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Customer Ratings & Reviews

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$1,994.99
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Comp. Value: $2,099.99

Customer reviews

Rating 4.8 out of 5 stars with 852 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers admire the excellent picture quality and vibrant colors of the 85" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023). Users also appreciate its ease of use, great value, and overall TV quality. However, some customers have noted the TV's significant weight, less-than-ideal viewing angles, and occasional software issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 17 Showing 321-340 of 852 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect for our set up!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Been looking at this for a while, decide to jump in and try and it was perfect!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Trish, thanks so much for the 5-star review! We're very glad to hear the Sony - 85" Class BRAVIA XR X90L is a perfect fit for your setup. It's always great to know when taking the leap pays off, and we're so glad you decided to go for it. We hope you continue to enjoy the stunning picture quality and great performance of your new TV. Welcome to the Sony family! Best regards, Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 85” smart tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is excellent, color are bright, and easy to install

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JOSEM,

      Thank you for choosing Sony!

      We're delighted to hear that you're enjoying your XR85X90L TV! It's fantastic to know that you're impressed with the excellent picture quality, vibrant colors, and the ease of installation. Wishing you many enjoyable hours of viewing!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the TV, great picture, brightness and sounds

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Peaches, Excellent choice! We are so glad to hear that you are enjoying your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love mine! The picture and sound quality is phenomenal.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KatyW,

      Thanks for letting us know how much you love your X90L.

      We're delighted to hear you find the picture and sound quality phenomenal.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is all anyone needs…

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from a 65” Vizio, love Sony products. Viewing experience is great. Screen size is amazing, picture quality is perfect in any lighting situation. Bravia chip works flawlessly with Google tv and response time is great! Will definitely continue buying Sony TV’s!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JRocks3,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you like the size, picture quality, and Google software of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Packaged well, Excellent picture. Sound quality could be a little better. Great value for the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelM,

      Thanks for the 5-star rating! We're glad to hear you're enjoying the X90L TV. We appreciate your feedback. We hope you have amazing moments with your new TV.

      Thanks for choosing Sony.
      -Aldair Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY BRAVIA!!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture quality and the enhanced sound system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ShyamKReddy,

      Thank you for choosing Sony!

      It brings us great joy to hear that you’re loving the picture quality and enhanced sound system of your XR85X90L. Your feedback means so much to us—thank you for sharing your experience!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony For the win

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding quality and the weight of the tv very light for its size When you watch 4k movies its mind blowing the colors the picture its the Future of entertainment

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BIGSKINNY206, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good TV Option

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture looks great! Easy setup. Highly recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AustinB,

      Very nice! We're glad to hear that you like the picture quality and easy setup function of the TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    What a picture

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and sound! I feel like I am watching live action either on the football field or sitting court side on the basketball court!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Denny,

      Perfect! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent value

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful life like picture when watching movies. Great when watching sports too. The HDMI 2.1 will enhance your Dolby Atmos sound system immensely. This is the best TV before getting into mini LED or OLED classes. Great bang for your buck without sacrificing quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WayneW, Amazing! We're delighted to hear that you like the beautiful life like picture and sound quality. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love our new tv the colors are amazing 85 inches is a great size.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JackieC,

      Thank you for choosing Sony!

      We're delighted to know that you're enjoying the XR85X90L! The stunning colors and expansive 85-inch display truly elevate your viewing experience. Your feedback is invaluable to us, and we hope you continue to explore and enjoy all the incredible features your Sony TV provides.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice Picture!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    no complaints that I did not expect, i mean it's an 85" TV, it is awesome! The sound is acceptable, but not the best, so if you care, plan on a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi roobz,

      You made the right choice with the X90L! We're glad that you like the picture quality of the TV. Your feedback about the sound quality is also appreciated. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My New TV.

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my new TV. It is very user friendly and there were no glitches and the delivery team were absolutely delightful. They were in and out in under an hour. Very grateful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarshaA, Awesome! We are glad to hear that you are enjoying your new X90L TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good quality! Overall was a great buy and I highly recommend it!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great 85 inch sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is great for the money perfect size great picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlfonzoL, thank you for the great review! We're honored to hear the Sony - BRAVIA X90L is delivering on picture quality, size, and value. It's designed to bring an immersive viewing experience, and we're happy to know it's been a perfect fit for you. Thanks for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great update on quality of life.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow mcc a dowee! Great big TV with nice new features

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Certified,

      We really appreciate your amazing feedback!

      It's wonderful to know you're loving the large display and all the new features of your BRAVIA X90L. We designed it to deliver a truly immersive viewing experience, and we're delighted it's hitting the mark for you.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best day of the year

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great price great tv amazing delivery timing Enjoying my tv great experience

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Joelucky, thank you so much for the amazing 5-star review! We couldn't be happier to hear that your experience with the Sony - XR85X90L has made your day, and what a way to celebrate it! We're glad you got it at a great price and that the delivery and timing were spot-on. Enjoy every moment with your new TV and welcome to the Sony family! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome! Still enjoying it. I love SONY products. It wasn’t a difficult choice to make

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OlaideO, thanks for sharing your great experience with the Sony - 85" Class BRAVIA XR X90L! We're honored to hear that you're enjoying its wonderful picture quality with vibrant contrast and vivid colors. With Acoustic Multi-Audio it feels as though sound is coming from the right place in the scene, creating a truly cinematic experience! Thanks for trusting Sony. Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is beautiful. It works very well. The team that mounted it was very professional. They took great care in mounting the tv. Very good experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PeterB,

      Perfect! We're glad that you are enjoying the performance of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US