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  • Front. Sony - Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with SEL2870 Lens - Black.
  • Angle. Sony - Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with SEL2870 Lens - Black.
  • Top. Sony - Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with SEL2870 Lens - Black.
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  • Alt View 11. Sony - Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with SEL2870 Lens - Black.
  • Smart AI-based Autofocus Tracking with the Sony Alpha 7 IV video 0 minutes 57 seconds
  • Professional-Looking Photos and Videos with the Sony Alpha 7 IV video 0 minutes 59 seconds
  • In-Body Stabilization and Active Mode with the Sony Alpha 7 IV video 0 minutes 55 seconds
  • Elevate Your Filmmaking with the Sony Alpha 7 IV video 0 minutes 55 seconds
  • Unboxing the Sony Alpha 7 IV video 0 minutes 48 seconds
  • Unboxing - Sony Alpha 7 IV Mirrorless Camera video 2 minutes 21 seconds
  • Everything You Need to Know About Mirrorless Cameras | Tech Tips from Best Buy video 5 minutes 35 seconds
  • Sony - Alpha 7 IV Camera w/ SEL2870 Lens Features video 1 minutes 13 seconds

Sony - Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with SEL2870 Lens - Black

Model:
ILCE7M4K/B
SKU:
6486185
Highly rated by customers for:
$2,199.99
Save $500
The comparable value is $2,699.99

Customer reviews

Rating 4.8 out of 5 stars with 635 reviews

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Rating by feature

  • Value

    Rating 4.7 out of 5 stars

  • Quality

    Rating 4.9 out of 5 stars

  • Ease of Use

    Rating 4.6 out of 5 stars

Pros mentioned filter

Cons mentioned filter

97%would recommend to a friend

Customers are saying

Customers are delighted by the Alpha 7 IV's overall performance, ease of use, and autofocus capabilities. Many appreciate the camera's ergonomic design and reliable battery life, as well as its extensive features. However, some users have expressed concerns regarding heat dissipation and the complexity of menu navigation.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 17 Showing 321-340 of 635 reviews
  • Pros mentioned:
    Overall performance

    Great Camera, Great Service!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony A7 IV is a fantastic camera, and Best Buy delivered it perfectly!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OwenF,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 5-2-2025
      Sony Social Support Sony_US

  • Loooooove this camera!!!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first Sony camera but so far I love it!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MellisaC, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (2/1/2026) Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Perfect

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hugo,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you found it as an amazing camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 5-20-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Ergonomics

    Love love love

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera is amazing, a huge step up! The photo quality is beautiful and the body on it fits nicely in my hand.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElizabethM, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. It's great to hear this camera kit has become a great asset to your photo creative journey. Thank you for choosing Sony. -Linda 2-6-25 Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Amazing camera

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera it’s amazing does everything I need in a camera

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RomeoPR, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (5/31/2025) Sony Social Support Sony_US

  • Excellent Camera

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best cameras i have ever owned! Video and photo are amazing. I'm not a professional, but as a hobby, I've been able to make fantastic art for church and friends.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AngelC,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you found it as an excellent camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 9-4-2024
      Sony Social Support Sony_US

  • Best camera that I ever had.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Solid build. Tone of functions. A lot of customization options. The screen and the view finder are really clear. I used to have a GH5 and also coming from Canon. This camera merge photography and videography like no other. The quality of the video is another level. And the stabilization is great too. There's no other like Sony right now. Is worth the price.

    I would recommend this to a friend

  • Great cam

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera！Sony's A7 IV delivers perhaps the best images of any of its cameras, with a great balance between detail, high ISO performance and color accuracy. As a semi-pro hybrid camera, the A7 IV is aimed at enthusiasts but could easily serve as a second body for professional shooters who use Sony gear.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello QiweiZ, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your feedback with us. We're happy to hear that you too are finding the Sony A7IV well balanced with all its features and capabilities. The camera is designed so that its easy to use for beginners but powerful enough for professionals all around. Thank you again for sharing your thoughts and thank you for choosing Sony. -Linda Sony Social Support Sony_US

  • Buy it!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible camera! Pull the trigger. Purchased for my husband and he blown away at the quality of photos.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VickiF, 
      Sony commitment to customer satisfaction is our top priority. 
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you love it and found it as an incredible camera. Thank you for choosing Sony. 
      For any questions or concerns, you can reach us at 239-245-6360.
      Regards, Larry 12-13-2025 
      Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Another Great Sony

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Does everything I need and more, huge upgrade from my sony A7 iii!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VvsVeins,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZV1F camera. We are glad to hear that you loved it and it met your expectations. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 5-1-2025
      Sony Social Support Sony_US

  • Excellent camera

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is an excellent camera with great definition, very easy to handle while being very practical to add more elements that help you perform better and obtain better results in your work

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Eribertol, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear the camera's performance has exceeded your expectations. Here are Sony we understand the importance of having reliable gear for your work. Thank you for choosing Sony. -Linda 07-06-24 Sony Social Support Sony_US

  • I finally got my new camera! I’m so happy with it,

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I finally got my new camera! I’m so happy with it, and I can’t wait to learn, explore, and capture the world through my lens

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KhatunaE, 
      Sony commitment to customer satisfaction is our top priority. 
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you are happy with this camera. Thank you for choosing Sony. 
      For any questions or concerns, you can reach us at 239-245-6360.
      Regards, Larry 12-3-2025 
      Sony Social Support Sony_US

  • the best camera

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    crisp 4k 60 crop,…………………this is the camera what i wanted .,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Sony's commitment to customer satisfaction is our top priority. We are so happy to hear that you are satisfied with your ILCE7M4. We appreciate you choosing Sony. Thank you. Sony_US

  • Pros mentioned:
    Overall performance

    Love it.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera takes great pictures. Very clear pics and super easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaribelA,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you loved this camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 4-11-2025
      Sony Social Support Sony_US

  • Such an incredible camera!!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality of this camera is unmatched, I’m genuinely so impressed by how much there is on this camera, and how much it can do.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello rafa, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4
      is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (11/16/2025) Sony Social Support Sony_US

  • Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super nice camera only really thing is there is a lot of buttons but you can get used to it quickly 10/10 camera!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gabriel,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you found it as a super awesome camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 1-1-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Amazing

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I loved it! This was the best camera I ever purchased. You can’t go wrong with Best Buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Camii,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you loved it and found it as an amazing camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 2-25-2025
      Sony Social Support Sony_US

  • Great clarity and easy to use

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera and easy to change settings. The body has a nice feel and the lens is fabulous. This is my third generation of this camera and it keeps getting better

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RonaldB, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear you are loving this camera and have found it user-friendly. Thank you for choosing Sony. -Linda Sony Social Support Sony_US

  • Pros mentioned:
    Autofocus

    Incredible mirrorless camera

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible camera. Consider also the "R" version of this camera, depending on if you are more photo driven or video... Awesome autofocus, bird/human/animal eye focus, very sharp. Great by.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelW, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you think our camera is a great buy and its autofocus performance can handle all type of subjects. Thank you so much for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Pakorn (Sony Social Support) Sony_US

  • Great, but misses a built-in flash

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect trade-off between resolution, image noise and file size. A built-in mini flash would be nice for night shots. Lacks advanced image stabilization and temporal noise reduction capabilities that any modern smartphone has.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesM,

      Sony commitment to customer is our top priority.

      Thank you for your feedback on our ILCE7M4 camera. We're glad to hear that you find our camera great and perfect to use. Thanks again for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle

      12-26-2023

      Sony Social Support Sony_US

Page 17, Showing 321-340 of 635 reviews
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