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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 853 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers admire the excellent picture quality and vibrant colors of the 85" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023). Users also appreciate its ease of use, great value, and overall TV quality. However, some customers have noted the TV's significant weight, less-than-ideal viewing angles, and occasional software issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 11 Showing 201-220 of 853 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Too notch value

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony did an awesome job yet again with their Bravia series! My wife and I debated on this TV versus the one step below and once we viewed the 90L compared to other manufacturers the decision was made. For the price of this TV compared to the picture quality and color depth and accuracy you get from other brands, the Sony wins hands down. They also are much better at upscaling lower resolutions by far than others, so the choice is not difficult. There is a slightly higher premium for the Sony brand, but it is well worth it if you’re looking for the best picture you can get with the current technology.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BestBuyHusker, You definitely made an excellent choice! We're very pleased to hear you like the great picture quality, color depth and accuracy, and 4k upscaling of this TV. Thank you so much for taking the time to leave us an amazing review of your new Sony X90L! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    DLR

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, like the size for over the fireplace

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Diane,

      Perfect! We're thrilled that you like the size and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for the price you can’t beat it.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality tv. First 85 inch tv and I'm really content. I only do sony products. Hopefully this TV is still around at the same price. Planning on picking me up another one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nicole!

      We're absolutely thrilled to hear how content you are with your new BRAVIA X90L! It’s fantastic that you chose Sony for such an important purchase, and we deeply appreciate your loyalty to our brand. Hearing that you're so happy with the quality that you're already planning to get another one is the best feedback we could ask for.

      The stunning picture quality you're enjoying is thanks to our Full Array LED panel, which is precisely controlled by the powerful Cognitive Processor XR. This technology focuses on optimizing light and color to create incredible contrast and a truly lifelike viewing experience, bringing every scene to life with realistic depth and detail.

      Thanks for choosing Sony, have a magnificent day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Looks well made and high quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is incredible and the image is perfect hopefully it stands the test of time but the quality out of the box sure looks really nice

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI Lakelife180,

      Thank you for your review! We're thrilled to hear that you're so impressed with the picture quality of your new BRAVIA XR X90L TV. We build our products with durability in mind and are confident it will continue to provide you with a perfect viewing experience for years to come.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first Sony TV and so far it has been great. We also have LG Samsung and Hisense U7 TV's in the house. So far the Sony is definitely the favorite. The picture is amazing and unlike our other TV's we don't have to constantly change the picture settings to achieve a great picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hey BradleyO, thank you so much for taking the time to share your positive experience with the Sony X90L TV!
      We're thrilled to hear that it has become your favorite among the various brands you have at home.

      It's fantastic to know that you find the picture quality amazing and that you don't need to constantly adjust the settings to achieve great picture clarity. The X90L is indeed designed to deliver exceptional image quality with its advanced processing technology, ensuring you always enjoy the best picture without the hassle of frequent adjustments.

      We appreciate your kind words and are delighted that you're enjoying your new Sony TV. If you have any further feedback or need assistance with anything, please don't hesitate to reach out.

      Enjoy your viewing experience and thanks for choosing Sony!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth the price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall good tv synch to everything Alexa, Xbox and my phone. the volume is a bit low, but picture quality is incredible would recommend for the price even though its 3 years old it compares to high end TV of today.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for taking the time to share your experience with the XR85X90L, JuanS. We're delighted to hear that you've enjoyed the TV's seamless connectivity with Alexa, Xbox, and your phone, as well as the impressive picture quality. It's fantastic to know the XR85X90L continues to hold its own alongside newer high-end models, and we appreciate your recommendation on its value.

      We also appreciate your feedback regarding the volume. Your input helps us better understand our customers' needs and continually improve our products and support. If you're interested, there may be audio settings or sound modes within the TV's menu that could help boost the volume or tailor the sound to your environment. Additionally, pairing the TV with a soundbar or external speakers is an option many users enjoy for an enhanced audio experience.

      Thank you again for your valuable feedback and for choosing Sony. If there's anything else we can assist with, please let us know.

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Satisfied and happy

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv! Beautiful screen, fast and responsive UI, and powerful processor which allows other things such as using web browser as if using a computer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AzizN, it is fantastic to know that you’re enjoying your XR85X90L!

      That model was built to give smooth performance with its powerful processor, making everyday things like streaming, browsing or switching between apps quick and easy. On top of that, the big 85” screen with vibrant colors is designed to bring everything to life in a simple and stunning way.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Software

    Rated 3 out of 5 stars

    Another Great TV With Terrible Software

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Over and over and over again, I have to uplug the TV for software bugs. Leave it unplugged for a few minutes and then plug it back in. And it'll work fine for a month. Then it will develop some new bug. Screen lagging or just completely not working, YouTube not appearing on screen, Wifi disabling itself. So you unplug it, the TV sorts itself out, and then it works again. Can we just get a $2,000.00 TV with good software for a change? Other than the software, it's an excellent TV.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robert, We are sorry to hear that you are experiencing issues with your Sony XR85X90L TV. We'd love to troubleshoot the issues and make this a better experience for you. In the meantime, here are a few steps you can try to potentially resolve these issues more permanently.

      Software Update: Ensure your TV's software is up to date. Software updates often include bug fixes and performance improvements. You can check for updates by going to Settings → System Software Update → Software Update or Check for a system software update.

      Instead of unplugging the TV from the power outlet, please try to press and hold down the power button on the remote for 5-10 seconds. This should do a power cycle on the TV.

      Factory Reset: If the issues persist, consider performing a factory reset. This can help resolve any software conflicts that might have arisen from previous updates. Note that this will reset all settings to their defaults, so you will need to set up your TV again.

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
      Case ID:
      Full Name:
      Username:
      Telephone Number:
      Sony Model Number:

      Regards,
      Carl Sony_US

  • Rated 5 out of 5 stars

    Everything I wanted and expected.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything I expected and more. Huge awesome TV. Only buy Sony TVs since 2001. We needed a big daddy TV for our new living room set up and could not have been more pleased. Got for a great deal since it's not the newest model.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Died,

      Fantastic! We're delighted to hear your 85" BRAVIA XR X90L is everything you expected and more – a truly huge and awesome TV! We deeply appreciate your incredible loyalty, sticking with Sony TVs since 2001. Thank you for making us part of your new living room setup!
      Thanks for choosing Sony.
      -Eliab Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Joe

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv has very good picture quality and is very easy to control with remote has a good sound quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chico, Amazing! We are so glad to hear that you are enjoying the picture quality of your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this new TV. The picture quality is outstanding.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndreaP,

      We are really happy to hear that you are loving your new TV and that the picture quality has stood out as truly outstanding! It is fantastic to know that the vibrant imagery is making such a positive impact on your viewing experience. The X90L is powered by our Cognitive Processor XR™, which delivers deep blacks and high peak brightness to make every scene look incredibly real and immersive.

      Thank you for choosing Sony.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 85 inch TV

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this tv. Really good picture quality, sound and easy to use android based software.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Raphael,
      Perfect! We're extremely glad that you are enjoying the amazing picture, sound, and ease of use with your X90L TV. Your satisfaction means a lot to us. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    I love the TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the TV, it has a sharp picture and a reasonable price for a 85 inch

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertG, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv and service by best buy

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this tv and the picture quality is great and the interface of the tv is so much more user friendly than my previous Samsung tv. The original tv came with a few dead pixels but it was an easy and hassle free exchange with Best Buy to receive the replacement. The return and exchange happened on the same day I requested and the replacement has zero issues. The tvs sound quality is above what I’ve experienced with multiple new tvs a sound bar/system will improve your experience though.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShawnH, Excellent choice! We are so glad to hear that you are enjoying the picture and sound quality of your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Amazing visuals and size!!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was hesisitant at first, but this telly is amazing and huge. Sony remains the best in the business of electronics. I am enjoying the features and SIZE!!!!! If you’re on the fence, hop off and purchase!!!!!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV after changing the settings

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has been great, aside from the common split screen glitch. You have to change the picture settings to custom because if the formats are adjusted by the TV, it will sometimes glitch into a split screen. Aside from that, the TV works well and has a great picture. The smart TV apps allow us to use it without a roku. At the price point, this TV is an excellent value and a great balance of price, quality, and size.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenT, thank you for sharing your experience with the Sony - 85" Class BRAVIA XR X90L! We're very glad to hear you're having a great time with its stunning picture quality, smart TV features and the ability to use external devices like a Roku. We also appreciate your recommendations about changing the picture settings to comfortably enjoy the TV. Thank you for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Happy camper

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is stunning, controls simple, easy hook up. Massive presence in home theater.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KennyM, we're glad you are enjoying the picture quality of your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    All time best TV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best I got so far, I’m well satisfied with this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KiranGowda
      Thank you for your feedback! We are delighted to hear you’re well satisfied with the XR-85X90L.

      This TV offers impressive picture clarity with XR Cognitive Processor technology and vibrant colors, making every viewing experience truly immersive.

      We're genuinely thankful you decided on Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Definitely a good buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is amazing. Sound quality is amazing. Setup was very easy to do. Thinking of purchasing a second one for my man cave in the basement.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      We are glad to hear that you are enjoying the picture and sound quality of your new TV Todd! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    85”xr x90l

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv that I paired with the Klipsch flexus 200 soundbar Both products play nice with each other. Remote paired up seamlessly when earc was used. Single remote navigates and works with everything. Took advantage of superbowl pricing Love it for 1599.00. Great delivery experience as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffB,
      Thanks for sharing your experience! It's awesome to hear that you're loving your BRAVIA XR X90L and that setting everything up was seamless. Great call taking advantage of the sale— sounds like a fantastic deal! Glad to hear the delivery went smoothly too. Thank you for choosing Sony! -Maria Sony_US