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Customer Ratings & Reviews

Your price for this item is $1,994.99
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Customer reviews

Rating 4.8 out of 5 stars with 841 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers recognize the 85" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) for its excellent picture quality, vibrant colors, and ease of use. Many appreciate the TV's overall quality, clarity, size, and value for its price. However, some customers have noted the TV's significant weight and occasional software issues, while others feel the viewing angle could be improved.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 23 Showing 441-460 of 841 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great deal for price.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I upgraded to the 85" model from a 65" A95L and I'm loving the larger size. The picture quality is excellent, and the XR Clear feature really enhances streaming on this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Joseph, Awesome! We are so glad to hear that you are happy with your purchase! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    the sound is not very clear, the picture and screen are nice and clear

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MaryannA, thanks for your feedback!
      We're very happy to hear you're enjoying the clear picture quality of your X90L. Regarding the sound, we'd love to help enhance your experience–tweaking the audio settings or pairing it with Sony soundbar can make a bid difference.
      If you need assistance, feel free to reach out to our support team at https://us.esupport.sony.com/support/s/support-contact?language=en_US
      We're here to help! Thanks for choosing Sony!
      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I researched quite a bit and very glad that this is the TV I purchased. The picture is great and I paired it up with a Sony 2.1 soundbar which makes the sound great. Very satisfied.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi David, Excellent choice! We are glad to hear that you are happy with the picture quality of your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality and frame rate, streaming movies and playing video games has never been so awesome! After owning this TV i dont think i could go back to anything less than an 85”. Can’t go wrong with this TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JMoney, Awesome! We are glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is the best TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is one and only one TV with all natural colors, and with real colors .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndronArmagedon, Excellent choice! We are glad to hear that you are happy with the picture quality of your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Go buy this

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is awesome! On the showroom floor it looked awesome and in my living room it looks awesome. The picture is unreal, the setup is easy and I can't recommend this tv fast enough

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ClayP, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good for now, perhaps our last tv before moving to

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s big. And bright. In fact, in a dark room when it switches from a very dark screen to bright white, it ruins your night vision. Might be burning in a bit in the corners. Don’t love that. But all in all we move it for movie night 1 or 2x a month, and ps5 games.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bill, Awesome! We are glad to hear that you are enjoying your new TV! Thank you so much for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    we love it, very nice picture resolution . easy to set up

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Herman,

      Great! We're thrilled that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very Nice

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love everything about this tv and the picture is amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lovely47, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    best tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great sony television with great picture and sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FrankA,

      Perfect! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    TV upgray

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the money. Was a big upgrade for our family

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GarryM, thank you for your review! We're elated to hear the Sony - 85" Class BRAVIA XR X90L has been such a great upgrade for your family. With its impressive size, vibrant 4K picture quality, and smooth motion handling, it's designed to bring a truly immersive viewing experience, perfect for movies, sports, and everything in between. We're happy it's delivering great value and making a big impact in your home. Thank you for choosing Sony and enjoy every moment on your new screen! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Top quality television at a great price especially with price match

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MattB, Fantastic! We’re thrilled to hear that you’re satisfied with the outstanding quality and great value of your XR85X90L! Thank you for choosing Sony. - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Overall good.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Cool color and eye retina friendly pictures even when too close to the eye.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MustaphaA, Awesome! We are so glad to hear that you are happy with your new XR85X90L TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Crisp clear picture. Very happy with Sony quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dewey, Thank you for your outstanding review! Your satisfaction with the smart Google TV features, excellent picture quality, and amazing performance of your Sony X90L are greatly appreciated. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase and for the 5-star rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and quality, my other TV was a Bravia also, we just wanted to go bigger I have had my other one for over 10 years and it’s still going strong. You can never go wrong with Sony Bravia

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShawnA, Thanks for sharing your experience. We are glad that you like the picture quality of your new Sony BRAVIA 4K smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Not so ggod picture quality and colour production

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought but returned as the picture quality was not as good as old gen LG tv

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Sanjay,

      Thank you for choosing Sony.

      We're sorry to hear about your experience with the XR85X90L TV. We've noted your comments regarding the picture quality and will be sure to share them with the Sony team. Your feedback is crucial to our ongoing efforts to improve our products, and we thank you for bringing this to our attention.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The Bravia Experience

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Better than the movies. Awesome sound and picture quality. 4K movies come alive and the lighting automatic adjustment makes for a great experience watching your favorite brosdcast.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi rucnitnow, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding Performance

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv!! The colors pop the interface is easy and smooth. Just an overall amazing purchase I’m glad I took the sales person’s advice and looked at the Sony TVs

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimothyL, Thank you so much for the 5-star rating! We are glad to hear that you are happy with your purchase! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Fantastic TV. Especially after you tweak the sett.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. Believe it or not we bought this TV because our last Bravia's remote stopped working. SMH... Went and got a new TV and I don't regret it one bit. The picture quality is fantastic. The user interface is 10x better than on my old Bravia. This TV is excellent, even in my bright room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jash,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the picture quality and user-interface of the TV. It's unfortunate that the remote of your other Sony TV is not working. You may find this link helpful:

      https://www.sony.com/electronics/support/articles/00030297

      Hope this helps. In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thank you for choosing Sony!
      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always been a big fan of the Sony brand. This TV does not disappoint. The picture is clear, the upscale engine works wonderfully and it is a solid TV. I would recommend it to anyone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesC, we're glad you like the great picture quality of this X90L! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! ~Earl Sony_US