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Customer Ratings & Reviews

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$1,994.99
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Customer reviews

Rating 4.8 out of 5 stars with 852 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers admire the excellent picture quality and vibrant colors of the 85" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023). Users also appreciate its ease of use, great value, and overall TV quality. However, some customers have noted the TV's significant weight, less-than-ideal viewing angles, and occasional software issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 16 Showing 301-320 of 852 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    X90L winner!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony x90L is just what we were looking for. Great picture, great colors right out of the box. I was worried the 85” might be too large but my suspicions were incorrect and worried for nothing. I would have like to see a CC button in the remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gary, Excellent choice! We are glad to hear that you are happy with the picture quality of your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Highly Recommended

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has a great picture for a great price. It is heavy and a little difficult to lift the tv without touching the screen so you definitely need at least 3 people if you plan on hanging the tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user334459, Awesome! We are glad to hear that you are enjoying your new X90L TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV looks and sounds amazing. Very high quality picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your positive experience with the XR-85X90L, AnnaM! We are delighted to hear that you find it to look and sound amazing, and that you're enjoying the very high-quality picture.

      We designed our BRAVIA TVs with technologies like Cognitive Processor XR to deliver lifelike picture and immersive sound, and your feedback confirms that we've succeeded in providing a top-tier viewing experience.

      Thanks again for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nicole’s TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I can clearly hear and see what’s on TV without having to turn the volume way up or using cloed captioning.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NicoleH, thanks for sharing your wonderful experience with the Sony - 85" Class BRAVIA XR X90L! We couldn't be happier to hear the TV is exceeding your expectations with the crystal-clear picture quality and elevated sound that matches the content you see. Thank you for choosing Sony, and enjoy your new viewing experience! Regards, -Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality and sound. Easy to set and get working

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Unsatisfied, Thanks for sharing your experience. We are glad that you like the picture and sound quality of your new Sony BRAVIA 4K smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great value

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture with impressive sound options for external speakers . I have found the need for a lot of picture customization for different styles of viewing . It’s not a con I like being able to customize picture and sounds . Once you get it set right it’s impressive 85” . Only con is I have had problems with voice syncing causing the need to power cycle during a movie or show not good . Still trying to work that out only had it for a couple weeks . One other note ; in a bright room with natural light coming in you will have screen glare . There is a vivid setting that helps minimize it .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jbuy, That's awesome! You definitely made the right choice with this TV. We are glad to hear you are enjoying your X90L Full Array LED 4K Ultra HD Google TV. It's amazing to know that your investment is worth it and you love the overall picture quality. Your feedback is extremely important to us and is very much appreciated. To make sure your TV runs as smooth as possible, we highly recommend downloading and installing the latest software for the TV. Picture mode settings provide preset adjustments for the type of picture you are viewing. Picture settings also allow a wide array of changes to color, contrast, clarity, and brightness that can improve the viewed content on your Google TV.

      To make sure your TV runs as smooth as possible, we highly recommend downloading and installing the latest software for the TV. You can also adjust the output timing of the picture and sound from the TV menu settings. If it only happens when watching a content from internal app, please make sure the app is updated.

      If an audio system is connected to your TV and the audio and video on are out of sync or there's an audio delay, follow the steps from the link below to troubleshoot why the sound does not match the picture on the screen.

      https://www.sony.com/electronics/support/articles/00026069

      Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. This TV doesn't feature X-Wide Angle and X-Anti Reflection. If you really want the best viewing experience, it's a good idea to turn off all lighting sources as Sony TVs look the best in the darkest environment possible. Light from windows and lamps may cause glare on the TV screen. Using a brighter Picture Mode, like Vivid or Standard, will also help reduce reflection while watching TV or gaming. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Deal

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, Very easy to setup. The picture quality is outstanding

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robbie,
      That's nice! Thank you for sharing your awesome experience with your new Sony XR85X90L BRAVIA TV. We're glad that you are pleased with the outstanding picture quality and you find it easy to setup. You can now enjoy all your favorite contents like never before. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV ever.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best TV, I have ever bought. The picture quality is amazing. I used to have a Samsung tv before, but Sony is way better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Adalid,

      You made the right choice upgrading to the Sony X90L! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Just what I was looking for

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    2 months in and I’m happy. It took me a while to settle on this tv, I got a lot of help from the Best Buy guys in the tv dept. Picture quality is great and the size is amazing. We play Nintendo switch, PS5, and Disney, Netflix, etc, all look great. It’s set up about 16 ft from the couch and I don’t feel like it’s too big.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JacobM, Awesome! We are glad to hear that you are happy with your TV purchase! Thank you so much for the 5-star rating and for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Third Sony Bravia at the House was Mandatory

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my 3rd Sony Bravia purchased from Best Buy. Sports and movies are second to none. Since COVID, having a top of the line TV has been a necessity for my family. The colors and crisp picture to go with award winning Sony Surround Sound System has taken our movie night to a new level.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesP, Thank you so much for the 5-star rating! It is great to hear that you are happy with your new XR85X90L TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is awesome! I have the sound bar that goes with it. It is an amazing experience!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HeatherM,
      Thanks for your feedback! We are immensely pleased to hear that the picture quality of your XR85X90L is awesome and that pairing it with the soundbar creates an amazing experience for you.
      With our X90L you can experience real-life depth and detail with the deep black and impressive brightness.

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Beautiful

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The salesperson in store was absolutely right this is an amazing TV I could not wait to get it home after the dude hyped it up ordered it had to wait until the 20th to have it delivered which that was kind of a pain that's why I took one star off but other than that the TV looks good it speakers aren't all that great but I wasn't buying the TV for the sound system I was buying the TV for its picture looks amazing first thing I did was put on a 4K documentary that way I could see landscape animals stuff like that that vividness of everything was so good definitely would recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RandyG, That's great to hear! We're glad that you are happy with your purchase. The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth it

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Thought about taking the next step, but the BRAVIA X90L is really nice. Good side view, and sharp lines and colors even on older programs. If there's a disappointment, it's the sound quality. While adequate volume, it is tinny and lacks bass. My best guess is that they're trying to encourage you to buy a separate soundbar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 80sGuy, thanks for choosing and purchasing our product. Glad you are enjoying the picture quality of the X90L. We understand your feedback regarding the sound quality of your Sony unit. You can configure various settings related to the TV’s sound such as sound quality and sound mode. Please check this link for more details:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_02.html?hl=sound+quality

      If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality. We got this after a house fire and had high expectations

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AshleyM, thank you so much for the 5-star review! We're truly honored to hear that you chose the Sony - X90L during such a meaningful time of rebuilding. It means a lot to know the TV lived up to your high expectations. The XR85X90L is designed to deliver stunning picture quality with its Full Array LED backlighting and Cognitive Processor XR, which brings scenes to life with incredible contrast and lifelike colors. Thank you for trusting Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    we love our new TV. The quality of the picture is great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AletteL,

      That's wonderful to hear! We are absolutely delighted that you and your family are loving your new XR85X90L TV and that you're experiencing the great quality of the picture. The BRAVIA XR X90L series is designed with our powerful Cognitive Processor XR, which works to deliver incredibly lifelike picture quality with vibrant colors, deep blacks, and stunning contrast. It's fantastic to know that these features are making such a positive impression.

      Thank you for choosing Sony, have an amazing day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Homerun From Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely incredible TV. Coming from an Oled, I have pretty high standards when it comes to picture quality, and this TV meets and exceeds all of them. Sony has next level processing and is the most reliable brand to use in my experience. A great value, espcially at 85" for top notch performace!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelM, Great! We're delighted to hear that you like the picture quality. We appreciate your feedback and hank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV has a great picture! It was easy to set up and operate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the 5-star rating Felix! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Value and Extraordinary picture quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Large TV with Great picture quality! Easy to stream via Google!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, LesterK,

      Thanks for the review and the 5-stars rating! We are immensely pleased to hear how much you are enjoying the amazing picture quality, powered by Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie nights feel completely immersive.

      Thanks for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My new TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony TV got much better picture than the one I replaced from another brand

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GURU1142, that's wonderful to hear!

      We're absolutely delighted that your new Sony X90L is delivering a much better picture experience compared to your previous TV. We put a lot of effort into ensuring our TVs, like the X90L, offer exceptional clarity, color, and contrast.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Looks Awesome

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This television has a great picture and sound connected to my sound bar. Installation by Geek squad was quick and seamless great work looks great in my living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EleazarV, We are so glad to hear that you are enjoying your new TV! Thank you so much for choosing Sony! -Carl Sony_US