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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 771 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

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Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers have good things to say about the picture quality, color accuracy, and ease of use of the 85" Class BRAVIA XR X90K LED 4K UHD Smart Google TV. Many also appreciate the TV's features and find it offers good value for the price. However, some customers have expressed concerns regarding the remote control's functionality and potential glare issues. A few users also reported problems with the sound quality and, in rare instances, the motherboard.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 13 Showing 241-260 of 771 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had this TV for over a year now and it’s absolutely the best so far!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a great TV I love the size I can see it great now also the color is so beautiful I would recommend this to anyone. Thanks Best Buy &. Justin @ the Gainesville Ga Store.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RomaR,

      Amazing! We are so happy to know that you love the size, color, and quality of the XR85X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you very much for recommending our XR85X90K and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    From NY to Tampa Best Buy Was There!

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As a native New Yorker relocating to the Tampa area had its challenges but Best Buy was there for me with my SONY -85, sound bar, and an array other other purchases!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KMit,

      That's awesome! We are truly happy to know your satisfaction with the amazing performance of your XR85X90K and superb service of Best Buy.

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you very much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    incredible picture and quality. Only issue i have seen is sometimes it will lose connection to the internet for a few seconds when it first turns on but has not impacted streaming shows

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi stam,

      Fantastic! We are thrilled to know that you are satisfied with the incredible picture and sound quality of the XR85X90K. We are sorry if you are having an internet/network issue. This is certainly not the experience we'd like you to have. If the TV is connected to the internet/network via a Wi-Fi connection, please refer to the below:

      The Wi-Fi® signal on your TV may drop or intermittently disconnect for various reasons. This article provides information and troubleshooting steps to isolate the problem.
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-85x90k/articles/00184183

      I hope this helps.

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Should you need more assistance, please feel free to contact us and we'll be more than happy to assist you. You may send us an email at socialsupport@am.sony.com with the following:

      Name:
      BestBuy Username:
      Model Number:
      Issue:
      Telephone Number:

      Thank you so much for your purchase and for choosing Sony!

      Best regards,

      Romeo
      Sony Social Support Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    85" Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, Sony has always been a good product for us. We have not replaced a Sony tv yet because it was broken. We've only replaced to upgrade. All have been reliable

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ConnieN,

      That's amazing! We are thrilled to know your satisfaction with the quality of our TV and that you had upgraded to our XR85X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you very much for purchasing our X90K and for trusting Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Highly recommend this Sony TV.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    High quality tv and extra bright and vivid colors. Highly recommend this Sony tv. I had it wall mounted by the geek squad and worked out well. I would also recommend the Totaltech.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephS, We are glad that you like the quality of your Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. It's great to hear that you were assisted well by our local dealer. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for the Price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv with an easy set up. If you are watching something in HDR the picture is unreal!!!!! I paired it with a new Sonos System and the picture and sound are awesome!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BenR, We are glad to hear that! With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Gets the job done

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Happy with my Sony, as long as they are same or near price point as samsung I will choose Sony every time. The bigger the better. Nice picture.

    I would recommend this to a friend
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Fantastic Choice for 85-Inch LED Home Theatre

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this to replace a Samsung 65” Q90T, and a UST Epson LS500. I’m impressed. Better screen uniformity than the Q90T, world-class color gradient, and solid brightness. The new Cognitive Processor cleans up 1080P images into great upscale 4K. This thing pairs very nicely with an Xbox Series X. I reduced contrast to 68 in a dark room (out of the box it was way too bright), dialed in the white balance, and turned off all the extra processing. I was left with an impeccably beautiful image rivaling anything I’ve seen since the days of the Trinitron all the way through the SXRD. Between a $5,000 projector and a $1,500 LED TV, this Sony X90K beats them both. That’s value. And that’s Sony. Can’t miss with this one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome! Thank you so much for sharing your amazing experience with your 85" X90K. We are extremely pleased it suits your needs.

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony quality and very close to OLED!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. Great picture for the price and very easy to set up. I would like a couple more USB ports and for all the HDMI ports to support 4K @ 120Hz.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MinnesotaPat, we're glad you like the ease of setup and picture quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing view

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has exceeded our expectations. Definitely worth it!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality and sound are amazing! Only bad thing about TV is the components inside sometimes make noise bc of temperature in house.

    I would recommend this to a friend
  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Good TV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV so far and a great alternative to OLED for a good price.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Have been extremely happy with it! Highly recommend Sony!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a gorgeous picture. I was looking at a different Sony tv and the salesman showed me that spending a little bit more would give me a much better tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimothyG,
      You definitely made the right choice! We're glad you like the outstanding picture quality of your new TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Review Sony - 85" Class BRAVIA XR X90K 4K HDR Full

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looks great in 4K. Looks like any other LED or even LCD display picture in High Definition. The blacks are washed out and the image is not very crisp and blurry at times. The remote does not have a number keypad. It has a button to select on the remote to access the numbers in the menu. It's just a pain. Of course, most TVs are going in that direction. The speakers sound very nice for a TV. The price should be around $1400 even though it's on sale for $1999 for December 2022. You need two people to help wall mount it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryW,

      While we are glad that you like the TV speakers' sound and the picture quality of our XR-85X90K when playing 4K videos, we are really sorry if you are encountering some issues. This is definitely not the news that we would like to hear. We greatly appreciate your feedback with the price and number keypad on the remote.

      Please allow us to help you and turn this into a better experience.

      For picture quality, this usually depends on the signal and content. While we are not sure what brand/model of audio video device or streaming application you are having blurry image, you may try adjusting the Motion settings of the TV and see if it improves your viewing experience:
      Press the (Quick Settings) button on the remote control, and select [Settings] — [Display & Sound] — [Picture] — [Motion]

      You may also try configuring various settings related to the TV display according to your preferences:
      https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-03-09_01.html

      And for additional troubleshooting, please refer to the following article:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-85x90k/articles/00032635

      Lastly, as a general recommendation, to ensure you are getting the most out of our XR-85X90K, we highly recommend updating its firmware to the latest version. The software includes key features, applications, bug fixes, and feature improvements. It also provides fixes to any performance issues you are encountering. For more details, please visit the link below:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-85x90k/downloads

      I hope this helps.

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Should you need more assistance, please feel free to contact us and we'll be more than happy to assist you. You may send us an email at socialsupport@am.sony.com with the following:

      Name:
      BestBuy Username:
      Model Number:
      Issue:
      Telephone Number:

      I hope this helps, and thanks for choosing Sony!

      Best regards,

      Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Merry Christmas toy husband

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellence!!! This TV is Wonderful the picture is golden.

    I would recommend this to a friend
  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Samsung TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV and such a great price. I recommend you choosing this TV if you want something great in your living room or whatever you put in your house.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnthonyD, we're glad you are enjoying our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality, Tv quality

    Rated 5 out of 5 stars

    Switched to a smart TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just replaced my 12 year old flat Sony which was having sound issues and is not a smart TV. I liked the size and the picture of this TV. I am still learning how to navigate all that this TV can do. Only issue and probably on me, is I find the remote must be used more than I am used to since I use my cable provider's as the main remote. I am sure I can use one or the other and not both; I'll figure this out. Overall a really great TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Elle, Excellent upgrade! We're also thrilled to hear that you like the size, picture quality, ease of navigation, You can use the TV remote to control your cable box (compatible models). Please check the Help Guide for more details: https://helpguide.sony.net/tv/jusltn1/v1/en-003/04-08_03.html?hl=cable+box

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for the perfect star review and for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Best television yet

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is excellent in every way. Purchase and installation were easily done. As usual, Best Buy is the place to go for such items. We could not be happier.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Theexceptionalreview, Awesome! We're glad that you are satisfied with your purchase. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for choosing Sony! Erin Sony_US