Warm regards,
      Estefany sony-global

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Awesome!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    All I can say is WOW! Watching movies, TV content is lifelike. The TV's sound is awesome, if you have no external sound system yet, this is enough for a living room not a dedicated home theater room. Tweaking the TV is simple not complicated, so nice. This TV is money's worth!! My wife love it too!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DindoT, We're glad that you like the picture and sound quality of your new TV. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Best decision to Buy

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent experience with this TV. More brightness in day time and excellent sound quality with clear voice feature made this product awesome to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, GomaA!

      We are delighted to hear you're having an excellent experience with your K85XR90 TV. It is truly rewarding to know that you're enjoying the increased brightness for daytime viewing and the excellent sound quality with the clear voice feature. We designed these features to provide a premium and immersive viewing experience, and it's great to know they are making a difference for you.

      We appreciate you choosing Sony and hope you continue to enjoy your entertainment.

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love the picture!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sunshine doesn’t affect the screen..nice Amazing how real life viewing seems with this television

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KARENB,

      It is truly wonderful to know that you are enjoying the lifelike picture quality of your new BRAVIA 9. We designed this television to deliver incredible brightness and contrast, so we are glad to hear that sunshine no longer gets in the way of your favorite content.

      Thank you for making Sony the centerpiece of your home entertainment.

      Regards,
      Dominick sony-global

  • Pros mentioned:
    Brightness
    Cons mentioned:
    Blooming

    Rated 5 out of 5 stars

    Best 85” TV available

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best 85” TV available, and for my use case, better than 77A95L Virtually no blooming. Disappointing that color gamut is slightly lower than QD-OLED, but being super bright and very high color volume (vibrant bright colors) makes up for it. Sony should have released this years ago…and its priced too high.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tygeros,

      Thank you the 5-star rating! We're glad to hear that you like the picture quality of your Sony TV. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Black levels, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. The picture is very clear and settings out of the box are pretty great. I did find that I preferred the Dolby Vision bright tweaked a bit to find my own personal balance. The blacks get pretty black having come from an older OLED. Very Happy with the TV.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My favorite tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excelent images we are in love with the tv 100 recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi YAINERISV,

      We are delighted to hear that you are completely in love with the excellent image quality of your new BRAVIA 9. Our team pours incredible effort into mastering picture realism, and your 100% recommendation means the world to us.

      Thank you for trusting Sony to bring the ultimate theater experience into your home.

      Best regards,
      Dominick sony-global

  • Pros mentioned:
    Black levels, Picture quality

    Rated 5 out of 5 stars

    One of the best ever!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I wanted a huge bright TV for the upstairs TV room - this TV is incredible! The colors and bright pictures exceed all expectations! I would say the black levels are as good as an OLED - but I don’t have then side by side - hence I can just say the blacks are also outstanding!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BigBartman1956,

      That's awesome! We're happy to hear that you like the picture color quality of the TV. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 9

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I just got the Sony Bravia 9 85 inch and the picture quality is amazing—bright, vibrant colors and excellent contrast even with a lot of light in the room. The built-in sound is surprisingly good, so you don’t need a soundbar right away. It’s a powerful TV for movies, sports, and gaming. I’m really happy with this purchase.!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HectorC!
      Thanks so much for taking the time to share your feedback on your new BRAVIA 9 TV!

      We are delighted to hear that you're so happy with your purchase and that the picture quality is delivering that amazing, vibrant experience, especially in a bright room. It’s fantastic to know the built-in sound is holding up well for you, too.

      We appreciate your decision to go with Sony!
      Best regards,
      Estefany sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 85 inch

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a nice tv, good sound quality. You get a lots of reflection when screen is off. No problem viewing from side, ps5 look great, I love the tv for movies. I bought 85 inch because I own a 65 bravia and want to go bigger.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Stunning Picture Quality the image on this TV is truly impressive. The colors are vibrant and lifelike, blacks are deep, clarity is sharp, making for an immersive viewing experience, especially with 4K HDR content. Sony's upscaling technology for lower-resolution content is also a major plus, making older shows and movies look much better.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have enjoyed this Sony Bravia!!! After watching the video reviews, the set up was a breeze. The picture is amazing to say the least. Make sure your HDMI cables are the 4k/8k 48Gbs cables and your screen pops!!! I have the audio connected to a Sony receiver 5.1 surround sound for the ARK. I have not experience any bug issues as of yet. This tv was an open box. The sales people from Best Buy we very helpful, answered all my questions and helped load the tv in the trailer. Thanks

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Sony, the best TV in the market

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have a Sony LCD 52" Bravia XBR4 since 2006 and still working, 20 years. And still works like it was brand new. I needed an upgrade for a larger screen size, that is why I bought the new Sony Bravia 9 85", which is a better upgrade for their new engine and mini led backlight using new technology. This is definitely a game changer. Sony has done it again. You can never go wrong with a Sony TV Bravia 9. If they have a larger size than an 85" Bravia 9, I could have gone to 100" screen size.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TrickyRicky,

      We are truly heartened to learn about your incredible journey with Sony, from your trusty XBR4 to the groundbreaking BRAVIA 9. Moving from a 2006 classic to our latest Mini LED technology is a massive leap, and we are glad that the 85" screen and our new processing engine have proven to be a true game changer for your home theater.

      Thank you for trusting Sony with your entertainment for over two decades; we are honored to remain the centerpiece of your living room.

      Best regards,
      Dominik sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV I've ever seen

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely love this TV the picture is so clear i couldn't ask for anything better completely blown away with how good the quality is would definitely recommend this to anybody that is looking for a new TV this is just like being right at the theater if not better

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianGronlund,

      It is truly wonderful to know that you are completely blown away by the quality of your Sony BRAVIA 9 TV!

      We are thrilled that the clear picture makes you feel like you're right at the theater—if not better! Thank you for the enthusiastic recommendation and for trusting Sony!

      Regards,
      Dominick sony-global

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Great upgrade from our 55”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are so pleased with the picture quality and color. We thought 85” would be a bit much but it is perfect for our TV room. We would highly recommend this TV or any Sony.

    I would recommend this to a friend
  • Pros mentioned:
    Brightness

    Rated 5 out of 5 stars

    Premium Quality and Price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is great, and it’s worth the premium. Watching nature shows and sports is definitely an escalated experience from our previous TV which was also a Sony LED (2019). The brightness has actually hurt my eyes when I was testing the settings during video game console setup. I can’t speak to the Bravia 7 being much of a downgrade or not, but if you get this TV I don’t foresee having much to complain about.

    I would recommend this to a friend