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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 852 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers admire the excellent picture quality and vibrant colors of the 85" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023). Users also appreciate its ease of use, great value, and overall TV quality. However, some customers have noted the TV's significant weight, less-than-ideal viewing angles, and occasional software issues.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 24 Showing 461-480 of 852 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Reviews

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is one of the best TV’s I have ever watched. The TV allows you to adjust anything and everything to make the picture just the way you like it. It also makes streaming so effortless.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Leonards, Awesome! We are so glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is the best TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is one and only one TV with all natural colors, and with real colors .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndronArmagedon, Excellent choice! We are glad to hear that you are happy with the picture quality of your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture was easy pick up the sales man explained how good the tv actually looks and he was exactly right

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RoccoS619,

      We're so glad to hear the X90L TV lived up to the recommendations and that the pickup was smooth. Enjoy the amazing picture quality.
      Thanks for choosing Sony.
      -Aldair Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My New Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Was surprised by the sound from the tv even before I connected my personal system. My new smart tv seems much smarter than the smart Sony 75" it replaces. Happy with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the 5-star rating, KeithW! We are so glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for Movies. Gaming as well. Vidid mode makes all colors vibrant. While Imax enhanced makes you feel like you're at the movies watching a film in low light.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Caliber45, That's awesome! We are glad that you now have a great smart TV for gaming and movies. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    we love it, very nice picture resolution . easy to set up

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Herman,

      Great! We're thrilled that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Don’t let this amazing smart google tv go off.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture and sound quality. Price is worth it. It fast and can download apps from google store. Amazing smart tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BadalS, We're happy to hear that you like the picture and sound quality. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very Nice

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love everything about this tv and the picture is amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lovely47, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Top quality television at a great price especially with price match

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MattB, Fantastic! We’re thrilled to hear that you’re satisfied with the outstanding quality and great value of your XR85X90L! Thank you for choosing Sony. - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is the best we have purchased over the years. The picture is so clear and vibrant colors.The size is also icing on the cake. Very few visits to a movie theatre.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Duchess, We are glad to hear that you are happy with the picture quality of your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Great product

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this product. Moved into a new house and put this in large basement/bar area not long after we moved in. Good price and for it installed by geek squad who were great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TyMM, Awesome! We are so glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Cons mentioned:
    Blooming

    Rated 4 out of 5 stars

    Very good all round TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is probably the best TV for most people that are on a budget in 2023. It has good HDR and DV performance. It blooms a lot but I do not mind blooming. Sony (unlike TCL) has not locked us into the infamous three DV settings (IQ, Bright and Dark). Make sure you use an external player with this tv (ONN, Apple TV).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Quovadis,

      We're truly happy that you are enjoying the exceptional 4K HDR picture and overall performance of the TV. Your feedback regarding the blooming is extremely important to us and is very much appreciated. The updated Cognitive Processor XR enables better backlight control for increased local dimming zones, increased brightness and decreased blooming. If you get a TV with that much clouding, blotchy, or uneven brightness and it bothers you, there are few adjustments that you can do to minimize this condition. Please refer to the link below for some helpful information.

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-85x90l/articles/00030311

      Thank you for purchasing the 86" X90L and for choosing Sony -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    best tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great sony television with great picture and sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FrankA,

      Perfect! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Crisp clear picture. Very happy with Sony quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dewey, Thank you for your outstanding review! Your satisfaction with the smart Google TV features, excellent picture quality, and amazing performance of your Sony X90L are greatly appreciated. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase and for the 5-star rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Our own Theatre

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent, mind boggling picture with soothing sound can turn your normal day to a pleasant experience. All you need a remote control, popcorn and your unnwavering imagination.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Abuahmed, Awesome! We are glad to hear that you are enjoying the picture quality of your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony X90L

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. Great Picture quality and it is well suited for my living room which is generally bright. This TV works great with no/minimal reflection during the daytime

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Smriti,

      Amazing! We're thrilled that you are enjoying the picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Big TV's are great.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. We have two, one upstairs and the other downstairs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TerryE, Awesome! We are so glad to hear that you are happy with your new XR85X90L TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The color is amazing especially when playing ps5. I was deciding between this and the Samsung similar price TV and picked this and doesnt regretted it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, Thank you so much for your awesome review! We are glad to hear that you are enjoying your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Viewing angle

    Rated 3 out of 5 stars

    Returned

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very limited side view - too much glare. Did not like the Goggle TV operation. Others may not have the same issue. Straight on view was great but Goggle TV was what caused me to exchange it for a Samsung.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaullH, We are sorry to hear that the X90L TV did not meet all of your expectations and had to return the TV. We understand that Google TV is not for everyone and we hope that you consider Sony again in your future purchases.

      Regards,
      Carl Sony_US

  • Rated 5 out of 5 stars

    Best buy at Best Buy

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The price of this item was affordable for such a quality item. The reason why Sony is a reliably great experience brand.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, we are immensely pleased to hear that you're so happy with your BRAVIA X90L television! It's awesome to know that the quality felt so affordable for you and we're truly grateful that you see us as a reliably great brand.

      We designed the X90L with a Full Array LED and our Cognitive Processor XR™ to deliver a stunningly vivid and lifelike picture.

      Thank you for choosing Sony!
      Best regards,
      Estefany Sony_US

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