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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 1107 reviews

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Rating by feature

  • Value

    Rating 4.7 out of 5 stars

  • Quality

    Rating 4.7 out of 5 stars

  • Ease of Use

    Rating 4.6 out of 5 stars

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96%would recommend to a friend

Customers are saying

Customers recognize the Alpha ZV-E10 Kit Mirrorless Vlog Camera with 16-50mm Lens for its great overall performance, video quality, and ease of use, making it suitable for beginners. The camera's lens compatibility, various features, compact size, good battery life, and easy connectivity are also appreciated. However, some customers feel the camera could benefit from having a flash and have noted some concerns about heat dissipation.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 17 Showing 321-340 of 1,107 reviews
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Sony ZV -E10

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony ZV-E10 is an absolute gem for content creators, vloggers, and even beginner filmmakers. It packs pro-level features into a compact, user-friendly body that’s both affordable and powerful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello CherryO, Sony's commitment to customer satisfaction is our top priority. The ZV-E10
      is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (6/22/2025) Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Rated 4 out of 5 stars

    The Next Professional Vlogger

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The camera is well worth the price; the quality, functionality, and the results are better than expected! This is a great first-camera, perfect for the avid vlogger! My "Sony - Alpha-E10 Kit Mirrorless Vlog Camera" was purchased from the best, Best Buy! (Burbank - location has great customer service!)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaulS, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. It is great to hear this camera's performance has exceeded your expectations. Thank you for choosing Sony. -Linda 6-21-25 Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this camera. I am still learning the features but I love the small frame and ease of recording.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LayTonia,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved this camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 9-4-2024
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Great camera

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera for entry level photography. User friendly and reliable camera

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dieselmoore23,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 11-16-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Video quality

    Rated 5 out of 5 stars

    Sony ZV-E10

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    quality is great for videos. small and way to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LexiM,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved the quality of the videos this camera captures. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 1-23-2025
      Sony Social Support Sony_US

  • Rated 4 out of 5 stars

    Great little gem

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera is a gem for what it costs. It's sensor is just fantastic. it has all the profiles and configurations of the A7SIII and ohter pro Alpha cameras that you would need if being an amateur vlogger or a fillmmaker on a budget.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DiegoLondono, Sony's commitment to customer satisfaction is our top priority. The ZV-E10 is a great beginners camera. We are glad you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (12/9/2024) Sony_US

  • Pros mentioned:
    Features, Overall performance

    Rated 5 out of 5 stars

    Great pics

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent pictures and features. My son loves this camera!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lisa, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear your son is loving this camera. Thank you for choosing Sony. -Linda 12-28-24 Sony Social Support Sony_US

  • Pros mentioned:
    Features, Video quality

    Rated 5 out of 5 stars

    Excellent camera for vlogging, travel, and more

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I can't come up with enough positive adjectives for this camera. I love it. So many features packed in a small package. I use it as my go-to camera for travel and have gotten some great photos with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rick,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your feedback about the ZVE10 camera. We are glad to heart that you loved it and found it as an excellent camera for vlogging. It's also great to hear that you liked that it has so many features in its compact build. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry
      Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Sony camera

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far I am loving it! I do need to purchase a lense for more wuslity

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LauraR,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it and found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 10-21-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Features, Overall performance

    Rated 5 out of 5 stars

    My experience

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a good camera amazing feature and easy to use. Got me an understanding how it works. Decent quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VibhavK,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a good camera with amazing features. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 7-26-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Video quality

    Rated 4 out of 5 stars

    Lovely camera; clunky software

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fun and comfortable to use, especially with the clever handle/tripod attachment from the blogger kit that you can buy with it. Pictures and videos are gorgeous - warm and sharp, and the microphone works well. The settings menus and phone/computer software seem surprisingly clunky and out-dated, so for instance downloading photos feels more complicated than it should be.

    I would recommend this to a friend
  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Best Value Content Creators Camera

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This little camera is worth it over a web cam if you do any serious content creation or aspire to it. Skip the web cams, the Go Pros, the overpriced smartphone cameras and go straight for this with the Viltrox 13mm F1.4 lens for Sony E mount. You're welcome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NerdRage,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you liked this camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 3-21-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Video quality
    Cons mentioned:
    Heat dissipation
    Best Buy Employee

    Rated 4 out of 5 stars

    Great Camera but…

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    Best Buy Employee
    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got this camera because I make YouTube videos and I wanted better quality videos and be able to shoot in 4K and it does a amazing job doing that, my only issue is the batter constantly over heating after 25 minutes of video. Idk if my camera is defective or that’s just a thing with this particular camera

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Goodmic, Sony's commitment to customer satisfaction is our top priority. We're happy to hear you are enjoying the camera for your YouTube adventures. High-quality movie recording such as 4K does require large amounts of power. Therefore, if you continue to shoot, the temperature inside the camera will rise. Things you can do to help minimize the overheating time, check to make sure your memory card is of proper speed/performance for high-quality movie recording, pulling the LCD screen away from the camera body and Set [Auto Power OFF Temp] to High will give you approx. 30 mins of recording time, depending on Ambient temperature. If you need help with anything else, please contact Sony Support at 239-245-6360. Thank you again for choosing Sony. -Linda Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Overall performance

    Rated 5 out of 5 stars

    Sony Camera

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this camera about a month ago and omg I love it, easy to use and takes amazing pictures. Definetely worth every dollar!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wendy19, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved it. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360.   Regards, Larry 4-13-2024 Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Video quality

    Rated 5 out of 5 stars

    Great Purchase

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this camera after an extensive research. I am a beginner and wanted to learn fotography. Pretty easy to use and the quality is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Customer1234,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved it as it was easy to use and captures images with great quality. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 2-6-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Sony zve 10

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera for the price, got to play with it a little and so far I’m loving it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FelipeV, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear you are loving this camera. Thank you for choosing Sony. -Linda 09-27-25 Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Video quality

    Rated 5 out of 5 stars

    My camera

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The camera is easy to use, I love the strap that came with it. The quality of images is really good. I have a lot of fun recording small videos and taking photos.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrookeG,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera. We are glad to hear that you find our camera easy to use and with quality. We designed it to be user-friendly and portable, allowing you to capture those special moments effortlessly.

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle 11-6-2023

      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Overall performance

    Rated 5 out of 5 stars

    Great!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quality is amazing! Super easy to use and accessible. If your a beginner and want to get into making content this is the one for you!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Adriana,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved it and found it as a great camera with amazing quality. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 3-8-2024
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Great Beginner Camera!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great entry level Sony camera with Interchangeable lens! Kit lens is okay. Comfortable in the hand and lots of fun to use and shoot with!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hilux,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera. We're glad to hear that you're happy with our product and find it great and comfortable to use. Thanks again for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle

      2-21-2024

      Sony Social Support Sony_US

  • Rated 4 out of 5 stars

    Great 4K Camera on a tripod, No recording Limit!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a "vlogging" camera but it is NOT a good camera for vlogging. It's just marketed as a vlogging camera. That's not why I bought it. I know how bad this camera's stabilization is so I use it on a tripod for 4K video with no crop (@24fps) You need two things in my book to be a good vlogging camera, great auto focus, which this camera has, and strong image stabilization which this camera certainly does not have. The image stabilization is really bad here. Unless you shut it off completely and then fix the mess in post with Catalyst Browse. I don't want to go to the trouble. The rolling shutter effect is also really bad. For vlogging, I use a GoPro Hero 10 and it can't be beat for simple, carefree, non technical vlogging. It has great focus, great field of view and especially fantastic stabilization. It's also cheaper than this camera by a few hundred. As a 4K stationary studio video camera, this camera is great. Clean, crisp and downsampled from 6K. The 4K is great. So, as a "vlogging" camera, (I don't care what Sony markets) It's a miss. What is great....The 4K and NO RECORDING LIMIT like most of the cameras in this price range. Great as a studio cam.

    I would recommend this to a friend