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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 1107 reviews

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Rating by feature

  • Value

    Rating 4.7 out of 5 stars

  • Quality

    Rating 4.7 out of 5 stars

  • Ease of Use

    Rating 4.6 out of 5 stars

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Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers recognize the Alpha ZV-E10 Kit Mirrorless Vlog Camera with 16-50mm Lens for its great overall performance, video quality, and ease of use, making it suitable for beginners. The camera's lens compatibility, various features, compact size, good battery life, and easy connectivity are also appreciated. However, some customers feel the camera could benefit from having a flash and have noted some concerns about heat dissipation.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 52 Showing 1,021-1,040 of 1,107 reviews
  • Rated 1 out of 5 stars

    $120.00 restocking fee if you even open the box.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Jokes on me. $120.00 restocking fee on returning this camera to Best Buy. The guy said I only had to pay $105.00 because I got a discount on the restocking fee. So I got a discount on taking it up the.... Gee thanks. Only $105.00. Should I say thanks and be happy. 15% restocking fee on items. That's insane. I will never shop there again. Camera doesn't tolerate 3rd party lenses. What's the point. Only the kit lens can be used with an interchangeable lens camera. Sorry Sony that I had the audacity to actually buy great lenses that are half the price because that's what people do. Why pay more than double. Hey look, 90% of the people using this camera are beginners. I don't think they want to dish out $800 more dollars to get a wide enough SONY lens. Tried the Laowa 9mm and the Rokinon 12mm. Both had issues over sharpening. Both had the same issue. What are the chances it's both lenses. Thus, the electronic connections don't work correctly on those two lenses with the Sony camera. Contacted Sony. They can't guarantee that 3rd party lenses will work. They certainly didn't in my case. Wow. I will stick with my Canons. I should have known. No issues whatsoever, ever, with the Canons. They may only record for 30 minutes but compared to all this insanity I'll take it.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Great

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    using this to make youtube videos. It works well. I have only used inside.

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    Terrible connection

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The connection to a phone for the app is TERRIBLE ! I’ve contacted so many times for help and NOTHING

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThalyV, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10camera. We are sorry to hear about your experience. Please contact our phone support at 239-245-6360 so that we can assist you. Thank you for choosing Sony.    Regards, Larry 3-30-2024 Sony Social Support Sony_US

  • Rated 3 out of 5 stars

    Bad build quality.

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Camera build quality is worse. One of the button was not clicky at some point and it worked by itself again. Wont recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SriharshaP,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for your feedback on our ZVE10 camera. We appreciate your honesty and we apologize that the camera did not meet your expectations. We hope you will consider giving us another opportunity to provide you with a product that truly impresses you.
      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.
      Rubychelle
      11-28-2023
      Sony Social Support Sony_US

  • Rated 3 out of 5 stars

    Happy Camper

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Glad they had the product in stock. Bad part is I have yet to use it. I'm sure it will all turn out alright.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JessicaM, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you are able to purchase this camera. Can wait for your feedback after using it. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360.   Regards, Larry 1-23-2024 Sony Social Support Sony_US

  • Rated 3 out of 5 stars

    Average

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not the best camera for the price. Quality was not as good as you would expect.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeorgeS, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360.   Regards, Larry 2-16-2024 Sony Social Support Sony_US

  • Rated 4 out of 5 stars

    Great Camera!

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent camera for beginners. I recommend buying the body alone and get the 10-18 lens for the wide angle.

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Never buying open box again

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    When i opened the box there was a dirty paper towel inside and everything was just loose. Everything har fingerprint smudges and looked heavily used. There were 2 purchase stickers on top of eachother months apart so it was already returned at least twice, even though it was sold to me as being in “excellent condition. I had to open the box and clean it off and repackage it before giving it to my wife as a present which made me feel awful.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tristian,
      Sony's commitment to customer satisfaction is our top priority. We are sorry to hear your experience has been disappointing. Please contact the retailer for assistance. Thank you for choosing Sony. -Linda 1-10-25 Sony Social Support Sony_US

  • Cons mentioned:
    Heat dissipation

    Rated 2 out of 5 stars

    Avg product, biggest problem quickly overheats

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overheats in about 15 minutes in to the video recoding which was an unexpected curve ball…

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    Costumer unsatisfied

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s looks good in the picture, but I never opened , I returned, and Best Buy charged me 15% of open box , $129. This is crazy

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HectorG, Sony's commitment to customer satisfaction is our top priority. We are sorry to hear about your experience. Please contact retailer for support. Thank you for choosing Sony. -Linda 09-27-25 Sony Social Support Sony_US

  • Rated 3 out of 5 stars

    Not worth it

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Too much for the price I cannot figure out the settings

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      We're sorry you didn't enjoy the experience with your ZV-E10. Sony's commitment to customer satisfaction is our top priority. If you ever have any questions or need guidance with settings, you can call us for support. Sony Social Support - Andy Sony_US

  • Rated 1 out of 5 stars

    Flimsy lens, Outdated menu and sound

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I wouldn't dish out the $850 dollars for this camera. For starters, the lens is flimsy and makes a lot of sound when zooming in or out. The menu is old/outdated and just feels cheap. They might be able to fool first time camera buyers but experienced ones know that what you get is not worth it's high price for a starter camera. I bought this and returned it the day I got it because I hated its user interface and cheap flimsy materials, lastly when you record video the thumbnail is so blurry. My gopro hero 9 has a better thumbnail resolution at half the price, save your money and get a better camera than this.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EduardoVargas, Sony's commitment to customer satisfaction is our top priority. Thank you for bringing this to our attention and we regret that the camera failed to meet your expectations. We'll make sure that your feedback reaches the team for investigation and possible changes. Sony takes into consideration all feedback to improve the performance and quality of our products and services. Thank you so much for sharing your thoughts and experience. And thank you for choosing Sony. - Pakorn (Sony Social Support) Sony_US

  • Rated 1 out of 5 stars

    Worst customer service

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Worst product with worst customer service Never gonna buy anything from this stupid store

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Koushik,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are sorry to hear about your purchasing experience. We suggest you contact the dealer for assistance. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 9-22-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Lens compatibility, Video quality

    Rated 5 out of 5 stars

    Great for vlogging

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    “The Sony ZV-E10 is perfect for content creation. It’s lightweight, easy to use, and delivers sharp video with great color. The flip-out screen is super handy for vlogging, and autofocus is fast and reliable. Battery life could be better, but overall it’s an amazing camera for beginners and creators on the go.”

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JulienG,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it and found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 9-27-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use
    Cons mentioned:
    Flash
    Tech Insider Network Member

    Rated 5 out of 5 stars

    Small and Powerful Great for Creators and Traveler

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    Tech Insider Network Member
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera was definitely designed for vloggers in mind; When you start digging into the menu you will see the broad availability of options and settings for video recording. The video options are incredible, starting from the XAVC S 4K Resolution; the recording settings are 30p 100M, 30p 60M, 24p 100M, 24p 60M. For the XAVC S High Definition the recording settings are 60p 50M, 60p 25M, 30p 50M, 30p 16M, 24p 50M. When it comes to photography, I tend to shoot my pictures in the raw format; as this would give me a better option of photography manipulation and editing later on. This camera gives you the option to select raw, raw & jpeg, and jpeg. With jpeg quality as X.FINE (Extra Fine); Fine (Fine); and STD (Standard). And the jpeg Image size options are 24M (L:24M); 12M (M:12M); and 6.0M(S:6.0M). What impressed me was also the weight of this camera and the 16-50mm Lens. Perfect to hold around your neck or in a small bag. The camera is small enough to not bother you like the big DSLR cameras. The interchangeable lenses are a big plus; even with a power zoom selector located on the 16-50mm lens itself. I was not expecting the camera to contain an internal digital level; that is right, a “leveler”. The screen shows you the horizontal and vertical position of where you are pointing to; perfect for those who want to obtain that level shot with the ground. Not just the average camera for regular users. The abundance of settings and controls included in this camera, makes it appealing to the professional vlogger and/or photographer who is able to change the settings and controls to attain that perfect shot or clip. Pros: - Multiple video options available. Different frame rates and resolutions - Rotating LCD makes it perfect for the vloggers. Also, when not in use, the LCD could be rotated to protect the LCD. - The overall compact weight and size makes it perfect for people on the go. The small design allows a vlogger to hold it and control it with only one hand. - In seconds, I was able to install the Imaging Edge Mobile app on my cell phone, directly connect via wi-fi, and transfer pictures and videos to my phone. I had plans to transfer the pictures via an SDXD to my computer; but being able to have them immediately in my phone; that is a game changer. Cons: - The lens caps are so small, I already lost mine. - Flash options included in the menu, but not built-in flash. - If you are like me, shooting continuous pictures, high resolution videos and pictures. You will need a good quality SDXD card. - Not too impressed with the battery life. Plan to purchase a second battery. It includes a SuperSpeed USB Type-C cable and connector; it makes it easy to charge in your car or with a battery bank. I also used the camera with a high quality Sony 70-350mm lens and a vlogger accessory kit. Both can be very useful. The Sony lens is part of the interchangeable series that can be used on this camera.

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Faulty camera

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Start having issues with this product days after I purchased it

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MicahS,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are sorry to hear about your camera. We suggest yo contact our phone support at 239-245-6360 so that we can assist your. Thank you for choosing Sony.
      Regards,
      Larry 8-29-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Video quality
    Tech Insider Network Member

    Rated 4 out of 5 stars

    A feature rich camera for the beginner vlogger

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    Tech Insider Network Member
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    When Sony first released their ZV-1 it was a remarkably interesting take on a piece of kit focused on vloggers: a small body, great built-in microphones, a larger screen with no electronic view finder, and a large assortment of features crafted to support all sorts of video shooting scenarios. When I started my home renovations I became especially interested in its successor, the ZV-E10, which introduces interchangeable lenses, a larger sensor, and heavily improved autofocus and tracking. SUMMARY: This camera builds on the already respectable ZV-1 with fantastic additions which will allow the creators to grow their recording capabilities as their needs evolve making it a great first camera for the budding blogger. PROS: - Interchangeable e-mount lenses provide huge flexibility and value especially for existing Sony users. - Bigger APS-C sensor and heavily improved autofocus tracking. - Accessories like the grip and app help accommodate different shooting needs. CONS: - Videos have a very noticeable rolling shutter when the camera is moved a lot and subject is still – this issue also presents itself in low-light stills. - While this is a good mirrorless still camera – it could be made better with a built-in or optional electronic viewfinder for those who prefer it. The ZV-E10 has a ton of features and is designed to give people looking to get into the vlogging space with a single primary camera and accessory bundle to get the job done. Frankly, there are so many things it can do that any complete review would turn into a short novel – so I plan on talking about the most important/impressive features, how I used them and how you might use them, as well as some tips that I have along the way. DESIGN: The most important design aspect is the compact size. While most will want to carry other lenses, you could toss the camera and charger into a small purse or bag and be ready to take on day. The body is a combination of metal and plastic and it feels well built – there is a digital hot shoe at the top for mounting flashes or microphones (more on this later). The grip has a nice rubbery feel, but due to the size of the camera it feels a little cramped, which is why I’d recommend the shooting grip accessory (more on this later) There is a large 3” flip-out screen and all the standard buttons you would expect to find along with a dedicated video record button – as this is a vlogging camera. There are also specific function buttons that do neat things like blur out the background, switch to slow motion capture, and focus on products that you hold in front of the camera. On the bottom is a standard 1/4 20 threaded mount for attaching accessories and mounting tripods. Along the size of the camera you have USB-C, micro HDMI, 3.5 mm headphone jack, and a 3.5 mm mic phone jacket – props to Sony for providing all the ports one could ever want. SPECS: Now on to the information that really matters. The ZV-E10 moves up to an APS-C sensor from the 1” on the ZV-1. This larger sensor and higher megapixel count of 24.2 means even sharper photos and oversampling in video taking a 6K frame down to a 4K frame. Speaking of video you will be able to shoot 1080p up to 120 fps and 4K at 30 fps. Also new here is the E-mount allowing you a choice of over 60 available lenses styles. There is a 3 microphone stereo array, which when paired with the included wind screen produced fantastically clear audio by itself, but long term you may opt add an external microphone to the mix by taking advantage of the digital audio hotshoe or 3.5 mm jack. Also improved is the battery life. I was able to get 70-90 minutes depending on the resolution which is excellent for this form-factor and battery size. Not to forget, this camera also shoots stills at 11 fps with continuous autofocus for quick moving subjects. ACCESSORIES & LENSES: There were two accessories that were included in my kit, the first is an essential for anybody considering this camera – the control grip. This is a Bluetooth connected grip that allows one to zoom in/out (with a compatible lens), start recording, and trigger the handy background blur effect. The unit helps tremendously with hand fatigue that you would encounter by using just the camera by itself – due to its small size. It also flips out and doubles as a table tripod if you are recording solo and need to shoot video while using both of your hands. The second is a 70-350 mm F4.5-6.3 lens with OSS (Sony’s in lens stabilization). While you probably won’t be shooting a selfie vlog with this lens, it does highlight the flexibility of this camera's e-mount and allows you to capture some dynamic video and long-range stills. While I didn’t have an external mic to test, it’s worth noting that there are several options which one can attach into the digital hotshoe – these include shotgun mics as well as wireless microphones, great for people who might be demonstrating or speaking at a distance away from the camera. USE-CASES: If you haven’t figured out the name of the game yet, it’s versatility and I feel like the best way to describe this is by talking about different shooting scenarios and needs that you may encounter and what features the ZV-E10 has to tackle these. This might involve different hardware capabilities or software modes or some combination of the lenses and accessories. - On-the-go (videoing subject) – In this case and the next you will make excellent use of the shooting grip which will give you excellent one-hand control. You can also add the 75-350 lens and capture wide angle of a scene and then zoom in on your subject. The flexibility of using other e-mount lenses is a huge plus here over the ZV-1 and really gives you the opportunity to grow with this camera as you develop your style. - On-the-go (videoing self) - While the kit lens is great, if you are planning on self-vlogging you should consider opting for a wider angle 10-18mm F4 lens. This gives you a wider angle of view and plenty of margin to turn on active stabilization (which will crop your video) and still be comfortable not having to fully extend your arm to keep your head and body in frame. - Stationary (videoing self) – Another use case you will certainly have is setting up the camera on a tripod to shoot yourself talking or demonstrating a certain activity or product. In these cases you might not have help and you may want to make adjustments while standing in front of the camera. In these scenarios the Sony Imaging Edge Mobile app is an excellent tool. This is a free app that Sony offers that connects to your camera over Wi-fi. It allows you to remotely control the camera, change modes, and settings. It also gives you the ability to view a live feed and recorded content so that you can get everything set exactly right without being behind the camera. - Live Streaming – In the age of Covid and vlogging, everybody needs a good webcam and the ZV-E10 is no slouch. They made it amazingly easy to engage live with fans, by simple plugging in the camera through the USB-C port. It registers as an external video/audio device and you are off to the races. This allows you to use it in the default camera app on your PC to record video locally or as a device input for live streaming to your favorite social media platform. - Product Showcasing – This is a handy feature that works extremely well. When enabled via the options menu or dedicated button, you can hold an object in front of the camera and it will automatically focus on that object. When you pull the object away, it will refocus on you. It’s a specific use-case, but one that any vlogger will eventually need so it’s nice to see it built right in. - Slow motion – Sony includes an S&Q mode, which stands for Slow and Quick. The purpose of the mode is to record video with the intention of it being in slow motion – i.e. when you play it back you will observe the clip being 4x slower @ 120fps. This dramatically improves your processing/editing time by allow the camera to do it for you. - Stills – Again, while the focus of this camera is video – you can still get some great stills with it. Quickly moving objects are a little difficult to snap due to the lack of a digital viewfinder, but with the default kit lens I was able to snap some beautiful sunsets, landscapes, and portraits while taking advantage of the background blurring capability. It also has a built-in mode for panoramic pictures as well which did an excellent job stitching together the stream of photographs.

    I would recommend this to a friend
  • Pros mentioned:
    Video quality

    Rated 1 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Photo quality is not the best video Is ok , it’s not what I thought it would be

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EvelinM,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera. We appreciate your honest opinion, and we're sorry to hear that you are not fully satisfied and if our camera did not meet your expectations. We genuinely value your feedback, as it helps us enhance our products and services.

      If you have any other concerns or questions, feel free to contact us at 239-245-6360.

      Rubychelle,

      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Sony ZV E10 Camera

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Thinking it’s gonna do what I want. Just learning about how to use the camera. Then I’ll proceed with the details.

    I would recommend this to a friend
  • Rated 2 out of 5 stars

    Mr Dale Briggs

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Would not have bought. Was misled by sales agent. No floor models to look at. Had to trust him

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DaleBriggs, Sony's commitment to customer satisfaction is our top priority. We are so sorry to hear that there were no floor models available for testing and that the camera does not live up to your expectations. Thank you so much for your feedback and recommendation. And thank you for choosing Sony. - Pakorn (Sony Social Support) 12/1/2023 Sony_US