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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 846 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers recognize the 85" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) for its excellent picture quality, vibrant colors, and ease of use. Many appreciate the TV's overall quality, clarity, size, and value for its price. However, some customers have noted the TV's significant weight and occasional software issues, while others feel the viewing angle could be improved.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 11 Showing 201-220 of 846 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv!! Highly recommend, feels like the movie theater in your home.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Juan,

      Thank you for choosing Sony!

      We couldn't be happier to hear that you’re enjoying your XR85X90L TV and that it brings the movie theater experience right into your home. It’s wonderful to know the quality and immersive viewing make such a positive impact. Thank you for your high recommendation!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    DLR

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, like the size for over the fireplace

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Diane,

      Perfect! We're thrilled that you like the size and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV after changing the settings

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has been great, aside from the common split screen glitch. You have to change the picture settings to custom because if the formats are adjusted by the TV, it will sometimes glitch into a split screen. Aside from that, the TV works well and has a great picture. The smart TV apps allow us to use it without a roku. At the price point, this TV is an excellent value and a great balance of price, quality, and size.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenT, thank you for sharing your experience with the Sony - 85" Class BRAVIA XR X90L! We're very glad to hear you're having a great time with its stunning picture quality, smart TV features and the ability to use external devices like a Roku. We also appreciate your recommendations about changing the picture settings to comfortably enjoy the TV. Thank you for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s been along time since I’ve purchased anything Sony. Great color. The 85” is well worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Greatitem, thanks for the 5-star review! It's always exciting to hear that a product lives up to the hype, especially when you've been away from the brand for a while. The Sony X90L is a fantastic TV, and the 85-inch model really creates an immersive, cinematic experience. It's known for its brilliant color and picture quality, so we're delighted to hear you're enjoying those features. Thank you for your support, and welcome back to the Sony family! Best regards, -Dominick sony-global

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    One of the Greatest Hits of all times

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best color TV that we have bought I would recommend this to anyone in my family It really have great quality it makes you feel like you are there I personally

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FlorenceB, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Get it now!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a wonderful TV. Like the size the color everything about it. You can’t go wrong with it. And I hooked it up to my 7.2 and watching movies is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Thebomb4me, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony won’t disappoint

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and good value. Easy pairing with sound bar. It doesn’t play well with Xfinity so I am still working out that bug. All things considered, I am satisfied with Sony.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great deal

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. Incredible sharpness and color.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidJ,

      Thanks for the great feedback on your new X90L!

      It's fantastic to hear you're enjoying the picture quality, sharpness, and color. We work hard to deliver a premium viewing experience, and it's always rewarding to hear from a happy customer.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony only

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV, great picture and sound. Price can't be beat

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichM,

      That's exactly what we love to hear! Thank you for the 5-star review of the BRAVIA X90L. We are delighted that you find the picture and sound quality excellent, and that you feel you received such great value.

      Thanks for choosing Sony and enjoy your new viewing experience!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Review

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. I’m so excited to use it. I’m hooking a PlayStation up to it. Yada yada yada yada yada yada.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anonymous,

      Thanks for the fantastic review! We're so excited to hear how happy you're with your new X90L TV set up. It's awesome to know that you're planning to use it with a PlayStation—the X90L is a great choice for gaming, with features that deliver an incredible experience!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. sony-global

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Software

    Rated 3 out of 5 stars

    Another Great TV With Terrible Software

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Over and over and over again, I have to uplug the TV for software bugs. Leave it unplugged for a few minutes and then plug it back in. And it'll work fine for a month. Then it will develop some new bug. Screen lagging or just completely not working, YouTube not appearing on screen, Wifi disabling itself. So you unplug it, the TV sorts itself out, and then it works again. Can we just get a $2,000.00 TV with good software for a change? Other than the software, it's an excellent TV.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robert, We are sorry to hear that you are experiencing issues with your Sony XR85X90L TV. We'd love to troubleshoot the issues and make this a better experience for you. In the meantime, here are a few steps you can try to potentially resolve these issues more permanently.

      Software Update: Ensure your TV's software is up to date. Software updates often include bug fixes and performance improvements. You can check for updates by going to Settings → System Software Update → Software Update or Check for a system software update.

      Instead of unplugging the TV from the power outlet, please try to press and hold down the power button on the remote for 5-10 seconds. This should do a power cycle on the TV.

      Factory Reset: If the issues persist, consider performing a factory reset. This can help resolve any software conflicts that might have arisen from previous updates. Note that this will reset all settings to their defaults, so you will need to set up your TV again.

      May we contact you to help? If so, please email the below information to [email protected].
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
      Case ID:
      Full Name:
      Username:
      Telephone Number:
      Sony Model Number:

      Regards,
      Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Cant beat it!!!!!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So ive been on the market for a new tv and i was set on the oled tv but my kids watch tv all day and my lady works from home so the tv get used pretty good, so the oled wasnt going to be it due to the burn ins on watching the same thing repeatedly and when you have toddlers they watch the same thing all day long. So the sony had to be it great picture nice size and kids can use it all day, and getting it for under $2000 was a steal. Thanks Best Buy!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rastalocs21, Awesome! We are so glad to hear that you are now enjoying your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony TV once again

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony has been just like all other previous Sony TVs I’ve owned. Great. Solid all around. Dependable. It does everything well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Rudy,

      Thank you for choosing Sony!

      It's most rewarding to hear that your XR85X90L has lived up to your expectations and continues the tradition of solid, dependable performance you've come to trust in Sony TVs. Knowing that it does everything well for you and has earned your continued loyalty truly means a lot.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The X90L is an overachiever

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Impressive black and light control for a non mini-LED TV. Processing is best in the game and worth the premium price. This is a TV that performs well above its specs. The picture is spectacular even viewing lower quality content i.e. TV. I would summarize the X90L as an overachiever; Sony processing is simply magic. I got the 85inch version. I ended up choosing the Sony over the Samsung QN90C and Hisense U8K sets and am happy I did; The color tuning and overall picture definition is superior. I have friends and family who have the other sets and after comparing the images of the others to the X90L, I prefer the refinement of the Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LostNCal, Thank you for the 5-star rating! We are glad to hear that you are enjoying your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia is hands down the best. I've seen so many tvs and this is absolutely the best. The image quality is extraordinary and the audio is superb. There are also mote features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AdedamolaO, thank you so much for taking the time to share your thoughts about the Sony Bravia X90L. It brings us great joy to hear that you consider it the best television you’ve encountered. We appreciate your kind words about the extraordinary image quality and superb audio. Additionally, we're thrilled that you’ve noticed the various other features our TV offers.

      Thank you for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    85”xr x90l

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv that I paired with the Klipsch flexus 200 soundbar Both products play nice with each other. Remote paired up seamlessly when earc was used. Single remote navigates and works with everything. Took advantage of superbowl pricing Love it for 1599.00. Great delivery experience as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffB,
      Thanks for sharing your experience! It's awesome to hear that you're loving your BRAVIA XR X90L and that setting everything up was seamless. Great call taking advantage of the sale— sounds like a fantastic deal! Glad to hear the delivery went smoothly too. Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Geek squad install

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    First tv came damaged, geek squad installed and did not know until it was turned on. Then a new one was ordered and was installed. Great tv so far. Guys did a great job installing and cleaning up. Love the picture. Sound has to be turned up a little louder even with the Sony sound bar but we like it.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 85 inch TV

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this tv. Really good picture quality, sound and easy to use android based software.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Raphael,
      Perfect! We're extremely glad that you are enjoying the amazing picture, sound, and ease of use with your X90L TV. Your satisfaction means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony X90L has the best picture quality as an OLED TV. The upscaling is fantastic and provides great picture quality everytime. No regret on buying this TV during Black Friday. I was thinking of buying Hisense U8 due to its good review but Sony is built to last and it was an awesome buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ripper35, Thanks for the 5 stars! It sounds like you are very satisfied with your purchase of the Sony BRAVIA XR X90L TV. This is indeed a highly regarded model, known for its excellent picture quality and upscaling capabilities. It's great to hear that you are happy with your decision. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Too notch value

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony did an awesome job yet again with their Bravia series! My wife and I debated on this TV versus the one step below and once we viewed the 90L compared to other manufacturers the decision was made. For the price of this TV compared to the picture quality and color depth and accuracy you get from other brands, the Sony wins hands down. They also are much better at upscaling lower resolutions by far than others, so the choice is not difficult. There is a slightly higher premium for the Sony brand, but it is well worth it if you’re looking for the best picture you can get with the current technology.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BestBuyHusker, You definitely made an excellent choice! We're very pleased to hear you like the great picture quality, color depth and accuracy, and 4k upscaling of this TV. Thank you so much for taking the time to leave us an amazing review of your new Sony X90L! -Sam Sony_US

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