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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 840 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers recognize the 85" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) for its excellent picture quality, vibrant colors, and ease of use. Many appreciate the TV's overall quality, clarity, size, and value for its price. However, some customers have noted the TV's significant weight and occasional software issues, while others feel the viewing angle could be improved.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 11 Showing 201-220 of 840 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    DLR

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, like the size for over the fireplace

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Diane,

      Perfect! We're thrilled that you like the size and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony won’t disappoint

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and good value. Easy pairing with sound bar. It doesn’t play well with Xfinity so I am still working out that bug. All things considered, I am satisfied with Sony.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Wonderful 85” TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this TV! It is easy to use, great picture quality we had great service while purchasing, having it delivered and installed. All employees were very professional. It has really improved our movie watching experience,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LindaK, Thank you for the 5-star rating! We are glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Rated 3 out of 5 stars

    Good Picture Head‑On, But Weak Off‑Axis

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 85" BRAVIA XR X90L delivers strong, punchy picture quality when you’re seated directly in front of it. HDR brightness, motion handling, and general clarity are solid for movies, sports, and gaming. Google TV is feature‑rich and responsive enough, and build quality feels premium. That said, the cross‑angle (off‑axis) viewing is not good—colors wash out and contrast drops noticeably when you move even a bit off center, which is tough in a wide living room. The interface is just okay: it works, but it can feel busy with extra recommendations and menus. Considering the price, Samsung’s comparable models look more promising to me in both feature set and wide‑angle viewing, which holds up better for group watching. Pros Bright, crisp picture straight on Smooth motion for sports and action Capable for gaming (4K/120Hz, VRR/ALLM on supported inputs) Sturdy build, clean design; Google TV has all major apps Cons Poor off‑axis viewing—contrast and color fade at angles Interface feels cluttered; recommendations can be intrusive Price/value is just okay—Samsung alternatives may offer better viewing angles and features at similar cost Bottom line: If everyone sits centered, the X90L can look great. For wide seating or family rooms, I’d lean toward a Samsung option with better viewing angles unless this Sony drops in price.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ravi,
      Thank you so much for taking the time to share such detailed and thoughtful feedback on the XR-85X90L. We genuinely appreciate you sharing what you liked and what you felt could be improved.

      It's great to hear that you found the picture quality straight-on, HDR brightness, motion handling, and gaming capabilities to be strong.
      However, we completely understand your frustration with the off-axis viewing. We also hear you on the Google TV interface feeling a bit intrusive with extra recommendations.

      We truly apologize that the X90L did not fulfill your expectations and provide the overall value you were looking for compared to other options you're considering.

      We are continuously innovating, and feedback like this is essential to help us determine where to focus our efforts for future models to ensure we're delivering the best possible TV experience for all viewing environments.

      We appreciate you giving Sony a chance with this product.
      Sincerely,
      Estefany sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Review

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. I’m so excited to use it. I’m hooking a PlayStation up to it. Yada yada yada yada yada yada.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anonymous,

      Thanks for the fantastic review! We're so excited to hear how happy you're with your new X90L TV set up. It's awesome to know that you're planning to use it with a PlayStation—the X90L is a great choice for gaming, with features that deliver an incredible experience!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony TV once again

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony has been just like all other previous Sony TVs I’ve owned. Great. Solid all around. Dependable. It does everything well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Rudy,

      Thank you for choosing Sony!

      It's most rewarding to hear that your XR85X90L has lived up to your expectations and continues the tradition of solid, dependable performance you've come to trust in Sony TVs. Knowing that it does everything well for you and has earned your continued loyalty truly means a lot.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Simply the best!!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture on this TV is absolutely amazing. The colors are so vivid and watching anything from a movie to a football game is so perfect! The system is very easy to set up on this TV, and all my apps were easily accessible. 

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brewers, Awesome! We are so glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    One of the Greatest Hits of all times

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best color TV that we have bought I would recommend this to anyone in my family It really have great quality it makes you feel like you are there I personally

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FlorenceB, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia is hands down the best. I've seen so many tvs and this is absolutely the best. The image quality is extraordinary and the audio is superb. There are also mote features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AdedamolaO, thank you so much for taking the time to share your thoughts about the Sony Bravia X90L. It brings us great joy to hear that you consider it the best television you’ve encountered. We appreciate your kind words about the extraordinary image quality and superb audio. Additionally, we're thrilled that you’ve noticed the various other features our TV offers.

      Thank you for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Get it now!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a wonderful TV. Like the size the color everything about it. You can’t go wrong with it. And I hooked it up to my 7.2 and watching movies is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Thebomb4me, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Geek squad install

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    First tv came damaged, geek squad installed and did not know until it was turned on. Then a new one was ordered and was installed. Great tv so far. Guys did a great job installing and cleaning up. Love the picture. Sound has to be turned up a little louder even with the Sony sound bar but we like it.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality ! The color and graphic are outstanding feels like your watching it 4D

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eric,

      Thank you for choosing Sony!

      It makes us really happy to hear that the XR85X90L TV provides outstanding color and graphic quality, creating such an immersive, 4D-like viewing experience. Our BRAVIA XR series is engineered with advanced display technology and cognitive processors to deliver vivid, lifelike visuals that truly elevate your watching moments. We're proud that these features can bring such remarkable visual clarity and vibrancy to your entertainment.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great delivery and product

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great delivery service! Product was delivered in perfect conditions, and TV is great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Marc,

      Thanks for choosing Sony!

      We're excited to hear that you had a wonderful experience with our delivery service! It's fantastic to know that your XR85X90L TV arrived in perfect condition and that you're enjoying it. Thank you for your kind words, and we look forward to serving you again in the future!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    In home theater vibes

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv was very easy set up, and has great picture quality. Felt like i was watching it un the store.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI Lily,

      We're so glad to hear that you found the setup of your new BRAVIA XR X90L TV to be easy and that you're enjoying the great picture quality. It's fantastic to know that your home viewing experience feels just as good as it did in the store!

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    85”xr x90l

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv that I paired with the Klipsch flexus 200 soundbar Both products play nice with each other. Remote paired up seamlessly when earc was used. Single remote navigates and works with everything. Took advantage of superbowl pricing Love it for 1599.00. Great delivery experience as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffB,
      Thanks for sharing your experience! It's awesome to hear that you're loving your BRAVIA XR X90L and that setting everything up was seamless. Great call taking advantage of the sale— sounds like a fantastic deal! Glad to hear the delivery went smoothly too. Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Software

    Rated 3 out of 5 stars

    Another Great TV With Terrible Software

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Over and over and over again, I have to uplug the TV for software bugs. Leave it unplugged for a few minutes and then plug it back in. And it'll work fine for a month. Then it will develop some new bug. Screen lagging or just completely not working, YouTube not appearing on screen, Wifi disabling itself. So you unplug it, the TV sorts itself out, and then it works again. Can we just get a $2,000.00 TV with good software for a change? Other than the software, it's an excellent TV.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robert, We are sorry to hear that you are experiencing issues with your Sony XR85X90L TV. We'd love to troubleshoot the issues and make this a better experience for you. In the meantime, here are a few steps you can try to potentially resolve these issues more permanently.

      Software Update: Ensure your TV's software is up to date. Software updates often include bug fixes and performance improvements. You can check for updates by going to Settings → System Software Update → Software Update or Check for a system software update.

      Instead of unplugging the TV from the power outlet, please try to press and hold down the power button on the remote for 5-10 seconds. This should do a power cycle on the TV.

      Factory Reset: If the issues persist, consider performing a factory reset. This can help resolve any software conflicts that might have arisen from previous updates. Note that this will reset all settings to their defaults, so you will need to set up your TV again.

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
      Case ID:
      Full Name:
      Username:
      Telephone Number:
      Sony Model Number:

      Regards,
      Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    85 " TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it. It likes if you at a movie theater. The graphic and picture are amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JoseS,

      Thank you for choosing Sony!

      It makes us really happy to hear that your XR85X90L delivers such an immersive, movie theater–like experience. We’re glad you’re enjoying the amazing graphics and picture quality, and we hope it continues to bring you countless hours of cinematic viewing right from the comfort of your home.

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    GREAT PICTURE AND QUALITY

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After a year of owning this TV, I’m glad I chose it. It strikes a very good balance of value + performance for home use (movies, TV series, casual gaming). I wish I was able to save $200 that it’s now being offered too! Great deal

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eric,

      Thank you for taking the time to share your positive experience with the Sony BRAVIA X90L after a full year of ownership. We are so pleased that the TV has delivered on its promise of an excellent balance of value and performance for your movies, TV series, and casual gaming. Getting that perfect mix of features and quality is exactly what we strive for!

      We appreciate you being a loyal Sony customer and for highly recommending the TV!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv and picture quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv with good picture quality. The sound is not the best but nothing a soundbar can’t solve. All in all glad I got it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your feedback on the XR85X90L, Aly271993! We're thrilled to hear that you're enjoying the great picture quality. Our TVs are designed to deliver lifelike images with vibrant colors and realistic contrast, thanks to advanced technologies.

      We appreciate your mention of the sound quality. While the built-in sound system aims to provide a clear listening experience, we do understand that many users prefer enhanced audio through a soundbar. This combination can really elevate your viewing experience.

      We're glad you're satisfied with your purchase overall and hope you continue to enjoy your TV! If you have any further questions or need assistance with anything, feel free to reach out!

      Thank you for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv! The picture is amazing and the size is fantastic. Like being able to use the remote from my google tv app.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello CassandraG,

      Thanks for this fantastic feedback!

      We're immensely please to hear you're loving your X90L TV so much. It's great to know that you find it's picture quality amazing and the size is fantastic for your viewing experience.

      We also appreciate you highlighting the convenience of being able to use the remote from your Google TV app—it's a feature designed to make controlling your TV even more seamless and user-friendly.

      We're especially happy to hear it's getting a lot of use for gaming on your PS5, as the X90L is indeed built to deliver an incredible gaming experience.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US